A Minor Project Report on

Title: Business Plan on Imitation Jewelry

Supervised By:
Submitted By:
Dr. Syed Ali Mehdi Naqvi Xyz
B.com
6th Sem

1234567890

i
 CERTIFICATE

This is to certify that Xyz bearing Roll No. 1234567890 has completed his/her
Business plan on Imitation Jewelry, as a part of curriculum.

He/She has shown keen interest in her assignment and was also regular in
attendance.

Date :- Dr. Syed Ali Mehdi Naqvi

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 DECLARATION

I, “Xyz”, hereby declare that the work presented herein is genuine work done originally by
me and has not been published or submitted elsewhere. Any literature, data or work done by
others and cited in the report has been given due acknowledgement and listed in the reference
section.

Xyz

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Roll No. : 1234567890

ACKNOWLEDGEMENT

This project was a golden opportunity for learning and self-development. I consider myself
very lucky and honored to have so many wonderful people that lead me through in
completion of this project.

I would like to thank my teacher Dr.Syed Ali Mehdi Naqvi, for constant guidance to conduct
the present arduous project and untiring cooperation which they extended to me throughout
the duration of my summer training. Getting a project ready requires the work and effort of
many people. I would like all those who have contributed in completing this project. I would
like to take an opportunity to thank all the people who helped me in collecting necessary
information and making of the report. I am grateful to all of them for their time, energy and
wisdom.

Xyz

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 EXECUTIVE SUMMARY

The Business

Peacock Beads Store will be a licensed and insured jewelry manufacturing business that will
provide high-quality, attractive and low-cost jewelry products to its customers. The business
will be based in Lucknow.

Management

Peacock Beads Store is a sole proprietorship owned by Xyz. The company’s main
management framework comprises of sales executives, designers, and artisans.

Customers

You should carry out proper research to know your customers before you start your own
jewelry business. Our customers include the married and committed couples as well as the
teens and adults living in downtown Lucknow.

Business Target

Our business targets to be achieved within next three years are as follows:

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 TABLE OF CONTENT

 Cover Page i
 Certificate ii
 Declaration ii
 Acknowledgement iii
 Executive Summary iv

CHAPTER TOPIC PAGE NO.

Introduction
 Abstract 1
1  Introduction 2
 Business Of Imitation Jewelry 3
 Why Buy Imitation Jewels 3
About Company
 Company Summary 5
2
 Business Card 6
 Services for Customers 7
3 Market Analysis of Imitation Jewelry Market
 Indian Market Overview 8

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  Market Analysis 8
 Market Trends 8
 Market Segmentation 9
 Imitation Jewelry Market Dynamics Drivers 10
 Imitation Jewelry Market Store 11
Business Target
 Mission 13
4  Target Audience 13
 Product Pricing 14
 Business Objectives 16
About Business
 Research Methodology 16
5
 Porter’s Five Forces 18
 SWOT Analysis 21
6 Future Outlook 24
7 Operational Plan 25
Marketing & Strategies
 4 P’s Of Marketing Of Imitation Jewelry 26
 Competitive Analysis 29
8
 Sales strategies 30
 Online Strategies 31
 Offline Strategies 32
Sales
 Sales Monthly 33
9
 Sales Yearly 33
 Sales Forecast 34
10 Milestone 35
11 Personnel Plan 36
12 Financial Plan
 Important Assumptions 37
 Brake-even Analysis 38
 Projected Profit And Loss 39
 Pro-forma Profit And Loss 41

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  Projected Cash flow 42
 Pro-forma Cash flow 42
 Pro-forma Balance sheet 44
16 Bibliography 45

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1
 CHAPTER 1
ABSTRACT
As per Indian culture, gold jewelry was used by both men and women to add to their
glamour and charisma. Gold is considered as the most precious and invaluable metal
discovered by man till date. It has been found that no other metal has fascinated this
imagination as done by gold. Although the fluctuating gold prices have never lost the
sheen of gold, it has definitely made the alternatives for gold jewelry very popular. The
desire for Indian women for wearing jewelry is rising day by day giving a major push for
the demand for imitation jewelry. Imitation jewelry offers the benefit of affordable
accessories for the common man. They mimic the appearance of finer pieces of original
jewelry by using less expensive materials. Precious metals and gemstones that are quite
valuable are used for fine jewelry which makes it expensive. Imitation jewelry replaces
these materials with plated metals and fake gems. The Research paper studies the effect of
imitation jewelry on real sales of gold jewelry. From the research it was found that
imitation jewelry plays a significant role in the Gold jewelry market and its sales.
The objective of the report is to present a comprehensive analysis of the Imitation Jewelry
market. The past and current status of the industry with the forecasted market size and
trends are presented in the report with the analysis of complicated data in simple language.

Being a part of the fashion industry, this is one industry which will never go out of
business. There will be major shifts in trends and styles which will reflect in the materials
used and manufacturing process. The reverse of it is also equally true. Something like
Covid-19 which led to the shutdown of a lot of businesses, could also only temporarily
affect this industry.
The industry holds a lot of potential for players at various levels. One could decide to be a
niche player in the industry and stick to a small market or may decide to go mass market
or even become a B2B bulk player.

1
 INTRODUCTION

The demand for fashion jewelry has been increasing rapidly for the pastfew years. The
popularity of imitation jewelry has further increased with the prices of gold rising sharply.
The imitation jewelry market in the country is expected to touch Rs. 15,000crore as on
2015 leading to growing demand and popularity. People always look for attractive and
affordable jewelry in line with the latest trends in fashion. Even in case the price of gold
decreases, the
imitation jewelry will continue to attract high demand. India holds the second positionbein
g the largest manufacturer of imitation jewelry after China. The Indian imitation jewelry
has got a huge demand in the US, Europe, Canada, Australia and many other Asian
countries. Imitation jewelry is largely made of cut and uncut stones, plastic beads, cast
iron, brass, nickel, American diamonds and other attractive materials, which are sourced
from places such as Jaipur, Kolkata, Surat, and Ahmadabad. Some raw-materials for such
jewelry are also imported. The demand for imitation jewelry ranges from big flashy
colored jewelry to traditional designs of Kundan, Polki, Antique jewelry etc. The demand
for imitation jewelry is evergreen and is not limited to wedding season or occasions.

The costume jewelry market (jewelry made of less valuable materials) will bring in
roughly $52.4 billion in revenue by 2025, while revenue from the ecommerce fashion
industry alone is expected to reach $712.9 billion by 2022.The industries’ fast growth has
been facilitated by two things: the ubiquitous nature of the smartphone and on-the go
shopping, and expanding markets outside the West, with a growing middle class
experiencing rising disposable income.

