PA RT N ER N E T W O R K

Specialization Program
Benefits Guide
Get the most value with this all-in-one guide

AWS Service Delivery, Service Ready, Competency,

and Managed Service Provider (MSP)

Version: 2024
 Table of Contents Core Benefits Signature Benefits Resources

AWS Partner Benefits

Make the most of your program achievements.

Congratulations on your company’s Amazon Web Services (AWS) Specialization Program achievement!
As a leader in cloud offerings, you understand the importance of standing out in a competitive market.
AWS recognizes the value in connecting customers with the right partners out of our network of over a
hundred thousand partners. Through our Specialization Programs, your company has become one of a
select few with validated expertise and a recommendation from AWS to customers.
Your investment and commitment to our partnership is highly valued, and we strive to demonstrate that
through the benefits we provide.
This guide highlights the benefits you receive, including recognition, financial incentives, early access,
expert engagement, and signature benefits.
Thank you for specializing with AWS.

“ Our dedicated AWS Partner Development Team has been our

greatest asset. This team has provided guidance to navigate
AWS tools, resources, offers, and programs, and to integrate
with AWS Product teams, Sales teams, and industry experts
to develop total solutions for our customers.
”
Mark Wilson, Founder Partner Officer, Appian

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 Table of Contents Core Benefits Signature Benefits Resources

Table of contents
Quick start guide............................................................................................. Page 5

Core Benefits....................................................................................................Page 6
Financial Incentives....................................................................................................................... Page 7
Unlock additional funding, credits, and discounts based on your Specialization.
Marketing Development Funds (MDF) Cash................................................................................................. Page 7
$10,000 USD in AWS Promotional Credits................................................................................................... Page 8
4% Technical Capability Discount.................................................................................................................. Page 9
Specialized Migration Acceleration Program (MAP) funding................................................................. Page 10

Recognition.................................................................................................................................. Page 13
Generate demand for your offering and increase your visibility with customers and AWS Sales.
Customized partner badge featuring Specialization................................................................................ Page 13
Priority listing in AWS search tools.............................................................................................................. Page 14
APN Blog Company or Software listing...................................................................................................... Page 14
Marketing resources........................................................................................................................................ Page 15
Press Release Templates....................................................................................................................... Page 16

Expert Engagement..................................................................................................................... Page 17

Enhance your technical capabilities and build a co-sell strategy for your Specializations with AWS experts.
PartnerEquip: Series........................................................................................................................................ Page 17
APN Customer Engagements (ACE) Opportunity sharing...................................................................... Page 18
Publication opportunities.............................................................................................................................. Page 19
Partner Immersion Days........................................................................................................................Page 20

Signature Benefits......................................................................................... Page 21

Unlock additional growth-focused benefits based on your Specializations (Service Delivery, Service Ready,
Competency, and MSP).

Signature Benefits Overview...................................................................................................... Page 22

AWS Service Delivery.................................................................................................................. Page 26

AWS CloudFront Delivery.............................................................................................................................. Page 28
Amazon Connect Delivery............................................................................................................................ Page 30
AWS Control Tower Delivery........................................................................................................................ Page 31
Amazon Direct Connect Delivery................................................................................................................ Page 34
AWS Glue Delivery.......................................................................................................................................... Page 35

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AWS Graviton Delivery.................................................................................................................................. Page 37

Signature Benefits (Continued)

Amazon MSK Service Delivery..................................................................................................................... Page 39
Amazon OpenSearch Service Delivery....................................................................................................... Page 41
Amazon QuickSight Delivery ............................................................................................................... Page 42
AWS Transfer Family Delivery...................................................................................................................... Page 43

AWS Service Ready...................................................................................................................... Page 45

Amazon CloudFront Ready........................................................................................................................... Page 46
Amazon Control Tower Ready...................................................................................................................... Page 48
Amazon EC2 Spot Ready....................................................................................................................... Page 50
AWS Graviton Ready...................................................................................................................................... Page 51
Amazon SageMaker Ready........................................................................................................................... Page 52
AWS WAF Ready.............................................................................................................................................. Page 53

AWS Competency........................................................................................................................ Page 54

Advertising and Marketing Technology Competency............................................................................. Page 56
AWS Automotive Competency.................................................................................................................... Page 57
AWS Cloud Operations Competency.......................................................................................................... Page 58
AWS Container Competency........................................................................................................................ Page 59
Conversational AI Competency................................................................................................................... Page 60
Energy & Utilities Competency ........................................................................................................... Page 62
Level 1 MSSP Competency........................................................................................................................... Page 63
AWS Media & Entertainment Competency............................................................................................... Page 65
AWS Manufacturing and Industrial Software Competency................................................................... Page 66
AWS Public Sector Competencies............................................................................................................... Page 67
AWS Retail Competency................................................................................................................................ Page 68
AWS SaaS Competency................................................................................................................................. Page 69
AWS Security Competency........................................................................................................................... Page 70
AWS Smart City Competency....................................................................................................................... Page 72
AWS SMB Competency.................................................................................................................................. Page 74
AWS Supply Chain Competency.................................................................................................................. Page 75

Managed Service Provider (MSP)................................................................................................ Page 76

“ We believe that partners are the biggest force multiplier for our customers.
We will continue to support our partner community and invest in our partners.
”
Ruba Borno, Vice President, Worldwide Channels & Alliances, Amazon Web Services

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 Table of Contents Core Benefits Signature Benefits Resources

Quick start guide

This guide walks you through all the benefits available to your company because you achieved a
Specialization in the AWS Service Delivery, Service Ready, Competency, and Managed Service Provider
(MSP) Partners.
Use this benefit guide to learn what core program benefits you get, and which signature benefits
are unlocked by each Specialization.
There are multiple ways to quickly find what you are looking for in this guide:
1. Use the Table of Contents on page 3 (or click the button in the menu bar).
2. Use the menu bar at top to quickly access the Core and Signature Benefits.
3. Use the Guide Directory at the end of this guide (or click the button in the menu bar).

If at any time you need help, click the Questions link at the bottom to reach out via email.

To access Core Benefits, click the button in

the upper menu bar. From there you can
quickly navigate to the three main sections
under Core Benefits: Financial Incentives,
Recognition, and Expert Engagement.

To access Signature Benefits, click the

button in the upper menu bar. From
there you can quickly navigate to the
four areas of Specialization.

If you do not know which Specialization

your company has achieved, go to the
Signature Benefits Overview section
for instructions.

TAKE ACTION
You will see that many benefits are
delivered automatically. For benefits that
Follow these steps only if you want to update your
require your action, see the Take Action
partner listing.
prompts to help you get the most value.

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Core Benefits
» Financial Incentives
Unlock additional funding, credits, and
discounts based on your Specialization.

» Recognition
Generate demand for your offering and
increase your visibility with customers
and AWS Sales.

