UNIT 4: Language and skills test

Name:_________________________________

Lesson 4.2 Grammar

LANGUAGE 2 Complete the second sentence so that it has
Lesson 4.1 Vocabulary a similar meaning to the first sentence. Use the
BECV/BULATS word in CAPITALS.
1 Choose the correct option a, b, c or d.
1 You need to change your phone settings to access
Companies such as Apple, Amazon and Google the app. UNLESS
were all 1 of building businesses using You you
technology and creating their own digital marketing change your phone settings.
2 . Nowadays, the first stop for consumers
tends to be the internet, so if your company does not 2 Companies have to develop their digital business in
have the right 3 to target potential order to survive. IF
Companies
consumers, it is likely to fail. Being able to
4 as many visits to a website as possible their digital business.
into sales is every company’s ultimate aim. Data
5 3 You have to spend at least £1,000 per month to get
(using computers to analyse vast
10 percent discount. CONDITION
amounts of data e.g. customer browsing habits on
We offer 10 percent discount
websites) has been a huge asset to marketing,
at least
helping companies identify their client base more
£1,000 per month.
clearly. Some people can find it very 6 to
have adverts pop up on websites when they browse,
4 Unless a company keeps up to date with
but for a company it is a very good way to target
technological advances, it loses its competitive edge.
customers. Social media sites like Facebook also
PROVIDING
help businesses identify their client base, while
A company
enabling them to 7 their products for these
up to date with technological advances.
customers. A targeted email to interested consumers
is no longer new but still provides another avenue to
5 We haven’t got the funds, so we can’t invest in new
reinforce a relationship and help with
8
technology. HAD
into sales. However, as more and more
9
If in
in technology come along, digital
new technology.
marketing will keep changing. In particular,
10 technologies such as the smartphone, 6 Using the best technology will increase sales.
change the marketplace entirely and the way that LONG
potential consumers can be targeted. Sales the
best technology.
1
a motivators b innovators c disruptors d analysts
7 You must have a smartphone to get this service. IF
2
You can only
a platforms b conversions c clouds d dumps
a smartphone.
3
a devices b mining c analysis d tools
8 My advice to you is not to recruit any more staff at
4
the moment. WERE
a predict b anticipate c convert d disrupt
If any more
5
a mining b converting c dumping d clouding staff at the moment.
6
a innovative b predictable c irritating d personal 9 If you offered a bigger discount, we’d buy more.
7 PROVIDED
a analyse b personalise c predict d visualise We’d buy more
8 a bigger discount.
a disruption b conversion c innovation d prediction
9 10 We could ask staff to work from home, but would
a disrupted b innovations c personal d analytical they like it? IF
10 Would to
a irritating b converted c disruptive d anticipated work from home?
__/10 __/10

© Pearson Education 2018 PHOTOCOPIABLE 1

 UNIT 4: Language and skills test
Name:_________________________________

SKILLS Long listening

BECV/BULATS
Short listening
BECV 7 [BP_B2_Test_04_003.mp3] You will hear
a meeting between colleagues Jonathan (chair
6 [BP_B2_Test_04_002.mp3] You will hear of meeting), Alejandra (Production Manager) and
a telephone conversation and a message. Karim (Sales Manager). For each question,
For each question, write one or two words, choose the correct answer a, b or c.
or a number.
1 The agenda of the meeting is to
Listening 1 a investigate productivity levels.
b talk about being more efficient.
Markus’s notes on retained technical service contract c discover why staff are unhappy.

Supplier deals with more 1 problems. 2 Karim says that

a the company has lost some of its market share.
The most serious problems usually due to external b the system is not reliable.
2
. c investment in staff is vital.
Technical service always available so can cover IT
employee 3 . 3 From a production point of view
a their factory technology doesn’t work well.
Specific amount of 4 are contracted. b they need to change equipment suppliers.
c there has been a lack of investment in ordering and
distribution systems.
Listening 2
4 At first, Jonathan suggests that staff should
Voicemail message a help solve their problems.
For: Mr Johns b attend regular meetings.
c be kept out of important decisions.
From: Hiro Kazui
Mr Kazui is delayed and now arrives at 5 5 Jonathan says that they need to
tomorrow. a discuss more approaches to efficiency.
b update all company systems immediately.
Doesn’t need to be met. Will be there for 6 c prevent staff from working for rivals.
at the Balford as per original schedule.
6 Karim suggests that in the main offices they should
Mr Babic will attend 9 a.m. meeting as planned. a file information more often.
b stop repeating processes.
Mr Babic to give clear details of products needed and
c keep hard copies of files in case of tech problems.
7
.
7 Before they finish, Alejandra wants to discuss
Email Mr Kazui the draft 8 contract agreed
company security because
with Mr Babic. Discuss details in the evening. a staff take too many ten-minute breaks.
b it takes too long.
c staff need to go out for fresh air.
__/8
__/7

© Pearson Education 2018 PHOTOCOPIABLE 3

 UNIT 4: Language and skills test
Name:_________________________________

Writing Write 120–140 words.

BECV Part 2
8 You work for a company which makes and sells
printers. You have just received the email below.

Look at the email and the other information, on

which you have already made some handwritten
notes.

Write your proposal.

To: Ivan Torres

From: Office manager
Re: Proposed new software
______________________________________________
Can you look at the attached details of possible software
packages we could use to solve the inefficiency problems
and then write a proposal recommending one?
Thanks.

IKL ADMIN SOFTWARE

15 staff
FOR BUSINESSES WITH 1–20 STAFF
now/ for optimum efficiency
might scheduling
expand staff attendance
soon automatic payroll
automated daily tasks
+
good for
very technical service contract
NEVER WORRY ABOUT IT ISSUES AGAIN! office
expensive
expansion
but useful

HVRT IT
PRESENTS
Improves administration efficiency
If you have 10–50 staff, consider our packages
designed specifically for the small business.
Save time with
• calendar management integrated
• billing and invoicing helpdesk
• online payments only
• client management
• + much more! __/10
• built-in helpdesk

© Pearson Education 2018 PHOTOCOPIABLE 4