11

Oral Communication
Quarter 2 – Module 3:
Principles of Effective
Speech
Writing
Oral Communication – Senior High School
Quarter 2 – Module 3: Principles of Effective Speech Writing
First Edition, 2020

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Reviewer: Divilyn M. Rodriguez
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B. Firman
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 11
Oral
Communication
in Context
Quarter 2 – Module3 :
Principles of Effective
Speech
Writing

Introductory Message
For the facilitator:
Welcome to the Oral Communication Grade 11 Alternative Delivery
Mode (ADM) module on Principles of Effective Speech Writing.
The activities in this module are arranged sequentially to help the
learners understand the topic and develop the desired skill or learning
competency.
As a facilitator, you are expected to orient the learners on how to
use this module. You also need to keep track of the learners' progress
while allowing them to manage their own learning.
 Remind the learner that if there are things he/she doesn’t
understand, he/she must not hesitate to call for your help and assistance.

For the learner:

Welcome to the Oral Communication Grade 11 Alternative Delivery
Mode (ADM) module on Principles of Effective Speech Writing.
The activities in this module are arranged sequentially to help you
understand the topic and develop the desired skill or learning
competency.
As a learner, you must learn to become responsible of your own
learning. Take time to read, understand, and perform the different
activities in the module. If there are things you don’t understand, do not
hesitate to call your facilitator / teacher for assistance.
The following are some reminders in using this module:
1. Use the module with care. Use a separate sheet of paper in
answering the exercises.
2. Do not forget to answer Let us Try before moving on to the other
activities in the module.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking
your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are
through with it.
We hope that you will find meaningful learning as you go through
the different activities in this module.

Let Us Learn!
This module was designed and written with you in mind. It is here to
help
you master the principles of effective speech writing!
The scope of this module permits it to be used in many different learning
situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with
the textbook you are now using.
After going through this module, you are expected to:
1. identify the principles of effective speech;
2. differentiate the stages or processes in speech writing; and
3. plan and evaluate a speech.

Let Us Try
 Directions: Read the following statements. Write your answer on a
separate sheet of paper.

1. The following statements are true about speech writing, except one:
a. Choose the subject and topic as the first step in speech writing.
b. Differentiate subject and topic.
c. Sourcing the information is not anymore needed in speech writing.
d. After knowing the types of speech according to purpose and
delivery, you are now ready to write a speech.
2. The following statements are true about speech writing, except one:
a. An outline determines whether your supporting ideas match
your main idea or not.
b. Any speech should include an introduction, body and conclusion.
c. In the introduction, you explain the importance of your topic by
giving examples.
d. Knowing the audience and the occasion is crucial in writing a
speech.
3. The following statements are true about speech writing, except one:
a. Writing a speech also follows a process.
b. Speech writing is never a recursive process.
c. Audience analysis is a key factor in writing an effective speech.
d. Conduct an audience analysis before preparing a speech.
4. It is considered as the heart of the speech – it takes the longest to get
through.
a. Body
b. Introduction
c. Recommendation
d. Conclusion

5. It is a part of the speech which is composed of three sections: main

points, sub-points, and evidence.
a. Body
b. Introduction
c. Recommendation
d. Conclusion
6. It is a component of the speech writing process that entails looking into
the profile of your target audience.
a. audience analysis
b. situation
c. outline
d. purpose
7. The purpose for writing and delivering a speech can be classified into
three categories in this acronym IEP which stands for:
a. to inform, to entertain, to persuade
b. to inform, to educate, to persuade
c. to inform, to enhance, to promote
d. to inculcate, to entertain, to push
8. It is the part of the speech that contains the focal point of the speech.
 a. body
b. introduction
c. recommendation
d. conclusion
9. This is the hierarchical list that shows the relationship of the ideas in a
speech.
a. graphic organizer
b. table of content
c. glossary
d. outline
10. This provides explanations, examples, or details that can help the speaker
deliver his/her purpose and explain the main idea.
a. body
b. recommendation
c. subject
d. conclusion
11. It is the foundation of your speech.
a. introduction
b. quotation
c. subject or topic
d. conclusion
12. This restates the main idea of a speech.
a. introduction
b. topic
c. recommendation
d. conclusion

13. To brainstorm your topics, the following are great principles except one:
a. assess you classmates’ performance
b. personal inventory
c. internet search
d. clustering
14. The following are things considered in giving the introduction, except:
a. Report an important point.
b. State the topic.
c. Relate to the audience.
d. Get audience’s attention.
15. In outlining and organizing the speech content, you have to write the
main points in complete sentences.
a. True
b. False
c. It’s not necessary at all.
d. It’s not needed.

