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Design Assignment From 1mg

The document provides a design brief for a mobile app concept and advertisement for an existing brand entering the plant nursery business in India. The designer is asked to [1] choose a brand not currently in the plant business, [2] walk through their design process and analysis, [3] capture the brand's essence, [4] design key app screens and an advertisement concept at a lower fidelity, and [5] finalize two critical screen designs. The designer should focus on user experience, visual design, communication, and details in their submission.

Uploaded by

Amitesh Debnath
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29 views1 page

Design Assignment From 1mg

The document provides a design brief for a mobile app concept and advertisement for an existing brand entering the plant nursery business in India. The designer is asked to [1] choose a brand not currently in the plant business, [2] walk through their design process and analysis, [3] capture the brand's essence, [4] design key app screens and an advertisement concept at a lower fidelity, and [5] finalize two critical screen designs. The designer should focus on user experience, visual design, communication, and details in their submission.

Uploaded by

Amitesh Debnath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Design Assignment from 1mg

Think of a brand you like!


Now imagine that brand is planning to start a plant nursery business in India and
launch a mobile app for buying plants, seeds, gardening equipment & accessories.
They reached out to you for creating a few major screens of the concept app. They
also want to see some concept advertisement(s) for the launch.
How will you go about it? Feel free to use any tool(s) of your choice.

Note: The brand you choose should not be already in the business of selling plants. If
you are unable to think of a brand, you can choose from this list.

To help you structure your deliverable better, let us highlight the aspects of your work
that we will be paying special attention to:
- Show us the breadth and depth of your design thinking. Walk us through your
design process in a clear and concise description. We want to see how you
analyze and research on the problem
- Your ability to capture the brand’s essence in your designs
- Visual design & aesthetics
- Contextual communication & UX writing
- Attention to detail
- Put together an overview of the solution that allows us to see it work. You can
choose to work at a lower fidelity for this.
- Judiciously pick a couple of critical screens and do the final visual design for
them. The screens should be able to demonstrate your craftsmanship

Share Out
- Please revert back with your solution within the given timeline
- Please share your assignment over email or send us a link to your work if it's
hosted online. Please make sure to provide view access with the link

All the best!

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