The report helps in understanding the Imitation Jewelry market dynamics, structure by
analyzing the market segments and projecting the Imitation Jewelry market size. Clear
representation of competitive analysis of key players by product, price, financial position,
product portfolio, growth strategies, and regional presence in the Imitation Jewelry market
make the report investor’s guide.

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 BUSINESS OF IMITATION JEWELRY

Imitation jewelry has become an inevitable part of fashion accessory. It is considered as a

self-contained industry. The manufacturers of imitation jewelry are concentrated mainly in
India and China. The various aspects of
imitation jewelry industry include imports, exports, globalization, trade laws etc. Thebusin
ess of imitation jewelry is as mentioned below:-

The wholesalers purchase imitation jewelry in bulk from themanufacturers and then export
to wholesale distributors and suppliers who in turn directly deal with the retailers. Trade
shows plays a significant role in connecting wholesalers and suppliers. The trade shows
connects the wholesalers, suppliers and retailers from different parts of the world which
plays a major role in the imitation jewelry industry. Also, the internet has become an
inevitable part in the global trade of imitation jewelry and the retailers can select from a
large number of wholesalers at their fingertips. Many sites in the internet connect directly
with the end consumer who can select and order their preferred imitation jewelry
eliminating all the intermediaries.

WHY BUY IMITATION JEWELRY

“Jewelry is every woman’s best friend and yet, whether you agree or not her worst enemy.
Why enemy? The answer is simple; the price tag just makes her shun away the thought of
owning jewelry. But then this is the case with expensive jewelry set in gold or platinum,
embedded with precious stones. After all anything genuine does come with a price
tag. While real jewelry may not be affordable, an absolutely wallet friendly option is
imitation jewelry. This is available in a wide range from what we call junk jewelry to the
gold- coated jewelry. It is far cheaper than anything genuine. In fact the gold coated or
what we also called gold plated jewelry looks so real that anyone would think you have
paid a packet for it.“

Not only gold, but also even diamonds are available in its cheaper option called American
Diamonds. These are actually pieces of glass that are polished and cut in a way to give the
sheen and look of a diamond. American diamond jewelry cost less than half of what
actually diamonds cost. Genuine jewelry has its limited wear ability, which means that

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what you pick up may not go with every outfit you own. And because of its cost it is not
possible to own a piece of jewelry to match up to your wardrobe.

But with the option of imitation jewelry, you could possibly afford to own a piece that
could match with every dress you have. The range of colors and styles span over a wide
variety. In fact there are designers who specialize in imitation jewelry. Right from
feathered earrings to ivory pendants, from glass bangles to beaded anklets, it is probably
available. In fact using your imagination and artistic and craft skills you could create your
own range of imitation jewelry at home with beads and strings.

One of the biggest advantages of buying artificial jewelry in India is affordability. With
the ability to replicate the look of precious metals and gems, you can purchase stunning
pieces of jewelry at a fraction of the cost.Whether you're looking for Kundan Jewelry
Bridal or Kundan Choker Set to add to your collection. Artificial jewelry offers a budget-
friendly option that doesn't compromise on style or quality.

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 CHAPTER 2

COMPANY SUMMARY

Company Owner

Peacock Beads is a sole proprietorship owned by Vishakha Yadav. Vishakhais a

passionate jewelry designer who has been serving the jewelry industry.

Why the Business is being started

Vishakhais passionate about designing jewelry. Her specialty is to design extremely

detailed jewelry sets using the proper mix of precious metals which also cost less than
other similar sets available in the market. The jewelry business plan is being started with
the aim of making profits in this industry by introducing extremely low-cost designs.

How the Business will be started

Peacock Beads will be started in Lucknow in a leased location which was previously used
by a travel agency. The facility will be used for making jewelry by artisans and designers
and will also be used as a store to display the jewelry. In addition to the office furniture
and the usual inventory, the company will procure computers, color printers, scanners,
jewelry design software, jewelry cutting and anodizing equipment as well as the other
necessary tools.

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 BUSINESS CARD

Business cards are cards bearing business information about

a company or individual. They are shared during formal introductions as a convenience
and a memory aid. A business card typically includes the giver's name, company or
business affiliation (usually with a logo) and contact information such as street
addresses, telephone number(s), fax number, e-mail addresses and website. Before the
advent of electronic communication, business cards also included telex details. Now they
may include social media addresses such as Facebook, LinkedIn and Twitter.

Vishakha
Yadav

PEACOCK 34567XXXXX
abc@gmail.com
--BEADS-- Hazratganj, Lucknow
ht

Shop
now

PEACOCK
--BEADS--

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 SERVICES FOR CUSTOMERS

Peacock Beads will be a licensed and insured jewelry manufacturing business which will
provide high-quality, attractive and low-cost jewelry products to its customers. Our main
products/services include:

1. Jewelry Products: Our main jewelry products that will be designed as well as
manufactured by us include rings, necklaces, earring, anklets, bracelets, lockets,
pendants, tie pins, shirt studs, brooches, and tiaras.

2. Jewelry Sets: This category includes jewelry sets designed and manufactured by
us. A jewelry set include similarly designed ring, necklace, earrings, and bracelets.

3. Customized Jewelry: We will also make customized jewelry in accordance with

the design requirements of our customers. The customers can either provide us
with their desired designs or can tell us their requirements through any channel.

4. Jewelry Repairing, Resizing and Polishing: We will also provide repairing,

resizing and polishing services to our customers. These services are aimed at those
people who receive jewelry in the gift but the sizes don’t match quite exactly and
they have to resize them as per their size requirements. Similarly, the jewelry
owners also need to regularly polish their jewelry products for a better look. These
services are not aimed to directly generate revenue instead, we aim to promote our
products by providing these services to the jewelry owners.

Our jewelry products will be made from high quality raw materials with affordable range.
Customers can also order our products online via our official website.

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 CHAPTER 3

INDIAN MARKET OVERVIEW

Indian jewelry business has undergone a drastic transformation over the years. Original
diamond and gold jewelry has now made a way forward for imitation jewelry. The
skyrocketing prices of the traditional jewelry whether it is gold, diamond or silver, have
encouraged people to opt for affordable imitation jewelry. Indian Imitation jewelry market
has witnessed tremendous growth in the past few years. In 2012, the market grew around
85% compared to the previous year. The imitation jewelry market was estimated to
reach INR 98.5 Billion by the end of 2013 due to rising demand. Imitation jewelry such as
fashion jewelry is very much prevalent, especially amongst the college going teenagers.
Since the prices are cheap, they can get a wide variety and also keep up with the changing
fashion. Indian fashion jewelry industry is growing in quantum, patronized mainly by the
youngsters In future, the imitation jeweler market is expected to grow further with soaring
gold and silver prices, rising consumer preference, availability of more innovative designs
and variety etc. Considering these factors, The growth rate of the imitation jewelry market
is 7.50% in the forecast period by 2030.

