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Moderation Example SPSS, Process

This document provides a comprehensive guide on performing moderation analysis in SPSS using two methods: a traditional approach and the PROCESS macro extension. It explains the concept of moderation, details the steps for conducting the analysis, and emphasizes the importance of interpreting results correctly. The author encourages the use of the PROCESS macro for a more efficient and detailed analysis.

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0% found this document useful (0 votes)
119 views15 pages

Moderation Example SPSS, Process

This document provides a comprehensive guide on performing moderation analysis in SPSS using two methods: a traditional approach and the PROCESS macro extension. It explains the concept of moderation, details the steps for conducting the analysis, and emphasizes the importance of interpreting results correctly. The author encourages the use of the PROCESS macro for a more efficient and detailed analysis.

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amnapsy1122
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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HOMEDATA ANALYSISIBM SPSSHOW TO PERFORM MODERATION ANALYSIS IN
SPSS [2 METHODS]

How To Perform Moderation Analysis in SPSS [2 Methods]


 LEONARD CUCOS
 JANUARY 22, 2022
 IBM SPSS, DATA ANALYSIS, STATISTICS
In this statistics lesson, we will learn how to perform moderation analysis in SPSS using two
easy-to-learn methods.

The first method involves more steps but can be done without any additional SPSS extensions.
The second method is simpler, faster, and provides more details on the moderation analysis but
requires the PROCESS macro extension installed in SPSS. Don’t worry, I will walk you step by
step on how to get everything set up.

Lesson Outcomes

Upon completing this statistics lesson, you will learn how to:

 create standardized values (centering) for variables in SPSS.


 calculate the intercept for interaction term in SPSS.
 conduct moderation analysis in SPSS.
 use PROCESS macro to perform moderation analysis in SPSS including conditional
effects of the focal predictor.
 interpret PROCESS macro moderation analysis results in SPSS.
Without further ado, let’s learn something new!

What is Moderation in Research?

A moderator variable is a third variable used to investigate the strength of the relationship
between an independent and dependent variable.

In other words, a moderator describes the level of change between independent and dependent
variables quantified by the linear regression coefficient of the product term.
Mod
eration in research
The product term, also known as an interaction term, refers to the observed effect of the
moderator on the relationship between independent and dependent variables. If this sounds
confusing right now, it will get fairly clear in a moment when we conduct a step-by-step
moderation analysis in SPSS.

In moderation analysis, it is essential that the moderator variable does not have a causal
relationship with the independent variable. Therefore when asking does the independent
variable influence the moderator variable in our study, the answer should be no.

Moderators are often confused with mediator variables. Though both terms might sound
approximately similar, their use in statistics is completely different. Understanding the difference
between moderators vs. mediators variables is critical before deciding if moderation analysis is
suitable for your study.

Example of Moderation Analysis

Let’s assume we investigate if age moderates the relationship between customer relationship
management and consumer loyalty for a supermarket. In this example, the customer
relationship is the independent variable, consumer loyalty is the dependent variable, and age is a
moderator variable.

Here’s a summary of the variable names and types used in this case study:

Variable name Variable type

Relationship Independent variable (X)

Loyalty Dependent variable (Y)


Age Moderator (M)
Example of moderation analysis
We know that age is a moderator in this case because age has no cause and effect relationship
with the independent variable customer relationship. For instance, is we ask the question can
customer relationship change someone’s age? Obviously not therefore age must be a moderator
variable.

Now, let’s take this example further and conduct a moderation analysis in SPSS. If you wish to
practice along, go ahead and download the SPSS data file used in this case study HERE. This
data set contains dummy values therefore should be used for educational purposes only.

Method 1: How To Run Moderation Analysis in SPSS

Alright. Now that we know what moderation is and when to use it as well as have an example to
practice along, let’s go ahead and learn how to perform moderation analysis in SPSS for the
above example.

1. Import the sample data set in SPSS


Assuming you already downloaded the sample SPSS data file from the link above, extract
the .sav file and double click on it to import it into SPSS. The sample data set should look like in
the following picture on your computer.
Moderatio
n analysis sample data set
2. Create standardized values as variables
This is an important step often overlooked by students when learning how to perform moderation
analysis in SPSS or another statistical tool.

Standardizing (centering) variables in regression analysis is recommended when one or more


variables in the moderation analysis are continuous variables (e.g., age, height, temperature,
distance, etc.) in order to avoid possible multicollinearity issues down the road. In our case, age
is a continuous variable.

To standardize the variables in our dataset, navigate to Analyze → Descriptive Statistics →


Descriptives in the SPSS top menu.
Center variables in SPSS
On the Descriptive window, move the independent (relationship), and moderator variable (age),
from the box on the left to the right using the arrow button in between. Make sure the “save
standardized values as variable” checkbox is selected. Click OK.
Center variables in SPSS [Descriptives]
You should see the newly created standardized variable in your SPSS data set now (variables
starting with the letter “Z”).

3. Calculate the Interaction Term


Next, we need to calculate the interaction effect (intercept) by computing the product between
the independent and moderator variables.

In SPSS, go to Transform → Compute Variable

On the Compute Variable window, (1) give a name to the target variable, e.g., INT from
“intercept.” On the Numeric Expression box, add the standardized independent
variable (ZRelationship), click the multiply button (*) on the calculator section then add
the standardized moderator variable (ZAge).
Calculate intercept in SPSS
Click the OK button to calculate the product between the two variables.

