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Five Lecture

The document outlines the objectives of international business management, emphasizing the importance of adapting to diverse global environments and establishing strong relationships with various markets. Key goals include understanding market entry strategies, developing competitive products, and minimizing risks while maximizing profitability. It also highlights the significance of leveraging international competition and government incentives for organizational growth and sustainability.

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yousifbureau1
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10 views5 pages

Five Lecture

The document outlines the objectives of international business management, emphasizing the importance of adapting to diverse global environments and establishing strong relationships with various markets. Key goals include understanding market entry strategies, developing competitive products, and minimizing risks while maximizing profitability. It also highlights the significance of leveraging international competition and government incentives for organizational growth and sustainability.

Uploaded by

yousifbureau1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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‫ﻣﺎدة‬

‫اﻹدارة اﻟﺪوﻟﻴﺔ‬
‫‪International Management‬‬
‫ﻣﻘﺪم ﻣﻦ ﻗﺒﻞ‬
‫ﺟﻮﺗﻴﺎر ﺣﺴﻦ ﻣﺤﻤﺪ‬
‫ﻣﺪرس اﻟﻤﺎدة‬
‫اﻟﺴﻨﺔ اﻟﺪراﺳﻴﺔ‬
‫‪2022/2021‬‬
‫اﻟﻤﺮﺣﻠﺔ اﻟﺜﺎﻧﻴﺔ‪ /‬ﻣﺴﺎﺋﻲ‬

