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SEO Course Outline Descriptive

The document outlines a comprehensive SEO course covering foundational concepts, on-page and off-page SEO techniques, technical SEO practices, essential tools, and auditing/reporting methods. Key topics include keyword research, link building, website audits, and the use of tools like Google Analytics and SEMrush. The course aims to equip learners with the skills necessary to enhance website visibility and traffic in digital marketing.

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9 views2 pages

SEO Course Outline Descriptive

The document outlines a comprehensive SEO course covering foundational concepts, on-page and off-page SEO techniques, technical SEO practices, essential tools, and auditing/reporting methods. Key topics include keyword research, link building, website audits, and the use of tools like Google Analytics and SEMrush. The course aims to equip learners with the skills necessary to enhance website visibility and traffic in digital marketing.

Uploaded by

postingguest17
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SEO Course Outline

1. Foundation of SEO
- Understanding SEO – Basics and working principles

- SEO Terminology – Keywords, SERP, CTR, etc.

- Importance in Digital Marketing – Visibility & traffic

- Types of SEO – On-page, Off-page, Technical

- Search Engine Algorithms – Google Panda, Penguin, Hummingbird

2. On-Page SEO
- Keyword Research & Content Optimization – Relevant keywords, user intent

- Title Tags & Meta Descriptions – Improve CTR on SERPs

- URL Structure & Internal Linking – Clear URLs and page authority

- Image Optimization – Alt text, compression

- Page Structure & Sitemaps – HTML hierarchy, XML sitemaps

- Schema Markup – Rich snippets via structured data

- Site-level SEO Factors – Mobile-friendliness, SSL

- Advanced Content Optimization – E-A-T, semantic SEO

- Domain SEO – Domain age, keywords in domain

3. Off-Page SEO
- Link Building – High-quality backlinks

- Social Media Marketing – Brand exposure, indirect links

- Internal & External Links – Navigation & authority

- Guest Posting – Authority link building

- Non-Editorial Links – Directory submissions, blog comments


4. Technical SEO
- Website Audit – Identify technical issues

- Crawlability & Indexing – Robots.txt, crawl budget

- Sitemap & Robots.txt – XML sitemap, block rules

- Structured Data – Schema.org tags

- Search Operators – Google search tricks (site:, inurl:)

- Google Business Profile (GBP) – Local SEO enhancement

- Yoast SEO & Other Tools – On-page suggestions (WordPress)

5. Essential SEO Tools


- Google Search Console – Performance, coverage issues

- Google Analytics – Traffic and behavior tracking

- Ubersuggest – Keyword research & site audits

- Ahrefs – Backlink checker, keyword explorer

- SEMrush – Full SEO & marketing suite

- Moz – Domain Authority, keyword tools

- Screaming Frog SEO Spider – Website crawl and audits

6. SEO Auditing & Reporting


- Website Audit & Analysis – Overall SEO health

- Competitor Analysis – Benchmarking against rivals

- Reporting & Documentation – Presenting SEO performance

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