MAKAUT
Formerly known as
West Bengal University of Technology
BBA in
Digital Marketing
4 Years Full Time Program
www.inspiria.edu.in
Digital marketing is the new form of marketing that uses the internet and the whole
online space. Digital marketing campaigns are usually executed on digital media
devices such as smartphones, desktop computers, etc, and platforms such as social
media, video streaming, websites, etc. In today’s world digital marketing runs through
the core of marketing plans and everyday life, it has become prevalent utilizing
combinations such as SEO, SEM, Content Marketing.
Because of its popularity, the BBA in Digital
Marketing is one of the most sought-after courses.
This course will provide students with a thorough
understanding of digital marketing concepts
as well as their application. The knowledge will
be instilled through various theory and practical
lessons on carrying out marketing campaigns
as well as the use of various tools while staying
current. The programme will assist students in
broadening their industry vision as they learn in
detail the use of online marketing, social media
marketing, email marketing, mobile marketing
etc. Students will be made to apply these learnings
through various projects carried out including
developing and executing digital marketing
campaigns.
OBJECTIVES
01
Introduce students to the fundamen-
tals of Marketing as well as Digital Mar-
keting and its application.
02
Introduce students to the tools and
techniques used in digital marketing
including search marketing, social me-
dia marketing, email marketing, mobile
marketing etc.
03
Expose students to current digital mar-
keting trends, practices and strategies.
04
Equip students with the necessary skills
and knowledge required to succeed in
Digital Marketing Industry.
COURSE MODULE
First Semester Second Semester
Principles of Management Marketing Management
Business Statistics Digital Marketing
Computer Fundamentals Management Information System
Any one from GE Basket A/D Any one from GE Basket B/E
English & Professional Communication Modern Indian Languages and Literature
Life Skills & Personality Development IT Skills
Yoga Health & Wellness Sports Critical Thinking, NSS, Mental Health Environmental Studies
Third Semester Fourth Semester
Principles of Accounting Digital Business Strategy
Human Resource Management Consumer Behaviour
Word and PowerPoint & Spreadsheet Application with Excel Management Information System & ERP
Any one from GE Basket C/F Basics of Operating System
Fundamentals of entrepreneurship Graphic Design with Photoshop and Illustrator
Understanding basics of Cyber Security Society Culture and Human Behavior
Fifth Semester Sixth Semester
Social Media Marketing Web Design and Development
Integrated Marketing Communication Introduction to Python
Cloud Computing Organizational Behaviour
E-Commerce and Applications Development with HTML and CSS
Internship Internet and Networking
Seventh Semester Eighth Semester
Introduction to Business Analytics using R/Python Search Engine Marketing & Search Engine Optimization
Cyber Security & Cyber Law Computerized Accounting System
Services Marketing Internship & Research Project/ Dissertation
Software Project Management
Data Analysis and Interpretation
The Syllabus/Course Module are as per Maulana Abul Kalam Azad University of Technology, West Bengal
ELIGIBILITY
• 10+2 passed from any board.
• Students from any stream can apply.
• Candidates appearing in the Class XII board finals can also apply in advance.
SOME OF OUR
RECRUITMENT PARTNERS
CAREER
OPPORTUNITIES
DIGITAL MARKETING SOCIAL MEDIA SEM
MANAGER EXECUTIVE EXPERT/MANAGER
CONTENT ANALYTICS CRM
MANAGER/MARKETER EXPERT MANAGER
SEO EMAIL MARKETING E-COMMERCE
EXPERT MANAGER ACCOUNT MANAGER
PUBLIC RELATIONS ADVERTISING WEB DEVELOPER
MANAGER MANAGER & WEB DESIGNER
FACULTIES
Sherry George Bibek Mandal
Hritavash Saha
TALK TO US TODAY
WhatsApp/ Call- 8900755550
www.inspiria.edu.in
InspiriaIndia