» Expert Engagement
Enhance your technical capabilities
and build a co-sell strategy for your
Specializations with AWS experts.

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Financial Incentives Recognition Expert Engagement

Financial Incentives
Unlock additional funding, credits, and discounts
based on your Specialization.

Marketing Development Funds (MDF) supports partner brand awareness,

services, and solutions built on AWS by co-investing 50 percent of the actual
costs for eligible marketing activities.
MDF Cash awards:
• $5,000 USD for every Service Delivery or Service Ready.
• $10,000 USD for every Competency or Managed Service Provider (MSP).
There is no cap on the number of Specializations that are awarded MDF Cash.

Submit your marketing plan

Submit your eligible marketing activity plans as early in the year as possible and reserve your funds.
Work with your Partner Marketing Manager to submit by the key dates in the MDF Guide, in order to
keep the funds in your wallet.

TAKE ACTION

1. Set up a Payee Central account in APN Partner Central if you haven't already.
2. Review a list of MDF-eligible activities in the MDF Overview Guide.
3. Submit MDF-eligible activity in the APN Funding Tool at least two weeks before the activity
start date. Submit all fund claims following the key dates in the MDF Overview Guide.
4. Request a Partner Marketing support through the Marketing Concierge.
5. If you miss the key dates, your funds will be removed from your wallet. If this happens,
you may work with your Partner Development contact or Partner Marketing Manager to
request to create a plan and request funds be reloaded.

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How MDF is delivered:

• Specializations achieved the year before: MDF Cash is loaded into your Payee Central wallet at
the beginning of the calendar year if you have invoiced 50% or more of your MDF Cash the prior year.
If you did not receive funds, request them through your Partner Marketing Manager. Include a detailed
marketing plan and have a Payee Central account set up.
• New Specializations load the first full week of the month following your Specialization attainment.
For example, if AWS confirms your Specialization in March, your wallet is loaded in April.
• MDF & Strategic Collaboration Agreements (SCAs): Partners with Specializations and SCAs have total
MDF packages that take into consideration how much they would get from Specialization and provide
a larger total MDF sum through the SCA.
Any receipt of funding, including AWS Promotional Credits, is subject to the AWS Partner Network Terms and Conditions
and the AWS Promotional Credit Terms and Conditions, and either may be updated by AWS throughout the year. Dollar
values assigned to benefits represent dollar value equivalents solely to define the scope of the available benefit. AWS
Promotional Credits are not redeemable or exchangeable for cash under any circumstances.

$10,000 USD in AWS Promotional Credits

Achieving a Specialization unlocks access to request up to $10,000 USD in AWS
Promotional Credits each year.
These credits allow you to offset the costs incurred if you request the credits in advance
of conducting MDF-eligible activities. For a complete list of MDF-eligible activities, review
the MDF Overview Guide in Partner Central.
You may request the credits in other increments up to $10,000 (for example, five $2,000 requests)
to pass on the value to customers or run multiple events.
Pro Tip: Customer event example: You are hosting an event and must demonstrate how
your offering or solution works. The incurred AWS billed usage can be offset with these credits.
Submit a credit request in the AWS Partner Network Funding Tool prior to the event start date.

TAKE ACTION

Submit a credit request in the AWS Partner

Funding Portal (APFP) in advance of your
event start date.

Additional resources: To see instructions on how to

submit download the APFP User Guide, (English version)
and review the steps for “Submitting Combo (Cash &
Credit) Fund Requests in APFP.” For a comprehensive
look, download the Partner Funding Benefits Guide in
Partner Central.

AWS Promotional Credits are provided in accordance

with and subject to the AWS Promotional Credits Terms
& Conditions.
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4% Technical Capability Discount

You are eligible to get a 4 percent additional Technical Capability Discount after earning
a Services Path AWS Competency or MSP Specialization if you also have Program
Accounts with Authorized Services in the Solution Provider or Distributor Program:
Solution Provider Program (SPP): Designed for systems integrators, MSPs, value
added resellers, and public sector partners to resell AWS services to end customers as
part of their differentiated solution. You must be enrolled in SPP and on the Services Path. Learn more
about SPP and download the SPP Program Guide from Partner Central (1. Resale Discounts, section (a)
Standard Discount > Technical Capability Discount).
Distributor Program: Enables AWS Partners to grow revenue opportunities by reselling AWS products
and solutions. You must be participating as a Distribution Seller through an Authorized AWS
Distributor. Learn more about the AWS Distribution Program by reaching out to your AWS Distributor
and download the Distribution Guide from Partner Central.
There are additional requirements for each program that must be met to receive the discount. Please
review the guides linked above for the program you are interested in. Public Sector Partners have
additional terms if you resell Program Accounts to Public Sector End Customers.
How the discount is applied: AWS backdates the discount to the first of the month when you fulfill
requirements. For example, if you meet the requirements on May 24, AWS backdates your discount to
May 1. AWS pays the Technical Capability Discount on the invoice along with the Base Discount. Discounts
are applicable on end-user accounts only for revenue driven through the SPP or Distributor Program and
are not applicable on internal use accounts.

TAKE ACTION

1. Enroll in SPP or Distributor Program:

a. Enroll in SPP on the Services Path so your account is authorized for the AWS Solution
Provider Program (SPP)
OR
b. Participate as a Distribution Seller through an Authorized AWS Distributor
2. Meet the additional program criteria outlined in the SPP or Distributor Program Guides
linked above.
3. For SPP, partners must execute End User Reporting, see the SPP EUR Guide or Distribution
End User Reporting Guide in Partner Central.
4. Get the Technical Capability Discount (4%) applied the month when the requirements
are fulfilled on revenue driven through the SPP or Distributor Program. You will see the
discount on your Summary Bill and the Discount codes under the “Usage Detail.”

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Specialized Migration Acceleration Program (MAP) funding

The MAP Partner Funding Program is designed to support AWS Partners with
migrations or modernizations of any size or workload to AWS, at each phase of the
customer’s migration journey.
Partners who hold the AWS Migrations Competency are eligible for MAP benefits for all
the listed specialized workloads listed in the APN Funding Benefits Guide. Partners who do not hold the
AWS Migrations Competency are eligible for MAP Assess, Mobilize, and/or Migrate
& Modernize benefits for migration projects scoped predominately to the specialized workloads listed,
only if they hold at least one of the Specializations.
There are 27 Specializations available that unlock specific workloads such as Amazon Redshift
Delivery unlocks deliver workloads and the AWS Migration Competency unlocks migration workloads.
Please see extended details on workloads, Specializations, and eligible applications in the APN Funding
Benefits Guide.