Lesson Principles of Effective Speech

 1

You have witnessed a valedictory speech of your friend, who just had
graduated his Senior High School. You were so excited that you imagine
delivering your own speech as well. What will you do? How will you craft your
own speech? You’ll probably think to include all the happy memories in your high
school life and put everything into writing.

Subsequently, you are certain that there are considerations in planning

your speech and on how deliver it accordingly.

After knowing the language form and its context in the previous module,
you are now ready to plan and evaluate a speech. To do this correctly you have
to observe steps in speech writing.

Let Us Study

Activity 1: Free Writing Response

Directions: Below is a copy of a speech by Kimwell Boy Cortez, with Highest
Honors CPNHS SY 2019-2020. You are going to read it carefully then you will
assess the speech by answering the questions that follow.

Valedictory Speech of Kimwell Boy Cortez

Knowing is different from understanding, living in this world full of
uncertainty it is not enough that we only know what is life we need and we must
understand life and what it has to offer. Simply because it is the most
fundamental and essential way for us to be able to live life to the fullest. Those
lines sound like any other introductory lines of mine whenever I join
extemporaneous speaking contest. As I assess myself throughout my senior high
journey, I found out that I am somehow living my life with such vital principle.
Yes indeed to know something is never ever the same with understanding
something, most especially life. To only know life or shall I say to only know that
you are living limits you on taking higher and brighter horizons. I will never be
ashamed of accepting the fact that I was once imprisoned inside the cave of
agony because I only knew life, I did not understand it. I was just like you
anybody else, perfectly imperfect. And my perfect imperfections lead me to a
much darker side of the road: mistakes, failures, pain, anxiety, regrets and many
more name it, I’ve been there. And it was never a lie and I was never ashamed
that I had hurdled depression: the lowest low of my life. Thanks to god almighty
for leading me out of the darkest road. That was the time that I truly and
sincerely understand life and that was the most triumphant moment of my life. It
is one million times significant than these awards, than being a valedictorian.
After being triumphant against depression, I urge myself to run as the
Sangguniang Kabataan Chairman of Brgy. Catalunan Pequeno as I see that my
barangay needs someone who is capable not only of leading but also someone
who is capable of inspiring my co-youth: the hope of today not the hope of the
future. Unfortunately, I lost the battle because of many factors- I did not have
enough funds because we are just poor and because we are poor many had
thought that my intention is the salary/honorarium that an SK Chairman will be
receiving, aside from that I was rumored crazy because I had faced depression
they never see the real intention of mine aspiring for that position. I was in pain
and in tears but I humbly accept the fact I lost that certain battle with the
realization that the world is cruel and life is full test and if you will focus to
world’s cruelty and to life’s unending test you will never ever experienced life
itself.
With that I am very certain that it is the plan of our Almighty God that I will
continue life and my quest for education that is why he led me back to Catalunan
Pequeno National High School. You know what guys, I was never a part of the
student council before, I run as the SSG Vice President for the school year
20082009 but I lost and that’s it, I never participated any interschool competition
even in the cluster level, my name was never written in the school publication
and I was not part of batch’s top 10 honor student but that time honestly I
prayed for it, I wanted it. Yes, being part of the SSG even more being the
president of the organization, being able compete and represent the school in a
competition, having my name written in the school publication was just a dream
but you made it all come true, Catalunan Pequeno National High School finally
made it come true. Yes, I did not make it come true, you made it come true
because of your trust and undying support and love. But those opportunities,
awards and rewards were just supplementary of my enormous happiness. Why?
It is because what make me so
much happy is the relationships that I had with different individuals that made
my senior high journey extra-ordinary. Each and every one of you played a vital
role my success and growth and I hope I did the same thing to your being.
Finally, my entire senior high journey teaches me three important lessons.
First, know the core of your life’s existence. Second, behind the hostility of the
world always look at the glass half full not half empty. Lastly, awards, rewards
and worldly things are just supplemental what is essential is the relationship we
made with every individual we met on our life’s journey.

1. What did the speaker consider more significant than being a valedictorian?
Why?
2. What are the factors that contributed to the speaker’s political setback?
3. What details about his life can his audience learn from him?
4. What was the secret dream of the speaker during her high school days?
5. What are the inherent lessons the speaker learned from his/ her high school
experience?