Marketing Analysis of imitation jewelry business

The success or failure of a business totally depends upon its marketing strategy for
business which can only be developed on the basis of accurate marketing analysis.
Therefore, it must be considered before developing the business plan for jewelry business.

Market Trends

This rise in imitation jewelry market value can be attributed to the various factors such as
growing globalization of brands, rising prices of gold and other precious and valuable
stones and pearls, growing popularity of e-commerce platforms especially in the
developing economies and increasing personal disposable income Due to rising demand,
the global imitation jewelry market is likely to rise rapidly throughout the forecast period.

Data Bridge Market Research analyses that the imitation jewelry market was valued at
USD 16.70 billion in 2022 and is expected to reach the value of USD 27.85 billion by

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2030, at a CAGR of 7.50% during the forecast period of 2023 to 2030. Necklaces and
Chains segment dominates the global imitation jewelry market part due to rising fashion
consciousness among teenagers and the availability of low-cost stylish jewelry. In addition
to the market insights such as market value, growth rate, market segments, geographical
coverage, market players, and market scenario, the market report curated by the Data
Bridge Market Research team includes in-depth expert analysis, import/export analysis,
pricing analysis, production consumption analysis, and consumer behavior.

Marketing Segmentation

Our target market is the residential community living nearby at the 10 minutes’ drive from
our office. The community consists of all types of people from varying backgrounds. As
per the financial position, nearly half of the community has a monthly income ranging
from $40k to $50k while nearly 10% people have incomes even around $100,000.
There are currently more than 738,000 households in Manhattan out of which 17.1% have
children under the age of 18 living with them, 25.2% are married couples living together
and 12.6% have a female householder with no husband present. 59.1% are non-families,
out of which 48.0% of all households are made up of individuals and 10.9% have someone
living alone who is 65 years of age or older.
It is very important to analyze the market segmentation of the future customers of your
products or services because a successful and efficient marketing strategy can only be
developed after we completely know our potential customers. Our experts have identified
the following type of target audience which can become our future consumers:

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Couples:

Our first target group will be the married couples as well as the committed people. These
people are most likely to buy jewelry products for each other. For instance, the engaged or
married people often tend to buy jewelry products for their beloved on many occasions
like Valentine’s day, birthdays, anniversaries. This group will be the biggest consumer of
our products and hence our marketing strategy will be specifically built to attract them.

Teens:

Our second target group comprises of teens who buy jewelry for themselves for wearing at
parties, functions or in daily life. These teens usually can’t afford expensive products and
often prefer the look of jewelry to its quality.

Adults:

The third group comprises of adults who buy jewelry for their kids, family, friends or
themselves. They are usually settled in their lives and can afford expensive products.

IMITATION JEWELRY MARKET DYNAMICS DRIVERS

 High Demand: The demand for imitation jewelry has surged by over 85% in the
last one year. People, especially women have adopted better standards of grooming
after being influenced by daily soaps. The jewelry and the costumes which are
worn by the television stars. Moreover with the rise in standard of living and
disposable income customers undoubtedly prefer to go in for branded products.
 Consumer preferences: The changing outlook of people regarding jewelry as a
daily wear commodity rather than an asset for life has made imitation jewelry more
popular.
 Variety and Affordability: Due to affordable range of the artificial jewelry, it is
much easier to make a collection for regular as well as formal occasions. Generally
working women prefer to change their jewelry (earrings, neck-pieces, rings etc)
according to their dresses.
 Drastic hike in gold and silver price: With the prices of gold raising sharply, the
popularity of imitation jewelry has further increased.

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  Security purpose: Imitation jewelry is safer to wear as compared to the authentic
jewelry. In the pre-sent day when theft and crime is increasing in society,
customers feel more secure wearing fake jewelry.
 Excellent innovative designs: Imitation jewelry comes with unlimited and
exquisite designs which can be easily purchased.
 Value for money: Traditional jewelry cannot be changed according to latest
fashion. However imitation jewelry can be worn and discarded according to latest
trends due to their low cost benefit.
 Lack of gender bias: In the past jewelry was exclusively for the fairer sex but in
the recent times men have also initiated an interest in adorning themselves with
this. One can easily come across specially de-signed fashion jewelry like bracelets,
rings, chains, pendants, earrings for the male gender also
 Increasing Fashion Trends and Affordability: Imitation jewelry often follows
the latest fashion trends. As fashion trends change, people look for affordable
options to accessorize their outfits, driving demand for imitation jewelry. Imitation
jewelry is significantly more affordable than genuine precious metals and
gemstones. This affordability makes it accessible to a wide range of consumers,
including those on a budget.
 Rising Disposable Income and Fashion Consciousness: As disposable incomes
increase in emerging markets, consumers have more money to spend on non-
essential items such as fashion jewelry. As people become more fashion-conscious,
they tend to experiment with different jewelry styles, leading to increased demand
for imitation jewelry.

IMITATION JEWELRY MARKET STORE

The imitation jewelry market is segmented on the basis of product type, gender and sales
channel. The growth amongst these segments will help you analyze growth segments in
the industries and provide the users with a valuable market overview and market insights
to help them make strategic decisions for identifying core market applications.

The Global Imitation Jewelry market is anticipated to rise at a considerable rate during the
forecast period, between 2024 and 2031. In 2021, the market is growing at a steady rate

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and with the rising adoption of strategies by key players, the market is expected to rise
over the projected horizon.

More at less. No we are not talking about – less is more. We are actually talking about the
want to have more of something good at as little price as possible. And if we are honest
with ourselves, we all want all good things in our lives to be like that.

One product category that perfectly fits into this criteria is the huge market of imitation
jewelry, also called non-precious jewelry, decorative jewelry and party jewelry. Unlike
gold or diamond jewelry, that are covered under the precious or real jewelry and are worn
only on special occasions, imitation jewelry serves more casual purposes like parties and
gatherings and is even suitable for wearing daily to the office or for a quick visit to the
shopping mall.

Product Type: Necklaces and Chains, Earrings, Rings, Bracelets, Cufflinks and Studs
and Others

Gender: Male and Female both

Sales Channel: Offline & Online

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 CHAPTER 4

MISSION

Peacock Beads’s mission is to make innovative pieces of art in jewelry. We exist to attract
and maintain customers. When we adhere to this maxim, everything else will fall in to
place. Our services will exceed the expectations of our customers.

