Indian Council of

Social Science Research

DIGITAL AND DISRUPTIVE

TECHNOLOGIES IN INDIA
Volume I

 Trends
 Opportunities
 Challenges

EDITOR
Lt. Dr. G. Ranganatham Gangineni

GOVERNMENT COLLEGE (AUTONOMOUS)

ANANTHAPURAMU, ANDHRA PRADESH
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 FOREWORD
Usually ‘technology’ means application of scientific knowledge for practical purposes,
such as development of machinery and equipment and application of scientific knowledge to
make different operations easier and more convenient. Though it is a branch of knowledge
dealing with engineering or applied sciences there are a host of technologies in different
fields that are considered significant. Owing to rapid multi-dimensional progress of
technology, it is taking over every area and is associated with different fields of knowledge
and areas of operation such as, Agriculture, Architecture, Business and Finance, Construction,
Education, Entertainment, Crime Detection, Hospitality Management, Information Collection
and Communication, Medicine, Games and Sports, Printing etc. Technology assumes a core
part of our day-to-day lives. It is all-pervading.
People are not satisfied with what they have. Thirst of human beings to invent new
things is insatiable. Efforts are being made on a continuous basis to invent new things or new
methods of doing things so as to improve quality, to reduce cost, to capture new markets and
to win over the competitors. Research is a process of systematic inquiry. It takes place on a
continuous basis either to improve upon the existing things and/or to find out the new things.
Research improves services and treatments not just for the present generation but also for
future generations.
Inventions and innovations are the results of research. As a result new technologies
emerge. When given a fair trial, new technologies may or may not prove themselves
successful. Those technologies which are successful replace the existing ones thus making
existing technologies obsolete. Those new technologies which make the existing technologies
obsolete and replace them are called disruptive technologies. In recent times lot of changes
have come in different sectors of the economy as a result old technologies have been replaced
by new ones. Obsolete or outdated technology is no longer used. A technology often becomes
obsolete when replaced by a new or better technology. Advanced technologies supersede
original product manufacturer capabilities.
Innovation is the process of turning a new concept into commercial success or
widespread use. Invention is the creation of a new idea or concept. Creativity is the act of
turning new and imaginative ideas into reality. Disruptive technology is an innovation that
significantly alters the way that consumers, industries, or businesses operate. A disruptive
technology sweeps away and replaces the systems or habits because it has attributes that are
recognizably superior. With technology the world changes and the quality of life improves.
Digitalization has swept the world in recent times. Every field of knowledge and a
majority of activities have got affected by digitalization. Business, Banking and Finance,
Education, Communication, whatnot every sector of the economy has got affected by
digitalization. Financial transactions have become easy, faster and trust worthy because of
digitalization. Digital currency, online business, online teaching, work from home concept etc.
have become common. Digitalisation has made possible paperless, cost-effective, contact less,
round-the-clock/ 24/7 business possible. New ways of doing business, new ways of running
an office and new methods of teaching and evaluation have become popular. Data mining,
analysis and interpretation has become easy.
Under these circumstances Dr. Ranganath has rightly conceived the idea of conducting a
seminar on digital and disruptive technologies. The ICSSR has kindly considered his
proposal, provided him with necessary funds and facilitated him to provide a common
platform to tech-savvy faculty members, research scholars and the students to discuss various
issues involved, to arrive at the right conclusions and to make appropriate recommendations
on the issues concerned. I wish him all the success in his endeavor.