MAP for Managed Service Provider (MSP)

AWS Migration Acceleration Program (MAP) for MSP provides incentives and means to develop smaller
customers into larger AWS MAP deals.
Eligibility: Partners must have both the MSP Specialization and the Migration Competency. Individual
end-customers must be <$100K ARR. Post migration, the partner must own all accounts (SPAM/DAM
Model). All base MAP eligibility rules, and SPI eligibility rules apply
Partners please refer to the MSP Program Guide and the MAP Guide.

MAP for Database & Analytics (Non-Commercial Sources)

Database & Analytics (DB&A Non-Commercial Sources) - During the Migrate & Modernize phase,
AWS will fund an additional 10 percent of on the eligible DB&A service portion of the post-migration
ARR in partner cash or in MAP credits if the workload is migrated from a non-AWS source other than
a DB&A Commercial Source to a DB&A service. DB&A Commercial Sources are database engines, data
warehouses, or analytics offerings identified as a DB&A Commercial Source on the included services list,
as such list may be updated from time to time. DB&A eligible services are the AWS services identified
as Database & Analytics services on the included services list. Additionally, if you migrate workloads
from Amazon Elastic Compute Cloud (EC2) (other than workloads from a Database (DB) Freedom
source running on Amazon EC2) to DB&A services (including workloads that originate on AWS) during
the migration period, your spend on such properly tagged DB&A services will be included in spend
calculations for purposes of the DB&A Formula. The AWS Partner must provide AWS with a calculation
of the expected DB&A post-migration ARR during the funding approval process.

MAP for Database & Analytics (Commercial Sources)

Database & Analytics (Commercial Sources) - During the Migrate & Modernize phase, AWS will fund
an additional 25 percent of on the eligible DB&A service portion of the post-migration ARR in partner
cash or in MAP credits if the workload is moved from a DB&A Commercial Source. DB&A Commercial
Sources are database engines, data warehouses, or analytics offerings identified as a DB&A Commercial
Source on the included services list, as such list may be updated from time to time. Eligible DB&A services
are the AWS services identified as Database & Analytics services on the included services list. The funding
approval process. Additionally, if you migrate workloads from a DB&A Commercial Source running on
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Amazon EC2 to a DB&A Service (including workloads that originate on AWS) during the
migration period, your spend on such properly tagged DB&A Services will be included
in spend calculations for purposes of the DB Freedom Formula. The AWS Partner must
provide AWS with a calculation of the expected DB&A post-migration ARR during the
funding approval process.
Please see extended details on workloads, Specializations, and eligible applications in
the APN Funding Benefits Guide.

Specialized Workloads Incentives

The below incentives are available during the Migrate & Modernize Phase to eligible AWS Partners for
qualifying Specialized Workload deals.

MAP for Windows

During the Migrate & Modernize Phase, AWS will fund an additional 5 percent of the net new Windows
post migration ARR for Windows workloads migrated in the Migrate & Modernize Phase. Windows eligible
spend is inclusive of:
1. MAP Workloads on Amazon EC2 for Windows Server or SQL Server on Windows license-included
instances and their attached Amazon Elastic Block Store (EBS) volumes
2. MAP Workloads that originated on Microsoft Windows Server(s) prior to migration to AWS
To be eligible for this incentive, an Optimization and Licensing Assessment must be completed prior to
the start of the Migrate & Modernize Phase. The AWS Partner must provide AWS with a calculation of the
expected Windows post-migration ARR during the funding pre-approval process. The MAP for Windows
incentive is available to AWS Services Path Partners who have achieved either the AWS Migration
Competency, Microsoft Competency, or Amazon EC2 for Windows Server workload competency.

MAP for SAP

During the Migrate & Modernize phase, AWS will fund an additional 50 percent of eligible, incremental
MAP for Systems Applications and Products (SAP) Migration ARR in partner cash or MAP Credits. Eligible
SAP workloads are SAP On Premise software packages that are operated in customer, solution provider,
or distributor-owned accounts on AWS (not SAP, software as a service [SaaS] or managed solutions like
NS2, RISE with SAP, SAP HEC, Concur, or Success Factors which operate in SAP-owned accounts). A cost
estimate for AWS workload services for the migrating SAP workloads must be provided to AWS during
the funding approval process. Incremental SAP workload partner cash funding is only offered for partners
who have SAP Competency.
Credits can be offered Direct to Customer or through AWS Solution Provider or Distribution partners.
MAP for SAP deals will not be eligible for other specialized workload incentives, as they are standalone
terms. For Large MAP Migrations, there must be a minimum of $500K in spend from SAP-eligible
workloads to qualify for the MAP Migrate & Modernize 25% + 50% incentive (SAP spend <$500K ARR
will still qualify for MAP Lite 15% + 50% for SAP ARR).

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Specialized Migration Acceleration Program (MAP) funding

Continued from previous page.
Please see extended details on workloads, Specializations, and eligible applications in
the APN Funding Benefits Guide.

MAP for Oracle Applications

During the Migrate & Modernize phase, AWS may fund an additional 50 percent of eligible, incremental
MAP for Oracle Applications Migration ARR in partner cash or AWS service credits. Eligible Oracle
Applications include Oracle Applications running on premise, or one migrated from other cloud providers
other than AWS. Oracle Business Application software (for example, Peoplesoft, JDEdwards, Oracle
E-Business Suite, and Hyperion) that will be operated in customer, solution provider, or distributor-owned
accounts on AWS. Incremental Oracle Application partner cash is only offered for AWS Service Path
Partners who have Migration Competency.
Credits can be offered direct to the customer or through Solution Provider or Distribution partners. A cost
estimate for AWS workload services for the migrating Oracle Applications workloads must be provided to
AWS during the funding approval process. MAP for Oracle Applications deals will not be eligible for other
specialized workload incentives. For Large MAP Migrations, there must be a minimum of $500K in spend
from Oracle Applications workloads to qualify for the MAP Migrate & Modernize 25% + 50% incentive
(Oracle Application spend <$500K ARR will still qualify for MAP Lite 15% + 50% for Oracle Apps ARR).

MAP for Amazon Connect

During the Migrate & Modernize phase, AWS will fund an additional 25 percent on net new eligible
Amazon Connect post-migration ARR for Connect contact center workloads migrated in year one. To
be eligible for this incentive, the migration ARR for Connect must achieve a run rate of $500K within 12
months of the migration start date. Eligible Connect spend includes spend on: Connect, Telephony, Voice,
Chat, Tasks, Outbound Campaigns, Contact Lens, Customer Profiles, Voice ID, Cases, Forecasting, capacity
planning, and scheduling, Screen recording, SMS, Q in Connect. The incremental MAP for Connect
Incentive is available for AWS Service Path Partners who have achieved the Amazon Connect Service
Delivery Specialization. This incentive is available for Large Migrations (>=$500K only), and cannot be
requested for MAP Lite Migrations. Note that tagging is not a requirement for MAP for Connect.