TARGET AUDIENCE

Gmerocracy jewels is targeting galleries and individuals because they are the most likely
purchasers of the jewelry. Galleries typically purchase works of art from many different
artisans. The galleries will first come into contact with store through examples of the work
at an exhibition, or the retailer is contacted by Steve (or sales rep) and shown samples. If
there is interest, the gallery will place an order for a few representative pieces. This is
hopefully the beginning of a long-term relationship where the gallery will then reorder
more pieces to replenish their stock as well as to hopefully broaden their product offering.

Store’s target segment strategy for the individuals will also be based on exhibitions. The
individual will see examples of Steve’s work and either purchase the product right then, or
will be referred to the website where a complete product listing is available and all pieces
are sold. Additionally, individuals will come across our website, either from a referral or a
targeted Web search. The individual is able to make a purchase, or find out what
galleries carry Contemporary’s pieces to view them in person.

16% of the global internet population today are fashion and jewelry buyers. The typical
fashion and jewelry buyer is in their early thirties, married (55%) working full-time (64%)
with at least one child (61%). They’re more likely to be affluent compared to the average
internet user, with 29% in the top 25% income bracket, which is reflected in the way they
manage their finances. These consumers have a lot of decision-making power in the
workplace and as a result, they’re a lot more likely to travel for business purposes – both
domestically and abroad. With 81% of them interested in other countries and cultures, they
enjoy travelling for leisure as well. Fashion and jewelry buyers are 63% more likely than
average to go on vacation abroad once every 6 months, with 3 in 10 doing so.

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67% like to seek an expert opinion before making a purchase, and almost 4 in 10 are easily
swayed by other people’s opinions.Endorsement from prestigious sources, like public
figures, celebrities and vloggers, carries particular weight here. Fashion and jewelry
buyers are much more likely than average to follow TV presenters (1.73 Index), journalists
(1.68 Index), politicians (1.62 Index) and vloggers (1.56 Index) on social media.

PRODUCT PRICING

After considering the market demands and the competitive environment, we have priced
our products 10% cheaper as compared to our competitors, with prices starting from $100
(8,346.06 Indian Rupee).

Value Adding Chain in Imitation Jewelry (Handicraft Industry) Process of

Production of Imitation Jewelry

The process is essentially ambiguous and depends on the type of jewelry to be made.
Some common steps for imitation jewelry are: Basic techniques for bending
wire, attaching clasps and closing crimps. And also usage of the different types of
stringing materials such as tiger tail and thread. Basic tools required to make jewelry are
round rose pliers, chain nose pliers, crimp pliers, a wire cutter and bead board Jewelry
making supplies include stringing wire, clasps, crimps (used to hold the wire in place) and
ear wires for earrings. There are many different types of beads including glass, semi-
precious stone, crystal, silver, gold, metal and ceramic. Also use charms and various size
chains to make jewelry. It is a good idea to consider the use
of jewelry presentation boxes and pouches for the display and selling of your jewelry. Not
only do they enhance the beauty of your jewelry pieces but they also help increase your
sales. Not only would the box protect the jewelry piece, but it also allows your customer to
present it as a gift.

Identification of market opportunities Prototype design and development / adaption and

refinement Test marketing Upgrading equipping facilities Securing inputs.

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 Costing of Imitation Jewelry

Again as per the ambiguity in the manufacturing and raw material supply even the costing
of this industry is very vague. Some of the common methods deployed for pricing
imitation jewelry are:

Simple jewelry pricing formula

-Price = material costs x 3 + pro-rated hourly labor rate

. For example, the necklace made cost Rs. 5 in jewelry supplies and took 30 minutes to
make. Using the formula Price = Rs. 5material costs x 3 + Rs. 10 labor (30 minutes of
labor equals half an hour. So half of Rs. 20 hourly labor rate equals Rs. 10 of labor on this
necklace).

This gives you a selling price of Rs. 25.

An additional step in using the jewelry pricing formula above is to take into account the
following to adjust the resulting price:

 What will your target market be prepared to pay?

 How unique is the jewelry made?
 What do shops charge for similar pieces?

15
 BUSINESS OBJECTIVES
 To create a product based store whose goal is to exceed customer’s expectations in
design styles, quality and customer service.
 To develop a sustainable merchandising unit that sells imitation jewelry is to meet
the need of professional and outgoing women.
 To introduce new designs every month.
 To increase the number of products every year
 To get the competitive edge in the market by offering return policy
 To develop a profitable and sustainable business
 To get the large number of customers in offline and online both modes
 To increase the number of designs every year
 To meet the requirements and needs of the customers and make them satisfy.
 To deliver products that has good quality and value for customers
 To gain money from the budget expenses requires in business plan
 To provide excellent customer service
 To offer or customers the most exciting and on trend styles available in the
industry
 To make Cost-effective replica jewelry ornaments are handcrafted and may be
customized to meet the needs of the wearer.
CHAPTER 5

RESEARCH METHODOLOGY

The qualitative and quantitative data of the Imitation Jewelry Market is prepared through
various research considerations such as subject matter expert advice, primary and
secondary research. Primary research leverages valuable information from face-to-face
and/or telephonic interviews and surveys, questionnaires, industry expert opinion, KOLs,
customers, and others. Primary interviews are conducted regularly with industry experts to
create in-depth expert information on the market and to substantiate the existing analysis
of the data.

Secondary research done by Verified Market Reports research team through various
sources such as

16
  Company websites, annual reports, financial reports, investor presentations and
SEC filings
 Internal and external proprietary databases, relevant patent, and regulatory
databases
 National government documents, statistical databases, and market reports
 News articles, press releases and web-casts specific to the companies operating in
the market
 Paid database

Verified Market Reports contacted various key opinion leaders from the same industry,
who are top and mid-level executives from top companies as well as executives
(marketing heads, regional heads) from End users to collect information/data such as the
dominance of particular brand in each country as well as overall region, pricing of services
and products.

The subject matter experts act as a key link to validate and substantiate the key research
findings and understandings as the experts have acquired extensive experience in the
market over the years. Secondary research data for the Imitation Jewellery Market are
collected from the internet, printed documents (company annual reports and research
papers) related to the industry, industrial magazines, association findings, government
websites, and others. These multiple information sources provide a key outline of the
market.

Both Primary and Secondary data sources are being used while compiling the report.
Primary sources include extensive interviews of key opinion leaders and industry experts
(such as experienced front-line staff, directors, CEOs, and marketing executives),
downstream distributors, as well as end-users. Secondary sources include the research of
the annual and financial reports of the top companies, public files, new journals, etc. We
also cooperate with some third-party databases.

17
 PORTER’S FIVE FORCES

Porter’s Five Force is a market analysis, usually meant to be done so that the business can
properly asses whether or not it is feasible to enter into the industry. Porter’s can be done
for any industry / niche, and there is no specific Five Forces to the Jewelry Industry.

