Business Partner Unit 4 1.
Choose the correct option a, b, c or d.
Companies such as Apple, Amazon and Google were all innovators of building businesses using
technology and creating their own digital marketing platforms. Nowadays, the first stop for
consumers tends to be the internet, so if your company does not have the right tools to target
potential consumers, it is likely to fail. Being able to convert as many visits to a website as possible
into sales is every company’s ultimate aim. Data mining (using computers to analyse vast amounts
of data e.g. customer browsing habits on websites) has been a huge asset to marketing, helping
companies identify their client base more clearly. Some people can find it very irritating to have
adverts pop up on websites when they browse, but for a company it is a very good way to target
customers. Social media sites like Facebook also help businesses identify their client base, while
enabling them to personalise their products for these customers. A targeted email to interested
consumers is no longer new but still provides another avenue to reinforce a relationship and help
with conversion into sales. However, as more and more innovations in technology come along, digital
marketing will keep changing.In particular, disruptive technologies such as the smartphone, change
the marketplace entirely and the way that potential consumers can be targeted.
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2. Complete the second sentence so that it has a similar meaning to the first sentence. Use the word
in CAPITALS.
1. You need to change your phone settings to access the app. You won’t be able to access the app
unless you change your phone settings.
2. Companies have to develop their digital business in order to survive. Companies will survive if
they develop / won’t survive if they don’t develop their digital business.
3. You have to spend at least £1,000 per month to get 10 percent discount. We offer 10 percent
discount on condition that you spend at least £1,000 per month.
4. Unless a company keeps up to date with technological advances, it loses its competitive edge.
A company doesn’t / won’t lose its competitive edge providing it keeps up to date with
technological advances.
5. We haven’t got the funds, so we can’t invest in new technology. If we had the funds, we could
invest in new technology.
6. Using the best technology will increase sales. Sales will increase as long as we use the best
technology.
7. You must have a smartphone to get this service. You can only get this service if you have a
smartphone.
8. My advice to you is not to recruit any more staff at the moment. If I were you, I wouldn’t recruit
any more staff at the moment.
9. If you offered a bigger discount, we’d buy more. We’d buy more provided you offered a bigger
discount.
10. We could ask staff to work from home, but would they like it? Would staff like it if we asked
them to work from home?
3. Complete the sentences with ONE word in each gap.
1. Can you slow down a bit? We can talk about that later.
2. We do need to deal with the cost issue, but let’s finish talking about schedules first.
3. It’s not a priority, but we can come back to that topic later.
4. Let her finish the point she’s trying to make, please.
5. Could you just go over that again for me, please?
