RESELLER GUIDE

PARTNER PROGRAM
UPDATED JULY 2023
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Welcome to the Extreme Ignite Partner Program

At Extreme Networks, partners are incredibly valued members of our

organization. We believe that the key to ensuring an exceptional customer
experience is always delivered through developing genuine relationships with
our partners.

Our mission is to engage with the best technology partners in the industry to
combine our expertise and build revolutionary, end-to-end networking solutions
for our mutual customers and communities.

The Extreme Ignite Partner Program aligns the partner journey with the customer
journey so that Extreme Partners can seamlessly drive new business and grow
We recently revamped the entire
existing customers’ sales potential within one simple, unified experience.
partner experience to deliver an
outcome-focused program built
Whether you are a new partner or have a longstanding relationship with
around simplicity, showcasing
Extreme, our FY24 program has specialized paths for every point in your Extreme
differentiation, and increasing
Partner journey and is designed to expand your channel opportunities, showcase
your profitability. Our award-
your differentiation, equip you to confidently go to market, incentivize growth,
winning partner program aligns
and ultimately, increase your profitability.
your unique partner journey
with your customer journeys to
ensure you have the resources
Let’s partner and win together!
and support to land, adopt,
expand, renew, and build
I invite you to review our Extreme Networks Partner Program Guide below to
with ease.
learn more about our FY24 program model which includes all the resources
and benefits that will be made available to you through your commitment to
Extreme Networks.

Sincerely,

Scott Peterson
SVP Global Channels

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Industry Awards and Recognition

We’re not the only ones excited about our momentum! See what some of the top industry publications and analysts are saying about Extreme.

2023 CLOUD INFRASTRUC TURE

2023 SUSTAINABILIT Y EXCE LLE NCE CRN 5 -STAR PARTNE R PROG RAM SOLUTION OF THE YEAR CRN 2023 DATA CE NTE R 50

In recognition of our environmental contribution and dedication to The Extreme Partner Progarm has received a 5-star rating in the ExtremeCloud ™ IQ was named as the Cloud Infrastructure Solution CRN named Extreme Networks as one of the 50 key data center
the recycling of 23,182 lbs. of electronic waste in 2022. CRN Partner Program Guide since 2013. of the Year in the 2023 Tech Ascension Awards. players in the market for 2023.

2023 GARTNE R PE E R INSIG HTS 2022 NET WORK PROJEC T OF THE YEAR 2022 GARTNE R MAG IC QUADRANT

Extreme Networks received a 4.7 out of 5 rating as of May 2023 In partnership with NetNordic, Extreme Networks established one Named a Leader by Gartner for the fifth consecutive year for
among globally representative customers across verticals, including of the largest cloud-managed network infrastructures in Boars Enterprise Wired and Wireless LAN Infrastructure.
education, healthcare, government, and manufacturing. Stad, Sweden, transforming the municipality into a smart city.

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Who is Extreme?
Extreme makes the network a strategic asset to your business – turning it into profit center, not a cost center. Extreme enables
organizations to extend the reach of their business by using the network as a backbone to drive new services by making networking
more intelligent, secure and simple. We help drive business outcomes that move your organization forward.

We’ve organized our product strategy and portfolio in a way that makes it very simple for customers. 1 Network, 1 Cloud, 1 Extreme
removes the complexity for customers when it comes to seeing, managing and deploying a network by reducing risk, streamlining
operations and enabling infinite distribution and scale.

ONE NET WORK ONE CLOUD ONE EX TRE ME

CONNEC TS EVERY THING MANAGES EVERY THING OPTIMIZES EVERY THING

Wired, wireless, and SD-WAN devices connected Unified management of wired, wireless, SD-WAN, Universal licensing simplifies the license process
by Extreme Fabric enable a unified, secure, and and IoT devices with choice of public (shared or while avoiding hidden costs. Our 100% in-sourced,
automated network as a single topology across private) cloud or ExtremeCloud Edge. Enhanced certified global professional services speed up time
campus, data center and branch. visibility, security, and control via AIOps, Digital Twin, to value, mitigate outages, and help customers
location services, and more. maximize their IT investment.