Battling Nerves and the Unexpected

 One of your biggest concerns about public speaking might be how to deal
with nervousness or unexpected events. If that’s the case, you’re not alone—fear
of speaking in public consistently ranks at the top of lists of people’s common
fears. Some people are not joking when they say they would rather die than
stand up and speak in front of a live audience. The fear of public speaking ranks
right up there with the fear of flying, death, and spiders (Wallechinsky, D.,
Wallace, I., & Wallace, A.,1977).

But if you are prepared in your speech you can definitely beat the battling
nerves, you will be guided the following principles of writing hence is the process
of designing and delivering a message to an audience. Obviously, if you know
your speech well the less is your affective filter.
Speech Writing Principles
The cited speech above undertook planning. Just like events planning,
writing an effective speech follows certain steps and principles. We will
understand it step by step.

The following are the components of the speech writing process:

a. Audience analysis includes the profile of your target audience such as

demography, situation, and psychology.
b. Purpose is classified into three: to inform, to entertain, and to persuade.
c. Topic is the focal point of your speech which can be determined once you
have decided on your purpose.
d. Specific (narrowed-down) topic means making your main idea more
specific and focused.
e. Data gathering is the stage where you collect ideas, information,
sources, and references relevant or related to your specific topic.
f. Writing pattern is the structure that will help you organize your ideas
related to your topic.
g. Outline is the hierarchical list that helps you see all the ideas are in line
with your main idea.

Knowing these principles, will not make you the best speaker now, even if you
are one of the fortunate few who don’t typically get nervous when speaking in
public, it’s important to recognize things that can go wrong and be mentally
prepared for them.

On occasion, everyone misplaces speaking notes, has technical difficulties

with a presentation aid, or gets distracted by an audience member. Speaking
confidently involves knowing how to deal with these and other unexpected
events while speaking. Let’s try to decipher Principle 1 Audience Analysis in our
next activity.

Activity 2: Evaluate Me

Following the speech writing process, evaluate the speech of Kimwell’s

Valedictory Address by filling up the chart below. Write your answers on a
separate sheet of paper.
Key Words Questions Answer

Analysis Who is the audience? Examples : Graduates,

Parents, Teachers
What is the occasion? Graduation ceremony
Understanding What is the audience
knowledge about the
subject?
Demographics What are the age group,
educational background, and
other demographic profile of
the audience?
Interest Why are they attending the
program?
Environment Where will the program take
place?
Needs What do you think are the
audience needs associated
with the program?

Customization What specific interest is

being address to the
audience?
Expectations What does the audience
expect to learn from the
speech?

The keywords in the table above summarize the valedictory speech.

Speech writing is an art of conveying a message to your audience. The
reason for writing is to inform, to explain, or to persuade. In speech writing, there
are three major components to any presentation.

I. Introduction
In this part, the speaker sells the idea to the audience so they’ll want to
listen. The first few minutes of a speech are very important. It is usually 10%
of your entire speech.

A. Get audience’s attention

• Share a brief story or example that directly relates to the speech.
• Mention a startling statement, statistic or fact.
• Start with a question, quotation, or familiar saying that has to do with
the topic of the speech.

B. State the topic

 C. Relate to the audience
• People pay attention to things that concern them.
• You might refer to a common experience, fear, or situation with which
everyone is familiar.
• Challenge the audience with a question, invitation or quiz.

D. Preview main points

• Simply list the points in the order they will be presented.

II. Body
The body includes the main points of your message. It is 80% of your
speech.
Tips on how to write the body:
• Select three main points you want to emphasize.
• A point can be expressed in many different ways.
• Repeat an important point before moving on to discuss another point.
• Use transitions to connect parts of the presentation. Transitions are
words or phrases that allow you to move smoothly from one point to
another. This ACRONYM is a great help in using transitions (THINFLAT -
Therefore, In fact, Likewise, Actually, Thus)
 Use stories, personal experiences or humor to add interest and
reinforce each point.
• Picture words help individuals visualize what you say and keep the
listener interested.
Main Point 1:
Main Point 2:
Main Point 3:

Conclusion
The speaker wraps up by summarizing the main points the audience needs
to keep in mind. Just as first impressions are important, the same is true of final
ones!) It is 10% of your speech.
A. Signal the close of the speech by using a simple transition sentence that
lets the audience know the speech is nearly finished.
B. Reinforce the main points by reminding the audience about the most
important things they have just heard.
C. End strongly
• Use a brief story, example, or quotation.
• Or, encourage the audience to do something to follow up on what they
have just heard.
• Sometimes it is helpful to mention where additional information can be
obtained.

