MCC Combined
MCC Combined
COLLEGE
10
How are you Judged as a
Professional?
– Your Communication
– Your Image
– Your Competence
– Your Manner
– Your Appearance
– Your Behavior
– Your Attitude
11
What nonverbal messages is the pharmacist sending?
Moral
16
Ethical Principles
• Principles are basic ideas that are starting points for
understanding & working through problem
• Ethical principles assume that:
– we should respect value & uniqueness of person, and
– Consider others to be worthy of high regard
• These principles are important to uphold in all situations
• Number of core ethical principles are recognized in
healthcare setting
• These provide basis for complex decision-making by
weighing up multiple factors and consequences of care
What are the fundamental principles of
healthcare ethics?
• Ethical principles are the foundations of ethical analysis
because they are the viewpoints that guide a decision.
• There are four fundamental principles of healthcare
ethics.
Autonomy
Beneficence
Non-maleficence
Justice
Autonomy
• Autonomy is the promotion of
– independent choice,
– self-determination and
– freedom of action.
• Autonomy implies independence and ability to be self-
directed in one‘s healthcare.
• It is the basis of self-determination, and entitles the
patient to make decisions about what will happen to his or
her body.
• It may not be absolute right
…
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Confidentiality...
• The information given confidentially, if disclosed to
the third party without the consent of the patient, may
harm the patient, violating the principle of non-
maleficence.
• Keeping confidentiality promotes autonomy and
benefit of the patient.
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…
The high value that is placed on confidentiality has three
sources:
• Autonomy: personal information should be confidential, and
be revealed after getting a consent from the person
• Respect for others: human beings deserve respect; one
important way of showing respect is by preserving their
privacy.
• Trust: confidentiality promotes trust between patients and
health workers.
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The right of patient to confidentiality
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...
• Confidential information can only be disclosed if
the patient gives explicit consent or if expressly
provided for in the law.
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Exceptions to the requirement to maintain
confidentiality
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…
• to a minimum and those who gain access to
confidential information should be made aware of the
need not to spread
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Ethiopia Council of ministers’ regulation 299/2013, Article 77
Professional Confidentiality
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Disclosure of Information
Disclosure of information is not necessarily actionable breach of
confidence
Disclosure may be allowed under certain circumstances, when it is
requested by: patient, & it applies
Other health practitioners (with patient‘s consent, & where information is relevant
to patient‘s care)
Relatives in limited circumstances
Researchers with ethics committee approval
Court
Media, if patient has consented; and
Police, when HP has duty to provide information
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Informed Consent
• Informed consent is legal document whereby a patient signs written
information with a complete information about the purpose, benefits,
risks and other alternatives before he/she receives the care intended.
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...
• For consent to be valid, it must be voluntary and informed, and
the person consenting must have the capacity to make the decision
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…
• Informed: the person must be given all of the
information in terms of what the treatment involves,
including the benefits and risks, whether there are
reasonable alternative treatments and the
consequences of not doing the treatment.
• This will help to avoid harm—patients may harm
themselves if they decide based on unwarranted and
incorrect information.
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…
• Capacity: the person must be capable of giving
consent, which means they understand the
information given to them, and they can use it to
make an informed decision.
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General principle
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Information for patients
• Effective communication is key to achieving
informed consent.
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…
• A healthcare worker, should consider patients‘ individual
needs and priorities when providing information.
– patients’ beliefs, culture, occupation or other factors
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...
• The care provider must answer any questions the patient
might have.
• Also, the care provider must not withhold any
information necessary for the patient to make an
informed decision unless disclosure would cause the
patient serious harm
• It is not recommended to seek consent when a patient
may be stressed, sedated in advance of an intervention.
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Health Professionals responsibility for seeking
consent
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Decision making for incompetent patients
• Many patients may be incompetent to make a
decision for themselves.
• Example, include young children, individuals affected
by certain psychiatric or neurological conditions
which potentially impair their decision making
ability, and those who are temporarily unconscious or
comatose.
• These patients require substitute decision-makers.
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Refusal of treatment
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Ethiopia Council of minister‘s regulation
299/2013, Article 52. Patient‘s informed consent
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i. A person authorized by the patient in writing to
give consent on his behalf;
ii. In the absence of a person authorized to give such
consent, the spouse, child, parent, brother, or sister
of the patient; or
iii. A person authorized to give such consent in
accordance with the law or a court order
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• 4.The health professional shall explain to the patient
who refused to get medical services, the possible risks
of his refusal on his health and shall record same in
writing
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Case study 2
• A 16 year-old female came to public hospital accompanied by her mother for a
complaint of absence of menses since two months. Up on examination she gave a
history of forced sex with her uncle before two months, but did not tell to anybody.
Up on evaluation, she is found to be pregnant. The physician counseled her on the
availability of medical abortion service but he needs written consent. And he also
advised her to report the incident of forced sex (i.e. rape) to the nearby legal office.
But she decided not to report the incident of forced sex. Also she did not want to
reveal her condition to her mother despite her mother insisting to know.
• Discuss on:
• -How would you manage this case?
