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The Evolution of Public Relations in Today s Business World
The Evolution of Public Relations in Today s Business World
By: Brett Hutchinson
BUS600 051512: Management Communications with Technology Tools
May, 28th 2012
Topic: Public Relations
Public Relations is a pivotal part of any business because it is the direct line of communication
between the business and the public. It is not just the voice of the business, but also the ears of the
business. A business has to know and understand the general publics needs and concerns; it also has
to build and maintain a reputation of being open and honest with the public. For a business to enjoy
long term success it has to have the ability to evolve and adapt with the ever changing trends of the
public; therefore, public relations is a key ... Show more content on Helpwriting.net ...
As Johnston (2002) stated, Today, with distrust of the corporate world at an all time high,
corporate credibility is an over riding factor. Whether they like it or not, companies today are at
the mercy of public constituencies. That means there is growing recognition of the need to foster
a good reputation by developing positive relationships with various publics. (para.4). PR has
become one of the most unique and versatile business professions that exist. It is being integrated
into so many aspects of a business now: coaching spokespeople on how to interview and interact
with the public properly; advertising campaigns; overseers for editorials; marketing techniques etc.
You name it and there is a good chance that PR is a part of it in some shape or form.
One of the most interesting evolutions that PR has undergone is in advertising. PR has created this
one two punch technique with publicity and advertisement that has become very successful. In an
interview on powerpr.com Al Ries stated, The whole concept of advertising doesn t work by itself
anymore because advertising is really just self promotion. Publicity starts the fire, advertising only
fans the flames. (http://www.powerpr.com/news.asp). PR now works in tandem with advertisement;
PR drums up publicity for the company and lays a foundation for advertising to drive the point home.
Conclusion
In this day and age a company s success is judged on
Organizational Behaviour Case Study
In order to analyze the actions of the new President of Zimbabwe , Emmerson Dambudzo
Mnangagwa ( ED or Kutonga Kwaro ) in relation to organizational behaviour, it is important to get
an understanding of what organizational behaviour refers to.Various scholars have defined
Organizational Behaviour as follows: i.Organizational Behaviour is the systematic study of
behaviors and attitudes in organizations. Dunham (1984, p.5). ii. Organizational behavior is the
study of the human aspects of organizations, including individual behavior, group behaviour, and
their interaction with organizational structure, culture, and processes; with the goal of improving
organizational effectiveness. Umstot (1984, p. 5) iii. Organisational behaviour is concerned with the
study of the behaviour of people within an organisational setting. Mullins (1989, p. 2) iv.... Show
more content on Helpwriting.net ...
Organizational behavior is the study of individual behavior and group dynamics in organizational
settings. Nelson and Quick (1997, p. 6) v.Organizational behavior is the study of factors that affect
how individuals and groups act in organizations and how organizations respond to their
environments. George and Jones (2005, p. 4) vi. Organizational behavior is the study and careful
application of knowledge about how people as individuals and as groups act within organizations.
Newstrom (2007, p. 3) vii. Organizational behavior is the study of how people think, feel, and act in
organizations and similarly, how they are affected by the activities within organizations. Thompson
and Ponzer (2007, p. 927) viii. Organizational behavior is the study of what people think, feel, and
do in and around organizations. McShane, Glinow, and Sharma (2008, p.
Essay on Doublethink In 1984
What is doublethink? Orwell describes doublethink as amp;#8220;the power of holding two
contradictory beliefs in one amp;#8217;s mind simultaneously, and accepting both of them. ; In
1984, doublethink is the normal way of thought, and as a result everyone understands it and practices
it. Doublethink is different from changing onesmind, lying, and self deceptionin many ways.
Doublethink involves believing in the two contradictory ideas at the same time. This is different
from lying because lying is saying something that is wrong and knowing that it is wrong but still
saying it anyway. For example lets say you broke a vase. When your mother asks you who broke the
vase and you say the dog did it that would be lying. The reason it is not... Show more content on
Helpwriting.net ...
An example of this would be thinking that you are such a smart person that you do not have to do
any homework or studying and expect to do well in class. This is self deception because even
geniuses have to learn the material at one point. Some people, such as geniuses, may learn it at a
faster rate but they do have to learn it. So by thinking you are smart enough to do well in class
without doing any work would be self deception. Now that doublethink is distinguished from lying,
changing ones mind, and self deception, some examples of doublethink will be discussed and
whether or not it is necessary and virtuous for contemporary American society.
Affirmative action is an excellent example of doublethink. Affirmative action is the idea of ending
discrimination by basically practicing it. Affirmative action says that no matter how many
qualified people there are for a job there has to be a certain number of minorities let in. Which
means, in turn, if your white it will be harder to get a job due to affirmative action, because
employers will have to hire a certain number of minorities even if they are not as qualified as you.
