The document contains a series of questions and answers related to business concepts, marketing strategies, financial calculations, and customer relationship management. It covers topics such as net income, value chains, marketing plans, and various financial terms and calculations. The content is structured in a quiz format, testing knowledge on these subjects.
The document contains a series of questions and answers related to business concepts, marketing strategies, financial calculations, and customer relationship management. It covers topics such as net income, value chains, marketing plans, and various financial terms and calculations. The content is structured in a quiz format, testing knowledge on these subjects.
The document contains a series of questions and answers related to business concepts, marketing strategies, financial calculations, and customer relationship management. It covers topics such as net income, value chains, marketing plans, and various financial terms and calculations. The content is structured in a quiz format, testing knowledge on these subjects.
The document contains a series of questions and answers related to business concepts, marketing strategies, financial calculations, and customer relationship management. It covers topics such as net income, value chains, marketing plans, and various financial terms and calculations. The content is structured in a quiz format, testing knowledge on these subjects.
Net income is a. Company's profit after all expenses have been subtracted from total revenue. b. Company's profit after all expenses have been added to the total revenue. c. Company's total amount of income generated by the sale of goods or services d. Company's total amount of income generated by the primary operations 1. Every firm is a synthesis of activities performed to a) Design, Plan, accounting, deliver and support b) Operate, Logistic, service, sales, human resource c) Design, Produce, Market, deliver and support d) Operate, Logistic, legal, sales, human resource 1. Difference between Value chain and Supply chain. a. Tool for identifying ways to create value delivery network and more customer value b. Tool for identifying ways to create more customer value and value delivery network c. Tool for identifying ways to create market sensing process and customer acquisition process d. Tool for identifying ways to create customer acquisition process and market sensing process 1. Match the followings between column A and column B.
Column A Column B
i) Make the product M) Price
ii) Sell the product N) Strategical Marketing iii) Choose the value O) Tactical Marketing iv) Provide the value P) Design Product
a. i,P; ii,M; iii,N; iv,O
b. i,O; ii,P; iii,M; iv,N c. i,N; ii,P; iii,M; iv,O d. i,P; ii,O; iii,M; iv,N 1. Parameters to assess the marketing growth a. Planning new businesses, Downsizing businesses and Terminating nonprofit business b. Planning new businesses, upsizing businesses and Terminating older business c. Planning new businesses, Downsizing businesses and Terminating older business d. Planning new businesses, upsizing businesses and Terminating nonprofit business 1. Match following properties with value creation and delivery: I. Segment the market. II. Determine specific product features. III. Advertising to announce and promote the product. a. Choosing the value -> II; Providing the value -> I; Communicating the value -> III b. Choosing the value -> I; Providing the value -> II; Communicating the value -> III c. Choosing the value -> III; Providing the value -> II; Communicating the value -> I d. Choosing the value -> I; Providing the value -> III; Communicating the value -> II 1. Choose all the options applicable for central role of strategic planning a. Managing the businesses b. Assessing the market’s growth rate c. Establishing a strategy d. Tighten the alignment with sales 1. The Marketing Plan is the central instrument for directing and coordinating the marketing effort.