Let Us Practice

Activity 3: Plot Me
Directions: Read the transcript from the speech of Lilyrejane Q. Medalla and
answer the questions that follow.
Give Power and Light
A speech featured in Hedcor’s Magazine
 By: Lilyrejane Q. Medalla

I am one of the lucky students of Catalunan Pequeno National High School

who have been given a chance to participate in the Shadow Program of Hedcor.
For me, it truly was the most remarkable experience in my life.
Stepping into Hedcor, I found the headquarters to be huge, with different
outstanding professionals. Stepping into the building for the first time, I felt
anxious. For someone young and new in such company, it was scary. Later, I felt
at ease when I became the ―shadow‖ of Mr. Jefferson Ultado. A ―shadow‖ is
someone that follows its host around- exactly what I was bound to do. But as a
shadow, I was not to be meaningful, I was to be trained. This is how I
experienced how great and welcoming people of Hedcor are.
At that time, my willingness to serve people and become an agent of
change for the better heightened. During the program, I have experienced the
complex yet the fun and fulfilling part of doing fieldwork. I was able to join the
turn-over of health equipment to a health center in Davao Del Sur, which filled
my heart with joy after seeing the smiles of the people. Each day, I was being
exposed to the very freezing air conditioner of the building, but also surrounded
by the warmth of the people around me… they were just generous and humane.
This coming school year, I will be in my final year as a Humanities and
Social Sciences strand under the Academic track. Undeniably, the exposure that
Hedcor had provided helped and guided me in this strand. I am amaze and
inspired by the excellent services they give to people, and with this, I realized
the beauty of Humanity.
After the exposure, I have reflected that I am the shadow of my own; and
like Aboitiz companies that give power and light, I am the only one who can give
light to myself and for my future. Therefore, the experience contributed greatly
in knowing myself more and in choosing what really my heart desires.
Furthermore, in the field of work or anywhere, good character and
personality that affect the holistic being of an individual are indeed very
essential in service. Truly, I have a lot of experiences to share about the Shadow
Program of Hedcor. Through this account, I wish to express my deepest gratitude
to the people behind the implementation and fulfillment that I have and will be
having, as well as the positive change that will be imparting to the community.
The shadow program of Hedcor can help in excellent ways those who are
young and undecided about what to pursue in life. It also motivates more those
who are already decided in what track and strand to take before going to college.

Lilyrejane Q. Medalla delivered this speech during the HEDCOR (Aboitiz)

Corporate
Social Responsibility MOA signing with the President and Chief Operation Officer
Carlos Ramon Aboitiz
Componen Questions Answer
t
Introduction • How did she hook the audience and
capture his or her attention
• What is the topic sentence of the
speech?
Body • What is the topic all about?
• What are the main points?
• What are the transition words and
phrases help move reader from one
idea to the next (Ex: also, in addition,
another reason, etc.)
Conclusion • How did the speaker reinforce the
main points in reminding the
audience about the most important
things they have just heard/read?
• How did the speaker end the speech?
• What did the speaker use to end the
speech: a brief story, example, or
quotation?

Let Us Practice More

Activity 4: Map Me Introduction Worksheet

Directions: Pretend that you were the SSG President of the school. You are
tasked to deliver a speech during the Parent’s Day celebration. Use this
worksheet to outline your speech. Write your answers on a separate sheet of
paper.

What is the general purpose of your speech: to inform, to persuade , or to

entertain?

What is your specific purpose?

_________________________________________________________________________________

Which attention-getting device do you plan to use?

________________________________________________________________________________

________________________________________________________________________________
How will you link your attention-getting device to your actual topic?
________________________________________________________________________________

________________________________________________________________________________

Why should your audience listen to your speech?

________________________________________________________________________________

________________________________________________________________________________

What is your thesis statement?

________________________________________________________________________________
________________________________________________________________________________
What are your three main points that you will include in the body?
Point 1
________________________________________________________________________________

________________________________________________________________________________
Point 2
________________________________________________________________________________

________________________________________________________________________________
Point 3
________________________________________________________________________________

________________________________________________________________________________

How will you end your speech?

________________________________________________________________________________

________________________________________________________________________________

Delivering the Speech:

How will you establish your credibility during the speech in terms of the
following?
Competence
________________________________________________________________________________

________________________________________________________________________________
Trustworthiness
________________________________________________________________________________

________________________________________________________________________________
Rapport with the audience
________________________________________________________________________________

________________________________________________________________________________

Let Us Remember
Activity 5: Complete Me
Directions: Complete the following statements about what you have learned
about speech writing.

