PERSPECTIVE MANAGEMENT
REPORT ON PUBLIC AND PRIVATE SECTOR COMPANY
PUBLIC SECTOR COMPANY
Bharat Petroleum (BPCL):
Evolution:
Foundation: BPCL was founded in 1976 and has evolved as a major player in
the Indian oil and gas industry.
Nationalisation: Initially a private company, BPCL was nationalised in 1976,
marking a significant phase in its evolution.
Diversification: Over the years, BPCL has diversified its operations, not only
focusing on refining and marketing but also venturing into exploration and
production.
Strategies:
Global Expansion: BPCL has expanded its presence globally, investing in
exploration projects and forming strategic alliances with international partners.
Diversified Portfolio: The company has embraced a diversified portfolio,
including refining, marketing, exploration, and production, reducing
dependence on a single revenue stream.
Technological Upgrades: Embracing technological advancements, BPCL
has implemented modern refining processes and invested in research and
development.
Planning:
Long-Term Strategy: BPCL engages in strategic planning to outline its
long-term objectives, considering factors like market trends, regulatory
changes, and technological advancements.
Risk Management: Planning involves identifying potential risks in the
volatile oil and gas industry, and BPCL formulates strategies to mitigate these
risks.
Organising:
Functional Departments: BPCL organises its workforce into functional
departments like exploration, refining, marketing, and administration to
streamline operations.
Hierarchical Structure: The company establishes a hierarchical structure to
ensure clear lines of authority and responsibility.
Coordinating:
Supply Chain Coordination: BPCL coordinates its supply chain to ensure
the efficient flow of raw materials and products across various stages of the oil
and gas value chain.
International Operations Coordination: Given its global presence, BPCL
coordinates activities among its international subsidiaries and partners.
Controlling:
Performance Metrics: BPCL establishes key performance indicators (KPIs)
to measure the efficiency and effectiveness of its operations, refining processes,
and marketing efforts.
Financial Controls: Rigorous financial controls are implemented to monitor
budget adherence, cost management, and overall financial health.
Global Business:
Global Exploration and Production: BPCL engages in exploration and
production activities beyond India, participating in international projects to
secure energy resources.
Global Refining and Marketing: The company has a global footprint in
refining and marketing, with operations and partnerships in various countries to
tap into diverse markets.
Strategic Alliances: BPCL forms strategic alliances with international
energy companies, fostering collaborations that contribute to its global
presence and competitiveness.
Cultural Aspects:
Diversity and Inclusion: BPCL, being a large corporation, likely emphasises
diversity and inclusion in its decision-making processes, considering cultural
diversity within its workforce.
Cultural Sensitivity in Global Operations: Given its global operations,
BPCL would need to incorporate cultural sensitivity in decision-making to
navigate diverse markets and establish effective international collaborations.
Career-related Aspects:
Professional Development Opportunities: BPCL likely provides diverse
career paths and professional development opportunities for its employees,
considering the multifaceted nature of the oil and gas industry.
Global Career Mobility: Employees at BPCL may have opportunities for
international assignments, contributing to their career growth and exposing
them to different cultures and markets.
Crisis Management:
Oil and Gas Sector Challenges: BPCL, operating in the oil and gas sector,
may face crises related to supply chain disruptions, environmental incidents, or
geopolitical tensions affecting oil prices. The company would likely have crisis
management plans in place for such scenarios.
Emergency Response Protocols: BPCL would have established emergency
response protocols to address issues like refinery accidents, oil spills, or natural
disasters, ensuring a swift and coordinated response to minimise the impact.
Contingency Planning: Given the volatility of the energy market, BPCL
would engage in contingency planning, preparing for economic downturns,
sudden fluctuations in oil prices, or disruptions in the supply chain.
Leadership:
Visionary Leadership: BPCL's leadership is likely focused on crafting a
vision that aligns with the evolving energy landscape, considering factors like
sustainable practices, technological advancements, and global market
dynamics.
Operational Excellence: In the oil and gas sector, effective leadership at
BPCL involves ensuring operational excellence, maintaining safety standards,
and optimising processes in the refining, marketing, and exploration segments.
Adaptability: Given the dynamic nature of the energy industry, BPCL's
leadership would need to be adaptable, steering the company through market
fluctuations, geopolitical influences, and emerging industry trends.
How Companies react to Change?
