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Sampling and Data Collection

The document outlines various sampling techniques, including probability and non-probability methods, and discusses how to determine sample size based on population size, confidence level, and margin of error. It distinguishes between primary and secondary data types and highlights data collection tools such as questionnaires and interviews. Additionally, it emphasizes the importance of reliability and validity in research measurements.

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Ravi N
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25 views1 page

Sampling and Data Collection

The document outlines various sampling techniques, including probability and non-probability methods, and discusses how to determine sample size based on population size, confidence level, and margin of error. It distinguishes between primary and secondary data types and highlights data collection tools such as questionnaires and interviews. Additionally, it emphasizes the importance of reliability and validity in research measurements.

Uploaded by

Ravi N
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Research Methodology

SAMPLING AND DATA COLLECTION

Sampling Techniques:

- Probability Sampling (Simple Random, Stratified, Cluster)

- Non-probability Sampling (Convenience, Judgmental, Snowball)

Sample Size Determination:

- Based on population size, confidence level, and margin of error

Data Types:

- Primary (first-hand) and Secondary (existing data)

Data Collection Tools:

- Questionnaire, Interviews, Observations, Focus groups

Reliability and Validity:

- Reliability: consistency

- Validity: accuracy of measurement

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