‫زاﻧﻜﻮﻳﺎ زاﺧﺆ‬
‫ﻛﺎرﻃﻴﺮى‬
‫َ‬ ‫ﻛﻮﻟﻴﺬا‬
‫وﺋﺎﺑﻮورى‬
‫ﻛﺎرﻃﻴﺮى‬
‫َ‬ ‫زاﻧﺴﺘﻴﻦ‬
‫َ‬ ‫ﺛﺸﻜﺎ‬
‫ً‬
‫ﺛﺎﻟﺜﺎ‪ :‬أﻫﺪاف اﻷﻋﻤﺎل اﻟﺪوﻟﻴﺔ‬
‫إن اﻟﻬﺪف اﻟﺠﻮﻫﺮي ﻟﻤﺠﻤﻞ ﻧﺸﺎﻃﺎت اﻷﻋﻤﺎل اﻟﺪوﻟﻴﺔ ﻫﻮ اﻟﺘﻼﺋﻢ ﻣﻊ اﻟﺒﻴﺌﺎت اﻟﺪوﻟﻴﺔ‬
‫اﻟﻤﺨﺘﻠﻔﺔ وإﻗﺎﻣﺔ ﻋﻼﻗﺔ وﺛﻴﻘﺔ ﻣﻊ اﻟﻤﺮاﻛﺰ واﻷﺳﻮاق اﻟﻤﺨﺘﻠﻔﺔ وﺗﺤﻘﻴﻖ اﻟﺘﻜﺎﻣﻞ اﻟﺨﻠﻔﻲ‬
‫واﻷﻣﺎﻣﻲ‪ .‬ﺑﺎﻹﺿﺎﻓﺔ إﻟﻰ أن اﻷﻋﻤﺎل اﻟﺪوﻟﻴﺔ ﺗﺴﻌﻰ إﻟﻰ ﺗﺤﻘﻴﻖ ﺣﺰﻣﺔ ﻣﺘﻨﻮﻋﺔ وﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ‬
‫اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ ﻣﻦ ﺑﻴﻨﻬﺎ‪-:‬‬
‫‪ -1‬اﻟﺘﻌﺮف ﻋﻠﻰ ﻣﺪاﺧﻞ ﻣﺨﺘﻠﻔﺔ ﻟﻠﺪﺧﻮل إﻟﻰ أﺳﻮاق وﺑﻴﺌﺎت دوﻟﻴﺔ ﻣﺨﺘﻠﻔﺔ‪.‬‬
‫‪ -2‬ﺗﺨﻄﻴﻂ وﺗﻄﻮﻳﺮ اﻟﻤﻨﺘﺠﺎت اﻟﻤﺮﻏﻮﺑﺔ واﻟﻤﻄﻠﻮﺑﺔ ﻣﻦ ﻗﺒﻞ اﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻓﻲ‬
‫اﻷﺳﻮاق اﻟﺪوﻟﻴﺔ ﻣﻦ ﺧﻼل أﻛﺘﺴﺎب اﻟﻤﻮارد ﻣﺜﻞ‪ :‬اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻷﻣﻮال واﻟﻘﻮى‬
‫اﻟﻌﺎﻣﻠﺔ واﻹﻓﺎدة ﻣﻨﻬﺎ ﻟﺘﺨﻔﻴﺾ اﻟﺘﻜﺎﻟﻴﻒ‪ ،‬وﺗﺤﺴﻴﻦ اﻟﻤﺆﺷﺮات ﻟﺘﺤﻘﻴﻖ اﻟﻤﺰاﻳﺎ‬
‫اﻟﺘﻨﺎﻓﺴﻴﺔ‪.‬‬
‫‪ -3‬دراﺳﺔ ﺑﻴﺌﺔ اﻷﺳﻮاق اﻟﺪوﻟﻴﺔ اﻟﻤﺘﻮﻗﻌﺔ واﻟﺤﺎﻟﻴﺔ واﻟﺴﻌﻲ ﻧﺤﻮ اﻟﺘﻮﺳﻊ ﻓﻲ ﺣﺠﻢ‬
‫اﻟﻤﺒﻴﻌﺎت ﻣﻦ ﺧﻼل اﻻﺳﺘﻔﺎدة ﻣﻦ اﻟﻘﺪرة اﻟﺸﺮاﺋﻴﺔ اﻟﺪوﻟﻴﺔ اﻟﺘﻲ ﺗﻔﻮق ﻓﻲ ﻛﺜﻴﺮ ﻣﻦ‬
‫اﻷﺣﻴﺎن اﻟﻘﺪرة اﻟﺸﺮاﺋﻴﺔ اﻟﻤﺤﻠﻴﺔ‪.‬‬
‫‪ -4‬ﺗﻘﻠﻴﻞ اﻟﻤﺨﺎﻃﺮة إﻟﻰ أﻗﻞ ﻣﺎ ﻳﻤﻜﻦ ﻟﻠﻮﻗﺎﻳﺔ ﻣﻦ ﺗﺬﺑﺬب اﻷﺳﻌﺎر وﺣﺎﻻت اﻻﻧﻜﻤﺎش‬
