BUSINESS PLAN

FOR
HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE,
SOLE PROPRIETORSHIP

PROJECT OWNERS: HAWI ASHENAFI TSEGAYE

CONTACT ADDRESS: TEL. +251 921-83-00-00

PROJECT LOCATION

OROMIA REGION, EAST WOLLEGA ZONE, SASIGA WOREDA, LALISA BAREDA

KEBELE

PROJECT CONSULTANT:

HASHIM TUNE AUTHORISED ACCOUNTANCY & MANAGEMENT CONSULTANCY

SERVICE

OCTOBER, 2024
SASIGA, OROMIA, ETHIOPIA

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE, SOLE PROPRIETORSHIP Page0

 Table of Contents
Executive Summary.....................................................................................................................................ii
1. Background Information......................................................................................................................1
1.1. Current loans with other banks and MFIs....................................................................................1
1.2. Purpose and amount of loan Requested.....................................................................................1
2. Description of Project..........................................................................................................................2
3. Vision of the Project............................................................................................................................2
3.1. Mission of the Project..................................................................................................................2
3.2. Project Goal.................................................................................................................................2
3.3. Project Objectives and Rationales...............................................................................................2
4. Market Study.......................................................................................................................................3
4.1. General Review of the Market for the Products..........................................................................3
4.2. The target consumers and suppliers to the Business...................................................................3
4.3. Marketing Strategy of the project................................................................................................3
5. Technical Study...................................................................................................................................4
5.1. Project Location...........................................................................................................................4
6. Strategic Assessment/ SWOT Analysis of the Project.........................................................................5
7. Organizations and Management..........................................................................................................5
7.1. Business Form..............................................................................................................................5
7.2. List of Human Resource Requirement of the Project...................................................................5
8. Financial Study....................................................................................................................................6
8.1. Financial Requirement.................................................................................................................7
Table 5: Projected Profit and Loss Statement (2022, 2023 and 2024/25 G.C).............................................9
Table 9: Loan Repayment Schedule..........................................................................................................12

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE, SOLE PROPRIETORSHIP Page1

Executive Summary

This is a business plan of Birr 2,000,000.00 to Hawi Ashenafi Cafe and Breakfast
service, which is established in Oromia Region, East Wollega Zone, and sasiga
town.

The objective of the promoters is to expand the existing business of Cafeteria and
Fast food to other different level of business like restaurants, breakfast, and soft
drink and additionally expand to other new business which is hotel and there by
create employment opportunity for 6 permanent employees & 4 daily laborers.

The market analysis of the project carried out in line with general Breakfast like,
egg fit-fit, Injera fit-fit, meat with injera fit-fit, spaget (pasta) with meat, spaget
(pasta) with Vegitable, Rise with meat, Rise with vegetables, egg sandwich, Beye
aynet, shiro feses, Tagabino, Kinche, beso Bites, cornake, Bread, coffee, tea, soft
drink, Milk and related carry inputs, and other agricultural product that are meant
for consumption purposes that are having heavy and constant demand in the daily
consumption livelihood of humans..

Regarding the economic contribution of the business, it will create job opportunity,
generate an income tax for the government & maximize the wealth of the promoter
which has significant contribution to the economic growth of the country.

Finally, it is highly recommended to implement the business by getting the loan

from Sinke Bank being the business is financially, economically, and socially
feasible.

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE, SOLE PROPRIETORSHIP Page2

 1. Background Information
The Applicant

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE, SOLE PROPRIETORSHIP Page3

  Name: Hawi Ashenafi Tsegaye
 Address of the promoter:-
 Region: Oromia
 Zone : East Wollega
 Town: Sasiga, Lalisa Bareda kebele

 Mobile: +251 921-83-00-00

 Name of the Business :- Hawi Ashenafi Cafe and Breakfast service
 Address:-
 Region: Oromia
 Zone: East Wollega
 Town: Sasiga, Lalisa Bareda Kebele
Business License:-

Legal form of Business: Sole proprietorship

Date of establishment: 21/2/2012 E.cl and
Type of license: Café and Breakfast Service
Licensing Organ: Oromia Regional Government
Date Licensed: 21/2/2012 E.cl
Tax paying identification number (TIN):
Registered capital of the project: 3,000.00
1.1. Current loans with other banks and MFIs
So far, the promoter of the business does not have any credit history with Sinke Bank and has
no connection with other creditor bankers, and free from indebtedness.