TAKE ACTION

1. Achieve one of the AWS Service Delivery or Competency Specializations that unlocks
Specialized MAP funding. See a complete list of eligible Specializations and more details
on MAP funding in the APN Funding Benefits Guide.
2. To get started with MAP, you must submit or accept the potential MAP opportunity in
APN Customer Engagements (ACE) Partner Central, and then tag the opportunity with
the “Migration Acceleration Program” campaign tag.
3. After the opportunity has been qualified by AWS, you can then submit a request for funding
using the AWS Partner Funding Portal.
4. AWS will review each funding request and approve if the applicable requirements are met. Any
MAP benefits must be requested and approved by AWS prior to starting the applicable activity.

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Recognition
Generate demand for your offering and increase your
visibility with customers and AWS Sales.

Customized partner badge featuring Specialization

Showcase your AWS-validated, specialized expertise at a glance.
You can think of this badge as similar to a certificate of completion for an
individual certification course, but for your entire company for the Specialization
you have achieved.

TAKE ACTION

1. Access the APN Badge Manager in Partner Central via Market tab > Badge Manager.
2. Create a customized partner badge using APN Badge Manager in Partner Central.
For guidance on when and how to use the badges, please refer to the AWS Partner
Creative and Messaging Guide starting from page 8.
3. Display the badge on your event booth, website, and collateral to promote your
AWS expertise.

“ Once we joined the APN, we not only got the technical

endorsement to promote our platform, but also to increase
visibility to potential customers and access to programs and
resources to build GTM strategies that opened new regions
and verticals. By leaning into AWS and the APN, Sumo Logic
went from a small startup to a global SaaS company.
”
Anselmo Barrero, Sr Director of Strategic Alliances, Sumo Logic

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Priority listing in AWS search tools

Achieving Specializations boosts your company’s priority
ranking in related results in our AWS search tools. Your offering
becomes easier to find through filters and featured sections
reserved for validated partners.
You listing is improved in AWS Partner Solutions Finder (PSF)
for customers and in a similar tool for our sales team. In both
tools, your company stand out through the Specializations you
have achieved. Customers and sales team members can read about your achievements, case studies,
and service locations—and submit a contact form to connect with your team directly.
No action is required to receive this benefit. Follow the Take Action steps if you want to update
your partner listing.

TAKE ACTION

Follow these steps only if you want to update your partner listing.
1. Access your Partner Solutions Finder Listing in Partner Central.
2. Review and optimize your content for search following AWS PSF Guide best practices.
3. Reference the PSF Guide to dive deeper into any other PSF questions such as how to update
your information, or how to maintain compliance so your listing remains visible to customers.

APN Blog Company or Software listing

The APN Blog is one of the most-read blogs at AWS, so it
provides you with increased visibility.
The New Partners APN Blog Post is published the month
following your Specialization achievement. You will be listed
for every Specialization you achieve.
Your listing is automatically created upon your Specialization
achievement. You do not need to take any action to be listed
on the blog post.

TAKE ACTION

Follow these steps only if you want to further promote your achievements with customers.
1. Have your marketing team share the blog post featuring your Specialization achievements
on you company social media accounts such as LinkedIn and Twitter.
2. Ask your employees to like and share to their networks.

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Marketing resources
Go to market faster and at scale with partner-ready templates, marketing playbooks, toolkits, and
resources to customize and launch campaigns.
Marketing Central is a self-service marketing platform that enables you to access more marketing
resources to generate demand for your customer offerings and Specializations. You can work with
regional AWS-preferred agencies that offer MDF-eligible services negotiated by AWS, connect with a
virtual Partner Marketing Manager for personalized marketing support and guidance, and access digital
courses on how to market with AWS.
• Press release templates aligned to your Specialization are provided in Partner Central.
• Marketing playbooks and toolkits for AWS Service Delivery or Service Ready are in Partner Central
with image assets, templates, email signatures, social media posts, and pro-tips to launch a marketing
campaign promoting your AWS service expertise.

TAKE ACTION

Sign in to Marketing Central to explore the tools and resources available.

Leverage the press release templates and Marketing Playbook in Partner Central.

Industry and analyst recognition based on your Specialization

AWS Analyst Relations (AR) selects from
Competency Partners when highlighting
the program in analyst briefing materials or
inviting partners to participate in the analyst
meeting at events such as AWS Summits.
You do not need to take any action. You will
be contacted directly if selected.

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Press Release Templates

The following templates are designed as a starting place to assist in developing a press release to
announce your AWS Competency, Service Delivery, or Service Ready status. While the release can and
should be customized to fit your announcement—including information about your related products/
services and a customer quote if available—the information provided in the templates will help ensure
you are using approved AWS messaging and branding.

Competency: AWS Services:

• AWS Energy & Utilities Competency • Any Specialization (Software Solutions)

• AWS Government Competency • Any Specialization (Services Solution)

• AWS Manufacturing and Industrial Competency • AWS Transfer Family (Services Solutions)

• AWS Smart City Competency • Amazon MSK (Services Solutions)

• Supply Chain Competency • AWS CloudFront (Software Solutions)

• AWS Cloud Operations Competency • Amazon RDS (Software Solutions)

• AWS Container Competency • Amazon Linux (Software Solutions)

• AWS Conversational AI Competency • AWS Graviton (Software Solutions)

• AWS Level 1 MSSP Competency • AWS Graviton (Services Solutions)

• AWS Migration & Modernization Competency • AWS Control Tower (Services Solutions)

• AWS Networking Competency • AWS Control Tower (Software Solutions)

• Amazon EC2 Spot (Software Services)

• Amazon EKS (Services Solutions)

• AWS Glue (Services Solutions)

• AWS Lambda (Software Solutions)

• AWS PrivateLink (Software Solutions)

• Amazon Redshift (Software Solutions)

• AWS Outposts (Software Solutions)

• AWS OpenSearch (Services Solutions)

• Amazon SageMaker (Software Solutions)

• AWS WAF (Software Solutions)

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Expert Engagement
Enhance your technical capabilities and build a co-sell
strategy for your Specializations with AWS experts.

PartnerEquip Series
Designed to give you early access to highly confidential, non-disclosure agreement (NDA) product
roadmaps, feature release previews, and other strategic content like marketing campaigns and
sales plays.
Open to Specialization Partners only, this is a skilled partner community event where you get early
access to information presented by AWS experts. Attend sessions to enhance your team’s technical
capabilities and build a co-sell strategy with AWS experts.
Content presented in PartnerEquip is at an expert level valuable for validated partners in
Specialization, as opposed to Generally Available enablement delivered through PartnerCast.