‫اﻻﻗﺘﺼﺎدي وﻛﺬﻟﻚ ﻟﻐﺎﻳﺎت اﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻣﻮﻗﻊ اﻟﻤﻨﻈﻤﺔ ﻓﻲ اﻟﺴﻮق ﻓﻀﻼ ﻋﻦ‬
‫اﻻﺳﺘﻔﺎدة ﻣﻦ دورة اﻟﺤﻴﺎة اﻟﻤﻨﺘﺞ اﻟﺪوﻟﻲ وذﻟﻚ ﻹﻃﺎﻟﺔ ﻋﻤﺮ اﻟﻤﻨﺘﺠﺎت ﻓﻲ اﻷﺳﻮاق‪.‬‬
‫‪ -5‬اﻹﻓﺎدة ﻣﻦ ﻣﻴﺰة اﻟﺮﺑﺢ ﺑﺎﻷﺧﺺ ﻋﻨﺪﻣﺎ ﺗﻜﻮن اﻷرﺑﺎح اﻟﺘﻲ ﺗﺤﻘﻘﻬﺎ اﻟﻤﻨﻈﻤﺔ ﻣﻦ‬
‫اﻷﺳﻮاق اﻟﻤﺤﻠﻴﺔ أﻗﻞ ﻣﻦ اﻟﻤﻨﺎﻓﺴﻦ اﻟﻤﺤﻠﻴﻴﻦ‪ ،‬واﻹﻓﺎدة ﻣﻦ اﻟﻄﺎﻗﺎت اﻹﻧﺘﺎﺟﻴﺔ‬
‫اﻟﻤﻌﻄﻠﺔ وﻏﻴﺮ اﻟﻤﺴﺘﻐﻠﺔ‪.‬‬
‫ً‬
‫ﻧﻈﺮا ﻟﺪﺧﻮل‬ ‫‪ -6‬زﻳﺎدة ﺣﺠﻢ اﻹﻧﺘﺎج اﻟﺬي ﻳﺘﻮاﻓﻖ ﻣﻊ زﻳﺎدة ﻓﻌﻠﻴﺔ ﻓﻲ ﺣﺠﻢ اﻟﻤﺒﻴﻌﺎت‬
‫ً‬
‫ﺟﺰءا ﻣﻦ اﺣﺘﻴﺎﺟﺎﺗﻬﺎ وﺗﺼﺒﺢ ﻗﺎدرة ﻋﻠﻰ‬ ‫اﻟﻤﻨﻈﻤﺔ إﻟﻰ اﻷﺳﻮاق اﻟﺠﺪﻳﺪة واﻟﺘﻲ ﺗﻐﻄﻲ‬
‫اﻟﺘﻌﺎﻣﻞ ﻣﻊ ﻣﺨﺘﻠﻒ أﺷﻜﺎل اﻟﻤﻨﺎﻓﺴﺔ اﻟﺪوﻟﻴﺔ‪.‬‬
‫‪ -7‬ﻣﺤﺪودﻳﺔ اﻷﺳﻮاق اﻟﻤﺤﻠﻴﺔ ﻣﻤﺎ ﺗﺪﻓﻊ اﻟﻤﻨﻈﻤﺔ ﻟﻠﺒﺤﺚ ﻋﻦ ﻣﺼﺎدر أﺧﺮى‪ ،‬واﻟﻌﻤﻞ‬
‫اﻟﺪوﻟﻲ ﻫﻮ ﺑﺪﻳﻞ ﻟﻠﻨﻤﻮ‪.‬‬
‫‪ -8‬اﻹﻓﺎدة ﻣﻦ اﻟﻤﻨﺎﻓﺴﺔ ﻣﻊ اﻟﻤﻨﻈﻤﺎت اﻟﺪوﻟﻴﺔ اﻟﻌﻤﻼﻗﺔ‪ ،‬واﻹﻓﺎدة ﻣﻦ ﺣﻮاﻓﺰ ﺑﻌﺾ‬
‫اﻟﺤﻜﻮﻣﺎت اﻟﺘﻲ ﺗﻌﻄﻲ اﻟﺪﻋﻢ اﻟﻤﻨﺎﺳﺐ ﻷﻳﺔ ﻣﻨﻈﻤﺔ ﻟﻼﺳﺘﺜﻤﺎر ﻓﻴﻬﺎ‪.‬‬
‫‪ -9‬اﻹﻓﺎدة ﻣﻦ إﻣﻜﺎﻧﻴﺎت اﻟﺘﻜﺎﻣﻞ اﻟﺼﻨﺎﻋﻲ ﻓﻴﻤﺎ ﺑﻴﻦ اﻟﺪول ﻋﻦ ﻃﺮﻳﻖ اﺳﺘﻴﺮاد‬
‫ﻣﻨﻈﻤﺎت اﻷم اﻟﻌﺪﻳﺪ ﻣﻦ ﻣﻜﻮﻧﺎت ﻣﻨﺘﺠﺎﺗﻬﺎ ﻣﻦ دول أﺧﺮى ﺗﻜﻮن ﺗﻜﺎﻟﻴﻒ اﻹﻧﺘﺎج ﻓﻴﻬﺎ‬
‫ً‬
‫ﻧﺴﺒﻴﺎ‪.‬‬ ‫ﻣﻨﺨﻔﻀﺔ‬
‫‪ -10‬اﻟﺘﻌﺮف ﻋﻠﻰ ﻣﺨﺘﻠﻒ اﻷﺳﺎﻟﻴﺐ واﻟﻄﺮاﺋﻖ اﻟﺘﺴﻮﻳﻘﻴﺔ اﻟﺴﺎﺋﺪة ﻓﻲ اﻷﺳﻮاق اﻟﺪوﻟﻴﺔ‬
‫واﻹﻓﺎدة ﻣﻨﻬﺎ ﻓﻲ رﺳﻢ ﺳﻴﺎﺳﺎت اﻟﺘﺴﻮﻳﻖ اﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﻨﻈﻤﺔ‪.‬‬

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