Course Outline: International Business
(MGT520)
Introduction & Background:
MGT520 (International Business) is enriched with the content related to international modes of business.
It is designed with the core objective to develop, enhance and sharpen the management and marketing
skills of graduation level students. International view of the business environment is also useful for the
commerce students at master level. Discussion on Political, Legal and Social dimensions of international
business gives a glimpse of motivation towards international business ventures.
Market Need:
MGT520 well serves the learning needs of the students who wish to start or already engaged in import
and export business. This course is equally helpful for those who are already attached with such
organizations which are involved in imports and exports. The knowledge base of the course is healthy
enough for the students who are looking to start international business ventures. Basic portion of the
business management concepts imparts interpersonal, analytical and leadership skills in the students.
Derived concepts of international business are helpful in developing an international business mind set.
Objectives:
Content of MGT520 has been designed to fulfill the following objectives:
• To introduce the key concepts and theories of International Business.
• To teach the application of concepts and modes of globalization.
• To teach the level and differences of businesses requirements in local and international context.
• To elaborate the role and importance of World Trade Organization (WTO) in international
business.
• To create a business mind set according to the international standards.
Learning outcomes:
After going through the whole semester activities students will be able to:
• Comprehend the core elements of international business environment.
• Make a choice between different modes of globalization for their international business flight.
• Realize the importance of technology to compete in the international business environment.
• Realize the importance of legal and political differences in international business environment.
• Understand the importance of social and cultural differences in global market.
• Comprehend the critical role of international governing bodies in conducting smooth international
business operations.
• Understand the international legal and marketing requirements for global business ventures.
Course Content:
Topic Lesson
Introduction To The Field of International Business 1
Modes of International Business 2
An Overview of International Business 3
Globalization 4,5,6,7
National Differences In Political Economy 8,9,10,11,12,13
Differences In Culture 15,16,17,18
International Trade Theory 19,20,21,22,23
The Political Economy of International Trade 24,25,26,27
GATT and WTO 28,29,30
Theory of Foreign Direct Investment 31,32,33
Foreign Direct Investment and The Political Economy 34,35,36
Regional Economic Integration 37,38,39
Foreign Exchange Market 40,41
International Marketing 42
Imports and Exports 43
FDI, International Business & Pakistan 44,45
Recommended book:
Book Title: International Business
Author: Charles W.L. Hill
Edition: Any latest edition
ISBN: 0073381349
Publisher: McGraw-Hill Higher Education
Reference book:
Book Title: International Business: a managerial perspective
Author: Ricky W. Griffin, Michael W. Pustay
Edition: Any latest edition
ISBN: 0131422634, 9780131422636
Publisher: Pearson Prentice Hall, 2005
Course Strategy:
In the pursuit of meeting course objectives we will be having the following activities.
Video Lectures:
During the semester the lectures will be aired on VU channels. Three lectures per week will be opened for
discussion. Lectures are also available on LMS, you tube, VU open courseware and CDs.
MDBs:
Students will be able to ask the question regarding lectures through moderate discussion board
(MDB).
Online Session:
Online sessions will be conducted to discuss the course related issues.
Graded Activities:
Students will be evaluated through graded activities such as Quizzes, Assignments, GDBs, Mid and Final
Term Examination.