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Why Extreme Wins

Extreme has a history of providing innovative networking solutions that increase IT productivity while reducing operational expenses, positioning you and your customers for new ways and better outcomes.

UNIVE RSAL LICE NSING

We established the simplest licensing in the industry with clear business predictability and no hidden costs: one license per device, portable and applicable across
wired and wireless platforms, cloud or on-premises managed, and extendable beyond Extreme platforms to integrate third-party devices.

UNIVE RSAL PL ATFORMS UNIFIE D FABRIC UNIVE RSAL CLOUD THIRD -PART Y MANAG E ME NT

To provide customers with investment To unify, automate, and secure the network We built our cloud infrastructure for scale Extreme also provides management of third
protection, Extreme pioneered universal from the campus to the data center, and to and security. With 21 global points of party networking and IoT devices including
wired and wireless platforms which support the branch, Extreme built the most widely presence and a proven track record for Cisco, HPE, Juniper, Zebra handheld scanners,
multiple use cases by leveraging dual deployed, industry-leading, standards- uptime, customers have their choice of and many more. The same cloud enables
operating systems / personas from a single based network fabric with more than public cloud providers – AWS, Microsoft centralized visibility and simple migration
platform. In addition, these can be either 5,000 customer deployments to date. Auto Azure, Google Cloud Platform, in addition to to Extreme solutions when the customer is
cloud- or controller-managed. provisioning streamlines deployments hybrid or private cloud hosting options. For ready to replace legacy third-party hardware.
and operations, and inherently protects data privacy and protection, we are the only
unsecured devices and minimizes the risk of cloud networking vendor with ISO, CSA-STAR
an outside attack. certifications, SOC2 and GDPR compliance.

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Global Brands Trust Extreme

Extreme Networks has over 50,000 innovative customers worldwide.

US

CAN

LATAM

EMEA

APAC

*Do not share externally without Extreme Networks’ written permission. EXTREME NETWORKS PARTNER PROGRAM RESELLER GUIDE 6
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Extreme Wins Across Multiple Verticals

Extreme’s complete set of networking solutions supports use cases for organizations of every size across multiple verticals.

HE ALTHCARE FEDERAL GOVERNMENT

We help healthcare organizations drive clinical and operational outcomes With Extreme Networks,
We help federal governments future-proof mission critical infrastructures by
that move them forward. you’ll be equipped to help
modernizing, securing, and connecting agencies through a resilient network.
your customers drive
HOSPITALIT Y pivotal outcomes.
PRIMARY/SECONDARY EDUCATION

We help hospitality companies deliver guest experiences that wow, drive • Increase IT productivity by
We help districts and schools make education easier for everyone with a next-
operational excellence, and develop the workforce with a modern making the network easier
generation network, relieving IT through automation, at an affordable cost.
to deploy and manage
hospitality network.
HIGHER EDUCATION • Reduce OpEx by providing
FINANCIAL SERVICES investment protection
We help colleges and universities create a network for modern learning, and simple migration
We help financial service institutions streamline and speed transactions, with visibility and control, making IT more efficient as it tackles institution from existing to new
automate critical functions to reallocate staff to customer-facing tasks, and requirements. technologies
drive new mobile services to improve customer experiences.
• Secure the business with
RETAIL
MANUFAC TURING capabilities layered through
We help retail customers exceed expectations, stay one step ahead of the the network which protect
We help manufacturers embrace digital transformation and adopt digital competition, and build scalability, resiliency, and efficiency for next-level users, devices, and data
manufacturing practices, enabling them to increase efficiency, reduce costs, retail operations.
and improve quality.
SPORTS AND VENUES
STATE AND LOCAL GOVERNMENT
We offer a range of networking solutions that can help enhance the fan
We help government institutions modernize, serve their constituents, and experience, increase engagement and revenue, improve operations,
drive operational outcomes that move them forward. reduce operational risk and differentiate sports and entertainment
venues from competitors.