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PartnerEquip: Virtual PartnerEquip: Live

Virtual sessions available worldwide every month. A four-day, in-person event providing a unique
Sessions for all Specializations with “channels” interactive learning experience with advanced
to cover specific AWS, industries, workloads, use level technical content. Your technical experts can
cases, and MSP exclusives. Many sessions allow for take part in specialized, hands-on labs, Q&As, and
question-and-answer time with AWS experts. networking opportunities with AWS experts.
When: Tune in for monthly insights the third When: Offered throughout the year in select
week of every month (February – October). regions. See dates and locations on our
Register today. PartnerEquip webpage.
Who: All AWS Specializations. Session access is Who: Available to Security, Level 1 MSSP, Cyber
based on your company’s Specializations. Your Insurance, AWS Built-In Competency, CloudOps
employees are invited based on their roles. Some Competency, DevOps Competency, Resilience
sessions target people in technical roles; others Competency.
are for sales or marketing.

TAKE ACTION

1. Keep your Partner Alliance Leads, Alliance Team, technical staff, and sales and marketing
roles updated in Partner Central or have your team self-register in Partner Central.
2. Join the next PartnerEquip to connect with experts and hear the latest NDA and strategic
insights aligned to your Specialization.

APN Customer Engagements (ACE) Opportunity sharing

The recognition your company and solutions gets from our program may also result in AWS-originated
leads that can be shared with you through APN Customer Engagements (ACE).
Through ACE, you can gain access to AWS-validated opportunities, collaborate with AWS Sales, get
technical or competitive support, participate in AWS-led customer campaigns, gain access to APN Partner
Funding resources, and showcase your customer success to AWS Sales.
The more partner-originated leads that your team shares through ACE, the more data AWS Sales has
regarding your Specializations, which, in turn, will result in more specialized leads being shared with you.
Work with your AWS team to highlight your Specialization, run partner-led lead generation events, and
increase your chances to receive referrals through the ACE program.
If you’re new to ACE or just want to make the most of it, here are a few key guides: Introduction to
the ACE Pipeline Manager User Guide, ACE Program Opportunity Referrals Cheat Sheet, ACE Program
Opportunity Referrals FAQs, and User Guides (all guides are available in seven languages).

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Financial Incentives Recognition Expert Engagement

Publication opportunities
Because of your Specialization, your submissions to the APN TV and the APN Blog are prioritized ahead of
AWS Partners without validations. Ask your AWS Partner Development Representative to help you submit
content to these forums.

APN TV: We encourage you to explore APN TV and submit content:

• Demos provided by your technical experts
• Interviews with your happy customers
• Customer-focused success stories
You can include resources such as slide decks, whitepapers, and solution briefs
embedded within the video as a call-to-action button or on the video landing page.
If you are in ACE, you can gate your video as a form of lead generation.

APN Blog: We encourage you to submit technical content showcasing how customers
win because we are “better together” with your specialized offering on AWS.
Why write for the APN Blog? Credibility, visibility, and connections through one of the
top read blogs at AWS.
Things to know about submitting content to the blog:
Your specialized expertise demonstrated through your Specializations gives your
content priority consideration.
Partners are limited to three APN Blog posts per year. AWS co-authors are required.
Consider asking your Specialization specialist team. Estimate 8-10 weeks for editing
time. 1,500 words is the ideal length for a blog post.

TAKE ACTION

1. Recruit talented writers and presenters to develop thought leadership articles and videos.
2. Ask your AWS Partner Development team to help you submit content to these forums.

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Financial Incentives Recognition Expert Engagement

Partner Immersion Days

Partner Immersion Days offers you access to content and tools developed by AWS Solutions Architects
and packages it for you to use exclusively with customers. Included in this package is a full suite of event
management resources, including presentations, hands-on labs, and other assets that are custom built
and address key customer questions. Immersion Days are partner-led engagements where you provide
customers with hands-on experience using AWS services to help accelerate customer opportunities.

TAKE ACTION

1. Watch the two Train-the-Trainer (TTT) sessions available through the Immersion Days channel on
PartnerEquip: Virtual
2. After watching the sessions, submit an application to the Immersion Days program via Partner
Central. Please note that only one application is neded per partner (in the application, you will be
able to list out all the individuals whom you wish to add as a user in the Immersion Days portal
and have watched the TTT sessions previously)
a. To apply in Partner Central > Programs > Program Applications > Immersion Day
3. The benefits team will create the partner profile account in the Immersion Days portal and add
the users who attended and watched the TTT sessions (this will happen about 2 weeks after the
PartnerEquip: Virtual sessionsl close)
4. You will receive a 'Get Started and What's Next' email outlinin the Immersion Days portal and
are now able to create your own individual login account. You will receive a separate email with a
unique passcode to create their account in the Immersion Days portal
5. After you create your login, you're all ready and set to run your first Immersion days event with
your customers! (Please note that passcode to create login does not work after 24 hours and will
need to be reset if it is not done within that time frame. Please email the Immersion Days team for
help on this if needed)

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Signature Benefits
» Overview
Unlock additional value based on your AWS Specialization.

» AWS Service Delivery

Signature benefits aligned to your consulting
Specializations with AWS.

» AWS Service Ready

Signature benefits aligned to your validated
software product Specializations that work
with AWS.

» AWS Competency
Signature benefits aligned to your Specialization
with use cases, industries, and workloads.

» AWS Managed Service Provider (MSP)

Signature benefits aligned to providing end-to-end
AWS solutions to customers at any stage of the
cloud journey.

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Signature Benefits

Many AWS Specializations unlock additional AWS expert engagement dedicated to your success aligned
to profitability and growth in that specific area of expertise.
Signature benefits are in addition to program benefits and include things such as co-selling or marketing
campaign support, private strategy sessions, and AWS Guest Speaker support.
In order to make the most of these expert engagements, take action to connect directly with the
expert team listed for the signature benefits you want to leverage. These are unlocked based on the
Specializations your company has achieved. If you are not sure which Specializations your company holds,
see page 23.
There are three primary types of signature benefits: Private Strategy Sessions, AWS Guest Speaker
Support, and Guided Co-Selling Series. You can read about them below. Select Specializations offer
custom benefits which are explained in the last part of the guide.

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Private Strategy Session

If your Specialization offers this signature benefit, you get a session designed for organizations seeking
guidance on their AWS offering strategy, whether it’s related to business, Go-to-Market (GTM), or
technical strategies. It provides direct engagement with AWS experts tailored to your organization’s
objectives, conducted in a private, one-on-one format. You’re encouraged to invite relevant business
leaders and sales representatives to fully utilize this opportunity. Private strategy sessions offer dedicated
time and support from AWS experts to address specific business needs such as customer acquisitions,
technical strategy, GTM strategy, or optimizing offerings and messaging for prospective customers.
Don’t wait any longer and schedule your private session now!