Strategic Adaptation: In response to changes in the energy sector, BPCL is
likely to adapt its strategies, such as investing in renewable energy,
diversifying its portfolio, or incorporating new technologies to stay
competitive.
Operational Adjustments: Changes in market demands or regulatory
environments may prompt BPCL to make operational adjustments, optimizing
refining processes, improving supply chain efficiency, or investing in
exploration and production in different geographic regions.
Employee Training and Development: To align with industry changes,
BPCL may focus on training and developing its workforce, ensuring that
employees have the necessary skills to navigate the evolving energy landscape.
Total Quality Management (TQM):
Quality in Operations: BPCL would integrate TQM principles in its
refining, marketing, and exploration operations, ensuring that each process is
optimized for efficiency and quality.
Employee Involvement: TQM involves employees at all levels, encouraging
them to actively participate in decision-making and continuous improvement
initiatives. In BPCL, this could mean involving employees in safety protocols,
operational efficiency programs, and sustainability efforts.
Customer Satisfaction: BPCL, as a provider of energy solutions, would
prioritize customer satisfaction by ensuring the quality of its products,
maintaining safety standards, and being responsive to customer feedback.
Corporate Social Responsibility (CSR):
Community Development: BPCL, being a major player in the energy
sector, may invest in community development initiatives. This could include
supporting education programs, healthcare facilities, and infrastructure
development in the regions where it operates.
Environmental Stewardship: Given the environmental impact of the oil
and gas industry, BPCL may invest in sustainability initiatives. This could
involve reducing carbon emissions, promoting renewable energy projects, and
implementing eco-friendly practices in its operations.
Safety and Health Programs: BPCL might prioritise CSR initiatives related
to safety and health, both within its workforce and the communities it operates
in. This could involve awareness programs, safety training, and healthcare
support.
Ethics:
Environmental Stewardship: BPCL may adopt ethical practices by
prioritising environmental sustainability, adhering to regulations, and
implementing measures to reduce the ecological impact of its operations.
Safety Standards: Ethical considerations are likely embedded in BPCL's
commitment to ensuring the safety of its employees, communities, and the
environment. Stringent safety standards and protocols contribute to ethical
business practices.
Transparency and Accountability: Ethical behaviour involves
transparency in business operations. BPCL may maintain clear communication
with stakeholders, ensuring accountability for its actions and decisions.
PRIVATE SECTOR COMPANY
Reliance Industries Ltd (RIL):
Evolution:
Founding and Growth: ZEEL was founded in 1992 and has grown to
become one of India's leading entertainment companies.
Content Expansion: ZEEL evolved by expanding its content offerings,
encompassing television, digital platforms, and film production.
International Presence: ZEEL expanded internationally, broadcasting
content in multiple languages and reaching a global audience.
Strategies:
Digital Transformation: In response to changing consumer behavior, ZEEL
has focused on digital transformation, launching streaming platforms to adapt
to the rise of online content consumption.
Content Innovation: ZEEL emphasizes innovation in content creation,
introducing diverse and engaging programming to cater to varied audience
preferences.
Strategic Partnerships: Forming strategic partnerships and collaborations,
ZEEL has sought to enhance its market presence and explore new avenues for
content distribution.
Planning:
Content Planning: ZEEL engages in meticulous planning for its content
creation, considering audience preferences, market trends, and the competitive
landscape.
Digital Expansion Strategy: In response to the digital shift, ZEEL plans its
digital transformation strategy, including the launch of streaming platforms.
Organizing:
Content Production Units: ZEEL organizes its operations into content
production units, overseeing areas like television, digital platforms, and film
production.
Cross-Functional Teams: Collaboration among creative, technical, and
marketing teams is organized to ensure the smooth flow of content creation and
distribution.
Coordinating:
Content Release Schedule: ZEEL coordinates the release of content across
different platforms to maximize audience reach and engagement.
Marketing and Distribution Coordination: Coordination between
marketing teams and distribution channels ensures effective promotion and
distribution of content.
Controlling:
Audience Analytics: ZEEL employs audience analytics to monitor viewer
preferences, allowing for adjustments in content strategy to maintain or
increase viewership.
Quality Control: Stringent quality control measures are implemented to
ensure the production values of content meet the company's standards.
Global Business:
International Content Distribution: ZEEL distributes its content
internationally, reaching audiences in various countries through partnerships
with global broadcasters and streaming platforms.
Global Digital Expansion: ZEEL expands its digital presence globally,
leveraging streaming platforms to cater to an international audience and
capitalize on the growing trend of digital content consumption.