1.2. Purpose and amount of loan Requested

The objectives of the loan required is to engage in the service of café and restaurant,
purchase and sales of soft drink to the customers and surrounding community such as egg fit-
fit, Injera fit-fit, meat with injera fit-fit, spaget (pasta) with meat, spaget (pasta) with
Vegitable, Rise with meat, Rise with vegetables, egg sandwich, Beye aynet, shiro feses,
Tagabino, Kinche, beso Bites, Cornake, Bread, coffee, tea, soft drink, Milk and related carry
inputs, and other agricultural product that are meant for consumption purposes that are
having heavy and constant demand in the daily consumption livelihood of humans. The
amount of loan requested for this project is Br. 2,000,000.00 where by these amount is to be
used as a working capital for the service and purchases of the stated product.
 2. Description of Project
Hawi Ashenafi Cafe and Breakfast service is a Sole proprietorship form of business operated
by Hawi Ashenafi. The Operator of the business is educated and young lady who have the
desire of becoming an entrepreneur.

3. Vision of the Project

Hawi Ashenafi Cafe and Breakfast service aspires to be one among the top suppliers of
quality breakfast (Food), Coffee, Tea and other product to the dwellers of the Sasiga town
and especially to their surrounding customers.

3.1. Mission of the Project

The Project’s mission is to buy the breakfast input, process it and sell to the customers
(servants) and participate in other related service so as to generate profit to the wealth of the
firm.

3.2. Project Goal

The goal of this project is to generate sustainable profit by strategically engaging in business
activities of Café and breakfast trade in Sasiga and there by increases the number of
customers served by the firm leading to create employment opportunity for individuals
residing in and around the business area.
3.3. Project Objectives and Rationales
The primary objective of this project is to maximize the wealth of the business owner.

 Practice and Improve Value chain efficiency: - it is well recognized that poor
marketing services and facilities and transport in rural areas present a large constraint
to the dwellers of the district. Thus, the business owner aims as easy as possible at
removing these barriers.
 By creating employment opportunity for 6 permanent employees (including the
promoter in the project) & 4 daily laborers; contributing to the national employment
opportunity creation goal.
 4. Market Study
4.1. General Review of the Market for the Products
Café and Breakfast trade businesses unquestionably have large domestic markets. The size of
Ethiopian population is currently estimated above 120 million. And the Sasiga town is
highly populated in which its center for the Sasiga woreda.
As we also observe that as Ethiopian economy keeps developing over the past ten years;
urbanization and preference for such service are growing. The number of household, schools,
college, business organizations, Retailers and laborers are increasingly flourishing in the
country specifically in Sasiga Town which needs the accesses of cafeteria and other related
service. There is no doubt that such development and the corresponding changes in
preference for such products drive demand for the project’s products.

4.2. The target consumers and suppliers to the Business

The supply chain for the breakfast trade involves the following institutions with which to
work:
1. For the Supply of the business in puts:
 Producer distributers and whole sellers of input in and around Sasiga
 Wholesalers and retailers in and around the area, Individuals;
 Both Government and non-government organizations, such as unions.
2. For the consumption of the businesses output:
 Employee, Students, laborers, Retailers and households of the Sasiga town
4.3. Marketing Strategy of the project
The marketing strategy of the firm is seen from the marketing mix elements as follows.

 Market Segment and Target Market:-The firm plans to sell about 80% of its
service to the house holders, students, retailers and others living in Sasiga town,
while the remaining volume will be sold to the rural dwellers of the district.
 Product Strategy: In order to be competitive in the market place, the business
promoter will work with great focus on the quality and best variety of product that
the market prefers at most .
 Pricing strategy: since the very motive of the project owner is not merely to make
profit but also to contribute toward the socio-economic development of the society,
 the pricing strategy of the firm will be market-based for the local customer, and
accordingly the pricing strategy of twenty percent (20%) conventional markup will be
applied to the purchase cost.
 Promotion strategy: The promotional technique that the firm will employ will be
more of personal selling.

