10

Technical-Vocational
Education (TVE) - ICT
Programming in Visual Studio
2010
Quarter 1 – Module 2:
Environment and Market
TVE – ICT (Programming in Visual Studio 2010) 10
Alternative Delivery Mode
Quarter 1 – Module 2: Environment and Market
First Edition, 2020

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Published by the Department of Education - Schools Division Office of Makati City

OIC-Schools Division Superintendent: Carleen S. Sedilla CESE
OIC-Assistant Schools Division Superintendent: Brian E. Ilan EdD

Development Team of the Module

Writer: Arlene A. Purisima

Editor: Jean Tumaneng

Reviewer: Celedonia T. Teneza EdD

Layout Artist: Mayumi P. Realosa EdD

Management Team:
Angelita S. Jalimao
Chief Education Supervisor, Curriculum Implementation Division

Neil Vincent C. Sandoval

Education Program Supervisor, LRMS

Celedonia T. Teneza EdD

Education Program Supervisor, EPP/TLE/TVL

Printed in the Philippines by the Schools Division Office of Makati City

Through the Support of the City Government of Makati (Local School Board)

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

City of Makati, Metropolitan Manila, Philippines 1212
Telefax: (632) 8882-5861 / 8882-5862
E-mail Address: makati.city@deped.gov.ph

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 What I Need to Know
Hello Grade 10 Learners! This module is designed to help you fully understand
the Environment and Market and some related terms. Feel free to explore each part and
accomplish each activity at your own pace.
This module is here to guide you through this lesson. In case you were not able
to follow and understand some instances, you can always go back to that part.
The module is composed of one (1) lesson

Lesson 1 – Environment and Market

After going through this module, you are expected to:
1. identify needs and wants of people
2. generate ideas for establishing a business
3. examine available resources and
4. understand environmental scanning

What I Know

Choose the letter of the best answer. Write the chosen letter on a separate sheet of
paper.
1. Which of the following is the best example for people’s need?
a. Cellphone B. Food c. Travel d. Internet Connection
2. Which of the following refers to the surroundings or conditions in which a
person, animal, or plant lives or operates.
a. Community c. Environment
b. Church d. Market
3. Which of the following demographic profile refers to the money that an
individual or business receives.
a. Gender b. Education c. Income d. Ethnic
4. Which of the following should be considered first by a prospective entrepreneur
in choosing the right location for his/her store?
a. Access of the target customers
b. Types of merchandise
c. The attractiveness of the store layout
d. The prevailing prices of goods in the area
5. Three of the choices below are examples of Needs. Which one is NOT?
a. Clothing b. Food c. Recreation c. Shelter
6. What term is described as essential to every individual so he/she may be able to
live with dignity and pride in the community of people?
a. Dowry b. Inheritance c. Needs d. Wants
7. Which of the following terms is also known as desires, luxury and extravagance
that signify wealth and an expensive way of living?
a. Dowry b. Inheritance c. Needs d. Wants
8. Besides basic needs and wants, the following aspect might be considered in
business undertakings EXCEPT ONE?
a. Culture b. Lifestyle c. Relationship status d. Tradition
9. What term is defined as improving a product or enhancing it?
a. Alteration b. Improvisation c. Innovation d. Invention
10. This business term refers to whoever will use or buy the produces or services?
a. Demand b. Market c. Supply d. People
11. In real life situation, entrepreneurs are those that…?
a. Employer that exploits their worker
b. Focus on the success of the business
c. Make the business successful through hard work and long hours

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 d. None of these
12. Which specific demographic factor refers to the highest level of education a
person has?
a. age b. location c. occupation d. education

13. What definition of entrepreneurship holds the promise of?

a. economic difficulties c. success and unlimited expansion
b. possible expansion d. success, expansion and long-term gain
14. What is the primary reason an employer should consider how customer
shops?
a. Because buyers always look for something new
b. Some are impulse purchasers and they will buy what they want
c. Customers want to have a change of environment
d. Customers look for cheap products.
15. Which of the following shows a customer’s motivation to buy certain products?
a. customers favor brands over generic counterparts
b. they watch their money
c. they make choices based on impulsive or emotional needs
d. all of these

Lesson

1 Environment and Market

What’s In

With the present status of our economy today, the most important thing to
consider is to have a well – defined target market. Targeting the right market able even
the small businesses compete with the large ones.

What does it mean when we say targeting a market? Does it mean we are
excluding people who not fit our criteria? The answer is No. Targeting means allowing
you to focus on a marketing strategy and branding on a specific market.

Let us have a quick recap on what has transpired in Module 1. Can you guess
the jumbled letters?
1. tnreperreneu
2. omcetencep
3. pnrepreeneurtshi
4. pleronas

That’s great! Well, those were the terms related to our topic “Personal
Entrepreneurship Competencies”. If you are ready, you can now proceed to the next
topic.

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 What’s New
Environment Defined
According to Business Dictionary, environment in the business perspective refers
to combination of internal and external factors that influence a company’s operating
situation. These factors include clients, suppliers, competitors, owners, available
technology, laws governing, and market, social, and economic trends.
External factors include economic, political and legal, demographic, social,
global, and technological profile of the target market.