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Key Industries Trust Extreme

Extreme Networks partners with customers across multiple verticals.

Government Education Healthcare Manufacturing Retail Sports & Venues Transportation

*Do not share externally without Extreme Networks’ written permission. EXTREME NETWORKS PARTNER PROGRAM RESELLER GUIDE 8
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Sports and Entertainment Partnerships

We pride ourselves on our partnerships with numerous leagues and teams across many different sports; these partnerships give us high
visibility and credibility in organizations where connectivity is essential to both the sport AND the fan experience.

OFFICIAL WI-FI SOLUTIONS PROVIDER OF THE NFL PROUD PARTNER OF THE PRO FOOTBALL HALL OF FAME OFFICIAL WI-FI SOLUTIONS PROVIDER OF MLB OFFICIAL WI-FI SOLUTIONS PROVIDER OF MiLB

OFFICIAL TECHNOLOGY PARTNER OF NASCAR OFFICIAL WI-FI ANALYTICS PROVIDER OF THE NHL OFFICIAL WI-FI SOLUTIONS PROVIDER OF MANCHESTER UNITED
®

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Partner Levels Explained

The Extreme Ignite Partner Program features three partner levels: Diamond, Gold, and Authorized. Partners qualify for a single
level based on previous and continued contributions to and investments in Extreme Networks.

A Focus on Outcomes Diamond Partners deliver the highest value to their customers and demonstrate sales and technical expertise across all
Extreme solutions. They consistently achieve revenue targets while attaining high levels of customer satisfaction.
No matter what stage of the
partner journey you are on,
the Extreme Ignite Partner
Program is designed to drive
new ways that lead to better
outcomes for you and our
mutual customers through
these four focal points: Gold Partners have access to an array of benefits designed to enable sales and technical competency, to meet the needs
of our mutual customers, and to increase revenue growth.
• Demonstrate Value

• Showcase Differentiation

• Simplify Sales Motions

• Accelerate Growth &

Expand Sales

An Authorized Partner is the introductory level of partnership with Extreme. Members have signed our terms and conditions.

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Revenue Requirements are

defined as: Net Annual Product,
Software, Services and New
Subscription Revenue as well Revenue
• No Minimum Revenue Requirement • A – $250K, B – $250K, C – $150K • A – $2M, B – $1M, C – $500K
as Revenue deriving through • 1 Annual Booking – Closed Won • 3 Annual Bookings – Closed Won • 5 Annual Bookings – Closed Won

Extreme Networks Subscription

(ENS) and through Extreme
Capital Solutions. • 1x Extreme Certified Associate – Solutions Selling • 1x Extreme Certified Professional – Solutions Selling • 2x Extreme Certified Professionals – Solutions Selling
Training
• 1x Extreme Certified Associate – Solutions Design • 1x Extreme Certified Professional – Solutions Design • 2x Extreme Certified Professionals – Solutions Design
Annual Certifications
Country Codes:
A – Germany and USA Requirements
B – UK, France, Italy, Spain,
• Signed Terms and Conditions • Signed Terms and Conditions • Signed Terms and Conditions
Canada, Mexico, Japan, South Business
• Logo Placement • Logo Placement • Logo Placement
Korea, Austraila, China, India
• Business and Marketing Plan Acceptance • Business and Marketing Plan Acceptance
C – Rest of EMEA, Caribbean, • 1 Customer Reference • 2 Customer References
LATAM, and APAC (Asia Pacific)

Extreme Networks reserves the right to restrict Portal access for Authorized Partners who have not transacted within 12 months (no open/closed/won opportunity over 12 months).
In case of portal restriction, access to a “re-engagement” site and the training platform will remain.

