Project Title: Study of Consumer Behaviour
Submitted by: Name: [Your Name]
Registration No: [Your Reg. No]
Roll No: [Your Roll No]
College: [Your College Name]
Supervised by:
Name: [Supervisor’s Name]
College: [Supervisor’s College Name]
Certificate
This is to certify that Mr./Ms. [Your Name], a student of B.Com. Honours in
[Specialisation], [College Name], under the University of Calcutta, has
successfully completed the project work titled “Study of Consumer
Behaviour” under my supervision and guidance. This project is a part of the
curriculum prescribed by the University.
(Signature)
Name: [Supervisor Name]
Designation: Faculty Guide
Date: [Date]
Declaration
I hereby declare that this project titled “Study of Consumer Behaviour”
submitted by me for the partial fulfilment of the B.Com. Honours degree
under the University of Calcutta is my original work. It has not been
submitted to any other university or institution. Any references or extracts
from literature used in the project have been duly acknowledged.
Signature: ___________
Name: [Your Name]
Date: [Date]
Acknowledgement
I express my sincere gratitude to my project guide, [Supervisor Name], for
their valuable guidance. I also thank my family, friends, and all those who
directly or indirectly supported me in completing this project successfully.
Table of Contents 1. Introduction
2. Objectives of the Study
3. Methodology
4. Conceptual Framework
5. Data Analysis & Interpretation
6. Findings
7. Conclusion & Recommendations
8. Bibliography
9. Annexure
1. Introduction Consumer behaviour refers to the study of individuals or
groups and how they select, buy, use, and dispose of goods and services.
This behaviour is influenced by various factors including psychological,
personal, social, and cultural aspects.
2. Objectives of the Study - To understand the concept of consumer
behaviour. - To identify key factors influencing consumer buying decisions. -
To analyse consumer preferences across various product categories. - To
provide recommendations for marketers based on observed behaviour.
3. Methodology - Type of Research: Descriptive - Data Source: Primary
and Secondary - Tools Used: Questionnaire, Internet research - Sample
Size: 50 consumers - Location: [Your City/Area]
4. Conceptual Framework Consumer behaviour is affected by: - Cultural
Factors: Culture, subculture, social class - Social Factors: Family,
reference groups, roles and status - Personal Factors: Age, occupation,
lifestyle, economic situation - Psychological Factors: Motivation,
perception, learning, beliefs and attitudes
5. Data Analysis & Interpretation Based on responses from 50
participants: - Age Group: 40% (18-25), 35% (26-35), 25% (36+) - Buying
Preference: 60% online, 40% offline - Key Influencing Factors: Price
(30%), Quality (40%), Brand (20%), Reviews (10%) - Purchase Frequency:
50% monthly, 30% quarterly, 20% weekly
(Charts/Graphs can be inserted here if desired)
6. Findings - Quality and price are the most influential factors. - Youth
prefer online shopping while older groups prefer traditional retail. - Brand
loyalty is less important compared to value for money.
7. Conclusion & Recommendations Understanding consumer behaviour
helps businesses develop better marketing strategies. It is recommended
that: - Businesses focus on product quality and competitive pricing. - Online
platforms should improve user experience. - Personalised marketing
strategies should be adopted.
8. Bibliography - Kotler, P., Marketing Management - Schiffman & Kanuk,
Consumer Behaviour - www.statista.com - www.ibef.org
9. Annexure Sample Questionnaire Used for Survey
(Q1 to Q10 - covering age, preferences, brand loyalty, frequency, etc.)
