Assessment 1: Case Study (Individual Assessment) 20%

Course code and name: BUSM2570 BUSINESS DECISION

MAKING
Assessment type: Case study

Word Limit: 800 words.

A deduction of 1 mark for every 100 words excess may be applied. Additionally, please note that it is
considered a breach of academic integrity if there is sufficient evidence of concealing the true word count
through hyphenated sentences or any other forms detected by the marker. A minimum penalty of 20% will
be applied if there's sufficient evidence of a breach of academic integrity.

NOTE: Contents beyond 800 words will not be assessed. One point deduction for every one
hundred words beyond the specified limit.

Due Date: Week 5, Due 5pm, Friday, 29 November 2024 (Vietnam time)

Weighting: 20%

Feedback mode: to be provided on Turnitin/emailed/direct in classes by end of week 7

Late work: A penalty of 10% of the total possible mark (of the task) per day will apply to a late submission.
It means that a penalty of 0.42% of the total possible mark (of the task) per hour will apply to a late
submission. The unit for calculating late penalties is 'hour'. Any late submission received after the
designated deadline, whether by 1 second or up to one hour, will be treated as a complete one-hour late
submission, resulting in a penalty of 0.42% of the total possible mark. Weekend days (Saturday and
Sunday) are considered when counting total late days for electronic submissions.

Learning Objective Assessed

This assessment is relevant to the following course learning outcomes:

Describe and implement a structured approach to generating meaningful insights

CLO1
and informing ethical decision making in business

Ready for Life and work

Students can develop research, analytical and critical thinking skills Students work in teams to analyse and
compare different economies.

Assignment Details
Overview

In this assessment you will answer a series of questions your understanding of cost behaviour, budget
preparation and analysis concept you have learned in Weeks 1-4 to answer the questions provided.
Support Resources
This assessment requires that you meet RMIT's expectations for academic integrity. More information and
advice on how to avoid plagiarism are available in the Getting Started module.

Open the academic integrity page .

Additional library and learning resources are available to help with the assessment in this course

Link to Assignment Support.

Submission Instruction
Assessment criteria

Each question in the assessment is awarded a number of marks, as indicated in the question.

Assessment details: HERE

Extensions

If unforeseen circumstances have impeded your assessment preparation, you may be eligible for an
extension. Submit requests for extensions to the course coordinator using this Link , at least one
working day before the assessment deadline. The extension request form is available HERE .

Eligibility Criteria: Examples of circumstances that may be considered include: a) Unexpected short-term
physical or mental illness b) Primary carer responsibility for a family member with an unexpected illness c)
An unexpected, unavoidable employment commitment d) Other unexpected personal circumstances
outside your control such as: Bereavement, Being the victim of a crime or other trauma, Severe disruption
to living arrangements, Financial hardship, such as the sudden loss of employment or income

If you are seeking an extension on or after an assessment due date, or you require an extension of more
than 7 days, you must apply for special consideration . This is a confidential process.

More information on the RMIT Extensions website .

Academic integrity and plagiarism

Academic integrity is about honest presentation of your academic work. It means acknowledging the work
of others while developing your own insights, knowledge and ideas.

You should take extreme care that you have:

Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e.
directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the
appropriate referencing methods
Provided a reference list of the publication details so your reader can locate the source if necessary.
This includes material taken from Internet sites

If you do not acknowledge the sources of your material, you may be accused of plagiarism because you
have passed off the work and ideas of another person without appropriate referencing, as if they were your
own.

RMIT University treats plagiarism as a very serious offence constituting misconduct.

Plagiarism covers a variety of inappropriate behaviours, including:

Failure to properly document a source

Copyright material from the internet or databases
Collusion between students

For further information on our policies and procedures, please refer to the University website.

Assessment declaration

When you submit work electronically, you agree to the assessment declaration.
 Criteria Ratings Pts

Introduction 3 to >2.39 pts 2.39 to >2.09 pts 2.09 to >1.79 pts 1.79 to >1.49 pts 1.49 to >0 pts
to the Start- HD DI CR PA NN
Up
Exceptionally Clear and Clear Basic Incomplete or
clear and comprehensive introduction to introduction to unclear
comprehensive introduction to the start-up, with the start-up, with introduction to
introduction to the start-up. some minor several gaps. the start-up.
the start-up. Provides a gaps. Provides Provides a basic Provides an
Provides a detailed an adequate description of the inadequate or
detailed and description of the description of the business idea, unclear
precise business idea, business idea, product/service, description of
description of product/service, product/service, and target the business
the business and target and target market. Presents idea,
idea, market. Presents market. Presents some rationale product/service,
product/service, a logical and a reasonable for choosing the and target
and target well-supported rationale for sector, but lacks market.
market. rationale for choosing the support and Presents a
Presents a choosing the sector, but could detail. Offers a weak or
strong, logical, sector. Offers a be better limited analysis unsupported 3 pts
and well- good analysis of supported. Offers of the potential rationale for
supported the potential for a satisfactory for growth, with choosing the
rationale for growth with analysis of the minimal sector. Offers
choosing the supporting potential for evidence. Uses little to no
sector. Offers evidence. Uses growth, though it limited citations, analysis of the
an excellent relevant and could be more some of which potential for
analysis of the credible citations. detailed. Uses may not be growth. Uses
potential for relevant credible or little to no
growth with citations, though relevant. citations, or
clear some may be citations are not
supporting less credible. relevant or
evidence. credible.
Extensively
uses highly
relevant and
credible
citations.