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Partner Levels Benefits

Economic

Growth Rebate X X
Net New Rebate X X X
Program Level Discount + Deal Registration X X X
Not For Resale Discounts X X X
Proposal Based MDF X X
Partner Communities and Points Incentives X X X
Additional Beta Programs – Geo Specific and Invite Only X
Enablement

Solutions Selling Certifications – Free of Charge X X X

Solutions Design Certifications – Free of Charge X X X
Access to Remote Demo Lab X X X
Access to RFPIO Library X
Sales Quoting Tools (Channel Self Service) X X X
Technical Configuration Tools (IRIS) X X X
Roadmap Updates – Quarterly Compass Sessions X X X
Engagement

Resell Authorization X X X
Partner Portal X X X
Partner Locator X X X
Partner Marketplace and Campaign Center X X X
Sales Support Distribution Channel Channel
Ultimate Warrior X X

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Reseller Rebates
High-Level Details and
REBATE COMPONENT BACKEND REBATE REBATE CALCULATION AND DETAILS
Changes to the Rebate
Program Growth Rebate

• Calculated on point of sale Gold Partner .5%: 10-19.99% Y/Y Growth

• Rebate capped at 50% Y/Y growth
• POS includes Hardware, 1%: 20-50% Y/Y Growth
Software, New Subscription, • Non-Eligible Transactions: Demo, POCs, lab gear, training
Diamond Partner 1%: 10-19.99% Y/Y Growth
New Service, PS
• Program achievement will be measured after the close of
(Professional Services), and
2%: 20-50% Y/Y Growth two consecutive quarters
all Renewals.
• All Rebates paid out every
Non – Product Kicker 0.5%: 25% Mix
6 months
(Only received once the growth rebate is achieved)
• Net New Customer rebate 1%: 35% Mix Mix of non-product POS over product POS
has been expanded from 2%: 50% Mix
initial customer purchase to
New Customer Rebate
the first 12 months of a new
customer • New Customer – First 12 Months
• Goal and Payout on POS • Open to All Partner Program Levels
for all Revenue Net New Customer Rebate
5% • Product, Subscription, and Services included
(Open to all partner levels)
• Non-Eligible Transactions: • $50K rebate cap payout (per payout period)
Demo, POCs, Lab Gear,
• No Deal Registration required
Training
• Program achievement will
Program Dashboards Extreme Partner Level Discounts
be measured after the close
of two consecutive quarters
For improved visibility partners will have access to their individual rebate tracking Base level discounts for hardware, software and service programs are based on
and claiming tool through the Partner Portal. your program level. For indirect orders, please review the rocommended reseller
tiered pricing structure on the Deal Registration documents posted here.
All partners will only see rebates that they are eligible for based on their program However, please contract your distributor to determine your final quote.
level. It will enable you to see regular, weekly revenue uploads to help you to
drive to the best profitability outcome. EXTREME NETWORKS PARTNER PROGRAM RESELLER GUIDE 13
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Ignite Rewards Partner Communities

Ignite Rewards is the new, overarching partner communities program. By moving from the former two communities, Champions
and Heroes, we now have one inclusive, community-focused brand with designated personas. Each persona-based community will
have a customized incentive plan based on their unique characteristics. In each community program, we will be awarding points
for completing specific activities and behaviors. Community members will then be able to use those points to trade in for swag, gift
cards, or experiences.

The IgniteSales Partner Community will guide The IgniteTech Partner Community will guide Partner
members with a personalized enablement plan Systems Engineers with a personalized enablement plan
designed to incentivize the selling of end-to-end designed to incentivize the adoption and expansion of our
solutions to their customers. end-to-end solutions to their customers.

