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Release Checklist - en

The document outlines a release checklist for mobile apps, detailing tasks to be completed at various stages before and after the app's launch for both Android and iOS platforms. Key activities include setting up app distribution, preparing marketing texts and images, and ensuring compliance with privacy policies. It emphasizes the importance of monitoring customer feedback and preparing updates post-release.

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sarmadrehan91
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157 views2 pages

Release Checklist - en

The document outlines a release checklist for mobile apps, detailing tasks to be completed at various stages before and after the app's launch for both Android and iOS platforms. Key activities include setting up app distribution, preparing marketing texts and images, and ensuring compliance with privacy policies. It emphasizes the importance of monitoring customer feedback and preparing updates post-release.

Uploaded by

sarmadrehan91
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Release-Checklist

https://stefangaller.at/en/blog/app-stores-release-preparation

Android iOS

As early as possible
AppDistribution / TestFlight ⛶ ⛶
Analytics ⛶ ⛶
Crash Reporting ⛶ ⛶

4 weeks before the release


Texts

Name​
30 characters
⛶ ⛶

Subtitle​
30 characters
– ⛶

Short description​
80 characters
⛶ –

Promotional Text​
optional
– (⛶)

Description​
4.000 characters
⛶ ⛶

Keywords
100 characters
– ⛶

What's new
500 (Android) / 4.000 (iOS) characters
⛶ ⛶

Images & Videos

App Icon ⛶ ⛶
Screenshots ⛶ ⛶
Preview Video / App Preview
optional
(⛶) (⛶)

Feature Graphic ⛶ –

stefangaller.at​ 1​ © 2025 Stefan Galler


Android iOS

Miscellaneous

Apple Nominations
optional
– (⛶)

Privacy Policy
Available as URL
⛶ ⛶

Pricing/In-App-Purchases/Subscriptions
If applicable
(⛶) (⛶)

Complete missing forms​


e.g. categories, countries,…
⛶ ⛶

2 weeks before the release


Activate manual release
Managed Publishing in Android
⛶ ⛶

Hand in first version ⛶ ⛶


Version accepted ⛶ ⛶
Update rejected version
If first version was rejected
(⛶) (⛶)

1 week before the release


Hand in final version ⛶ ⛶
Final version accepted ⛶ ⛶

Release
Publish App ⛶ ⛶

After the Release


Monitor app ⛶ ⛶
React to customer feedback ⛶ ⛶
Prepare first update ⛶ ⛶

stefangaller.at​ 2​ © 2025 Stefan Galler

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