This is to justify for generations of discrimination towards minorities by creating a new era of
discrimination toward non minorities. This is a clear example of doublethink in that one is led to
believe that by discriminating you can justify for discrimination. Interestingly
The Scandal Of The Enron Scandal
Accounting is a necessary and vital part of maintaining any business, it is needed to file taxes, know
how much one has in assets and liabilities, and indicate to investors whether the company would be
a profitable undertaking. However, sometimes the accounting goes horribly wrong when people,
even those who seem to be moral and uncorrubtable, fudge the numbers. By inflating books, they
can get away with billions of dollars in fraudand make nice bonuses for themselves. However, these
acts of greed affect not only the fraudulent person, but their families, coworkers, and other
businesses. There are several ways massive accounting fraud has taken place in companies, from
increasing depreciation, to not reporting debt, to right out making up numbers to report. These
frauds have been detected in multiple ways as well whistleblowers, internal audits, and even the
fraudulent people themselves. The effect of these scandals have taken a heavy toll on businesses
financially and on people involved emotionally. One scandal that had a lot of family involvement
and heartache was the Bernie Madoff scandal in 2008. Bernie Madoff, along with his accountant
David Friehling and Frank DiPascalli orchestrated the largest Ponzi scheme ever with his investment
securities business. Madoff s company Ascot managed a diverse portfolio of clients, from high
profile multi millionaires to hospitals to non profits. They all suffered losses, and some even lost all
that they had because of investments in
The Black Man And Bob Ewell, A White, Poor Man
In To Kill a Mockingbird , Harper Lee says, Mockingbirds just make music. They don t eat up
people s gardens; don t nest in corncribs; they don t do one thing but sing their hearts out. That s
why it s a sin to kill a mockingbird (8). She implies that some humans are convicted and seen as
danger but in reality they are the opposite. She writes this book in 1960, where the civil rights of
humans are just about being settled in communities. In the town of Maycomb, the black
community and white community get along in the sense that they do not too. The whites are
skeptical of the blacks and they assume their own thoughts on them, of race. She writes about
these young men, both of different colors but still are victimized by society. Tom robinson, a
black man and Bob Ewell, a white, poor man. These two men are different but they are treated
differently because of what society observes of them. In Narrative of the Life of Frederick
Douglass, the author Frederick details the trajectory of his life because he was a slave. The
society is injustice towards him because of his skin and his social class. he is a worker and an
illiterate person to them. These characters come together as subhumans, who are victimized by
society, causing them come across their true worth. In To Kill a Mockingbird, Lee describes the
injustice of Tom Robinson by the white community. He is convicted of a rape of a white female in
Maycomb. In court, the jury is of all white and in 1930 s segregation
The Technology Of The Automotive System
Introduction
It is an Unfailing thought in the minds of scientists that the new cars that will travel through the
future highways will be connected. It is expected that the Automotive Systems will have built in
powerful abilities of Communication that has been designed to be integrated with an assortment of
enhanced features and driving functions. This will be done via complex internal networks.
Automotive application such as devices and dashboard displays would then share information with
vehicles that are connected, with this the vehicles will also be able to exchange data to roadside
units that are connected to the network this would include streetlights, traffic lights, trains that cross
road etc. All of which will be connected to ... Show more content on Helpwriting.net ...
Cyber security is a highly consistent topic that is debated as it is an aspect of IOT this is a result
of the numerous malicious agents who look at it as to be a market of opportunity for their own
gain. Connected cars would instantly become one of the prospected for an opportunity of gain for
majority of the malicious agents on the web who will seek ways to gain access into the car.
The necessity that is detecting possible weaknesses, faults of a connected automobile and the data
systems that could be subjugated by someone who has plans to hack in to it to gain access of the
vehicles controls, appliances or any other in car devices and measures that have been taken to
ensure the safety of the car have risen in the last five years, as hacker have become more dangerous
towards the public and are at a fast pace gaining more tools and knowledge of how to penetrate a
systems defences without leaving trace.
Some users try and eventually get used the practice that is protecting their endpoint devices but with
the up rise of the different forms of communication the very backbone of the wired and wireless
networks can come under attack without any warning,
Analysis Of Crooks In John Steinbeck s Of Mice And Men
Crooks is one of the prime representations of loneliness. Being black at the time of the great
depression, he is treated as an inferior being, despite being clever and literate (a rare thing for a
farm worker in those times). He is also considered disabled, although he only has a minor injury
that does not prevent him from doing his job on the farm. This is because he is a negro buck ,
since black people were treated as slaves and had no place in society during these times. Steinbeck
shows this by giving Crooks his own place in the barn alongside the ranch animals, and using a
specific choice of words to describe Crook s shed a little shed that leaned of the wall of the barn as if
to say that Crooks is not strong enough to survive on his... Show more content on Helpwriting.net ...