Explore the IgniteSales Community Explore the IgniteTech Community

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Partner Program Compliance Extreme Networks reserves the right to change this Program, and the
requirements of its Channel Partners, at any time, including but not limited
Managing program compliance is important to maintain customer satisfaction.
to discounts, rebates, participation requirements, and marketing funds. All
Extreme Networks is committed to delivering visibility with annual partner level
information in this document is Extreme Networks Confidential Information and
compliance management and ongoing communication, supported by a partner
subject to the confidentiality provisions of the reseller agreements.
dashboard that you can access through the Partner Portal.
Extreme Networks Confidential. For Authorized Extreme Networks Partners only.
Partner Level Upgrade / Downgrades Not to be distributed to third parties without the express prior written consent
of Extreme Networks, Inc. Specifications are subject to change without notice.
A member’s program level is determined at the start of the Extreme Networks
Fiscal Year ( July 1) and is based on their revenue performance during the prior
fiscal year, Training Certification, and other program requirement criteria.
Partners will keep their level throughout the Extreme fiscal year; however, if
the level was granted based on an individual agreement or exception, Extreme
reserves the right to downgrade a partner if the partner doesn’t meet the set
goals within that individual agreement or exception. The following requirements
must be met in order to maintain each program level and access to the
associated program benefits:

1. Partners must have a signed reseller agreement with Extreme Networks.

2. Extreme Website Listing and Linking is a prerequisite to receive partner

program benefits.

3. Business and Marketing Plans need to be submitted for specific programs

such as rebates and access to MDF.

4. All Partner Program requirements will be tracked and reviewed quarterly.

5. Additional requirements may apply depending upon applicable contractual

terms and conditions and / or regional practices.

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Driving Better Outcomes Together

At Extreme, we pride ourselves on ensuring we provide best-in-class service to our customers and partners. For our customers,
that means ensuring the quality and delivery of our services exceeds expectations and enhances customer experience. For our
partners, that means ensuring we provide a unified support experience to both them and our mutual customers depending on the
type of support services required.

ExtremeWorks PartnerWorks PartnerWorks PLUS

• Resell maintenance service with direct service • Co-delivery services that augment partner’s • Co-delivery services that augment Partners’
delivery by Extreme Networks service delivery service portfolio
• Comprehensive offerings with a variety of • Comprehensive offerings with a variety of • Focused set of infrastructure support offerings
response times response times from Extreme
• Parts and Onsite delivered directly to End • Designed for partners that have made their
Customer by Extreme on behalf of Partner own logistics infrastructure investments
• Uses Extreme Networks infrastructures to • Uses Extreme Networks for parts
reduce Partner inventory requirements replenishment to Partners’ stocking depot

Learn More >

Extreme Reseller Co-Delivery (PartnerWorks Certified)

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Alliances Consultant Relations

ExtremeAlliance is focused on Alliance partner-built integrations and use cases that support our Extreme customer’s journey Before a sale ever occurs, many end-user customers rely on Independent IT
to becoming an Infinite Enterprise. Consultants to scope and specify their projects. Extreme’s Consultant Relations
desk is a single point of contact – offering configuration support, technology
briefings and partner recommendations for these opportunity influencers.
Expansive Ecosystem of Technology Partners The desk also supports Architects, Design Engineers and other non-selling,
client-compensated organizations. As Extreme is specified on more RFP/RFQ
Healthcare Security Location Services Physical Security Hyperscalers Other
documents, there’s a clear benefit to Extreme Partners.

If you’re familiar with any Independent IT Consultants in your area, introduce

them to the Extreme Networks Consultant Relations desk at
ConsultantDesk@ExtremeNetworks.com.

Customer Success

Extreme Networks Customer Success offers guidance throughout your

customers’ subscription journey to help them consistently achieve the most
value from their ExtremeCloud solutions. We provide self-service onboarding
and adoption tools to accelerate time to value for your customers. We monitor
usage and engagement to identify roadblocks and address issues proactively
with timely resources. Once customers have realized the full value of their
investment, we show them how to further enhance their networking experience,
sharing information about new features and products and uncovering growth
opportunities for you.

Extreme Networks offers two levels of Customer Success engagement:

digital, self-service guidance included in ExtremeCloud subscriptions, or an
optional personalized engagement sold as an additional service offering. For
questions or to learn more, please contact our Customer Success team at
Learn More: Alliance-Ecosystems-Requests@ExtremeNetworks.com CustomerSuccess@ExtremeNetworks.com.