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Ethical issues related to patients
rights
1. Right to truth: The right of patients to know the truth
about their condition, prognosis, and treatment is an
issue between the physician and the patient
2. Right to refuse treatment: For reasons that are
sometimes known only to themselves patient may
refuse treatment even though lack of treatment may
result in their death
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Ethical issues related to patients
rights
3. Informed consent: Patients have the right to be given
accurate and sufficient information about procedures, both
major and minor, so that their consent to undergo those
procedures is based on realistic expectations
1. Abortion:
– You shall dispense Medication abortion or MVA if
the physician is sure that an abortion is performed
for the purpose of saving the endangered life or
health of women
– You shall not attempt or carry out abortion
– You shall report to the concerned authorities of
criminal abortion in the absence of physician
– You have all the right not to participate in all
procedures of criminal abortion
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Abortion:
Article 551: cases where law allows termination of
pregnancy
1. When the pregnancy is the result of rape or incest or
2. When continuance of pregnancy endangers the life
of the mother or the child or
3. Where the fetus has an incurable and serous
deformity or
4. Where the pregnant woman is physically as well as
mentally unfit to bring up the child
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Health related Legal issues in Ethiopia:
2. Suicide
– If you are taking care of a patient with a suicidal
tendency you shall remove all items that facilitate
suicide such as sharp instruments, ropes, belts, drugs
and make sure that the outlets are graded.
3. Euthanasia
– You shall never assist; collaborate in taking life as an
act of mercy even at the direct request of the patient
or patient's relatives
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Health related Legal issues in
Ethiopia:
Types of euthanasia
1. Active euthanasia: Is a deliberate attempt to end life.
e.g., deprivation of oxygen supply, administering an
agent that would result in death (e.g. Belgium,
Netherlands etc)
2. Passive euthanasia: allowing death by withdrawing or
withholding treatment. No special attempt will be made
to revive the patient. (e.g. Switzerland, Some states in
USA like, California, Washington)
All forms of euthanasia are illegal except in states
where right to die status and living will exist
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Negligence
• Failure to exercise due care, resulting in injury to
another
• The failure to exercise due care may be the omission to
perform an act that a reasonable person, would perform,
or it may be the commission of an act that a reasonable
person would not commit
• Negligence implies that the careless conduct was in
violation of a legal duty
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What is Compassionate and Respectful Care
• Compassion
69
Cont’ed
• A health professionals‘ care with compassion
is a truly patient-centered.
70
...
Dr Catherine Hamlin
Respectful care
73
Cont...
• The action meanings of the word respect are:-
Pay attention to
Honoring
Avoiding damage e.g. insulting, injuring
Not interfering with or interrupting
Treating with consideration
Not offending
74
Cont...
• Caring is coupled with effective interventions
to alleviate that suffering.
75
Cont...
Compassionate, respectful and caring (CRC) –
means:
serving patients,
being ethical,
living the professional oath, and
being a model for young professionals and
students.
76
• It must encompass respect for patients‘ basic
human rights, including respect for
– patients‘ autonomy,
– dignity,
– feelings,
– choices, and
– preferences.
• It must include choice of companionship
wherever possible.
• All human beings are born free and equal in
dignity and rights.‘
81
cont...
82
Quality of Compassionate care
Brainstorming Activity:
84
Qualities of compassion
87
…
• Motivation:
88
…
• Being sensitive:
– Making an effort to become sensitive to feelings
and thoughts will heighten sensitivity to one‘s
needs.
89
Sympathetic:
• To be sympathetic is to be emotionally affected by
suffering of others.
90
Empathy:
• Understanding and how one perceives one‘s feelings
and thoughts is to empathize.
91
Distress tolerance:
• To be open to feelings, one must accept them.
92
Not to condemn or judge:
• The suffering mind, for example, can be filled with condemning and
critical thoughts of one‘s self or others.
• We should not judge them, nor try to suppress them or push them
out of our minds, avoid or run away from them (this means, we have
to accept as they are). Rather, one should learn to reflect more and
not react too hastily.
93
Caring:
• Care is the ―action and activities directed towards
assisting, supporting or enabling another individual or
group with evident or anticipated needs to improve a
human condition or life way or to face death‖.
94
Patient-Reported Outcomes
95
Principles of compassionate care
1. Attention : it is the focus of healthcare provider.
96
Cont’ed
4. Acceptance: it is the principle of being with mystery
– how you stand at the edge of your understanding or at
the beginning of a new experience, and regard what is
beyond with equanimity.
97
Characteristics of CRC health professionals
have the following four essential chxs :
99
Cont’ed
• Compassion Fatigue
100
Unbalanced Focus in Biomedical Model in Clinical
Training
101
Stress, depression and burnout
• Evidence suggests that depression and high stress
affect the performance of staff in a variety of
ways, including problems in memory, decision-
making, concentration, as well as potentially
leading to abuse of alcohol and other drugs, and
decreases the ability to perform compassion.
102
Wider health facility Context
• Attention by senior managers and health facility
boards to achieve financial balance that affects
priorities and behaviors of staff in health facility.