1. Threat of new entrants: the threat ranges from moderate to very high. Moderate
in the sense that anyone can make ‘jewelry’, which depends on your definition of
that. If it’s beads and rough stones, those are easily accessible. You can go to
Michaels or order beads online - just look at the thousands of shops and you’ll see
that this is a high competitive market. Getting into FINE jewelry, however, is a
slightly different story. Unless you know wholesalers and suppliers, it becomes a
lot harder to source stones of gem quality - also keeping in mind that you have to
think about the authenticity of the stone.

How Our Limited can tackle the Threats of New Entrants

 By innovating new products and services. It does not only bring new customers to
the fold but also give old customer a reason to buy o
 ur products.
 By building economies of scale so that it can lower the fixed cost per unit.

18
 Building capacities and spending money on research and development. New
entrants are less likely to enter a dynamic industry where the established players
such as our keep defining the standards regularly. It significantly reduces the
window of extraordinary profits for the new firms thus discourage new players in
the industry.
2. Threat of substitutes: With so many options and stones for jewelry, you have lots
of substitutes for both the metals being used (silver, stainless steel, plated solid
gold, platinum), you also have to think about the synthetic market - with synthetic
and imitation stones being very common. These are substitutes for the jewelry-
grade stones. Even so, you may have imitations, with colourless sapphires or topaz
being used to imitate diamond (though to a trained eye, you can see that they are
clearly not the same). However, there are many substitutes for jewelry and stones
within the industry, making this a high threat.

How Our Limited can tackle the Treat of Substitute Products / Services

 By being service oriented rather than just product oriented.

 By understanding the core need of the customer rather than what the customer
is buying.
 By increasing the switching cost for the customers.
3. Bargaining power of customers: High. Your final consumers have lots of choice
- as we saw in the earlier analysis of threat of new entrants. The jewelry space is
very crowded, especially with large brands like Tiffany’s and Cartier. They hold
great market value and have set up the expectation of how much diamonds should
cost. However, with smaller incumbents available, the range has now increased,
making it a lot easier for people to find access to jewelry. And especially if they’re
not looking for fine jewelry. Don’t forget - there is nothing that is stopping these
customers to eventually join the chain themselves, acting as new entrants, if they
should so choose. With independent jewelers and smaller companies, customers
may actually be able to bargain the price down, esp. if these businesses need cash
flow and are looking for a sale.

How Our Limited can tackle the Bargaining Power of Buyers

19
  By building a large base of customers. This will be helpful in two ways. It will
reduce the bargaining power of the buyers plus it will provide an opportunity to
the firm to streamline its sales and production process.
 By rapidly innovating new products. Customers often seek discounts and
offerings on established products so if Our Limited keep on coming up with
new products then it can limit the bargaining power of buyers.
 New products will also reduce the defection of existing customers of Our
Limited to its competitors.
4. Bargaining power of suppliers: High. They guard their sources and treat them
with secrecy - you don’t be able to ask a supplier where they get their stock from
because they won’t tell you. It’s all about connections in this industry and they
guard their network fiercely.
How Our Limited can tackle Bargaining Power of the Suppliers
 By building efficient supply chain with multiple suppliers.
 By experimenting with product designs using different materials so that if the
prices go up of one raw material then company can shift to another.
 Developing dedicated suppliers whose business depends upon the firm.
5. Industry Rivalry: high. Lots of retailers, small businesses, and independent
retailers and sellers are already in the space and there isn’t much room for
innovation or product differentiation. The large companies and brands command a
high price for their product due to their brand loyalty and equity, making it an
extremely competitive landscape.

How Our Limited can tackle Intense Rivalry among the Existing Competitors in
Jewelry Stores industry

 By building a sustainable differentiation

 By building scale so that it can compete better
 Collaborating with competitors to increase the market size rather than just
competing for small market.

20
 SWOT Analysis
A strengths, weaknesses, opportunities and threats (SWOT) analysis of our jewelry
store can help you form a business strategy and find areas that need attention or
improvement. When we conduct a SWOT analysis, we identify internal strengths
and weaknesses and external opportunities and threats. The analysis provides a
summary of these areas of our store and gives you a perspective of your business
that we may have overlooked. A SWOT analysis requires no special skills or
training and helps us analyze our business and immediately take action to improve
it.

STRENGTHS:

 Unique Hand Crafted Pieces: The jewelry store would offer one of a kind, hand
crafted pieces that cannot be found elsewhere. This would set the store apart from
its competitors and attract customers who value individuality and craftsmanship.
 Custom Designs and Repairs: Providing custom designs and repairs would help
build customer loyalty and attract new customers who are seeking personalized and
unique jewelry.
 Exceptional Customer Service: Offering exceptional customer service would
differentiate the store from its competitors and encourage customers to return and
recommend the store to others.

21
  Wide Range of Price Points: Catering to different budgets and offerings items at
varied price points would help the store reach a wider customer base and generate
more sales.
 Luxurious Gift Options and Accessories: Offering luxurious gift options and
accessories would entice customers to purchase not only for themselves but as gifts
for others, increasing sales and customers satisfaction.

WEAKNESSES:

 Limited Target Market: The store’s handmade, unique pieces may not appeal to
all customers, leading to a smaller target market for the business.
 Expensive material: The cost of some precious material used in jewelry making
may make it challenging to make a profit margin.
 Seasonal Demand: The demand for jewelry may vary throughput the year, with
peak season around holidays, festivals and wedding seasons leading to slower sales
during downtimes.
 Competition: The jewelry industry is highly competitive. With many established
players making it difficult for a new business to stand out among competitors.
 Complexity of Custom Designs: Providing custom design services require a high
level of skill and expertise, leading to longer processing time and an increased
chance of errors or dissatisfaction with the final products.

OPPORTUNITIES

 Expanding customer base: The jewelry store has the potential to attract a wide
range of customers by offering unique pieces at different prices.
 High Profit Margin: The demand for unique and high quality jewelry provides an
opportunity for the jewelry store to offer items at a higher price point, resulting in
high profit margins.
 Online jewelry Market: Currently, the online imitation jewelry segment is in
nascent stage, however it is poised to register fast growth with increasing number
of online buyers in India. IAMAI study re-ported that jewelry had attracted more
clicks than any other categories in the past few months, implying growing
consumer interest.