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Showcase Your Value and Differentiation

In a crowded marketplace, partners who join the Extreme Ignite Program can set themselves apart through focusing on
customer segmentation, their technical expertise, a particular partner level, and more. We understand not all partners are
made equal, so we have programs designed to showcase the very best of you.

Certified E
RTIFIE

Technical Expertise

D
C
Professionals
Built for the Persona to the Customer

l
r
of na
Solution e s si o

Loyalty
Selling

Experience
Partner and Technical Advisory Councils

Level Differentiation
Community Community Stewardship
Specializations
DEI, Green Initiatives Company

Focus
Partner Levels, Years of Partnership
RTM
Type
Specializations
Customer Segments
Vertical Retail, Public Sector, Venues, Healthcare,
Specializations Manufacturing, Hospitality, MSP

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Associate-Level Training is the first step

on the learning journey with Extreme
Networks Training. This training is for
students who are new to networking/
new to Extreme Networks’ products.
You will obtain an introductory
understanding of key networking
concepts, products, and solutions,
forming a solid foundation of knowledge
to build upon.

RTIFIE
E

D
C

l
r
of na
e s si o

Professional-Level Training is for

students who require greater depth of
knowledge in how to configure, deploy,
manage, and troubleshoot networks.
This level of learning builds your practical
skills for the installation and maintenance
of networks.

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Industry and Go-To-Market Specialization Badges

Sports and Public Venues Public Sector Diversity, Equity, Inclusion PartnerWorks Service
Partner Badge Partner Badge Partner Badge Solutions Partner Badge

Gives select partners the Grants you priority state Gives you the opportunity to Enables you to provide
opportunity to become contract participation, align and partner with Extreme customers with your own
approved for stadium solution specialized collateral including on community-based initiatives. brand of value-added service
installations and take advantage webinars and, in applicable Extreme will provide you with and support offerings. You will
of this fast-growing market. cases, access to Marketing support to better identify, also have access to Extreme
This badge also qualifies you Development Funds. quantify, and enable DEI efforts Networks’ technical expertise,
to participate in sponsorship within your organization. software support, and logistics
opportunities as they infrastructure.
are available.

Learn More > Learn More > Learn More > Learn More >

You must complete the Sports and Entertainment

Training Dojo Curriculum as a prerequisite

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ME SSAG E ACCOL ADE S AND WHY WE WIN PROG R AM O UTCOME S DIFFE RE NTIATION M OTIO N S AND E XPAND SALE S CONNEC TE D

Vertical Specialization Badge Program

Interested in a Vertical
Specialization Badge?

Fast track your

opportunity for growth
and participation in the
new program by co-
marketing with Extreme.

We have new content and

assets to choose from
in multiple languages to Retail Healthcare Manufacturing Hospitality
help you grow in specific Partner Badge Partner Badge Partner Badge Partner Badge
vertical markets.

NEW CONTE NT AVAIL ABLE NOW!

Presentations At-A-Glances Industry Snapshots Demand Assets

CONTE NT AVAIL ABLE FOR THE FOLLOWING VE RTICAL S:

Education Healthcare Hospitality Manufacturing Public Sector Retail Venues

EXTREME NETWORKS PARTNER PROGRAM RESELLER GUIDE 21

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ME SSAG E ACCOL ADE S AND WHY WE WIN PROG R AM O UTCOME S DIFFE RE NTIATION M OTIO N S AND E XPAND SALE S CONNEC TE D

Simplify Sales Motions

From self-service tools to financing and support, Extreme Networks equips you with what you require to make your sale.