104
Cont’ed
• Compassion to yourself:
– This is linked to developing feelings, thoughts and
experiences focusing on self-compassion.
– Life is often very difficult and learning how to
generate selfcompassion can be helpful during
these times, particularly to help understand
emotions.
– Teaching compassion to professionals through,
training and education
105
Cont’ed
• Dealing with staff stress and burnout:
– Ways to address staff stress may include
106
Cont’ed
• Dealing with wider health facility context:
– As health facility scope with increasing patient
demand and higher levels of patient need, it
becomes even more important to address issues of
humanity within the process, dealing
compassionately with staff so that health facility
staff can do the same for patients.
107
Effective Health Care
Communication
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Communication
• Communication is complex process of sending and
receiving verbal and non-verbal message
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Purposes of Communication
1. Verbal Communication
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2. Non-verbal Communication
Non-verbal communication is exchange of information without
use of words
– It is communication through gestures,
– facial expressions,
– posture,
– body movement,
– rate of speech,
– eye contact
• Non verbal is less conscious than verbal, requires systematic
observation and valid interpretation
5/19/2023 113
…
• It is generally more accepted than verbal
communication
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facial expression matters
3. Meta or Mass Communication
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Levels of Communication
1. Intra-personal Communication
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2. Inter-personal Communication
• Face to face interaction between two people who are together
at same time and place
• E.g. between health extension worker and community member,
teacher and students in class
Advantage
– Two way communication
– Communication could utilize multi-channels (both verbal & non
verbal)
– Useful when topic is taboo or sensitive
Limitation
– Requires language ability of source
– Requires personal status
– Needs professional knowledge and preparation
5/19/2023 118
…
3. Public (Group) Communication
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1. One-way Communication
• This is linear model of communication in which
information flows from source to receiver
• There is no feed back from receiver
• It is commonly used in advertising
• Model is best used by organizations when message is
simple & needs to be communicated quickly
• There is no opportunity to clear up misunderstanding and
meaning is controlled by receiver
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2.Two-way communication
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Two way communication model
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Components of Communication
• 1. Source (Sender)
• Originator of message
– Personal qualities or actions e.g. HCWs who comes out to help people
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2. Message
• Message consists of what is actually communicated idea
including actual appeals, words, pictures & sounds that you
use to get ideas
• Message will be effective if only advice presented is relevant,
appropriate, acceptable, and put across in understandable way
• Message is said to be good if it is:
– Epidemiologically correct (Evidence based)
– Affordable (Feasible)
– Requires minimum time/effort
– Realistic
– Culturally acceptable
– Easy to understand
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3. Channel
• Channel is physical means by which message travels
from source to receiver
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Communication Process
5/19/2023 128
1. Ideation: sender decide to share & develop idea or
selects information to share
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Basic Characteristics of Communication
• Communication is reciprocal and continuous process in which
both sender and receiver of messages participate
simultaneously
• Communicating person receive and send message by verbal
and non verbal ways which occurs simultaneously
• Non-verbal communication is more likely to be involuntary
since it is under less control of person
• Non verbal communication is considered as more accurate
that express true feelings and help person to understand
hidden messages
• There is proverb that says "Action speaks more than
thousands of words
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Conversation Skills
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Listening Skill
5/19/2023 134
Techniques to improve listening skill
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Barriers for Communication
• Competition for attention (noise)
• Language difference and vocabulary use
• Age difference
• Attitudes and Beliefs
• We cannot avoid or overcome all these barriers
but we have to find ways to minimizing them
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A. Competition for Attention (Noise)
• Noise is major distraction of communication which
could be:
• Physical Noise: avoidable
• Internal Noise: any physiological or psychological
state that undermine persons ability to effective
communication like illness
B. Language Difference and Vocabulary Use
• This includes language difference, vocabulary use,
and use of word that has different meaning
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C. Age Difference
• Age difference between sender and receiver is barrier to
effective communication
• For example, if sender is young inexperienced &
unknowledgeable then audience may not give proper attention
D. Attitudes and Beliefs
• Community may be misguided by health extension worker
• Cultural beliefs of people influence to accept and adopt new
idea and skill
• Beliefs of community may order foods that given to children
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Overcome Barriers of Communication
• Sender must know his/her audience‘s
– Background
– Age and sex
– Social status
– Education
– Job/work
– Interests/needs
– Language
Messages must be
– Timely
– Meaningful/relevant
– Applicable to situation
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Characteristics of Effective Communication
5/19/2023 140
…
• Interpersonal Skills
• Interpersonal skills are communication skills that
required for positive relationships between persons
• These skills are essential to establish and promote
good professional-client relationship
Some of interpersonal skills are
– Friendliness
– Openness
– Empathy
– Competence
– Consideration of client variable
5/19/2023 141
…
Factors that facilitate positive interaction or
interpersonal communication
– Purpose of interaction
– Choosing comfortable environment
– Providing privacy
– Providing confidentiality
– Focusing on client
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THANK U !!!
Any comment or suggestion???
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