1. Writing a speech also follows a _________.

2. __________ is a key factor in writing an effective speech
3. A speech has a_________; it is composed of an introduction, a body, and a
conclusion.
4. Speech writing is a ____________process.
5. Speech writing introduces the students the concept of____________.
 6. Preparing an ____________is important because it forms the foundation of
the student’s speech.
7. Outlining gives students a ___________of how a set of logical and
organized processes has to be done to achieve a goal the same way a
speech is written.
8. An outline keeps the ________coherent and cohesive.
9. In _______writing, patterns in developing ideas must be followed.
10. Transitions are signposts to_________, so they can keep track the ideas.

Let Us Assess
Multiple Choice. Choose the letter of the correct answer. Write the
chosen letter on a separate sheet of paper.

1. What is the speech writing principle that includes the profile of the target
audience?
a. purpose
b. topic
c. outline
d. audience analysis
2. The profile of your target audience includes demography, situation, and
______.
a. psychology
b. physiology
c. pathology
d. physics
3. It is the pattern which helps organize ideas related to your topic.
a. speech pattern
b. writing pattern
c. patterning
d. outlining
4. Which of the following can be determined once you have decided the
purpose?
a. outline
b. topic
c. data gathering
d. informing
5. Which is an appropriate way of ending the speech?
a. State the topic.
b. Use a quotation.
c. Reinforce the main points.
d. Use personal experiences and reinforce each point.
6. The following expressions are transition which allows the speaker to move
smoothly from one point to another, except:
a. Therefore
b. In fact
c. Definitely
d. At this point
7. The stage where the speaker wraps up by summarizing the main points the
audience needs to keep in mind.
a. attention getting
b. conclusion
c. main point
d. introduction
8. What keyword will answer the question: What is the audience knowledge
about the subject?
a. understanding
b. analysis
c. environment
d. needs
9. These are the best ways of getting the audience attention except one:
a. Share a brief story or example that directly relates to the speech.
b. Mention a startling statement, statistic or fact.
c. Start with a question, quotation, or familiar saying that has to do with
the topic of the speech.
d. Start with a joke.
10. The introduction is how many percent of one’s speech?
a. 10-15%
b. 5-10%
c. 8-15%
d. 0-2%
11. During this stage, speakers attempt to impart the general and specific
purpose of a speech while making their audience members interested in the
speech topic, establishing their own credibility, and providing the audience
with a preview of the speech structure.
a. transition stage
b. conclusion
c. introduction
d. body
12. Which best explains why the first few minutes of a speech are very
important?
a. It speaker gives the recommendation.
b. It drives home the message of the speech.
c. It contains the important points of the speech.
d. The speaker sells the idea to the audience.
13. Which component of speech includes the main points of your message?

a. conclusion

b. body
c. introduction
d. audience Analysis
14. To brainstorm your topics, the following are great principles except one:
a. assess you classmates’ performance
b. personal inventory
c. internet search
d. clustering
15. In analyzing your audience, the following is a very good outline except one
a. culture
b. gender
c. religion
d. relationship status
 Let Us Enhance

Brainstorm a list of topics for an informative or persuasive speech. By

yourself, identify the kinds of information you need about your audience in order
to make ethical decisions about how you approach the speech.
Make a list of values or opinions you have that might not conform to
popular views.
Why might these be important for a speaker to know before attempting to
inform or persuade you?
Pretend you have been asked to give a speech about Coping up Livelihood
COVID-19 Pandemic in your barangay. What audience beliefs, attitudes, values,
concerns, and other variables should you consider?

List of values or opinions Important reasons for a List of audience beliefs,

you have that might not speaker to know before attitudes, values,
conform to popular attempting to inform or concerns, and other
views persuade you? variables should you
consider?
1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.

Let Us Reflect

Speech writing is an art of conveying a message to your audience. The

reasons for writing are to inform, to explain or to persuade. Through this skill,
communication is served well.

Answer key to
Activities
 References

Barrett,J (2003). Basic purposes of communication . Retrieved from

http://jbarett.weebly.com/uploads/2/0/0/3/2003990/basic
_purposes_of_communcation.ppt

Ishihara, N (2015). Description of Speechacts. CARLA, Center for Advanced

Research on Language Acquisition. University of Minnesota. Retrieved from
http://www.carla.umn.edu/speechacts/descriptions.html

Masood ,M. (2012) The speech communication process. The idiosyncrasies of

Masuri Masood. Retrieved from http//masurimasood. Blogspot.com

Padilla, Mely.et al (2016). Speak Right and Make a difference (Oral

Communication in Context ) for Senior High School.

Oral Communication in Context For Senior High School (2016) – Department of

Education

https://2012books.lardbucket.org/books/public -speaking-practice-and-
ethics/s15-outlining.html

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