Financing and Showcase Extreme

Self-Service Tools Global Grant Services Support
Capital Solutions to Customers

The Extreme QuickQuote tool Extreme is committed to The Grant Services Program is The Not-for-Resale (NFR) Program Whether at the onset of a new
enables indirect Resellers to supporting the different global designed to help partners and enables partners to purchase partner’s onboarding or during
receive an instant Suggested financing requirements our their customers find funding to products for demonstration the development of a business
Reseller Product Price based partners need in order to implement “Extreme Networks” settings to showcase Extreme plan to grow your business,
on program level discounts for increase their value to customers. solutions. Every year millions Networks solutions to current and Extreme Networks is committed
planning purposes. Whether it’s extended terms, of dollars of grant funds are prospective Extreme Networks to supporting the unique needs of
gaining access to grant funding, or available for projects utilizing customers. our partners at every step of their
Register your deals with developing a financial plan Extreme Networks solutions. journey with us. We have regional
confidence with Extreme’s Deal to close more opportunities, There are over 96,000 granting NFR is available for purchase at and focused Channel Sales teams,
Registration program which Extreme Networks has organizations globally and more a special discount based upon a supporting Distribution partner
offers an exclusive registration you covered. than $90 billion in government limited value each year as defined support and much more to ensure
incentive and ensures that no grants. The Extreme Grant team is in the NFR Program Guidelines. your success with Extreme.
other competitor can receive an • Subscription here to help every step of the way,
advantage discount for the same • Leasing including locating grant-based
opportunity. funding, grant proposal writing,
• NIaaS and managing grant awards.
Boost Sales and Performance With our extensive experience
• Payment Plans
with our IRIS application which and a network of certified grant
improves design, proposal of writers, researchers, and funding
complex products and solution specialists, we can offer all of the
while delivering significant gains in services commonly seen with
productivity and accuracy. national grant writing firms.

Extreme Capital Solutions > Grant Funding > Learn More >
Learn More >

EXTREME NETWORKS PARTNER PROGRAM RESELLER GUIDE 22

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ME SSAG E ACCOL ADE S AND WHY WE WIN PROG R AM O UTCOME S DIFFE RE NTIATION M OTIO N S AND E XPAND SALE S CONNEC TE D

Accelerate Growth and Expand Sales

Driving awareness of Extreme’s brand starts with our partners and we are dedicated to ensuring you have everything you need to sell, promote, prospect, and gain customer
references. Extreme offers a Partner Marketing and Campaign Center (PMCC) that equips you with co-brandable digital and print assets, social media content, product
microsites, and email campaigns to drive new logo lead generation and migrations. Additionally, all programs are eligible for Marketing Development Funds (MDF)!

FREE Web Plugins (Microsite) FREE Email Nurture Tracks

Marketing
Development Funds
• Showcase the latest Extreme Networks content on your • Drive demand, build pipeline
website, with a click of a button!
• Enhance your digital presence through integrated Proposal-based MDF are
• Easy to nurture and convert your site visitors into leads marketing campaigns, including email campaigns, available for you through
companion web plugins, social media, and sales the Extreme Ignite Partner
• Customize your microsite
collateral Program. To participate, you
must develop a business and
marketing plan that details
strategic goals and expected
ROI metrics with your Partner
Account Manager and Field
Marketing Manager, or your
FREE Social Media Syndication FREE Content Library preferred Distributor (for
Authorized partners only).
• Build a social strategy with automated and curated • Access and provide your customers with relevant,
Extreme Networks content educational, and professionally developed content MDF approvals are determined
by Extreme’s regional sales
• Establish yourself as a thought leader • Include co-branded content across all marketing efforts teams based on geo-specific
growth goals with a primary
• Share to LinkedIn, Facebook, and Twitter
focus on net new demand.
• Customize the imagery, messaging, and post time

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Net New Logo Lead Generation Programs

Leverage our cutting-edge, interactive, and MDF-eligible demand generation programs to help increase your sales pipeline and set your business apart from the competition.
Below are just some of the campaigns available to you.

Immersive Event Experiences Extreme NOW Demand Events Test Flight

Extreme partners can now offer prospective Partners can plan and execute their very own Showcase the capabilities and benefits of
customers and customers an immersive virtual pipeline-building, Extreme-focused event. ExtremeCloud IQ through a hands-on virtual or
reality experience. in-person workshop covering the operational
and technical advantages of our solution.