Market defined
Market refers to the group of consumers or organizations that is interested in
the product, has the resources to purchase the product, and is permitted by law and
other regulations to acquire the product.

Activity 1. Identifying NEEDS VS WANTS

On a separate sheet of paper, copy the table below. Classify each word in the box as to
NEED or WANT by writing it under the column that corresponds to it.

iPod, water, electricity, WIFI, stay at home,

COVID info, cellphone, going out to eat, a vehicle, a computer

NEEDS WANTS

Confused? These terms seem so simple and easy to understand, but too often,
we blur the lines. It’s ok, please proceed to the next to be more enlightened on the topic.

What is It

I. NEEDS VS WANTS
To reduce your confusion, think of the things that you can’t survive without them.
Do you have something in mind? These things that you have thought cannot live
without are considered as Needs. Needs include food to eat, water to drink, clothing
to keep you warm, and shelter to live in. Things that provide you pleasure, enjoyable
moments, and desires as considered Wants.
II. GENERATING IDEAS FOR BUSINESS
One of the preliminaries in building a strong foundation of a business is to identify the
typical customer and find ways to design your marketing strategy accordingly.
Identify Your Target Markets
Variation of marketing approach, products and services depends mainly on the
target market. For example, if your target market is made up of students, you
should understand which approach work best.
Choose specific demographic profile to target.
Figuring out your target market’s need is your priority but you should also expand
your goal to reach out those who are most likely to buy your products and
services. Consider these factors:
• Age- the length of time that a person has lived or a thing has existed

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 • Location - a particular place or position
• Gender- either of the two sexes (male and female),
• Income level - money that an individual or business receives,
• Education level - refers to the highest level of education that a person has
• Marital or family status - used on official forms to ask if a person is married,
single, divorced, or widowed
• Occupation - job or profession, means of living, source of income
• Ethnic background - means the group from which you descend and that shares
a distinct identity
The various key demographics in your target market has many similarities. All are
essential in determining which characteristics are shared and which ones your
customers should appeal to.

Establish How Customers Shop

Customer has different behaviors in purchasing. They may be any of the following:
1. Research products and/or services online and then pay them online as well.
2. Research products and/or services but prefers buying them the traditional
way.
3. Purchase the traditional way by going to the stores and buy there.

It is therefore a must to consider these three types of customers in determining your

store layout, be it a virtual and/ or a brick-and-mortar store.

Understand Why Customers Buy What They Buy

It is really necessary to identify why people buy what they buy? Absolutely, yes. The
following factors motivates a customer to buy what they buy:
1. Preferability of branded over generic products and vice versa.
2. Relevance of every cent they spend.
3. Impulsive or emotional needs buying as described by buying to keep updated
with the latest trends and fashions
Considering these factors seriously is the key to a lasting business.

Listen to What Customers Say

Social media is now one of the most effective platforms in exercising a person’s
freedom to express his thoughts and ideas. Feedbacks and comments to products are
not excused. As a proactive entrepreneur, finding out what your competitor’s customer
negative feedback and comments are offers you an opportunity to create something
they lack.

III. AVAILABLE RESOURCES:

Financial Resources: Funding

Even if everything else is set up without the availability of funds, everything will
become vain. Funding is the most important element in starting a business.
Below list some sources of funds:
1. Personal Account
2. Loans, lines of credit from financial institutions
3. friends and relatives
4. Private investors
5. Philippine government.

Human Resources: Employees

Experienced, talented, and skilled employees with track records of excellence is
where the success of an organization lies. Having this pool of human resource ensures
carrying out efficiently and competently of the mission and goals of the company.
Employees can be sourced out from staffing agencies, executive search firms with
specialized talents, and referrals from trusted individuals.

Educational Resources: Industry Know How

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 An entrepreneur should gain as much education as possible. By so doing, he
will be more prepared in making smart decisions regarding the direction of his
business. He may acquire education through professional trade associations, local
chamber of commerce and the small business administrations.

Physical Resources: Premises and Equipment

Whatever the category of the business in terms of size may fall, it must have the
appropriate and necessary equipment which includes but not limited to, workspace,
telephone line, computerized management or information systems, and marketing
materials. These may cost a lot but without investing on this would pose a threat on
the business.

Emotional Resources: Support Systems

It is in this aspect where family and friends come in. With the level of stress
starting a business pose, it is important to be motivated to maintain sanity. This is
not a joke. Stress is one of the common factors that leads to depression.

IV. Environmental scanning

Environmental scanning is the process of gathering information from an
organization, internal and external environment, and careful monitoring of these
environments to identify future threats and opportunities. It is the analyses of all factors
that may affect the future of the organization. This process provides the entrepreneur a
clear roadmap to the changes that may likely to happen in the future. In this way, threats
coming the way will be overcoming while capitalizing opportunities.

What’s More

Activity 2.
Conduct a survey to your classmates. Gather data from a population across age
brackets as suggested in the matrix below. Opposite each age group, let them indicate
their probable needs and wants.