Content Localization: ZEEL adapts its content for global markets,
considering cultural nuances and preferences to enhance its international appeal
and viewership.
Cultural Aspects:
Content Localization: ZEEL's decision-making process involves
understanding and respecting various cultures to tailor its content for specific
international audiences.
International Partnerships: When forming partnerships or collaborations
globally, ZEEL would consider cultural nuances to ensure synergy with its
partners.
Diversity & wellbeing: A balanced combination of women and men in the
system help them make better decisions. They challenge gender stereotypes
and encourage gender agnostic career paths for their people, by extending equal
opportunities to all.
Career-related Aspects:
Creative and Media Careers: ZEEL offers career paths in creative and
media-related fields, attracting talent looking for opportunities in content
creation, production, and media management.
Digital Expertise: Given the digital transformation in the media industry,
ZEEL may prioritize talent with digital expertise, aligning with the evolving
nature of the sector.
Crisis Management:
Media Industry Challenges: ZEEL, operating in the media and
entertainment industry, may encounter crises related to content controversies,
regulatory challenges, or disruptions in broadcasting. Crisis management would
involve handling public relations effectively.
Digital Transformation Risks: In the era of digital transformation, ZEEL
might face crises related to cybersecurity threats or digital platform disruptions,
requiring robust measures to protect data and ensure platform stability.
Reputational Risks: ZEEL would likely be vigilant about protecting its
brand image, swiftly addressing any controversies related to content or any
other public relations challenges that could impact its reputation.
Leadership:
Innovative Leadership: Leadership at ZEEL likely emphasizes innovation
in content creation, exploring new formats, technologies, and distribution
channels to stay ahead in the rapidly evolving media and entertainment
industry.
Digital Transformation: ZEEL's leadership would be instrumental in
driving digital transformation, navigating the shift from traditional
broadcasting to digital platforms, and capitalizing on the opportunities
presented by changing consumer behaviour.
Creative Vision: Leadership in the media sector requires a creative vision,
understanding audience preferences, and anticipating trends to produce
engaging and relevant content that captures the attention of diverse viewers.
How Companies react to Change?
Digital Transformation: Given the shift in the media landscape, ZEEL may
react by embracing digital transformation, investing in streaming platforms,
and redefining content creation and distribution strategies to cater to changing
consumer behaviours.
Content Innovation: ZEEL might respond to market changes by fostering a
culture of content innovation, exploring new genres, formats, and interactive
experiences to capture and retain audience attention.
Strategic Partnerships: In response to the dynamic nature of the media
industry, ZEEL may form strategic partnerships or collaborations to adapt to
emerging trends, whether through content-sharing agreements or technology
alliances.
Total Quality Management (TQM):
Content Quality: TQM principles could be applied to ensure the quality of
content produced by ZEEL. This involves rigorous content planning,
production standards, and continuous evaluation of viewer preferences.
Innovation and Creativity: TQM encourages innovation, and ZEEL could
foster a culture of creativity and continuous improvement in content creation,
keeping up with evolving audience tastes and preferences.
Employee Training: ZEEL might implement TQM through employee
training programs, ensuring that its workforce possesses the skills and
knowledge necessary for delivering high-quality content and adapting to
industry changes.
Corporate Social Responsibility (CSR):
Media Literacy and Education: ZEEL, in the media and entertainment
industry, may engage in CSR activities focused on media literacy and
education. This could involve supporting educational programs that enhance
media literacy skills among communities.
Diversity and Inclusion in Media: Given its influence on public
perceptions, ZEEL may invest in promoting diversity and inclusion in media
content. This could involve initiatives to showcase diverse cultures,
perspectives, and talents.
Mental Health Awareness: ZEEL might address societal issues, such as
mental health, through CSR programs. This could include awareness
campaigns, support for mental health services, and content that promotes
mental well-being.
Ethics:
Content Ethics: ZEEL, being in the media industry, may adhere to ethical
content creation by avoiding sensationalism, ensuring accuracy, and presenting
diverse perspectives responsibly.
Diversity and Inclusion: ZEEL might prioritize ethical considerations
related to diversity and inclusion in its content, reflecting a commitment to
representing different cultures, backgrounds, and viewpoints.
Data Privacy: In the digital era, ZEEL may focus on ethical handling of user
data, implementing robust privacy policies, and ensuring that data is used
responsibly and securely.