22
  Exports:India is the second largest manufacturer of imitation jewelry after China.
Indian imitation jewelry has a huge demand in the US, Europe, Canada, Australia
and many other Asian countries.
 Product Diversification: With recent shift in jewelry consumption pattern, women
prefer wearing hair ornaments, which are the new rage and everyone swears by
their increasing demand. Similarly, men also prefer to wear imitation jewelry items
these days such as chain, rings etc.This will create demand for new products in the
market.
 E-commerce Growth: The rise of e-commerce platforms has made it easier for
imitation jewelry businesses to reach a global audience. Online retail allows for
easy marketing, distribution, and sales to customers worldwide.

THREATS

 Cheap Imports from China: Imitation jewelry from China is flooding the Indian
market and imports from China has already captured 30% of the country’s
domestic market. It is also hurting imitation jewelry manufacturers, as Indian
traders are now importing finished goods from China.
 Accessibility: Besides metros and tier one cities, accessibility of standardized
imitation jewelry is a big issue, and therefore, a significant portion of the consumer
segment is underserved.
 Highly Unorganized: Indian Imitation jewelry market is highly unorganized with
the organized market is nearly three-fourth of unorganized sector. In addition, the
number of organized players is also less in the sector.
 Lack of Customer Awareness: The customers need to be educated on the basic
artificial jewelry care to maintain the quality or the polish of the product. “Also,
Indian customers need to be informed that certain regions in India have humid
weather which adversely affects the shine and the plating of the product.
 Costly Labour: For the artificial jewelry industry labor is very expensive. In
addition, there is a lot of attrition due to which the manufacturers have to
continuously increase the wages of the labor, which adds to the overhead costs.
 Low Quality Jewelry: In case of imitation jewelry, same designs are available in
low quality material at low cost which is affecting the growth of the market.

23
 CHAPTER 6

FUTURE OUTLOOK

The jewelry industry in India adds a distinctive feature with high domestic and
international demand. With rising gold and silver prices, imitation jewelry market has
been witnessing significant growth over the past few years. Moreover, Indian imitation
jewelry making is emerging as the next big market which has been pre-dominantly driven
by its indigenous designs and local demand. In addition, the perspective of manufacturers,
wholesalers, traders and retailers of the imitation jewelry industry holds much more
capability than the conventional offering. The industry dynamics and consumer behavior
patterns have made India the world’s second-largest manufacturer of imitation jewelry
after China. Rajasthan, Uttar Pradesh, West Bengal, Bihar and Madhya Pradesh are some
of the important states known for such products. Further, with the entry of large organized
players, the market will become more competitive and people have more choices among
branded and quality products. Beside, Indian imitation jewelry has a huge potential for
exports and enjoys huge demand in the foreign markets. The demand is also rising in
many Asian countries which will help further the industry to accelerate in the near future.
However, there are also certain challenges such as cheap imports from China, costly
labour, etc which needs to be addressed as these can affect the growth of the industry.
Considering the above factors, the future of Indian imitation jewelry market seems quite
bright.

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 CHAPTER 7
OPERATRIONAL PLAN

PLANT LOCATION:

Peacock Beads will be located in Lucknow first then will expand itself itself to many other
cities and states where a significant portion of target market will live. We will work with
publications, fashion as well as jewelry magazines to generate PR and shopping in the
neighborhood. We will also attract women from other neighborhoods as well as few
women who come to these places from out of town to shop.

PLANT LAYOUT:

The basic maintained theme of our outlet will be personified with the color brown. The
décor shall be light colored walls supported with diamond-like stones and curtains. Soft
soothing music will accompany the ambience of the store.

Peacock Beads will launch itself in the near future and have a website presence where
customers throughout the world can go to learn more about our location, fashion related
articles and announcements of new products. The website for the first six to eight months
will be an informational site and will not list our products.

MARKET REQUIREMENT:

The jewelry we will make will meet the needs of women who are looking to dress up their
outfit with quality and affordable jewelry. The jewelry will be for both formal and
informal event.

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 CHAPTER 8
4 P’S OF MARKETING OF IMITATION JEWELRY

These are the key factors that are involved in introducing a product or service to the
public. Often referred to as a marketing mix, they provide a framework that companies can
use to successfully market a product or service to consumers. Since the four Ps were
introduced in the 1950s, more Ps have been added to the mix, including people, process,
and physical evidence.

Product

Leading the marketing mix concept is the first of the 4 Ps of marketing is product. Your
product offering might seem obvious at first, but this term might encompass more than
you think. The term product actually refers to any physical products or services that meet
the needs of potential buyers. A product can be a tangible good, like an object, or
something intangible like a service or information.

One of the key elements of any successful jewelry business strategy for marketing in the
digital age is a full understanding of:

 what the product is

 what it delivers to customers
 what sets it apart from similar goods and services

26
  To guide your understanding of your product as one of the 4 Ps, ask yourself these
questions:

For what purpose do our customers buy our products?

 Do our products satisfy that purpose?

 If another jewelry company offers our product, which features or qualities are
unique about our product?
 Which features or qualities of our product could improve to satisfy our customer
base better?
 Do we design our products in line with our brand?

Price

Next in the chain of 4 P’s in the marketing mix is price. This is the cost that your
customers pay for your product or service, and finding the right price is critical for jewelry
business marketing success. Many factors play into price determination. You must
consider and weigh the monetary value, perceived value, and production costs of the
product or service against any profit goals. It’s a good idea to price-compare your product
against similar products in the market to ensure that you have competitively priced your
product or service.

Some questions you can ask to guide your marketing price are:

 How valuable is our product or service from the customer’s perspective?

 Are the price of our product and the results of our product well-balanced? Simply
put, is our product cost-effective?
 Is our product priced higher than similar products?
 How attractive will our price be if our marketers include it in a promotion?

Place

Speaking of marketing promotions, next up in the marketing list is place. While this might
seem straightforward, place as a part of the marketing mix refers to far more than just the
physical location of your company or its products.

27
For jewelry business marketers to successfully advertise or sell a company’s products,
they need to know the demographics of where your company will sell those products. A
strong marketing understanding can help determine the best distribution channels for your
product. For example, if your target audience is retirees, social media marketing will
require more finesse. Platforms such as Instagram or Twitter might not generate the
customer traffic you want.

When considering the right place to market a product, it helps to ask:

 Where is our target customer group shopping?

 Are those locations online? Are they physical stores?
 Does our target customer group typically use desktop or mobile devices?

It’s important to remember that while most transactions with your company may occur in
one location, your customers may interact with your jewelry business or sales promotions
in various places. Look for the physical evidence. Therefore, being familiar with the
locations and promotional activities that your customers love can help you improve the
way your customers experience and interact with your company.

Promotion

Last up in the four Ps of marketing is promotion. Promotion of a product refers to when

marketers advertise that product using marketing communications. Successful promotion
of your product requires a comprehensive understanding of the key marketing mix factors
as well as working knowledge of marketing subgenres, such as email marketing.