SURVEY FORM
Name: _______________________________ Age: _______________
Factors to Consider in the SY 2020-2021
ITEM NEEDS WANTS
1. laptop
2. cellphone
3. tablet
4. WIFI
5. printer
6. reference books
7. TV
8. radio
9. school uniforms
10. school supplies

What I Have Learned

Fill in the Blanks. Complete each statement by supplying the correct answer.
1. _______________refers to the surroundings or conditions in which a person, animal,
or plant lives or operates

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2. Market refers to the group of _____________ or organizations that is interested in
the product.
3. __________ means the group from which you descend and that shares a
distinct identity.
4. Income level - money that an individual or business _______________
5. Need being something required for ____________________
6. The most important element in starting a business is __________
7. In any business organization, there is an internal and _________l environment.
8. Environmental _______________ is the gathering of information from an organizations
internal and external environment, and careful monitoring of these environments to
identify future threats and opportunities.
9. ___________ level refers to the highest level of education that a person has
10. ____________ is the type of resources that includes a proper work space, working
telephone line, adequate information systems and effective marketing materials.

What I Can Do

Activity 3. SWOT Analysis

Based on the results of the survey in Activity 2, list down five (5) probable
business opportunities you may wish to venture in. Complete the table below.
Remember to consider the ideas presented on the previous lesson. Use the
suggested table below.
Example: 1. Laptop

POSITIVE FACTORS NEGATIVE FACTORS

STRENGTH OPPORTUNITIES WEAKNESS THREATH
Needs of the On demand Price Clients can’t
students afford the high
price

Assessment

Choose the letter of the best answer. Write the chosen letter on a separate sheet of
paper.
1. The main goal of this activity is to build a strong foundation of the business by
identifying typical customers and find ways to design marketing strategy.
What process is described?
a. Conducting an environment scanning.
b. Determining Available Resources.
c . Generating ideas for business.
d. Identifying wants and needs of people.
2. Which of the following statements best describes the importance of identifying
your target market?
a. To ensure mission and goals are carried out efficiently.
b. To reach out those who are most likely to buy the products.
c. To take advantage of the competitor's weaknesses.
d. To understand which marketing approach would work best.
3. Which of the following may NOT be included in the demographic profile to be

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 used as baseline in identifying target market?
a. Age b. Cause of Death c. Gender d. Location
4. Which of the following should be considered first by a prospective
entrepreneur in choosing the right location for his/her store?
a. Access of the target customers
b. Types of merchandise
c. The attractiveness of the store layout
d. The prevailing prices of goods in the area
5. Which of the demographic profile refers to the group which an individual
descend and shares a distinct identity?
a. Education level c. Income level
b. Ethnic background d. Marital status
6. In establishing how a customer shops, there were three (3) behaviors of customers
presented. Which of the following was NOT?
a. A customer who chooses to go to the stores physically and do everything there
too.
b. A customer who searches a product and/or service online and acquire it online
as well.
c. A customer who searches a product and/or service online but acquires it in a
physical store’s
d. A customer who searches online and do nothing to acquire the product and/or
service.
7. Which of the following factors may NOT be a reason why customers buy what they
buy?
a. The customer implements strict budget management.
b. The customer is impulsive in buying.
c. The customer prefers branded over generic products.
d. The customer purchases for charity purposes.
8. To set up a business, first consider the availability of funds to be used as capital.
Which of the following cannot be a source of fund?
a. Academe b. Loan c. Personal Account d. Private investors
9. Which of the following is NOT considered as physical resource?
a. Effective Marketing Materials c. Skilled Employee
b. Efficient Information System d. Spacious Workspace
10. Which of the following is defined as the process of gathering information from
an organization, internal and external environment and careful monitoring of
the environment?
a. Environmental Scaling c. Environmental Skimming
b. Environmental Scanning d. Environmental Status

11. Which specific demographic factor refers to a particular place or position?

a. location b. age c. occupation d. education
12. Due to the increasing demand of buying online, which of the following got the
greatest amount of trust?
a. Price comparison website c. Newspapers/Magazine
b. Personal recommendations d. Product reviews
13. Several years ago, the only real competition was from shops in the same zip
code, now purchasers go online. How can a new business will survive with
these scenario?
a. Always listen to what the customers say
b. Try something different
c. Give discounts
d. Upgrade your product
14. Which of the following is the most important resource when starting a new
business?
a. Human b. Financial c. Educational d. Physical
15. The following are considered a physical resources except
a. Telephone line c. marketing supplies
b. Proper workspace d. training of employees

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 Additional Activities
List down all shapes that you know. Inside each shape, write the first thing that
comes to your mind to describe each shape. The description may be based from your
prior knowledge and/or experiences.

For inquiries or feedback, please write or call:

Department of Education – Schools Division Office of Makati City

Gov. Noble St., Brgy. Guadalupe Nuevo

City of Makati, Metropolitan Manila, Philippines 1212

Telefax: (632) 8882-5861 / 8882-5862

Email Address: makati.city@deped.gov.ph