Strategic 5 to >3.99 pts 3.99 to >3.49 pts 3.49 to >2.99 pts 2.99 to >2.49 pts 2.49 to >0 pts 5 pts
and HD DI CR PA NN
Tactical
Exceptionally Clear and well- Reasonably clear Basic Unclear or
Decisions
clear and well- justified identification of a identification of a poorly justified
justified identification of a strategic decision, strategic identification
identification of strategic decision, with some decision, with of a strategic
a strategic showing good alignment to the limited alignment decision, with
decision, alignment with business's long- to the business's little to no
demonstrating the business's term goals. long-term goals. alignment to
deep insight long-term goals. Tactical decisions Tactical decisions the business's
and strong Tactical decisions are satisfactorily are minimally goals. Tactical
alignment with are detailed and structured, with detailed and decisions are
the business's logically some connection loosely unclear or
long-term structured, with to the strategic connected to the missing, with
 Criteria Ratings Pts
goals. Tactical clear support for decision. Goals, strategic little to no
decisions are the strategic key activities, and decision. Goals, connection to
exceptionally decision. Goals, metrics are key activities, and the strategic
detailed, key activities, and somewhat metrics are vague decision.
logically metrics are specific and or unrealistic. Goals, key
structured, and specific and realistic. Uses Limited use of activities, and
directly realistic. Uses market research market research metrics are
support the relevant market or industry trends, or industry poorly defined
strategic research or though some may trends, some of or absent.
decision. industry trends to lack depth or which may lack Little to no use
Goals, key support the relevance. relevance or of market
activities, and analysis. credibility. research or
metrics are industry
highly specific, trends, or
realistic, and sources lack
actionable. relevance and
Uses credibility.
extensive and
highly relevant
market
research or
industry trends
to support the
analysis.

Revenue, 6 to >4.79 pts 4.79 to >4.19 pts 4.19 to >3.59 pts 3.59 to >2.99 pts 2.99 to >0 pts 6 pts
Cost, and HD DI CR PA NN
Profit
Exceptionally Accurate and Clear budgets Basic budgets Incomplete or
Budgets
thorough and detailed budgets with detailed with tables unclear
accurate with clear tables tables showing showing some budgets with
budgets with showing logical reasonable assumptions and inadequate
detailed tables assumptions and assumptions and calculations, but tables
showing clear calculations. calculations. lacks detail. showing
and logical Provides a Provides a Provides a basic assumptions
assumptions thorough analysis satisfactory analysis of and
and of financial analysis of financial calculations.
calculations. performance. financial performance. Provides little
Provides a Discusses key performance. Discusses key to no analysis
comprehensive financial Discusses key financial of financial
and insightful indicators such financial indicators such performance.
analysis of as gross profit indicators such as gross profit Fails to
financial margin and net as gross profit margin and net adequately
performance. profit margin in margin and net profit margin, but discuss key
Discusses key detail. Uses profit margin lacks depth. Uses financial
financial relevant and adequately. Uses limited citations, indicators.
indicators such credible citations relevant citations, some of which Uses little to
as gross profit to support the though some may not be no citations, or
margin and net analysis. may be less credible or citations are
profit margin credible. relevant. not relevant or
with credible.
exceptional
clarity and
 Criteria Ratings Pts
depth.
Extensively
uses highly
relevant and
credible
citations to
support the
analysis.

What-If 4 to >3.19 pts 3.19 to >2.79 pts 2.79 to >2.39 pts 2.39 to >1.99 pts 1.99 to >0 pts
Analysis on HD DI CR PA NN
a Tactical
Exceptionally Thorough and Clear analysis of Basic analysis of Incomplete or
Decision
thorough and clear analysis of a selected a selected unclear
insightful a selected tactical decision tactical decision analysis of a
analysis of a tactical decision with reasonable with minimal tactical
selected with a justified justification. justification. decision with
tactical choice. Conducts Conducts a Conducts a basic little to no
decision with a a detailed and satisfactory What-If Analysis, justification.
clear and well- accurate What-If What-If Analysis but lacks depth or Fails to
justified choice. Analysis with two with two detail. Provides a conduct an
Conducts a contrasting contrasting basic explanation adequate
highly detailed scenarios. scenarios. of the impact on What-If
and accurate Provides a clear Provides a revenue, costs, Analysis or to
What-If explanation of the reasonable and profits, provide
Analysis with impact on explanation of the supported by meaningful
two contrasting revenue, costs, impact on some relevant scenarios.
scenarios. and profits, revenue, costs, tables. Offers Provides little
Provides a supported by and profits, basic conclusions to no 4 pts
comprehensive well-presented supported by with limited explanation of
explanation of tables. Offers relevant tables. citations, some of the impact on
the impact on detailed and Offers which may lack revenue,
revenue, costs, actionable satisfactory relevance or costs, and
and profits, conclusions with conclusions with credibility. profits, with
supported by relevant and relevant citations, inadequate or
exceptionally credible citations though some missing
clear and well- may lack tables. Offers
presented credibility. little to no
tables. Offers conclusions
insightful and and uses few
actionable or no citations,
conclusions or citations
with extensive lack relevance
use of highly or credibility.
relevant and
credible
citations

Inter- 2 to >1.59 pts 1.59 to >1.39 pts 1.39 to >1.19 pts 1.19 to >0.99 pts 0.99 to >0 pts 2 pts
teaching HD DI CR PA NN
Regularly Consistently Participates Participates in Rarely or
contributes participates in regularly in discussions never
Criteria Ratings Pts
across all most sessions, discussions, intermittently, with contributes to
sessions, making valuable though contributions that discussions,
maintaining a contributions that contributions may add limited value showing a lack
high level of enrich not always drive to the learning of participation
participation discussions. the conversation experience. in the learning
that forward process.
consistently significantly.
adds value to
the learning
environment.

Total Points: 20