TAKE ACTION

Schedule your strategy session by emailing your Specialization point of contact and include
the following:
1. A list of attendees with business titles/roles
2. Your focal point for your session with desired outcome of the meeting
3. Your team’s top three preferred dates and times for the session

AWS Guest Speaker Support

If your Specialization offers this signature benefit, you get to engage AWS business or technical experts
as part of your virtual customer events. Collaborate with the specialist team aligned to your Specialization
to prepare and promote your offering to generate leads and highlight your customer success stories.
You can schedule one partner-led customer event per Specialization, per year. You should focus the
event on one Specialization at a time. You must hold the Specialization to request specialist support.
For example, only CloudFront Delivery and Ready Partners can request a CloudFront specialist.
This benefit was previously advertised as “Partner Led Customer Event Support.”

TAKE ACTION

Event Plan (Eight weeks before the event)

Reach out to your Specialization point of contact and include the following:
1. Choose a session date with eight weeks of lead time.
2. Select a speaker from your company who will describe a customer challenge, how
your company solved it by implementing your validated Specialization, and the results.
We recommend a publicly named customer to increase leads.

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Registration preparation
1. Have your marketing team set up a registration page on your preferred platform.
2. Include the Registration Privacy Policy: Be sure to include language on the event registration form
for your session clarifying registrant contact information will be shared with AWS:
• Yes, the AWS Partner may provide my contact information to Amazon Web Services (AWS) so AWS
can share the latest AWS news and offers with me by email, post, or phone. You may unsubscribe
from receiving news and offers from AWS at any time by following the instructions in the
communications received. AWS handles your info as described in the AWS Privacy Notice.
3. Confirm your session date and topic with your AWS account team.

Request Your AWS specialist support (at least four weeks before the event)
We will collaborate with you to prepare the virtual presentation and provide a speaker. Let us know
what type of presentation and support you need, such as validation of architecture or a joint customer
win presentation.
Email the specialist team related to your event at least four weeks before the event with the
registration URL to coordinate a speaker.

Market to customers
Work with your marketing team to send email invitations to attendees at least two weeks in advance.
Our specialist team will help promote your webinar internally and externally to drive attendance.

Submit leads after the event

After the event is complete, enter your webinar leads into the AWS Customer Engagements (ACE)
Pipeline Manager, adding the tags provided by our team.

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Guided Co-Selling Series

If your Specialization offers this signature benefit, you get a guided co-selling sessions or a one-time
kickoff call tailored to your specific business needs and requirements. Led by a team of specialized AWS
experts within your Specialization, you may dive into sales strategies to expand your deal pipeline and
accelerate strategic business growth. Collaborating with the AWS team, you’ll target specialized offerings
and uncover potential customer accounts. The AWS experts will enhance your organization’s visibility in
alignment with your Specialization, provide technical support to boost deal pipeline growth, and facilitate
connection with AWS Sales for co-selling opportunities. Depending on your Specialization, this benefit
may include periodic checkpoints throughout the year with the AWS team. It’s highly recommended
to involve all relevant business and technical leaders to maximize the session’s value. Don’t hesitate to
contact your Specialization point of contact to schedule your call today!

TAKE ACTION

When you are ready to customize your co-sell journey together, email your Specialization point of
contact with the following information:
1. An explanation of what your organizational strategy is focused on with examples
2. The primary topic you would like to focus on
3. A list of attendees from your organization with their business titles/roles
4. Your organization’s desired outcome for this call
5. Your team’s top three preferred dates and times for the session

Confirming which AWS Specializations your

company has achieved:
You can find a list of your Specializations in AWS Partner Central (sign in
required) or publicly on your Partner Solutions Finder company profile.

Checking in Partner Central:

1. Sign in to your company’s Partner Central Account.
2. At the top right corner, select the ‘My Company’ drop down.
3. Click ‘Company profile’.
4. Select the ‘Qualifications’ tab.
5. Review the listed competencies.

Checking in Partner Solutions Finder:

1. Go to AWS Partner Solution Finder.
2. Search for your company name and click the listing.
3. Review your AWS Validated Qualifications to see
Competency, Service Delivery, and Service Ready.
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AWS Service Delivery

Signature benefits aligned to your consulting Specializations with AWS.
Private Strategy AWS Guest Guided Custom
Specialization
Session Speaker Support Co-Selling Series Benefit

Amazon API
Gateway Delivery •
Amazon CloudFront
Delivery • •
Amazon Connect
Delivery • • • •
AWS Control
Tower Delivery • • •
Amazon Direct
Connect Delivery •
Amazon ECS
Delivery • •
Amazon EKS
Delivery • •
AWS Glue Delivery
• • •
AWS Graviton
Delivery • • • •
AWS IoT Core Delivery
•
AWS IoT GreenGrass
Delivery •
AWS Lambda
Delivery •
Amazon MSK
Service Delivery •
Amazon OpenSearch
Service Delivery • •
Amazon Quicksight
Delivery •
AWS RDS Delivery
• •

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AWS Service Delivery

Signature benefits aligned to your consulting Specializations with AWS.
Private Strategy AWS Guest Guided Custom
Specialization
Session Speaker Support Co-Selling Series Benefit

Amazon Redshift
Delivery •
AWS Transfer
Family Delivery •
AWS WAF
• • •

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Amazon CloudFront Delivery

CloudFront Delivery offers discount pricing and a guided co-selling
journey to drive customer awareness of your expertise.

In addition to AWS Guest Speaker Support (details here), you also get the following additional custom
signature benefits listed below.

CloudFront Delivery Discounted Pricing

Discounted pricing is only available for Amazon CloudFront Partners who meet the volume, region,
and usage requirements.

TAKE ACTION

1. Review the CloudFront pricing details.

2. Email edge-partner-team@[Link] to get support for your pricing components.

CloudFront Sales Specialist session

Broaden awareness and enable a team of 100+ specialized sellers and solutions architects on
your solution.
• Align on how and when specialized sellers can connect with you on opportunities.
• Sessions are recorded and published internally for AWS sellers to view OnDemand.

TAKE ACTION

1. Discuss with your team and choose your top three preferred dates and the content
you plan to present to CloudFront sellers.
2. Email edge-partner-team@[Link] to schedule a session.

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Account mapping with CloudFront Specialist sellers

After your enablement session, you are ready to map accounts with AWS specialist sellers to uncover
joint opportunities. You get one account mapping session per year to identify co-selling opportunities.
• Plan to share a list of account names and URLs (for example, [Link]), and a brief
description about the co-selling opportunity you see. Include any previous engagement history.
• Please provide your top 100 prospect accounts.
AWS will review the list, provide feedback, and identify the top 30 targets to pursue jointly based
on AWS insights.

TAKE ACTION

1. Discuss with your team and choose your top three preferred dates and times.
2. Email edge-partner-team@[Link] to schedule a session.

Joint solutions brief

Tell your Better Together story to customers with
an agency-built, three-page, customer-facing brief
to highlight your joint offering and how it helps
solve customer challenges with CloudFront.
• Upon launching 10 joint opportunities, you can
participate in the joint solutions brief.
• Estimated time to completion is 4–6 weeks after
the first kick-off call with the agency.
Your team will be required to fill out an intake
questionnaire, engage with the agency, and provide
feedback throughout the asset creation process.

