University of Alabama - Winter 2022
Marketing 227, Chapter 10 Essay
Professor Crews, Section 3
March 21, 2022
Moreover, Iguodala collected three triple-doubles that season, joining Jason Kidd as the only
two players in Pac-10 history to post two or more triple-doubles in a season. (Brown &
Davis, 2018) During his career at Arizona, the Wildcats made it to the NCAA Tournament
both seasons. (Smith, 2021)
Class Date: 10/7/2024
Teacher’s Comment: Make sure your analysis is objective.
GENERIC CONTENT:
## Background
In his freshman year, the Wildcats were defeated in the Elite Eight by Kansas. In his
sophomore year, Arizona was defeated in the first round by Seton Hall. After posting career
totals of 594 points (9.6 ppg), 409 rebounds (6.6 rpg) and 95 steals (1.53 spg) in 62 games
(34 starts), Iguodala left to enter the NBA draft.
## Findings
At Arizona, Iguodala planned to major in education. After the season, he signed with agent
Rob Pelinka, co-founder of the Landmark Sports Agency, who had represented NBA All-
Stars such as Kobe Bryant, Carlos Boozer, and Gerald Wallace. == Professional career ==
=== Philadelphia 76ers (2004–2012) ===
==== 2004–05 season: Rookie season ====
Iguodala was selected 9th overall in the 2004 NBA draft by the Philadelphia 76ers. When
Iguodala was selected, ESPN personality Dick Vitale commented that it was a mistake for
the Sixers to take him, saying: "Iguodala was a [27 percent] shooter from the college three-
point line.
## Analysis
He's not going to be able to play." Iguodala used this as motivation in what proved to be a
very productive rookie season. He was thrust into the starting lineup immediately and was
the only 76er to play and start all 82 regular-season games plus five playoff games,
becoming a favorite target of Allen Iverson in the process, often connecting on highlight-reel
dunks on passes or alley-oops from Iverson. Iguodala proved his versatility, as Iguodala was
the only rookie and 76er to record a triple-double that season, doing it against the
defending champion Detroit Pistons. In that game, he scored 10 points, caught 10 rebounds
and dished out 10 assists.
## Conclusion
During the season, Iguodala averaged 9.0 points, 5.7 rebounds, 3 assists, 1.7 steals, and 32.8
minutes per game. His efforts were rewarded when he was named to the All-Rookie First
Team and started on the rookie team during the Rookie Challenge portion of All-Star
Weekend. Iguodala finished fourth in voting for NBA Rookie of the Year.
## Discussion
==== 2005–06 season: Sophomore season ====
Already a permanent fixture in the 76ers' starting rotation, Iguodala was the only Sixer to
play in and start all 82 games in his second season. On February 17, 2006, at the Rookie
Challenge, Iguodala won MVP honors for his 30-point performance in the Sophomores win.
The next day, he participated in the Slam Dunk Contest. Iguodala's first dunk was a simple
windmill. Next, he received a pass from Allen Iverson off the back side of the backboard,
leapt beneath the board, and reverse dunked on the other side, earning a perfect score of 50
points.
## Background
In the final round, Iguodala did a behind-the-back dunk and followed with a reverse.
However, in a controversial decision, the award was given to Nate Robinson (who had
missed 14 straight dunk attempts before succeeding on his last). Iguodala averaged 12.3
points and 5.9 rebounds on the season.
## Findings (List)
- ==== 2006–07 season: Leadership role ====
After Allen Iverson was traded to the Denver Nuggets and Chris Webber was released,
Iguodala emerged as a team leader on the 76ers.
- At the time of Webber's release, the 76ers were 9–26 (Iverson only played 15 games
before he was traded).
- Averaging 40.3 minutes per game during a late-season run, he paced the team to a 26–21
finish, just shy of the #8-seed in the Eastern Conference playoffs, albeit a record padded by
other teams "tanking" to secure a higher draft pick.
- Iguodala went on to finish the season with averages of 18.2 points, 5.7 rebounds, and 5.7
assists, combined tallies matched or bettered only by LeBron James, Kobe Bryant, and Tracy
McGrady.
- ==== 2007–08 season: Career high in scoring ====
Iguodala got off to a slow start to the season, even to a point where he was leading the
league in turnovers.
## Analysis
Iguodala began to step up his game as the season went on, leading Philadelphia to a playoff
berth. The 76ers finished the season at 40–42, winning 22 of their last 29 games and
earning a playoff spot with a victory over the Atlanta Hawks on April 4. Iguodala averaged a
career-high 19.9 points, 5.4 rebounds, and 4.8 assists per game through the 82 games.
Philadelphia was set to face the No.
## Conclusion (List)
- 2 seed Detroit.
- In the playoffs, the 76ers lost in the first round to the Pistons in six games despite a 2–1
lead.
- Iguodala had a poor postseason series, averaging 13 points per game.
- ==== 2008–09 season: Leading the NBA in minutes ====
On August 17, 2008, Iguodala signed a six-year, $80 million contract extension with the
76ers.
## Discussion
The contract had $5 million in bonuses and a player option for the sixth year. Early on in the
year, Iguodala was on a Sixers team with high expectations after signing All-Star forward
Elton Brand and seeing the success of forward Thaddeus Young, whom they drafted with
their lottery pick the prior year.
References / Works Cited:
1. Wikipedia (n.d.). Retrieved from https://wikipedia.org/
2. Random Book Title (2022). Academic Publishing House.