He can t go into the bunk house I ain t wanted in the bunk house, and you ain t wanted in my
room, or socialise with the other men (except when they play horseshoes, which he wins every
time). He is always called a nigger by the other men, which shows how they take racism for
granted. They do not particularly mean to insult him, but they also do not think to call him by
his name. All of these things combined make Crooks a lonely man, and although he tries to hide
it behind a proud demeanour for Crooks was a proud, aloof man, and wants them to think he feels
the same way about them They say I stink. Well, I tell you, all of you stink to me it is clear that he
envies people who have friends to talk to, and wishes he was the same S pose you didn t have
nobody. S pose you couldn t go into the bunk house and play rummy cause you were black... A
guy needs somebody to be near him... I tell ya a guy gets too lonely an he gets sick. This is made
obvious when Lennie and Candy come into his room, despite his attempts to hide it it was
difficult for crooks to conceal his pleasure with anger. His possession of a mauled copy of the
California civil code for 1905 suggests that he is concerned with his rights, and dreams of one day
being treated the same way as other
Essay A Closer Look at Breast Liposuction
Liposuction: Chest (women)
There might not be anyone who never wanted to have a well structured body. A good sized and
shaped breast will add attractiveness to a women s body. There are lot of women who want to
resize their large breast which gives the awkward look and appearance. As liposuction has become
one of the most common procedures nowadays, it is also considered to be the solution for people
who suffer from larger breasts. It is also said that, liposuction is one of the best methods for breast
reduction. There are a lot of cases that had proven the success of liposuction procedure in breast
reduction. Who can be the best candidate for breast liposuction? A good candidate is definitely the
one who is ... Show more content on Helpwriting.net ...
As per the standard protocol, the breasts will be prepped and draped by the surgeon. After that, an
incision will be made on the concerned area and cannula will be inserted through. The cannula will
vacuum the fat layer that lies deep beneath the skin. The excess fat will be loosened by using the
cannula. After that, the fat will be eliminated by the vacuum suction. The techniques may vary
according to the choice of the surgeon and requirements of the patient. There are numerous ways
through which liposuction can be conducted. But, every one does the same procedures of extracting
the excess fat.
Post operative care There can be certain negligible issues after the surgery. It can be eased off with
proper care and follow up treatments. You may even experience swelling and such issues. This will
be reduced within a few days. If you have any unusual symptoms like heavy bleeding or a sudden
pain, it should be reported to the doctor immediately and get cured.
The result It will take time to heal the incisions and gradually will get back to normal. You will be
able to walk and resume your routine activities a few weeks. But, you should avoid strenuous
activities during this period. Stitches are removed and will be dissolved within the first week or
ten days. It will take a few months to get back to the normal life when you will be able to do
strenuous activities without any
Wilderness Act Of 1964 Essay
One of America s greatest conservation achievements is the Wilderness Act of 1964. Fifty two
years later, this act has a legacy to withhold. A legacy that meant something in 1964 and remains
the same today: to protect unspoiled land. Even though, through this act millions of acres have
been conserved, the key word is continue. That is why America should pass laws to preserve the
wilderness before developers spoil them. Wilderness in its true state is lush, sleek, and channels
water. It is because of its true natural state that is has the ability to generate billions of dollars into
America s recreational economy. One provident example, is the San Gabriel Wilderness in
California. Now of course protecting this land has natural benefits,
Figurative Language In A Doll s House
In A Doll s House many instances of symbolism and imagery are used throughout the story.
Symbolism is the use of one or more objects to or represent, a different or abstract ideas. Imagery
is visually descriptive or figurative language, especially in a literary work, which creates a mental
picture for the readers mind. Nora spent most of her life as a toy. Her father would be unhappy if
she had different opinions from him. The masquerade and costumes are her own masquerade; their
marriage is a decorated Christmas tree. She also pretends to be the doll, letting Torvald dress her up
and tell her to dance. The author Henrick Ibsen, uses very descriptive language throughout the play
to allow the reader(s) to create a mental picture of what is... Show more content on Helpwriting.net ...
The Christmas tree was used to symbolize Nora s psychological state of being and her
appearance in a couple of ways. In the play, Nora instructs the maid that the children cannot see
the tree until it has been decorated, she tells Torvald that no one can see her in her dress until the
evening of the dance. Nora s psychological condition has begun to erode, the second act stage
directions indicate that the Christmas tree is correspondingly dishevelled. Torvald has banned
Nora from eating macaroons. Although Nora claims that she never disobeys Torvald, this is
proved false in the very opening of the play when Nora eats macaroons while she was alone in the
living room. The macaroons come to represent Nora s disobedience and deceit. Nora lies to Dr.
