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Business Idea Assignment Guide

This document provides guidelines and instructions for an individual assignment worth 15% of the BPME 2043 (Biz Idea) course at Universiti Utara Malaysia School of Business Management. Students are required to gather information through discussions or reading to identify a new business idea or opportunity. They must then prepare a report describing the new business idea, which should include an introduction, product description, materials used, production process, target market, marketing strategy, potential profits, and references. The assignment will be evaluated based on the introduction, discussion of idea development and production process, effectiveness of the marketing strategies, product uniqueness and market potential, conclusion, writing quality, and references.

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91 views4 pages

Business Idea Assignment Guide

This document provides guidelines and instructions for an individual assignment worth 15% of the BPME 2043 (Biz Idea) course at Universiti Utara Malaysia School of Business Management. Students are required to gather information through discussions or reading to identify a new business idea or opportunity. They must then prepare a report describing the new business idea, which should include an introduction, product description, materials used, production process, target market, marketing strategy, potential profits, and references. The assignment will be evaluated based on the introduction, discussion of idea development and production process, effectiveness of the marketing strategies, product uniqueness and market potential, conclusion, writing quality, and references.

Uploaded by

Feras Jalal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UNIVERSITI UTARA MALAYSIA

SCHOOL OF BUSINESS MANAGEMENT


GUIDELINES AND INSTRUCTIONS
BPME 2043 (BIZ IDEA)
--------------------------------------------------------------------------------------------------------
INDIVIDUAL ASSIGNMENT (15%)

INTRODUCTION

The purpose of this assignment is to provide an opportunity for students to gather information to develop
new business ideas or opportunities. In addition, this assignment will convince students that through
interaction and communication among entrepreneurs and the public as well as reading through social
media can help entrepreneurs obtain information to generate new business ideas so that entrepreneurial
business is more competitive in the industry.

ASSIGNMENT INSTRUCTIONS, FORMATS AND GUIDELINES FOR STUDENTS

1. You are required to gather information through discussions with entrepreneurs and the publics
through telephone lines or social media (without face-to-face) as well as reading to identify a
new business idea or new business opportunity that can be marketed.

2. You are also required to prepare a report of the new business idea that can be marketed and
able to make a profit.

3. Descriptions and discussions of the new business idea should contain and comply with the
following;

FORMAT

- Assignment topic

- List of contents

- Introduction – (buiness idea development and the importance of business idea).

- Describes the products or sevices – (name of products, drawings or pictures etc).

- Materials used - (materials, costs, pictures etc).

- Product development process - (using flow charts, descriptions and pictures).


- Target Market (Who will be the customer? Jusitfy).

- Marketing Strategy (4 P’s). Why choose that strategy? Justify).

- Potential Profits (simple-budget on profit-loss statement)

- Conclusion / Closing

- References

- Attachments - photos and related documents


UNIVERSITI UTARA MALAYSIA
FIRST SEMESTER SESSION 2020/2021 (A201)
RUBRIC/MARK SCHEME
BIZ IDEA ASSIGNMENT (INDIVIDUAL)

Name & Metric Number: _____________________________________________________________

Number Assessment Allocated Mark


Marks Obtained
1 Pengenalan: Penerangan yang menyeluruh tentang tugasan 5
(subject matter)
Introduction: A comprehensive description of the subject matter

2 Perbincangan yang menarik tentang pembangunan idea dan 4


proses pembangunan produk
Interesting discussion about idea development and product
development process

2 Keberkesanan perbincangan strategi yang digunakan (produk, 12


promosi, harga dan pengedaran)
Effectiveness of discussion on strategies used (product,
promotion, price and distribution)
3 Keunikan Produk (2), potensi pasaran (2) dan keuntungan (5) 9
Product uniqueness (2), market potential (2) and profit (5)
4 Kesimpulan yang berkesan. 2
Effective conclusion
5 Kualiti penulisan yang cemerlang-tiada kesalahan ejaan, bahasa, 3
format
Excellent writing quality-no spelling, language, formatting errors
6 Rujukan / Lampiran yang terbaru dan menarik 5
References / Latest and interesting attachments

Total Marks 40 marks

Comments:
Rosli Mohd Saad, Ph.D
11/10/2020

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