The interaction term (INT) should appear now on your Variable View tab in SPSS as seen below.

The interaction term in SPSS


4. Perform Moderation Analysis in SPSS
Finally, we need to conduct a linear regression analysis to test the interaction effect. In SPSS,
go to Analyze → Regression → Linear to open the Linear Regression window.

Add the dependent variable (Loyalty) to the Dependent box. Add the interaction term (INT) and
independent variable (Relationship) to the Independent(s) box. Note that we are not adding the
standardized independent variable here.
Moderation analysis in SPSS example
Click the OK button to proceed with the moderation analysis in SPSS.

5. Interpret Moderation Analysis in SPSS


The results for our example should look like in the capture below. The last step in this method is
to learn how to interpret moderation analysis results in SPSS.

By default, the linear regression analysis results will display three tables: Model Summary,
ANOVA, and Coefficients. To see if Age has any effect on the relationship
between Relationship and Loyalty, check the Sig. column in the Coefficients table.

First, let’s check the R Square value in the Model Summary table. Here we can see that R Square
is 0.542 meaning that the independent variable explains 54 percent of the variation in the
dependent variable.

Linear
regression model summary SPSS
The one-way ANOVA examines the means of the groups in question and evaluates whether any
of them are statistically significantly different from one another. In this case, the one-way
ANOVA shows significance (Sig. = 0.000).
One-way ANOVA
test
Next, we can observe that there is a strong causal effect between the independent
variable Relationship and the dependent variable Loyalty (P-value = 0.000). Since the P-value is
P-value ≤ 0.05, the relationship between Relationship and Loyalty variables is significant.

Regression coefficients
in moderation analysis SPSS
Finally, let’s check the moderation effect results. We can see that the interaction term (INT) has
a P-value of 0.037. Since the P-value is lower than 0.05, we can consider that the moderator
variable Age has an effect on the relationship between independent variable Relationship and
dependent variable Loyalty.

However, the conditional effects of the focal predictor at values of the moderator are not
produced by default in SPSS. Here’s where the second method using PROCESS macro discussed
below can come to the rescue.

Method 2: How to Calculate Moderation in SPSS using PROCESS Macro

PROCESS macro is an incredibly useful SPSS extension (also available for SAS and R) used
for logistic regression path analysis modeling and observed variable OLS. Among many other
features, PROCESS makes moderation and mediation analysis in SPSS a breeze.

PROCESS macro installation process for SPSS is simple and does not require more than a few
minutes of your time. Here is a step-by-step guide on how to install PROCESS macro in
SPSS for both Windows and macOS.

Once installed, you can find the PROCESS macro in SPSS under Analyze → Regression →
PROCESS by Andrew F. Hayes.
Launch PROCESS
macro in SPSS
To calculate the moderation effect in SPSS with PROCESS macro extension, simply populate
the fields as explained below.

Where:

1. Model number 1 is the default model in PROCESS and doesn’t have to be changed for
moderation analysis.
2. Y variable is your dependent variable. In our example, the dependent variable is Loyalty.
3. X variable is the independent variable. In our case that is the Relationship variable.
4. Moderator variable W is the moderator variable Age.
5. Click Options.
In the PROCESS Options window, select “Only continuous variables that define products” to
mean center the continuous variables (Age and Relationship), and “-SD, Mean, +SD” to
generate simple slopes and test them for statistical significance.

By default, PROCESS only shows conditional effects of the focal predictor at values of the
moderator(s). if the P-value is lower than 0.10. To change that, in the Probe
interactions dropdown menu, select “always.” This is important because if your focal predictor
value is higher than 0.10, it will not produce results for nonsignificant interactions.

In addition, you can select “Generate code for visualizing interactions” in the case you need a
visual representation of the interactions between variables.

Press Continue than OK to proceed with the moderation analysis.

Wait a few seconds for PROCESS to generate the moderation analysis results. Next, let’s quickly
go through the most significant indices and matrics for moderation analysis using PROCESS
macro.

First, let’s look at the Model Summary. We can see that the R-sq is 0.5426 meaning that the
independent variable explains 54 percent of the variation in the dependent variable.

Next, all P-values for Relationship (Rel), Age, and Intercept (Int_1) are significant (P-value ≤
0.05).
Finally, we can see that the conditional effects of the independent variable Relationship at values
of the moderator Age are significant (P-value ≤ 0.05) at levels -.7257, 0.0000, and 0.7257 (SD,
Mean, +SD).

This is by no means an exhaustive interpretation of moderation analysis results using PROCESS


macro but for most cases enough to draw some essential conclusions.

Wrapping Up
Hopefully, by now you become fairly familiar with how to perform moderation analysis in SPSS
as well as the key parameters and values you need to pay attention to in your analysis. I would
highly suggest you use PROCESS macro for moderation analysis in SPSS. it is easier, faster and
provides you with all the necessary options to conduct a detailed analysis.

Next, let’s have a look at how to conduct a moderation analysis in AMOS using a different
example.

Cite this article in your research paper:

APAMLAHarvardVancouverChicagoIEEE
Uedufy (March 7, 2023) How To Perform Moderation Analysis in SPSS [2 Methods].
Retrieved from https://uedufy.com/how-to-perform-moderation-analysis-in-spss/.

Leonard Cucos

Leonard is a Ph.D. student in Data Science and holds an MBA and B.Sc. He has an impressive
public speaking profile on education, engineering, and research. He loves to help students
achieve their academic objectives and believes education is the key to building a better future for
mankind.

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