5. Technical Study
5.1. Project Location
The project is located in Oromia Region, East Wollega Zone, and Sasiga town. Sasiga is one
of the woredas in the Oromia Region of Ethiopia and a part of the Misraq (East) Welega
Zone. Sasiga is bordered on the south by Diga Leka, on the west by the Benishangul-Gumuz
Region, on the northwest by Limmu, on the north by an exclave of the Benishangul-Gumuz
Region and on the east by Guto Wayu. The administrative center of this woreda is Galo.
Other towns in Sasiga include Handhura Balo, Bareda, Angar, Arb Gebeya, Ehud Gebeya,
Gute and Tsige.

5.2Availability of Utilities and Infrastructure

Standardized asphalt has already constructed running from Finfine to Nekemte but from
Nekemte to Sasiga is not asphalt, where by the business site is situated along the road side in
the Sasiga town. Fortunately, the project site is found in a more convenient location to
transport the input throughout the four seasons, which in turn gives the project the
opportunity to easily transport the project input to store.

6. Strategic Assessment/ SWOT Analysis of the Project

Strengths:

 Tough entrepreneurial competency of the promoter

 Strong collaboration of the owner with stakeholders
 High skill and experience of the project owner on the business
Weaknesses:
 Lack of finance

Opportunities
 Availability of cheap labor in the area;
 Availability of market for the envisaged business
 Availability of Road infrastructure
 Availability of the product in the area
Threats:
 Market volatility, due to the current Inflation and political instability

7. Organizations and Management

7.1. Business Form
Hawi Ashenafi Cafe and Breakfast service Project is established in the form of Sole
proprietorship by a committed entrepreneur; Hawi Ashenafi the founding owners and
manager of the business.

7.2. List of Human Resource Requirement of the Project

The promoter of the project herself will take the position of manager and assisted by five
monthly salaried assistant & 4 laborers. Monthly Salary scale for both the owner and the
assistant is also estimated as follows. An average annual increment to the salaries of the
permanent workers is planned to stand at 10%. Pension contribution from the firm will be
calculated at 11% of the salary expense based on the Federal and regional government
pension regulation. Other employees’ benefit is planned to be 10% of the salaries they earn.
Moreover, per diem for employees is estimated at the amount tabulated. The summary is
presented in the following table.

Table 1: Permanent Employees Requirement with their Estimated Gross Salaries and Benefits
 Other
Experienc Salary Total Salary

Number
S.No Position Qualifications Benefit Annual Salary
e in years scale & Wage
10%
1 General Manager The owner 1 >5 4,000.00 400.00 4,400.00 52,800.00
2 Sales Any person 5 >=3 2,200.00 220.00 2,420.00 145,200.00
Total Salary 6,820.00 198,000.00
Laborers (60 per day and work for 26 day
4 1,690.00 1,690.00 20,280.00
per month)
Total Salary & Wage Expense 10 8,510.00 218,280.00

8. Financial Study
The business is expected to grow significantly in its operation especially in the coming five
years as it meets the market need for an alternative to local community-oriented users.
Organization growth to other location will occur at the end of the second year, which is
expected to be financed by the cash reserves of the business.

8.1 Important Assumptions on Financial Plan

The following are assumed to forecast revenue, cost and expenses depending on past
business experiences.

 The business will operate for 360 days per year and purchase and sale different food
item & provide other cafeteria service.
 95% of the inventories available for sales during the year are assumed to be sold out.
 Both the cost of purchase and selling price for the year following the 2024/25 G.C is
assumed to increase by 5% ( normal inflationary scenario)
 Both purchase and Sales for the year following 2024/25 G.C is assumed to increase by
20% respectively.
 Purchase is made daily at birr 3,000.00 for breakfast inputs for 300 days per year.
 The selling prices of all the input category is assumed to be of 40% margin on the
purchase price and the cooking cost estimated at 20% (the net margin estimated at
20%).
  Working capital loan will be obtained from Sinke Bank. The bank loan will be
repayable within three years. Bank loan and interest will be paid on semiannually
bases over three years and 15% interest rate is assumed on outstanding loan- balance.
 It is assumed that 50% of the cash flow before investing and financing is used for
investing in fixed asset only when excess cash balance exists.
The Promoters can withdraw when there is surplus cash and invest from own others source
when there is a deficit.

