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Bigdata

Walmart leverages big data analytics to enhance its business model, focusing on customer interactions and purchasing behaviors for informed decision-making. Key applications include inventory management, personalized marketing, dynamic pricing strategies, and operational efficiency, all aimed at improving user experience and maximizing profits. This data-driven approach allows Walmart to optimize its supply chain, engage customers effectively, and respond swiftly to market changes.

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Lan Chi Vũ
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12 views1 page

Bigdata

Walmart leverages big data analytics to enhance its business model, focusing on customer interactions and purchasing behaviors for informed decision-making. Key applications include inventory management, personalized marketing, dynamic pricing strategies, and operational efficiency, all aimed at improving user experience and maximizing profits. This data-driven approach allows Walmart to optimize its supply chain, engage customers effectively, and respond swiftly to market changes.

Uploaded by

Lan Chi Vũ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Walmart's Data-Driven Approach

Walmart, the world's largest retailer, has built its business model around
the strategic use of big data analytics. The company collects vast
amounts of data on customer interactions, preferences, and purchasing
behaviors. This data-driven approach enables Walmart to make informed
decisions that enhance user experience and operational efficiency.

Inventory Management and Supply Chain Optimization

One of Walmart's most significant applications of big data is in inventory


management and supply chain optimization. By analyzing sales data,
seasonal trends, and external factors, Walmart ensures product
availability while minimizing storage costs. This efficiency contributes to
faster restocking times and improved customer satisfaction.

Personalized Marketing and Customer Insights

Walmart utilizes big data to implement personalized marketing strategies.


By analyzing individual browsing histories, purchase patterns, and product
reviews, Walmart's algorithms suggest products tailored to each
customer's preferences. This personalization increases customer
engagement and drives sales.

Dynamic Pricing Strategies

Big data analytics enables Walmart to implement dynamic pricing


strategies. By analyzing competitor pricing, customer demand, and
market trends in real-time, Walmart adjusts its product prices to remain
competitive while maximizing profits. This flexibility allows Walmart to
respond swiftly to market changes and consumer behavior.

Operational Efficiency

Walmart's use of big data extends to its warehouse operations. The


company employs data analytics to streamline processes, such as
optimizing product placement and routing for order fulfillment. This
operational efficiency reduces costs and enhances the speed of service.

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