GOOD DAY!
Ayame Productions
Empowerment Technologies
Basic Principles in
Graphics & Layout
Basic Principles
in Graphics and Layout
Layout:
It is the process of planning and
arranging graphics or text in a page or
book.
A good layout should have a
balanced make up and alignment of
elements.
Basic Principles
in Graphics and Layout
1. Symmetrical:
There should be equal
weights or elements on both
sides of the page.
Photo by
Alan McFadyen
Basic Principles
in Graphics and Layout
2. Asymmetrical:
It may be asymmetrical
when there is an artistic and
different intensity on one side of
the page.
Basic Principles
in Graphics and Layout
3. Text - The text type should be:
• Legible
• Appropriate font face
• Left justified, Right justified, or centered
• The flow of text should be easy to read.
Legible?
Appropriate?
Alignment
Flow of Text
Basic Principles
in Graphics and Layout
4. Image - The image should be:
• Proportionate
• Sharp in color
• With high resolution
• With appropriate captions
Which one is….
2
3
1
PROPORTIONATE?
Which one is….
3
1 2
PROPORTIONATE?
Basic Principles
in Graphics and Layout
5. Proximity and Harmony:
The elements should be close together
and scattered and arranged apart from each
other. Elements should not be cluttered and
not compete with each other.
Basic Principles
in Graphics and Layout
6. Consistency:
There should be uniformity of theme on
each page.
Basic Principles
in Graphics and Layout
7. Color and Shape:
Use color to create interest by
providing variety in the design (color
contrast and shapes).
Basic Principles
in Graphics and Layout
8. Emphasis:
There should be one point of interest in
a page. The elements to be emphasized
should have a different size, color, shape, or
background.