8.2 Financial Requirement

8.2.1 Purchase and Revenue Plan

Purchase and Sales plan in a summary of cost incurred to purchase the inventory and income
generated by the firm from sales made to the customers.

The estimated purchase cost and sales revenue of the business for the first year and continual
20% growth estimation is presented in the following table:

Table 2: Purchase and Revenue plan for the five years (2024/25 to 2027/28 G.C)

Hawi Ashenafi Cafteria & Breakfast Service, Purchase and Sales Plan over
S.No. Item the Coming Five Years ( 2024/25 to 2028/29 G.C)
2024/25 2025/26 2026/27 2027/28 2028/29
1 Purchase cafteria input 4,875,000.00 5,850,000.00 7,020,000.00 8,424,000.00 10,108,800.00
2 Sales 6,825,000.00 8,190,000.00 9,828,000.00 11,793,600.00 14,152,320.00
8.2.2 Estimates of operating expenses

The operating expenses that are required to make the smooth flows of the business are
assumed to be the percentages of the annual purchase and sales plan and hence a wise
estimate is made about the transportation, Cooking expense and other miscellaneous
expenses as 2.5% , 20% and 0.5% respectively.

Table 3: Estimates of operating expenses

S.no Items/costs Estimates Amount
1 Transportation 2% of planed Annual purchase 97,500.00
2 Cooking Expense 10% of planed Sales 487,500.00
3 Mescellanous expense 1.5%of planed annual purchase 73,125.00
4 Salary and Wage Expense 4 employee 218,280.00
5 Depreciation Expense 121,536.00
Total 997,941.00

8.2.3 Business Working Capital

Working capital refers to cash required to be held at hand at the end of each year for some
operating costs including all the remaining marketing costs and others to be incurred at the
beginning of the next year.

These costs are usually determined as a given percentage of the next year’s increase in the
operating cost requirements. Accordingly, the following table shows the business working
capital requirement.

Table 4: Estimate of Working Capital (Birr)

S. No. Type of cost Amount (Birr)

1 Purchases of Cafteria input 4,875,000.00
2 Transportation expenses 97,500.00
3 Salaries and Wages 218,280.00
4 Cooking Expense 487,500.00
5 Miscellaneous Expense 73,125.00
Total 5,751,405.00

NB: The Sinke Bank is expected to finance 35% of the whole working capital which is
2,000,000.00 at a rate of 15% per annum and the promoter of the business is planning to
repay the loan amount and the interests there of over the coming three years on semiannual
bases for 6 semiannual.
 8.3 Forecasted Financial statements

8.3.1 Forecasted Income Statement

Income statement /Profit/loss is the summary reports of all revenues generated, costs and
expense incurred. It presents the results of project’s operations during a period of time. It
shows income earned from the business and expenses incurred in attaining the income. The
business will show a profit in the first year which will continue to grow. This is expected due
to high gross margins of selling high quality product items through competitive sales staff
and the increasing demand of the organization services and products. The following table
presents the projected income statements.

Table 5: Projected Profit and Loss Statement (2024/25 to 2028/29 G.C)

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE
STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME
FOR THE YEARS ENDED SEPTEMBER 30, 2025 TO 2029
Item 2024/25 2025/26 2026/27 2027/28 2028/29
Gross revenue 6,825,000.00 8,190,000.00 9,828,000.00 11,793,600.00 14,152,320.00
Less: Cost of Goods Sold
Beginning Inventory 211,275.00 204,750.00 245,700.00 294,840.00 353,808.00
Purchase of inventory 4,088,475.00 4,954,950.00 5,945,940.00 7,135,128.00 8,562,153.60
Inventory available for Use and Sale 4,299,750.00 5,159,700.00 6,191,640.00 7,429,968.00 8,915,961.60
Ending Inventory 204,750.00 245,700.00 294,840.00 353,808.00 424,569.60
Cost of Goods Sold 4,095,000.00 4,914,000.00 5,896,800.00 7,076,160.00 8,491,392.00
Gross profit 2,730,000.00 3,276,000.00 3,931,200.00 4,717,440.00 5,660,928.00
Less: operating Expenses 997,941.00 1,097,735.10 1,207,508.61 1,328,259.47 1,461,085.42
Operating Profit 1,732,059.00 2,178,264.90 2,723,691.39 3,389,180.53 4,199,842.58
Less:Interest (2,000,000.00*0.15*t) 279,293.27 190,137.84 87,107.59 0.00 0.00
Profit before Tax 1,452,765.73 1,988,127.06 2,636,583.80 3,389,180.53 4,199,842.58
Less: Tax (PBT*Rate-Deduction ) 490,468.01 677,844.47 904,804.33 1,168,213.19 1,451,944.90
Net Income 962,297.73 1,310,282.59 1,731,779.47 2,220,967.34 2,747,897.68

