Chapter 2-Business Plan
INCLUDE THE WORK BREAKDOWN STRUCTURE
Resources needed
Business cards:It will help to increase the network,then it is crucial to bring
business cards to distribute.
Well designed booth:It is essential to have an attraction booth as it appeals to the
eye.The design should be informative,the furniture should be in order to be able to
emphasize on them.
Treats and giveaways:Having treats or giveaways may attract a lot of
people.Samples are one of the best products give away.
Flyers,brochures or catalogs:Reading materials should be given to let people
know more about the business.The reading materials should be in the consistency
of the design.
INCLUDE THE DIAGRAM OF HOST ORGANISATION
INCLUDE THE DIAGRAM OF ORGANISATIONAL CHART
Line organizations are designed with direct,clearliness of authority Managers have
control over all activities including administrative duties.
Staff organizations provided the administrative and support services that line employees
need to achieve the firm goals.They are involved in the process of the creation of goods
and services.
Financial Resources
Detailed income expenditure
Item Description Estimated cost
Stand 200 person capacity
Catering Buffet
Entertainment Host,Dj speakers
Decoration Floral centerpieces
Audio visual Equipment and operator
Sources of income
INCLUDE DIAGRAM
Sponsor Development Plan
1.Qualify potential event sponsors
Consider target audience and focus on brandd or businesses that would be
interested in engaging with the audience.
2.Create sponsorship levels
Make event sponsorship request more polished and appealing
3.Offering various tires of sponsorship
Opportunities will allow to cast a wider net of prosepective sponsors
4.Include History/Details
Highlight relevant trends
Target audience and attendee demographs
Physical resources
Amenities and facilities such as free wifi and tramps for disabled persons
Materials and waste
Equipment including IT such as speakers,furnitures
Insurance
Emergency provision such as first aid kits
Security
Chapter 4
Legislation and compliance
For the process of the trade fair,we have met a range of general and specific event
regulations that included:
Responsible service of alcohol:Service of alcohol is highly required,covering
the age of drinkers,opening hours and the licensed place in which alcoholic
would be consumed.A permanent or temporary function license allows liquor
to be sold as functioning as approved by the licensing court.
Food safety:This outlines specific food handling,controls related to
receipt,storage and processing.
Occupational health and safety:To secure and promote the health,safety and
welfare of people,promote a safe and healthy work environment.The term
occupational health and safety refers to the concept of assuring that all
workplaces provide a safe and healthy environment for the employees.
Environmental regulations
Noise:Police and local government ranges have the power to ensure
that decibel levels and time and restrictions are not abused.
Waste:It develops and coordinates a range of programs to reduce waste,either by
encouraging material efficiency,reducing the generation of waste.
Security and crowd control:Manage the control of crowds,the collection of
money,monitor the responsible service of alcohol and protect assets.
Ticketing:The trade practices art applies to just about everything aspect of
any trade show,for example,advertising,price settings and transactions with
businesses or customers.
Fireworks:State and territory legislation is based upon the National standard
for the storage and Handling of the trade show of dangerous goods and the
national standards for the control of major hazard facilities.
Event shutdown
Crowd control issues
A realistic and updated emergency evacuation plan
Roles and responsibilities of staff and volunteers noted in plan
Appointment of crowd controllers
Regular audit to ensure emergency exists are clear
Personnel aware of emergency procedures
Shutdown or bump out has significant challenges:
1. To protect the value of the equipment
2. To allow the safe dispersal of crowds
3. To cleaning and waste managent-Plans created in avance,recycling
and sustainability practice
4. Departure of guests,ViPs-hired to ensure safety before,during and
after the event,monitor safety and security of all attendees and staff
Chapter 5
Risk management and contingency plan
Risk assesment
1) Identify hazard in relation to the trade fair
Overcrowding
Electrical power
Lost children
Emergency vehicles
Heavy rain causing slippery surfaces
2) Identify who could be harmed
Employees
Vendors,exhibitors
Members
Disabled persons
Children
3) Prioritise the associated risk
4) Identify the actions that need to be taken
INCLUDE TABLE OF THE TABLE OF SEVERITY
Identified or potential Possible Harm Possible solution
hazards
Crowds Overcrowding on the trade Employees shall be clearly
show identifiable by uniform.There
shall be additional employees
if a situation arise.
Electrical powers Electric shock/electrocution Power installed by approved
contractor working
Lost children Distressed children Arrangements for missing
and found children detailed in
the event plan
Emergency vehicles No availability access Controlled by employees to
keep entrance and road clear
Heavy rain causing slippery Injuries from slipping on wet First aid staff on site must be
surfaces farground/equipment present
Potential barriers
Disabled person often don’t have access to trade due to the lack of facilities and
amenities..This included to make sure the event is physically accessible.
Solutions to it might be:
Choosing a central located place which is easily accessible by public transport
Named badges for all participants/speakers
Reserving parking for disabled people directly outside the venue
Furniture is arranged in a way that allow easy movement
A welcoming person/team
Event contingency plan
Problem Cause Contingency plan
Sound system Faulty equipment,missing Backup sound system
components
Accidents and injuries Injuries to staff,spectators or Accesiblity to the first aid and
participants qualified medical personnel
throughout event
VIPs not arriving on time Might cancel appointment at Instruct staff to continue
least moment event without delay
Indement weather Affecting outdoor events Identify other person's guests
to steps in
Relocate activities to
sheltered area
Emergency procedures
Plans should be developed accordingly:
1) Contacting emergency services
2) Being able to handle minor emergencies
3) Authorisation of the event planner to initial the plan
4) Informing guests of how to evacuate in case of emergency
5) Location of nearest hospital
6) Managing light and power in an emergency
Event evaluation types and techniques
Survey based evaluations
Useful tool to gain feedback that accurately reflects people's opinions.
Media coverage ,advertising
1) May be elevated to measure the impact of visitors trends
2) Should include elements such as articles ,interviews and photoshoots
Vox pop evaluation
Recorded either as audio or vision and may be used for the event in
promotions activities