Learn More > Learn More > Learn More >

Areas Where Extreme Networks Can Support You

Data & Data Intelligence | Tools for Invites, Registration, Virtual Platforms | Content & Branding | Speakers | MDF $ | Agency/Concierge Service

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The Value of Partnering with Extreme

At Extreme, there is nothing more valuable than customer

success — and we want to help you achieve it! When you team
up with Extreme Marketing, we help you turn your best customer
How We Can Partner testimonials into compelling and visually appealing content that you
and your customer can feature on your communication channels!
There are many ways We put your customers first and give them an avenue to tell their
to engage with Extreme story on our platform, highlighting their innovations and success.
Networks to help
promote your story. Engaging with the Extreme customer reference team is
Options for marketing simple and easy. To start a conversation, just reach out to
with us include: CustomerReference@ExtremeNetworks.com with details about
your customer, the technologies they use, and how they are driving
• Press Releases
better outcomes in their organization. You will then have a meeting
• Written Case Studies with the Customer Reference team to walk you through the process
and lead the project from start to finish.
• Social Media

• Video Testimonials SOCIAL REACH

• Media References
171K Followers 31K Followers 27K Followers
• Hero Quotes
12.5K Followers 11.5K Followers

CUSTOME R RE FE RE NCE PROG RAM L ANDING PAG E

Learn More on PartnerEngage >

EXTREME NETWORKS PARTNER PROGRAM RESELLER GUIDE 25

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Stay Connected with the Extreme Ignite Partner Program

For questions or more information on the Extreme Networks Partner Program, contact your Partner Account Manager or send an email to PartnerPrograms@ExtremeNetworks.com.

Monthly Newsletter Partner E360 App Quarterly Updates Annual Conference User Conference

PA RT N E R

Keep up with the most pertinent Receive real-time, pertinent Every quarter, Extreme’s features Where Extreme’s leaders and partner High-tech innovation meets ground-
news, events, and product updates for information on the latest Extreme regional, live co-hosts to provide communities meet in-person annually breaking information at Extreme’s
Extreme Partners through our monthly news at your fingertips interactive updates and outcome- to fuel growth together. premiere global user conference. This
channel newsletter. focused opportunities to help your annual action-packed, three day event
• Sales tools such as competitive business grow. connects you and your customers with
Learn More > battlecards experts, experiences, and answers
• Sneak peeks of our product to all things cloud networking. From
announcements hands-on demos and in-depth pre-
conference training to User Discussion
PartnerEngage • Reminders for upcoming webinars,
Groups and 1:1 sessions with Extreme
training updates, and new
leaders, there’s no shortage of
campaigns to grow your business
opportunity to connect and learn.

Learn More About Webinars > Learn More About Events >
Learn More > Learn More About Real-Time > Learn More About Ignite Conf > Learn More >
Access critical resources with a newly
optimized experience designed to:

• Bring key tools front and center

• Highlight in-demand info

Connect with Us on Social LinkedIn Twitter Facebook Instagram
and collateral

• Simplify navigation throughout

the portal

Learn More >

EXTREME NETWORKS PARTNER PROGRAM RESELLER GUIDE 26
 ABOUT THIS PROG RAM GUIDE

This Extreme Networks Partner Program Guide is intended for partners participating in the Partner Program. Extreme Networks may post or otherwise
publish Supplement s to the Program Guide, providing more information or terms on Program requirements and benefits. Some Supplements and other
information may be specific to certain regions and/or partner groups. Extreme Networks reserves the right, in our sole discretion, to decide when our posted
fact sheets and program information may supplement or modify this Program Guide.

Please review this Program Guide carefully. This Program Guide provides the terms of your participation in the new Extreme Networks Partner Program.
Please visit PartnerEngage frequently for the most updated information and version of this Program Guide. If you (on behalf of yourself or your employer)
represent yourself as an Extreme Partner Network member, or if you request, access, or use any benefits under the Extreme Networks Partner Program, you
are agreeing to the terms and definitions of this Program Guide under Extreme Networks then-current policies and enrollment terms.

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