JULY 2025
Project
Proposal
A Strategic, Thoughtful Identity —
Made to Last.
PRESENTED TO: PRESENTED BY:
Mr. Travis Rush Wassim Design Co.
Table of Contents
Introduction 03
Project Goals 04
Proposed Timeline 05
Pricing Options 06
Packages Break Down 07
Next Steps 08
PROJECT PROPOSAL
Introduction
Hi Travis,
Thanks for considering a logo that
does more than look good — one
that works. Whether you're starting
fresh or rethinking how your
business shows up in the world, I'm
here to help you create something
that feels just right: memorable,
intentional, and striking the perfect
balance between strategy and
creativity.
This proposal outlines what I can do
for you, why it matters, how we’ll
work together, and what you’ll walk
away with.
Let’s jump in.
WASSIM DESIGN CO | PAGE 03
PROJECT PROPOSAL
Main Goals of
This Project
This project is focused on creating a logo
that does more than look good — it works
hard for your brand. Here are the core
goals we'll aim to achieve:
Design a Custom, Memorable Logo
Create a logo that reflects your brand’s identity,
feels unique, and makes a lasting impression.
Ensure Versatility Across Platforms
The logo should be effective in all formats —
digital, print, social media, merchandise, and
more.
Keep It Simple, Scalable, and
Timeless
We’ll design a clean and professional logo that
stays relevant as your brand grows, with strong
readability and visual balance.
A logo is more than just a pretty mark — it’s the face of your business. It’s the first thing people
notice, the image they remember, and the shortcut their brain takes when thinking about your
brand. A strong logo builds recognition, sets the tone, and creates trust — often before a single
word is read. Whether you’re launching something new or refining what you’ve built, having a
logo that feels right, looks professional, and works everywhere gives your brand the confidence
to show up and stand out.
WASSIM DESIGN CO | PAGE 04
PROJECT PROPOSAL
1
Discovery & Briefing
Day 1–2 Proposed
Timeline
Strategy &
"This timeline is not fixed—it may
Moodboarding vary from project to project and is
2 Day 3 designed to maintain flexibility
under any circumstances."
Concept
3 Development
Day 4-6
Concept Finalization &
Brand Guidelines
4 Presentation
6
Day 7 (if applicable) Day
-
Feedback & Wrap-Up &
5 Revisions 75 Delivery
Day 7-9 Day 10
Phase Details Timeframe
1. Discovery & Briefing Kickoff meeting or questionnaire. We'll define your mission, vision... Day 1–2
2. Research & Strategy I’ll dive into your industry, competitors, and moodboard directions. Day 3
3. Concept Development Sketching, exploration, and building your custom logo concept(s). Day 4-6
4. Concept Presentation You receive the initial concept(s) with explanations and reasoning. Day 7
5. Feedback & Revisions We refine based on your inputs Day 7-9
6. Finalization Once approved, I prepare and export all final logo files and assets. Day 9
7. Brand Guidelines (if app Creating your brandDESIGN
WASSIM PDF and
CO | usage
PAGE 6 documentation. Day -
8. Wrap-Up & Delivery Files delivered in a shared folder + logo usage tips. Day 10
PROJECT PROPOSAL
Pricing Options
$300 - ESSENTIAL BRAND IDENTITY
BASIC A clean, custom logo — simple, fast, and built
right, as well as essential branding elements. Great
PACKAGE
for startups or personal brands that want a solid
visual start without overcomplicating things.
$600 - FULL BRANDING SYSTEM
STANDARD Perfect for businesses that want more than a logo. It
gives you a professional design, strong visuals, and
PACKAGE
clear brand direction — without going all in on a full
identity system.
$900 - ADVANCED BRANDING+
PREMIUM For brands ready to launch big and look polished
everywhere. This full identity system goes beyond
PACKAGE
the logo, giving you everything you need to show up
consistently and confidently across all touchpoints.
Picking the right package is all about where your brand is now—and where you want it to go. If
you’re just starting out or want a simple, strong logo, the Basic Package is a great fit. Need a bit
more polish and guidance? Standard gives you that extra boost with brand direction and
mockups. And if you’re ready to fully invest in your brand’s future, Premium covers everything
you need for a powerful, consistent identity. Whatever you choose, I’m here to make sure it fits
your vision and goals perfectly.
WASSIM DESIGN CO | PAGE 06
$300 $600 $900
Basic Standard Premium
Feature
Delivery time 1-2 weeks 1-2 weeks 2-3 weeks
Custom Logo Design
Typography Selection &
Customization
Color Palette
Basic Logo
Presentation
All File Formats
Logo Variations
Real-Life Mockups
Brand Style Guide
Social Media Profile
Kit
Stationery Design
(letterhead +
envelope)
Brand Identity
Elements: Brand
assets, graphic,
visual style and
theme, stationery,
website and social
media examples.
Email Signature
Design
WASSIM DESIGN CO | PAGE 07
PROJECT PROPOSAL
NEXT STEPS
If this all sounds good to
you, let’s get started.
Just reply with the
package you'd like to move
forward with, and I’ll send
over a full questionnaire to
learn more about your
brand, then we’ll move on
to the other steps as
mentioned in the proposed
timeline section.
I’m excited to create
something meaningful
with you.
Warm regards,
Wassim Boutayeb
WASSIM DESIGN CO | PAGE 08