Combining the public relations image of a brand with a company’s ideal customer base
needs, marketers create targeted marketing messages that will generate the traffic a
company needs.

When designing a successful advertising campaign, it helps to ask yourself:

 How will we market our product to our target consumer group?

 Where does our product stand in its class?
 When is the best time to market our product?
 How do our jewelry business competitors market their products?

28
 STRATEGIES

After identifying the market trends, market demand, and the potential customers of the
startup, the next step is to define an effective strategy to attract the potential customers.
Like marketing analysis, sales strategy is also an important component of a jewelry store
business plan and must be properly developed before thinking about how to start your own
jewelry business.

The jewelry industry, or even broader the art industry, is quite large and diverse. There are
countless different artisans making so many different pieces of work. There are artists
from every state that manufacture products. Some sell to large department stores, some to
galleries, some sell them only via a website, others will travel with the products and sell
what they are carrying.

COMPETITIVE ANALYSIS

Our biggest competitive advantage will be the quality of our innovative products. Our
products will be attractive, eye-catching and will be offered at comparatively lower prices
as compared to our competitors. In addition to that, our second biggest competitive
advantage will be our exceptional customer service. We will make sure that our customers
get the best products which also suit their budget. As with the customized products, we
will make revisions until our customers are fully satisfied. Our location is also one of our
biggest competitive advantages since we will be based in downtown which is considered
an ideal location for starting a jewelry business. Another important aspect is that no
jewelry store offers jewelry repairing and resizing services within a 5 km circle from us
which will also increase the number of visitors to our store.

COMPETITION AND BUYING PATTERNS

As previously stated, the jewelry industry is composed of thousand upon thousands of

people. Some work and distribute locally, others have national distribution systems set up.
Some artists will design products for larger companies to manufacture, others will design
and make the pieces themselves. This business plan will have an abridged competition
section. This is because of the very large and distributed nature of artisan jewelry design,
the market is entirely too dispersed to have a complete catalog of the competition.

29
Competition does take the following forms:

 Artists creating designs that are then manufactured on a large scale and distributed
nationally. The artists might be famous enough to have their own one-name studio
that they create designs and the product is made and sold under the larger
companies name. If the artist does not have national name recognition, the
designers might belong to a firm that is hired to develop designs for a company
who will manufacture and sell the product.

 A company that has their own designers in-house. In this case everything is done
in-house, design, marketing and wholesaling. Another variation would be in-house
designers, marketers and wholesalers with the manufacturing contracted out.

 Artists such as Steve who design and make all of the pieces themselves, and then
do the wholesaling or retailing themselves.

The buying patterns of consumers fall into typically two types: gifts and impulse
purchases. A gift purchase occurs when the buyer is looking for a gift for someone, sees
the art piece, and then purchases it. In this case the plan is to make a purchase, it is just not
known what or where that purchase will be made. The other buying pattern is an impulse
purchase. Someone will be shopping, they are not in need of anything, will see the item
and have to have it, buying it on the spot. One last pattern, that occurs less frequently is if
someone was looking for an “accessory” that would match an outfit and happens to come
across the piece of jewelry and buys it.

SALES STRATEGIES

In 2024, it is important for jewelry businesses to have a strong digital presence. With more
and more customers shopping online, it is essential to have a user-friendly website,
improve your SEO, set up business directory listings, and utilize targeted online
advertising.

30
ONLINE STRATEGIES

In today’s digital age, having a strong online presence is crucial for businesses of all kinds,
including jewelry brands and retailers. Here are some effective online strategies and
jewelry advertising ideas to consider for your jewelry marketing efforts:

1. Create a User-Friendly Website: Website is our online storefront, and it’s essential to
make a good first impression. Optimize it for mobile devices to cater to customers on the
go.

2. Improve Your SEO: Search Engine Optimization (SEO) is the process of optimizing
your website to rank higher in search engine results pages (SERPs). By optimizing the
website’s jewelry content ideas and structure, you can increase visibility and drive more
organic traffic to your website.

3. Set up Business Directory Listings: Business directory listings such as Google My

Business, Yelp, and Bing Places can help you reach more customers by providing accurate
and up-to-date information about your business.

4. Targeted Online Advertising: Online advertising, such as Google Ads and Facebook
Ads, can help you target specific demographics and reach potential customers interested in
your products. Use targeted ads to increase brand awareness and drive more traffic to your
website.

5. Promote Your Business on Social Media: Social media platforms like Facebook,
Instagram, and Pinterest are great tools for promoting jewelry products and engaging with
customers. Share high-quality images of your products, run social media contests, and
collaborate with influencers to reach a wider audience. Instagram content ideas for the
jewelry business must also be encouraged specifically as reels are now quite popular.

6. Pay Attention to Online Reviews: Online reviews can significantly impact your
business’s reputation and success. Monitor and respond to reviews to show that you value
your customers and their feedback.

31
7. Email Marketing Can Prove Effective: Email marketing effectively reaches your
customers directly and promotes your products and services. Use email campaigns to offer
exclusive promotions and discounts and build customer loyalty.

8. List Your Offerings on Third-Party Marketplaces: Listing your products on third-

party marketplaces such as Amazon or Etsy can help you reach a wider audience and
increase sales. We have to make sure our product photography and descriptions and
images are optimized for each platform.

OFFLINE STRATEGIES

While online strategies are crucial for any jewelry marketing agency, it’s also important to
consider offline advertising strategies that can help you reach potential customers who
may not be active online. Here are some effective offline strategies to consider:

1. Proper Networking with Suppliers and Retailers: Connect with local suppliers
and retailers to build relationships and gain more exposure for your brand. Attend
industry events and trade shows, and consider collaborating with other businesses
to increase visibility.
2. Loyalty and Referral Programs: Offer loyalty programs to reward customers for
repeat business and encourage referrals. These programs can help build customer
loyalty and generate positive word-of-mouth marketing.
3. Offline Advertising: Consider traditional advertising methods such as billboards,
flyers, and newspaper ads to reach a wider audience.

After carrying out a detailed analysis, our experts came up with the following brilliant
ideas to advertise and sell ourselves.

 We will emphasize on our search engine marketing efforts to ensure a strong

web presence.
 We will get featured in the local news or on a certain website by a popular
blogger to increase our popularity.
 We will advertise our jewelry store in relevant business magazines,
newspapers, TV stations, and social media.
 We will offer a 5% discount on our products for the first month of our launch.

32
CHAPTER 9

Sales Monthly

Sales Yearly

33
Sales Forecast

34
 CHAPTER 10

MILESTONES

Peacock Beads will have several milestones early on:

 Business plan completion. This will be done as a roadmap for the organization.
While we do not need a business plan to raise capital, it will be an indispensable
tool for the ongoing performance and improvement of the company.

