UI/UX Design Task
Home Screen Design for Content-Driven E-commerce Platform
Objective:
Create a visually appealing and user-friendly home screen design for our content-driven e-commerce platform that
combines social media, hyperlocal services, traditional e-commerce, and food delivery. Incorporate social media elements
such as stories, short videos, posts, and innovative/new social media features to enhance user engagement and drive
purchases.
Requirements:
1. Design a clean and intuitive user interface for the home screen of a mobile app that showcases the platform's key
features and offerings.
2. Ensure seamless integration of hyperlocal services, e-commerce, and food delivery sections on the home screen.
3. Incorporate existing social media elements like stories, short videos, and posts, and explore new, innovative social media
features that can drive content-driven purchasing.
4. Pay attention to visual hierarchy, making important elements easily noticeable and guiding users towards relevant
content.
5. Maintain a consistent and visually appealing design language that aligns with our brand identity and target audience.
6. Focus on mobile responsiveness, ensuring the design adapts well to different screen sizes and resolutions.
7. Consider user experience best practices, including intuitive navigation, clear calls to action, and smooth transitions
between sections.
8. Use appropriate color schemes, typography, and visual elements to create an aesthetically pleasing and engaging user
interface.
9. Provide design assets, including icons, illustrations, and images, in a Figma file format that allows for easy collaboration
and handoff to developers.
Deliverables:
1. A high-fidelity mockup of the home screen design in a Figma file, showcasing the layout, visual elements, and user
interface interactions.
2. Design assets, including icons, illustrations, and images used in the mockup, available within the Figma file.
3. A brief explanation of the design choices, highlighting the innovative/new social media elements and how they drive
content-driven purchasing.
Note: The provided task description outlines the main requirements, but you are encouraged to showcase your creativity and
expertise in UI/UX design to create an outstanding home screen design that aligns with our platform's goals and enhances
the user experience.
Please submit your design proposal, relevant portfolio samples, and the Figma file with the design deliverables to
demonstrate your skills and understanding of the task.