Pixel and conversion api quiz
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Where can you create and manage your Facebook Pixel?
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1 point
Ads Manager
Business Suite
Events Manager
Messenger
Zahra believes that many customers browse for products on the LaLueur website but
then go to their local salon to make a purchase. How can Zahra understand the impact
their ads have on in-store sales?*
1 point
Upload CRM data to the pixel.
Implement the Conversions API and track offline conversions.
Implement the Conversions API and track app events
Add a second pixel.
App events
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1 point
Automated messages sent to app users
Actions that people take within an app that are tracked for ad optimization
Ads that show up only in mobile applications
Video ads targeted to app users
What is the Conversions API primarily used for?
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To automatically optimize ad costs
To create video content for ads
To bypass ad blockers and track data directly from the server
To improve app download speed
The LaLueur marketing team wants to encourage website visitors to sign up for their
new monthly email newsletter. Which standard event should they add to the pixel code
on their website?
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1 point
Start Trial
Schedule
Complete Registration
Add Payment info
An offline conversion
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1 point
Making a purchase in-store
Signing up for a trial offer through a pay-per-click (PPC) ad
Scheduling an appointment over the phone
Attending an event
Making a phone call
In Events Manager, what is the role of custom conversions?
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1 point
To increase website visits
To track specific customer actions based on unique business goals
To automatically create ad designs
To retarget visitors without additional tracking
What is the purpose of Meta's process of hashing user data?
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1 point
Anonymizes and protects user information
Allows automatic opt-in for personal information share
Blocks third-party cookies
Defaults to turn on location settings
It enables you to share website, app, offline conversions and messaging events.
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1 point
pixel
conversion api
Which tool in Events Manager helps test if events are firing correctly on a website?
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1 point
Diagnostics
Test Events
Data Sources
Activity Monitor
Which of the following customer events can LaLueur capture using the pixel?
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1 point
A person makes a purchase at a physical store.
A person adds a product to their cart on LaLueur's website.
A person messages LaLueur using Messenger, Instagram or WhatsApp.
A person makes a purchase in the LaLueur app.
Which of the following is a benefit of using the Conversions API alongside the
Facebook Pixel?
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1 point
Reduces costs of Facebook ads
Enables tracking of customer actions without relying on browsers
Automatically increases the reach of Facebook ads
Speeds up website performance
How does the Conversions API improve data accuracy for Facebook Ads?
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1 point
By tracking website activity without cookies
By directly tracking user data from the server
By using only browser-side tracking
By disabling ad blockers automatically
It's less susceptible to browser crashes and connectivity interruptions since it connects
directly with business servers.
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1 point
pixel
conversion api
What are two benefits of Conversions API? (Choose two.)
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1 point
Optimize ads for actions that happen later in the purchaser's journey
Unlock features to help advertisers with market research
Bypass data sharing policies to power ad personalization
Less susceptible to browser loading errors and ad blockers
What is the primary purpose of the Facebook Pixel?
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1 point
To create video ads
To track website visitors and their actions
To send automated messages to customers
To design social media posts
What is one benefit of using App Events for creating Custom Audiences on Facebook?
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1 point
App Events allow targeting of users based on specific in-app behaviors.
App Events increase app download rates automatically.
App Events create audiences based on ad costs.
App Events improve app speed and performance.
What type of actions can the Facebook Pixel track?
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1 point
Page views
Add to Cart
Purchases
All of the above
It's a piece of code used to record the actions customers take on a business website.
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1 point
pixel
conversion api
How can you troubleshoot Pixel or Conversions API issues in Events Manager?
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1 point
By creating a custom ad
By using the Campaigns tab in Ads Manager
By using the Diagnostics tab
By contacting customers directly
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