TAKE ACTION

Email edge-partner-team@[Link] to request the questionnaire and get started.

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Amazon Connect Delivery

Amazon Connect Delivery offers you private campaign
development support to help you promote your expertise.

You will have access to a Private Strategy Session, AWS Guest Speaker Support, guided co-selling kick-off
call, and the following additional custom signature benefits listed below. Review how to take advantage
of the Private Strategy Session, AWS Guest Speaker Support and the guided co-selling journey experience
here.

Private Campaign Development Support

Campaign-in-a-box: Creating these campaign assets will help you promote your Amazon Connect
expertise to customers and the AWS field. Access templates for your team to customize, highlighting your
AWS Glue offering:
• Campaign landing page and web banner ads across standard sizes
• Case studies, solution briefs, email series, social media, Amazon Connect text copy
• Webinar presentation deck
One-on-one session: Focuse on lead generation initiatives and get AWS expert engagement to:
• Analyze your offering relevance by industry, location, or size
• Discuss market trends and the product roadmap
• Evaluate the benefits of one-to-one versus one-to-many customer workshops
• Review and get feedback on your campaign materials
• Brainstorm for thought leadership articles, microsites, and more

TAKE ACTION

1. Access the campaign-in-a-box in Marketing Central. Schedule a one-on-one session by emailing

us with your top three preferred dates and times to schedule your session at cxe-partner-team@
[Link].

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AWS Control Tower Delivery

Get one-to-one expert engagements and co-hosted sessions to
increase customer visibility of your expertise.

AWS Control Tower Delivery signature benefits

You will have access to a Private Strategy Session, guided co-selling kick-off call, and the following
additional custom signature benefit listed below. Review how to take advantage of the Private Strategy
Session and the guided co-selling journey experience here.

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Host an AWS-supported Control Tower Activation or Transition Day

Our team will support up to one co-branded event per year targeting customers who are interested in
activating a production-ready Control Tower environment. These events target the technical teams such
as DevOps engineers and architects at your customer companies.

TAKE ACTION

1. Shadow an event to learn how to host:

• Events are offered twice per month, worldwide.
• Email aws-partner-ct@[Link] to get your team set up to shadow an event.
2. Choose which event you want to run with customers:
• Option A: AWS Control Tower Activation Day: During the activation day, your
team will lead customers in their first-time setup of Control Tower. Activation days
are for new, existing, and enterprise customers that need help setting up a landing
zone for the first time. Activation Days typically take eight hours.
• Option B: AWS Landing Zone solution (ALZ) Transition Day: During the transition
day, your team will help customers transition from their existing landing zones to
AWS Control Tower. Transition Day is designed for customers who have a custom
landing zone or a legacy ALZ to transition to Control Tower. Transition Days typically
take 6–8 hours.
3. Plan ahead and market your event:
• Work with your marketing team and technical teams to select a date for your event.
• Email aws-partner-ct@[Link] with at least eight weeks of notice so we can
secure an AWS expert to engage with your event.
• Your marketing team can then start to build an email campaign and promote your
event on your web page and social media.
• The AWS Control Tower team will help promote your event internally and externally
in the Partner Newsletter and externally via social media.
4. Submit qualified opportunities: Follow up with your event attendees and enter
opportunities into AWS Customer Engagements (ACE) Pipeline Manager.
• Enter “#ValidatedControlTower” in the additional comments field so we can track
your opportunity generation and support you in co-selling opportunities.

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AWS Control Tower Console Feature for your solution

Feature your AWS Control Tower professional service offerings and solutions within the AWS Control
Tower Console to increase customer visibility.

TAKE ACTION

1. Work with your Partner Solution Architect to develop your AWS Control Tower
Professional Services offering or solution for customer readiness.
2. List your solution on AWS Marketplace using the Self-Service Portal or follow the
steps in the AWS Marketplace Guide.
3. Once posted, share your Marketplace listing and your marketing landing page URL
(optional) with the Control Tower team: aws-partner-ct@[Link].
4. Our team will post your Marketplace listing within the Control Tower Console.

Additional collaboration with AWS Control Tower

Speak at AWS re:Invent and Summit Sessions
Partners who sponsor AWS re:Invent or AWS Summits are eligible to propose co-hosted sessions with
our team.

TAKE ACTION

Submit your session proposal to aws-partner-ct@[Link]. Reach out to us at least

two months before the event.

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Amazon Direct Connect Delivery

Get access to increased provisioning.

Amazon Direct Connect Delivery signature benefits

Take advantage of authorization to provision capacities greater than 500 Mbps.
The authorization is only available to AWS Direct Connect Delivery Partners.

Increased provisioning and recognition

With this Specialization, your company gets authorization to provision capacities greater than
500 Mbps when it has established interconnect monitoring. Partners are automatically eligible
for enhanced provisioning upon achievement of this Specialization.
Your company is automatically listed on the AWS Direct Connect Partner listing webpage. To add
your regional presence, take action.

TAKE ACTION

Reach out to your Partner Development Manager (PDM) to share the region locations in which you
have a presence. They will contact the AWS Direct Connect team to enable your account and
list your regions on the partner listing webpage for AWS Direct Connect.

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AWS Glue Delivery

Get additional credits and private support for campaigns
and thought-leadership.

AWS Glue Delivery signature benefits

You will have access to a Private Strategy Session, AWS Guest Speaker Support, and the following
additional custom signature benefits. Review how to take advantage of the Private Strategy Session
and the AWS Guest Speaker Support here.

Private Campaign development support

Campaign-in-a-box
Creating these campaign assets will help you promote your AWS Glue expertise to customers and
the AWS field. Access templates for your team to customize, highlighting your AWS Glue offering:
• Campaign landing page and web banner ads across standard sizes
• Case studies, solution briefs, email series, social media, AWS Glue text copy
• Webinar presentation deck

One-on-one session
Focus on lead generation initiatives and get AWS expert engagement to:
• Analyze your offering relevance by industry, location, or size
• Discuss market trends and the product roadmap
• Evaluate the benefits of one-to-one versus one-to-many customer workshops
• Review and get feedback on your campaign materials
• Brainstorm for thought leadership articles, microsites, and more

TAKE ACTION

Access the campaign-in-a-box in Marketing Central.

Schedule one support session per quarter by emailing us with your top three preferred dates
and times to schedule your session at awsglue-service-delivery@[Link].

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Write a blog post with AWS expert engagement

Generate increased visibility and highlight your AWS Glue customer success stories.
The Glue Product Management leadership and engineering teams will support you in publishing at least
one blog for an AWS Blog per year.