Dr. P. B. Apparao
Professor of Commerce (Rtd.)
Sri Krishnadevaraya University
Anantapuramu (AP)
 CONTENTS
1 Digital Currencies 1–8
– Dr. P. B. Apparao
2 Smartphones and Students: Impact on Performance, Behaviour, 9 – 17
and Well-Being
– Dr. M. Mallikarjuna, M. Tilaknag Yadav and M. Tejosuma Yadav
3 Digital Marketing Practices among Tailoring Communities: A 18 – 26
Case Study of Pamidi, Ananthapuramu District, Andhra Pradesh
– Rajesh Jabade
4 Digital Technology – A Transformative Technology Rather than a 27 – 31
Disruptive Technology
– G. L. N. Prasad, Dr. B. Sreedevi and B. Nagajyothirmai
5 The Growth of Digital Economy in India – A Study 32 – 36
– Dr. D. Sahadevudu, Dr. U. Prabhakar Reddy and
Dr. G. Venkata Chalapathi
6 NFTS are Digital Assets Based on Block Chain Technology 37 – 40
– Dr. K. Jayalakshmi
7 The Role of Disruptive Technologies in Banking 41 – 47
– Pachimala Veera Venkata Satyanarayan
8 Trends, Prospects and Challenges in The Digital Economy of India 48 – 53
– Dr. C. Brahmaiah
9 Digital Leverage in Small Businesses: A Study in Anakapalli 54 – 58
District
– GVVSV Prasad Babu
10 Trends and Challenges in The Digital Economy of India 59 – 66
– Ankit, Muskan Garg and Dr. Ranchay Bhateja
11 The Role of Digital Innovative Technologies in Education System 67 – 72
in India
– P. Sunitha, Lt. Dr. G. Ranganatham and Dr. [Link] Naik
12 Role of MSMEs in The Era of Digital Economy in India 73 – 77
– K.N.B. Kumari and Dr. M. Uma Devi
13 Role of Digital and Disruptive Technologies in Business and 78 – 85
Society: A Study
– P. Mounika, S. Anusha and Dr. V. Mouneswari
14 Digital Economy: Emphasis and Challenges 86 – 91
– Dr. K. Eswar Reddy, Dr. A. Sesha Reddy and B. Manohar Reddy
15 Role of Social Media in Rural Entrepreneurship 92 – 97
– Uma Meenakshi and Dr. N. Jayaprada
16 Impact of Information and Communication Technology on Rural 98 – 105
Fisheries
– Archana Vijayakumaran and Dr. N. Jayaprada
17 Prospects and Challenges in The Digital Economy in India 106 – 109
– Dr. Bulla Thirumalesh and Dr. Chalapathi
18 Financial Services: Innovative Applications of Digital 110 – 115
Technologies and Structural Implications
– V. Swarnalatha and T. Likhita
19 The Role of Disruptive Technology and Digital Transformationi in 116 – 124
India’s Banking Sector
– B. Suneetha, P. Venkateswaralu and Dr. M. Venkataramanaiah
20 Digital Imagination: Upgrading Imagination in Cutting-Edge 125 – 137
Business
– Dr. Meenal Sukhlecha
21 Role of Telugu Movies in Creating Awareness on Financial Crimes 138 – 149
– B. Nikitha, P. Keerthi Kumari and E M Harish Babu00
22 Study on Impact of Startups on The Indian Economy in Digital 150 – 154
Economy
– Dr. R. Geetha Lakshmi and A. Shahar Banu
23 Revolutionizing Mobile Payments: The Role of Disruptive 155 – 161
Technologies in Transforming The Payment Landscape
– B. Sharmila Ramaiah and Prof. D. Anjaneyulu
24 Digital Innovations in Business and Economy 162 – 169
– Dr. R. Sathya and Ms. R. Poornima
25 To Immutate the Loan Processing Operation in Banking Sector by 170 – 179
Using Block Chain Technology
– MR. J. Sheik Mohamed and Dr. K. Sudarsan
26 Making Smart Villages: Technologically Advanced Rural India 180 – 187
– Kannavi Sood and Dr. N. Jayaprada
27 ROBO – Advisory: The Pressing Need of The Hour in India 188 – 196
– K. Apoorva Havisha and Dr. N. Jayaprada
28 An Overview of Digital Innovations in Business and Economy in 197 – 203
India
– C. Nirmala Devi and Dr. K. Maddileti
29 A Study On Digital Economy – Emerging Trends, Prospects, and 204 – 209
Challenges in The Indian Economy
– Dr. P. Venugopal and P. Nagaraj
30 An Overview of Future Prospectus and Challenges of Digital 210 – 214
Economy in India-An Insight
– Ms. Swapna S
31 Recent Trends in Digital and Disruption Technology in Education 215 – 218
– Dr. L. Rajani
32 Rural Fintech in India – An Inclusive Approach to Promote Rural 219 – 227
Development
– Teluguntla Venkata Sai Poojitha and Dr. N. Jayaprada
33 Digital Innovations in Business and Economy in India: An 228 – 232
Overview
– Dr. D. Subhashini and Dr. R. Vara Prasad
34 Digital Innovation in Business and Economy 233 – 235
– N.A. Althaf, D. Prabhakara and U. Seetaram Gupta
35 The Role of Digital Innovative Technologies in Banking Sector in 236 – 240
India
– Dr. Damodhar and Dr. S. Jaya Sree
36 An Overview on Financial Crimes and Money Laundering: A 241 – 246
Theoretical Approach
– C. Narasimhulu and Dr. CH. Krishnudu
37 A Study on Customer Perceptions towards e-Banking Services and 247 – 257
usage of ICT Tools in Banking Sector – A Study of Select Banks in
Hyderabad
– Shaik Abdul Mazeed and Dr. P. Saritha
38 The Role of Technology in Organic Farming: Sikkim’s Success, 258 – 265
Bhutan’s Progress and Sri Lanka’s Failure
– Sai Jyothika and Dr. N. Jayaprada
39 MSMEs - A Prerequisite for Development of Women 266 – 278
Entrepreneur
– Dr. Mohsina Hayat
40 Impact of Digital and Disruptive Technologies On 21st Century 279 – 284
Modern Society
– L. Narasimha Rao, M.A Gaffar and Kum D. Lavanya
41 An Insightful Investigation on Cybercrime: Challenges and 285 – 292
Solutions ‘Protect Yourself From the Dangerous of Cyberspace’
– T Narayana and Dr. G. Usharani
42 Customer Query Management - A Study of Chatbots in Ebanking 293 – 302
Operations
– Dr. Nazia Sultana and Akhilesh Bavandlapalli
43 Recent Developments in Banking Technology 303 – 312
– Dr. B. Gayathri
44 Digitalization and The Insurance Sector: Emerging Technologies 313 – 318
and Innovations
– Dr. L. Narayana Swamy and Dr. A. Renuka Devi
45 Transformation of Healthcare Sector with Artificial Intelligence 319 – 329
(AI): Application, Development and Future Potential in Indian
Perspective
– Dr. D. Anitha
46 Consumer Perception Towards Green Products in 330 – 337
Chamarajanagar District
– Ms. Dakshayani B.V. and Dr. B. Rajendran
47 Prospects and Challenges of Digital Economy in India 338 – 344
– R. Sreeramulu and C. Ravindra Reddy
48 Trends, Prospects and Challenges in Digital Economy of India 345 – 346
– Dr. Kousar Jaha Begum and Arman Chisty
49 Digital Innovations in Business and Economy 347 – 351
– B. Obula Subba Reddy
50 Role of Information Technology in Banking Sector 352 – 358
– Ediga Rajanna
51 Thematic: Money Laundering an Indian Scenario 359 – 367
– Ajay Sagar, Akash Tyagi and Dr. Ranchay
52 A Study on Sustainable Development Goals and Financial 368 – 374
Inclusion in India
– Dr. S. Selvarasu and Dr. S. Selvarasu