Note: the loan amount will be settled within three years period (the principal and interest)
will be paid at the end of every six months, whereas the interest expense for the first year is
computed Starting here after October 2024 for 3 years.
 8.3.2 Projected Balance Sheet
The balance sheet table shows the overall financial position of the company as of specific
date during the consecutive five years of operation. The balance sheet reports the
composition of liability and owners capital to own the total asset of the business over the five
years.

Table 6: Projected Balance Sheet

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE

STATEMENT OF FINANCIAL POSITION
AS OF SEPTEMBER 30, 2025, 2026, 2027, 2028 AND 2029
SEPTEMBER SEPTEMBER SEPTEMBER SEPTEMBER SEPTEMBER
Year 30 2025 30 2026 30 2027 30 2028 30 2029
Current Asset:
Cash 1,817,498.56 1,529,739.43 1,373,246.91 2,246,374.25 3,376,863.93
Inventory 204,750.00 245,700.00 294,840.00 353,808.00 424,569.60
Total Current Assets 2,022,248.56 1,775,439.43 1,668,086.91 2,600,182.25 3,801,433.53
Fixed Asset:
Total Fixed Asset Values 2,323,910.25 2,065,910.25 1,807,910.25 1,549,910.25 1,291,910.25
Total Assets 4,346,158.81 3,841,349.68 3,475,997.16 4,150,092.50 5,093,343.78
Liability and Capital:
Bank Loan 2,000,000.00 1,427,113.71 765,071.98 (0.00) (0.00)
Repayment (572,886.29) (662,041.72) (765,071.99) 0.00
Loan Liability 1,427,113.71 765,071.98 (0.00) (0.00)
Current income tax Payable 490,468.01 677,844.47 904,804.33 1,168,213.19 1,451,944.90
Total Liability 1,917,581.71 1,442,916.46 904,804.33 1,168,213.18 1,451,944.90
Capital:
Owner Capital 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Retained Earning 2,425,577.10 2,395,433.22 2,568,192.83 2,978,879.32 3,638,398.88
Total Capital 2,428,577.10 2,398,433.22 2,571,192.83 2,981,879.32 3,641,398.88
Total Liability and Capital 4,346,158.81 3,841,349.68 3,475,997.16 4,150,092.50 5,093,343.78

8.3.3 Forecasted Cash Flow Statement

The cash flow table shows the business becoming cash flow positive during the consecutive
five years of operation. Excess cash will be retained in the business and invested in short
term holdings in preparation for expansion of the business. The loan will be paid over the
first three years on semiannual basis. So the cash flow statement is projected with assumption
of no expansions of the business and other investment.
 Table 7: Projected Statement of Cash Flow (2024/25 to 28/29 G.C)

