GOOD DAY, CLASS!

"PICTURE TALK: OBSERVE AND

RESPOND"
Instruction: Carefully observe the picture and describe
what you see.
 What can you say
about the pictures?
The pictures effectively convey their
intended messages.
The political campaign image seeks
to influence public opinion and gain
support, the product advertisement
aims to attract consumers by
highlighting features and benefits,
and the promotion of a sale
encourages customers to take
advantage of discounts or special
offers.
Have you tried to
persuade someone to
agree with your opinions
or ideas?
How do you persuade? Do
you think first or let your
emotions influence your words?
Yes, I have tried to persuade others by
presenting logical arguments, providing
evidence, and appealing to their emotions
to support my opinions or ideas.
 MODES OF
PERSUASION
 LEARNING OBJECTIVES:
• Identify and differentiate the modes of persuasion (ethos,
pathos, and logos) and how each mode influences an
audience.
• Reflect on the importance of persuasion on their own lives by
providing specific real world examples.
• Demonstrate the use of modes of persuasion by performing a
short persuasive speech through role playing.
• Construct a visually appealing flyer that effectively integrates
mode of persuasion (ethos, pathos, or logos).
 Persuasion
• involves trying to convince
someone else to align with
your way of thinking.

• ability to craft a strong

argument in an attempt to
change someone else's point of
view.
 Modes of Persuasion
• are key rhetorical strategies
used to convince or
influence an audience.

• Aristotle, the ancient

Greek philosopher, outlined
three modes of persuasion
in his work "Rhetoric": ethos,
logos, and pathos.
 Ethos (Credibility or Character)

• Ethos is about establishing trust and credibility.

• The speaker or writer must appear trustworthy,

knowledgeable, and ethical to persuade their audience.
 Examples using Ethos
Example 1: A doctor
recommending a new health
supplement. The doctor’s
professional background (e.g.,
years of practice, research)
establishes their credibility and
makes the audience more
likely to trust their advice.
 Examples using Ethos
Example 2: A well-known
scientist advocating for
climate change action. Their
established expertise in
environmental science
bolsters the argument’s
reliability.
 LET’S TRY!
• For each of the following, explain how ETHOS is used
and explain your reasoning.
Explain
Ethos?

Dentists all over the world are

telling their patient the same things.
You must floss regularly.

"We really should try that recipe.

Someone told me it was good.”
 LET’S TRY!
• For each of the following, explain how ETHOS is used and explain your reasoning.
Explain
Ethos?

Dentists all over the world are telling YES This appeals to the authority of dental
their patient the same things. You professionals. Since dentists are
experts in oral health, their advice
must floss regularly.
carries weight.

We really should try that recipe. Someone NO The phrase "Someone told me" is
told me it was good.” vague and does not reference an
expert (like a chef or food critic) or a
trustworthy source.
 Pathos (Emotional Appeal)

• Pathos taps into the audience’s emotions to persuade

them.

• By evoking feelings such as sympathy, anger, fear, or

joy, the speaker or writer aims to motivate action or
agreement.
 Examples using Pathos
Example 1:
A charity ad showing images
of starving children, paired
with a sad soundtrack, to
encourage viewers to donate.
The emotional impact of the
images is meant to invoke
sympathy and prompt action.
Examples using Pathos

Example 2
You love your dog; so buy
this dog food, as it will help
him to get all his nutrients.
 LET’S TRY!
• For each of the following, explain how PATHOS is
used (you must identify the emotional appeal).
Explain

“Just eat and don’t

complain. Children in
Africa are starving and
would give anything to
have that plate of food.”
 LET’S TRY!
• For each of the following, explain how PATHOS is
used (you must identify the emotional appeal).
Explain

“Just eat and don’t The statement uses pathos by

complain. Children in evoking guilt and sympathy,
Africa are starving and making the listener feel bad for
would give anything to complaining about food when
have that plate of food.” others are starving.
 Logos (Logical Appeal)
• Logos uses reasoning, facts, and evidence to convince
the audience.

• It appeals to the logical side, providing clear, rational

arguments supported by data, statistics, or factual
examples.
 Examples using Logos
Example 1:
Studies show that deforestation contributes to 15% of global
carbon emissions. If we reduce tree-cutting by 50%, we can
significantly slow down climate change.
 Examples using Logos
Example 1:
Studies show that deforestation contributes to 15% of global
carbon emissions. If we reduce tree-cutting by 50%, we can
significantly slow down climate change.

this statement uses a combination of factual evidence and logical

reasoning to persuade the audience that reducing deforestation is a
viable strategy for combating climate change.
 Examples using Logos
Example 2:
Cigarette smoke contains over 4, 800 chemicals, 69 of which are
known to cause cancer. So why start smoking?”
 Examples using Logos
Example 2:
Cigarette smoke contains over 4, 800 chemicals, 69 of which are
known to cause cancer. So why start smoking?”

it presents factual evidence about the harmful chemicals in

cigarette smoke, using logical reasoning to discourage
smoking by highlighting the risks.
 LET’S TRY
For each of the following, explain whether or not you think that LOGOS is being
used effectively.
Effective? Explain

If you're trying to convince a

friend to go to a particular
restaurant, you might say, "They
have great reviews online, their
menu has a lot of options we
both like, and it's not too
expensive.”
 LET’S TRY
For each of the following, explain whether or not you think that LOGOS is being
used effectively.
Effective?
Explain

If you're trying to convince a The statement uses some logical

reasoning. It presents three
friend to go to a particular
reasons to support the suggestion
restaurant, you might say, of going to the restaurant:
"They have great reviews • "They have great reviews
online, their menu has a lot of online" (implies good
food/experience)
options we both like, and it's
not too expensive.”
 LET’S REFLECT

1. If you were to persuade someone, which mode

would you like to use? Why?
 LET’S REFLECT

2. Have you ever convinced your parents or friends

to do something? How did you do it?
 LET’S REFLECT

3. Have you seen an advertisement that made you

feel emotional? What made it persuasive?
 GROUP ACTIVITY
ROLE PLAY
Students will be divided into seven groups. Each group
will select one mode of persuasion and present a 2-3
minutes scenario illustrating its practical application.
 ASSIGNMENT
CREATE YOUR OWN PERSUASIVE ADVERTISEMENT
On a short-sized bond paper, design a
flyer that promotes a product, service, or
social cause. Apply at least one mode of
persuasion (ethos, pathos, or logos) to
make your advertisement effective and
compelling.