1. Corporate Mission statement must be
i. Short ii. Memorable iii. Meaningful a. i b. ii & iii c. ii and iii d. All 1. Concentric strategy means a. Seek new products that have technological or marketing synergies with existing product b. Search for unrelated new products that appeal to current customers c. Seek new businesses that have no relationship to current technology, products, or markets. d. All of the above 1. Idea Method includes, a. Ask consumers for suggestions b. Ask consumers to chart the steps in acquiring , using, and disposing of a product. c. Ask consumers to imagine an ideal version of the product d. b&c 1. Marketing plan content includes a. Situation analysis b. Financial projections c. Implementation controls d. a&b 1. Marketing Information systems must take care of a. Managers need and feasibility b. Managers need c. Feasibility of execution d. None of the above 1. Internal records include a. Database b. Sales information system c. Either a or b d. Both a and b 1. A marketing intelligence system is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. 1. Companies goal must be trend tracking and opportunity seekers 1. Primary Activities in value chain includes: a. Operations, Logistics, Marketing, Service b. Operations, Product, Legal policy, Marketing c. Operations, Logistic, Legal policy, Marketing d. Operations, Product, Legal policy, Service 1. Core functional team is a. A group of people with same functional expertise working towards multiple goals b. A group of people with same functional expertise working toward a common goal c. A group of people with different functional expertise working towards multiple goals d. A group of people with different functional expertise working toward a common goal 1. Distinctive abilities of companies are a. supplier linking, market-sensing, and channel bonding b. customer linking, market-sensing, and channel bonding c. customer linking, development, and channel bonding d. supplier linking, development, and channel bonding 1. The realignment steps in business are a. Redefining, reshaping, repositioning b. Redefining, reconsidering, repositioning c. Redefining, reshaping, recycling d. Redefining, reconsidering, recycling 1. The controlling process includes measuring results, diagnosing results and taking corrective action. 1. Mission statement of the company includes a. company’s business, its vision and its approach to reach those objectives b. company’s business, its objectives and its approach to reach those objectives c. company’s business, its goal and its approach to reach those objectives d. company’s business, its objectives and its approach to reach the vision 1. The competitive sphere where the company will operate includes a. Industry, Political, Competence, Market segment, horizontal, Geographical b. Industry, Political, Competence, Market segment, Vertical, Geographical c. Industry, Products, Competence, Market segment, Vertical, Geographical d. Industry, Products, Competence, Market segment, horizontal, Geographical 1. CRM stands for___________. A. Customer Relationship Management. B. Customer Relations Management. C. Consumer Relations Management. D. Consumer Relationship Management.
2. Which of the following strategies is suited to the Old Economy?
A. Customisation. B. Personalisation. C. Improve sales. D. Increase in profit.
3. Which of the following is NOT TRUE regarding CRM systems?
A. It is actually a set of multiple applications. B. It can help to understand customer better. C. It helps to collect demographic data. D. It is a BI tool.
4. The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a______________ website. A. customer service. B. interactive. C. corporate. D. marketing.
5. The marketing Funnel does not include
A. Target Market B. Open to Trial C Loyalty D. Customer
6. The Profitability analysis is based on
A. Customer and Product B. Customer and Profit C. Service and Product D. Service and Profit
7. For total customer benefit, we do not include
A. Product benefit B. Customer Benefit. C. Service Benefit. D. Image benefit.
8. _____________ is used to store customer information.
A. Database. B. Memory. C. Sever. D. Data warehouse
9. RoC stands for
A. Return on Customer B. Return on Consumer C. Return on Client D. Return on Critter
10. Commitment to Value was assured by
A. Oracle B. Dell C. Tata Motors D. Hp
11. Total customer cost includes
A. Energy cost B. Development cost C. Delivery cost D. Consumption cost
12. Steps in Customer value analysis does not include
A. Identify B. Examine C. Monitor D. Execution
13. CRM is to develop good __________ with customer.
A. relation. B. revenue. C. knowledge. D. maintenance.
14. CRM is implemented for __________ term.
A. short. B. long. C. mid. D. mean.
15. Customers _____ has direct impact on company profitability.
A. income. B. profit. C. credit. D. loyalty. 16. 1. If Mamtha puts Rs. 100 in the bank today at 6%, how much will she have in three years? a. 120.11 b. 112.20 c. 119.10 d. 124.10
17. Which of these is an annuity?
a. Bob gets $10 this year and $20 next b. Jack gets $10 in three months and $10 six months later c. Betty gets $50 in six months and $20 six months later d. Joan gets $100 every year for the rest of her life
18. How much will Ram and Sita need to put in the bank today at 4% interest to have Rs.20,000 in five years for a down payment on a house? (Round off to 2 decimal number while calculating) A. 16,393.44 B. 16,000 C. 17,000 D. 16,800.23
19. Money grows to a large extent when we calculate using
A. Annually B. Semi annually C. Quarterly D. Continuous compounding
20. Effective rate is greater than nominal rate, when
A. Compounding occurs twice a year B. Compounding occurs once a year C. Compounding occurs more than once a year
21. A perpetuity is A. An annuity with an infinite life, providing continual annual cash flow B. An annuity with an finite life, providing continual annual cash flow C. An annuity with an infinite life, providing non-continual annual cash flow D. An annuity with an finite life, providing non-continual annual cash flow