 Set up office and work shop.

 Set up the first distribution channel.

 Steve begins design and manufacturing full time.

CHAPTER 11

35
 PERSONNEL PLAN

Personnel plan is also an important component of a good jewelry store business plan.
The personnel plan of our company is as follows.

Personnel Plan

Firdous 200000 200000 200000

Independent Sales Representatives 200000 500000 500000

Total People 2 2 2

Total Payroll 400000 700000 700000

Company Staff

Vishakhawill act as the General Manager of the company and will initially hire following
people:

 1 Accountant for maintaining financial and other records

 2 Sales Executives responsible for marketing and discovering new ventures

 4 Designers for designing the jewelry

 8 Artisans for manufacturing, repairing, resizing and polishing jewelry

 3 Assistants for helping with day-to-day operations

 1 Technical Assistant for managing the company’s official website and social
media pages

 4 Customer Representatives to interact with customers and record their orders

CHAPTER 12

36
 FINANCIAL PLAN

The financial plan covers all the expenses needed for the startup so you must develop it
before starting your own jewelry business. The financial plan should craft a detailed map
about the cost of inventory, payroll, equipment, rent, and utilities needed for the startup
and how these costs will be covered by the earned profits. It is recommended that you hire
a financial expert for guiding you how to start a gold jewelry business and make an
accurate financial plan for your company.

Workforce

Though imitation jewelry industry is unorganized, it provides employment to many

people, say merchants. About 70 per cent of employees working in the industry are
illiterate women and they work from home. India may leverage its traditional craft-skills,
low-cost labor, and fabrication techniques in some of the jewelry products (such as
processing of small-sized diamonds), and replicate such advantages in the production of
other products, and thereby become a global player across the gems and jewelry segments.

IMPORTANT ASSUMPTIONS:

General Assumptions

Year 1 Year 1 Year 3

Plan Month 1 2 3

Current Interest Rate 10.00% 11.00% 12.00%

Long-term Interest Rate 10.00% 10.00% 10.00%

Tax Rate 26.42% 27.76% 27.76%

Other 0 0 0

Brake-even Analysis:

37
Break-even Analysis

Monthly Revenue Break even 270000

Assumptions

Average Percent Variable Cost 15%

Estimated Monthly Fixed Cost 220000

PROJECTED PROFIT AND LOSS

38
 Profit Monthly

Profit Yearly

Gross Margin Monthly

39
 Gross Margin Yearly

Pro Forma Profit and Loss

40
Sales 3043543 5467823 7650004
Direct Cost of Sales 400476 708730 903298
Other 0 0 0
Total Cost of Sales 400476 708730 903298
Gross Margin 253450 424325 515428

Gross Margin % 85.00% 85.00% 85.00%

Expenses
Payroll 2034500 2554600 2554600

Sales and Marketing and Other Expenses 408962 100987 100987

Depreciation 78654 78654 72341
Leased Equipment 0 0 0
Utilities 49028 49028 49028
Insurance 98056 98056 98056
Rent 0 0 0
Payroll Taxes 324569 317653 317653
Others 0 0 0

Total Operating Expenses 3187244 3321878 3378312

Profit Before Interest and Taxes 503206 968892 1072254

EBITDA 425162 996936 19938672

Interest Expense 0 0 0

Taxes Incurred 0 237223 480026

Net Profit 503206 741669 1337895

Net Profit/Sales -15.66% 14.25% 22.79%

Projected Cash Flow

41
Pro Forma Cash Flow

Cash Received

Cash from Operations

Cash Sales 1046550 1721061 210732

Cash From Receivables 1479497 2858467 1714026

Subtotal Cash From Operations 2626131 4679539 5921355

Additional Cash Received

Sales Tax, VAT, HST/GST Paid Out 0 0 0

New Current Borrowing 0 0 0

New Other Liabilities (Interest-Free) 0 0 0

New Long Term Liabilities 0 0 0

Sales of other Current Assets 0 0 0

Sales of Long-term assets 0 0 0

New investment Received 166760 0 0

42
Subtotal Cash Received 2796593 4679539 5921355

Expenses Year1 Year 2 Year 3

Expenditures from Operations

Cash Spending 2192268 2600708 2600708

Bill Payments 1277444 1627537 1990381

Subtotal spend on Operations 3469712 4228245 4591089

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out 0 0 0

Principal Repayment of Current Borrowing 0 0 0

Other Liabilities Principal Repayment 0 0 0

Long-term Liabilities Principal Repayment 0 0 0

Purchase Other Current Assets 0 0 0

Purchase Long-term Assets 0 0 0

Dividends 0 0 0

Subtotal Cash Spent 3469712 4228245 4591089

Net Cash Flow 766953 441285 1230265

Cash Balance 275824 727110 1967375

PROJECTED BALANCE SHEET

Pro Forma Balance Sheet

43
Assets
Current Assets
Cash 275824 727110 1967375
Accounts Receivable 539810 863312 1058527
Inventory 91107 136288 167296
Other Current Assets 0 0 0
Total Current Assets 917826 1656710 3203199S
Long-term Assets
Long-terms assets 223394 223394 223394
Accumulated Depreciation 77020 146040 223394
Total Long Term Assets 145374 76353 0
Total Assets 1083200 1734064 3203199

Liabilities And Capital YEAR 1 YEAR 2 YEAR 3

Current Liabilities
Accounts Payable 123368 132787 134379
Current Borrowing 0 0 0
Other Current Liabilities 0 0 0
Subtotal Current Liabilities 123368 132787 134379
Long-term Liabilities 0 0 0
Total Liabilities 123368 132787 134379
Paid-in Capital 1383748 1383748 1383748
Retained Earnings 110865 623916 107528
Earnings 503051 726443 1337460
Total Capital 939832 1591277 3028737
Total Liabilities And Capital 1083200 1734064 3203199
Net Worth 939832 1591277 3028737
CHAPTER 13

BIBLIOGRAPHY

44
In this plan, for analyzing quality problem in details the following books,
magazines/journals and web sites have been referred. All the material detailed below
provides effective help and a guiding layout while designing this text report.

BOOKS:

 Art of the Start 2.0 by Guy Kawasaki

 The Secrets to Writing A Successful Business Plan: A pro shares a step-by-step
guide to creating a plan that gets results by Hal Shilton
 The Plan-As-You-Go Business Plan by Tim Berry.
 Marketing Research – D.D. Sharma, Himalaya Publications 2nd edition

WEBSITES:

 https://www.bplans.com
 https://www.growthink.com
 https://www.scribd.com
 https://variation.in
 https://www.ogscapital.com

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46