Rank about being given macaroons and after preforming the tarantella asks that they be served at
dinner. The tarantella is a traditional dance made of folk dances usually to a fast, upbeat tempo.
The tarantella is another way that Nora expresses the sides of her that she cannot show on a
normal day to day basis. This dance is also used as a way to please Nora s husband Torvald, the
dance creates a desire for her by him and it also gives him, almost like, a bragging right and the
ability to gloat about his wife. He uses Nora s performance of the tarantella to impress the others.
Finally, Nora plays children
Endangered Species Persuasive Essay
Persuasive Speech
Back in 2014, Corey Knowlton was the target of countless death threats and criticism. The cause
for all of it was his accidental purchase of a hunting permit. He had paid $350,000 at an auction for
a hunting trip to Namibia to kill an endangered species which caused a lot of backlash. The
endangered species was the black rhino. Most people seen this as a harmful move for the black
rhino species but what most people fail to realize is that it is in fact an effort to help improve and
preserve the conservations of these animals.
The amount of money that is raised for these conservations is extremely large. Over $11 million
dollars has been raised to help the Namibian economy and conservations in Namibia. In addition, the
country
Essay about Search for Meaning in James Joyce s Dubliners
Search for Meaning in James Joyce s Dubliners
Throughout Dubliners James Joyce deliberately effaces the traditional markers of the short story:
causality, closure, etc. In doing so, the novel continually offers up texts which mark their own
complexity by highlighting the very thing which traditional realism seeks to conceal: the artifice and
insufficiency inherent in a writer s attempt to represent reality.(Seidel 31) By refusing to take a
reductive approach towards the world(s) he presents on the page to offer up meaning or ending Joyce
moves the reader into complex and unsettling epistemological and ontological realms. Meaning is no
longer unitary and prescriptive, the author will not reveal (read impose) what the story ... Show more
content on Helpwriting.net ...
The Sisters exemplifies Butler s notion of modernism as the allusive aesthetic. The title guides us
toward one erroneous assumption this must be a story of women, of family, etc. while the story
itself brings forth another this, then, is the story of a priest s death, a boy s reaction. Neither is
correct, as both are necessarily reductive. The inability of Joyce s story to be summarized,
encapsulated, echoes the inability of words themselves to fix meaning, a central preoccupation of
The Sisters. From the first page words fail to contain meaning, they spill over with excess
meanings in the form of multiplying allusions, misinterpretations, even betrayals: He had often
said to me: I am not long for this world, and I had thought his words idle. Now I knew they were
true. (Joyce 9) This opening passage is crucial in its implications, which pull against the story s
overarching theme of the impossibility of capturing some meaning or truth about the real through
words, and by extension, literature. For in the boy s invocation of the priest s statement we are
presented with a quasi religious view of the power of words. His supposed misinterpretation of the
priest s words, I had thought his words idle, (n)ow I knew they were true, is itself muddled. He
imbues words with a mystical, constitutive
The Failure Of Man Stephen Jay Gould
Intelligence is most important in today s society. Some individuals have high intelligence, some
have low intelligence. An appropriate environment plays an important role in the development of a
child s intelligence. Stephen Jay Gould exchanged many views on intelligence in his book The
Mismeasure of Man According to Gould, his book strongly argues about the abstraction of
intelligenceas a single entity. By measuring the brain and its location as a tool to rank individuals
in a series of worthiness in society. This measurement as believed by Gould determination that the
disprivileged, oppressed group of races, sexes or class deserve their state because of their brains
size. Gould makes a point about these tests by claiming them to
Tender Napalm by Philip Ridley
Tender Napalm is a play by the celebrated, contemporary British playwright Philip Ridley.1 The
play was published in 2011 and premiered in the Southwark Playhouse in London. Ridley s
oeuvre consists of work in eclectic styles and written for various different audiences (he is a
prolific creator of material for children, as well as plays for adults with difficult and often violent
themes). Many attempts have been made to classify Ridley within the so called in yer face
movement within British theatre, however most critics acknowledge that his plays are unique and
often defy classification.2 Tender Napalm features many of the hallmarks of Ridley s writing
(violent imagery, obsession with the power of language, and distorted memories), but the playis
perhaps most interesting for its rather unique structure. This paper will give an overview of the plot
of the play and attempt to outline its main structural elements, before moving towards an analysis of
how the structure operates. Comparisons will be drawn with Aristotle s theories of theatrical
structure, in order to examine how the play s structure sits within traditional models of Western
playmaking, but also pushes against them in innovative ways. Ultimately, this paper will argue that
the structure of the play is, in and of itself, performative. The plot of the play deals in fractured
memories and an attempt to re experience the past, that which is always already absent. The structure
of the play functions to disrupt the