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE

STATEMENT OF CASH FLOWS
FOR THE YEARS ENDED SEPTEMBER 30, 2025 TO 2029
Year of operation year 1 year 2 year 3 year 4 year 5
October 2024 to April 2025 to October 2025 April 2026 to October 2026 to April 2027 to October 2027 April 2028 to October 2028 to April 2029 to
Description March 2025 September 2025 to March 2026 September 2026 March 2027 September 2027 to March 2028 September 2028 March 2029 September 2029
Beginning cash balance 208,087.13 2,210,423.90 1,817,498.56 1,950,427.98 1,529,739.43 1,823,870.77 1,373,246.91 2,291,850.15 2,246,374.25 3,408,469.81
Cash in flow
Bank Loan 2,000,000.00
Sales 3,071,250.00 3,753,750.00 3,685,500.00 4,504,500.00 4,422,600.00 5,405,400.00 5,307,120.00 6,486,480.00 6,368,544.00 7,783,776.00
Total cash in flow 5,071,250.00 3,753,750.00 3,685,500.00 4,504,500.00 4,422,600.00 5,405,400.00 5,307,120.00 6,486,480.00 6,368,544.00 7,783,776.00
Total cash Available 5,279,337.13 5,964,173.90 5,502,998.56 6,454,927.98 5,952,339.43 7,229,270.77 6,680,366.91 8,778,330.15 8,614,918.25 11,192,245.81
Cash Out Flow 0.00
Purchase 2,193,750.00 2,681,250.00 2,632,500.00 3,217,500.00 3,159,000.00 3,861,000.00 3,790,800.00 4,633,200.00 4,548,960.00 5,559,840.00
Operating Expense 449,073.45 548,867.55 493,980.80 603,754.31 543,378.87 664,129.74 597,716.76 730,542.71 657,488.44 803,596.98
Loan Repayment 276,089.78 296,796.51 319,056.25 342,985.47 368,709.38 396,362.60 0.00 0.00
Interest Payment 150,000.00 129,293.27 107,033.53 83,104.31 57,380.40 29,727.20 0.00 0.00
Tax Expense 490,468.01 - 677,844.47 0.00 904,804.33 0.00 1,168,213.19 0.00 1,451,944.90
Total cash out flow 3,068,913.23 4,146,675.34 3,552,570.58 4,925,188.56 4,128,468.65 5,856,023.86 4,388,516.76 6,531,955.89 5,206,448.44 7,815,381.88
Net Cash Balance 2,210,423.90 1,817,498.56 1,950,427.98 1,529,739.43 1,823,870.77 1,373,246.91 2,291,850.15 2,246,374.25 3,408,469.81 3,376,863.93

HAWI ASHENAFI CAFÉ AND BREAKFAST SERVICE, SOLE PROPRIETORSHIP Page 14

 Table 8: Loan Repayment Schedule
Loan Repayment Schedule:
Beginning
Principal Interest Total semiannual
Period Loan Received Balance of Ending Balance
Repayment Payment Repayment
Principal Loan
1 2,000,000.00 2,000,000.00 276,089.78 150,000.00 426,089.78 1,723,910.22
2 - 1,723,910.22 296,796.51 129,293.27 426,089.78 1,427,113.71
3 1,427,113.71 319,056.25 107,033.53 426,089.78 1,108,057.45
4 1,108,057.45 342,985.47 83,104.31 426,089.78 765,071.98
5 765,071.98 368,709.38 57,380.40 426,089.78 396,362.60
6 396,362.60 396,362.60 29,727.20 426,089.78 (0.00)
Total Repayment 2,000,000.00 556,538.70 2,556,538.68
9. Environmental Impact Analysis

As the business operation seems to have responded to climate and environmental urgencies
taking in to consideration the natural resources, energy conservation and preservation of the
global environment through the uses of environmentally friendly business practices.
Furthermore, as the project has no negative effects on natural reserve territory, monuments of
cultural heritage, public buildings like hospitals, schools it is hence supposed to have
insignificant negative impact on the environment.
10. Socio-economic Benefits of the Project

The socio-economic significance of implementation of this business can be seen from its
contribution to employment opportunity, its contribution to government revenue in the form of
tax. Accordingly, this project creates job opportunity for six permanent workers & four laborers.
Likewise, it contributes to government revenue in the form of income tax over the coming five
years) which in turn helps to insure distribution of resources among citizens.
11. Conclusion & Recommendation

The engagement in to cafeteria service businesses has got promising benefit for the promoter as
well as the country profit taxes. Based on facts discussed above, undertaking of this project will
have positive contribution to the overall development of the country as it enables the country to
exploit idle economic resources more wisely at a large scale and optimally. Thus, the project
deserves to get the necessary loan and technical assistance from the institution, Sinke Bank.

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