Best practices
• Reference a customer.
‒ We recommend using a publicly named customer to increase lead-generating potential.
‒ Customers may be anonymized; however, your blog is more likely to be approved when the
customer is public and the story drives a unique story of interest.
‒ Include an AWS Marketing Authorization Form signed by your customer.
• Make it educational. Blog posts should be instructional in nature. Use 300- to 400-level technical
content about your expertise and solutions on AWS. Promotions are okay as long as they also have
an instructional component to them.
• Use AWS Simple Icon Guidelines in your architecture.
• Keep it short. Aim for a title of 75 characters or less. Your post can be up to 2,400 words.
• Include the link to your microsite. The microsite link will allow customers to contact you.
• All blog posts are subject to approval. You may request a blog series. Approvals will be based
on topic interest level and public customer references.

TAKE ACTION

1. Outline your blog post draft according

to best practices:
• The customer
• Customer challenge
• How your company implemented
AWS Glue and any other Amazon
services to solve the challenge
• Reference architecture results
or benefits the solution provided
the customer
2. Submit your draft blog post and ask
for the AWS Marketing Authorization
form for your customer by emailing
awsglue-service-delivery@[Link].

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AWS Graviton Delivery

Access a guided journey to co-sell with AWS and
increase visibility of your expertise.

AWS Graviton Delivery signature benefits

You will have access to a Private Strategy Session, AWS Guest Speaker Support, guided co-selling kick-off
call, and the following additional custom signature benefits listed below. Review how to take advantage
of the Private Strategy Session, AWS Guest Speaker Support and the guided co-selling journey experience
here.
The Graviton team is here to help increase the visibility of your company’s differentiation with Graviton,
provide ongoing technical enablement, develop further differentiation and grow your pipeline of deals
with marketing and co-sell opportunities

Graviton Delivery Offering Spotlight with the AWS Field

Create a spotlight and receive an AWS Field feature to over 2,500 members. We will run a one-time
feature for your offering to our sales teams based on the input you provide in your submission.

TAKE ACTION

1. Sign the Terms and Conditions for the APN Customer Engagements (ACE) Program and download
the Graviton Partner Spotlight Template from Partner Central, send your completed spotlight to
graviton-partners@[Link].

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Showcase your Graviton Delivery service with AWS

Partner with AWS on migration and modernization messaging to grow your revenue.
• Leverage AWS Modernization partner marketing to drive demand and adoption through AWS-led and
Partner-led programs and campaigns.
• Execute a scalable marketing initiative to accelerate partner-originated modernization campaign
execution and demand generation.

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Amazon MSK Service Delivery

Get access to training, development sessions, and a specialized
toolkit to accelerate your GTM efforts.

Amazon Managed Streaming for Apache Kafka (MSK) signature benefits

Gain access to Go-To-Market (GTM) acceleration initiatives that will specifically help target Kafka
migration and real-time analytics use cases. This accelerator offers a use-case-oriented, prescriptive,
and packaged end-to-end offering to help partners participate in data streaming-related market
opportunities, get trained on positioning, implementing, and migration methodologies, build GTM
assets and migration content, and develop demand generation programs in partnership with AWS.

GTM Accelerator Workshops

Hands-on technical training
Create hands-on, interactive training sessions on migration and implementation for your real-time
analytics practitioners.

TAKE ACTION

1. Discuss with your team and choose your top three preferred dates and times
and who will participate.
2. Request a session based on your customer or project needs by emailing
amazon-msk-service-delivery@[Link].

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Go-To-Market Kit for increased visibility

This kit includes use case sample materials with recommended messaging, best practices, and
processes to build promotional landing pages, brochures, and a first-call deck for your offering.
Building these materials will help demonstrate your service specific expertise to potential customers
and AWS Field teams.
Your approved offering material will be featured once per quarter on internal AWS channels, reaching
service teams, account managers, solutions architects, professional services, and analytics specialists
to increase visibility of your Amazon MSK expertise.

TAKE ACTION

Request the kit and content approval by emailing amazon-msk-service-delivery@[Link].

Customized campaign development session

This session is designed to give you and your team support to help accelerate uncovering new market
opportunities and developing the content to create a successful campaign.
Your team can request this support as many times as you need in a given year based on your MSK
campaign requirements.

TAKE ACTION

1. Discuss with your team what you want to focus on:

• Session focus: You can use this time to dive deep into use cases, the product roadmap,
business opportunity, GTM, and funding options.
• Choose a use case: For example: fraud detection in real-time within Financial Services
Industry (FSI), real-time personalization for marketing, analysis of real-time sensor data
for Internet of Things (IoT), and more.
• Who to include: Your principal architects, consulting teams, and business development and
marketing leaders. Provide us a list of your team members with their email addresses.
• When: Let us know your top three preferred dates and times for the session.
2. Schedule one session per quarter by emailing the above details to
amazon-msk-service-delivery@[Link].

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Amazon OpenSearch
Service Delivery
Get access to private campaign development and promotion of your offering.

OpenSearch Service Delivery signature benefits

You will have access to a Private Strategy Session, and the following additional custom signature benefits.
Review how to take advantage of the Private Strategy Session here.

Private campaign development support

Included is a one-on-one session with a Partner Development Specialist to analyze your offering
relevance by industry, location, and size, as well as to discuss market trends and the product roadmap.
The specialist will help you consider the benefits of one-to-one versus one-to-many customer workshops,
developing technical and thought leadership articles, microsites, and more. You can request one session
per quarter.

TAKE ACTION

1. Discuss with your team a list of participants, a brief offering description,

and preferred time slots.
2. Email the above details you determined in step one to
opensearch-service-delivery@[Link] to schedule your session.

Promotion of your validated offering

A promotion of your validated offering is offered once per quarter to Amazon service teams, account
managers, solutions architects, professional services, and analytics specialists who are interested in
your OpenSearch expertise.

TAKE ACTION

1. Request the OpenSearch Readiness Kit by emailing opensearch-service-delivery@[Link].

2. Use the kit to create a landing page, brochure, or first-call deck.
3. Submit your updated materials for review by emailing opensearch-service-delivery@[Link]
so they can be featured.

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Amazon QuickSight
Service Delivery

Amazon Quicks\Sight Delivery signature benefits

Access BI Migration and Vertical Solution Development Accelerators

Partners gain access to resources, tools, and AWS expertise through accelerators such as the Business
Intelligence Migration Partner Program (BIMPP) and development of Blueprint Vertical Solutions. These
accelerators enable partners develop and deploy analytics solutions for customers. These accelerators
provide resources, tools, and expertise to create migration acceleration tools and industry-specific
templates, enabling partners deliver high-quality analytics solutions faster. Through these accelerators,
partners with expertise in BI Migration and other BI legacy tools can leverage their expertise and launch
a go-to-market initiative around a migration practice, and partners with vertical expertise can develop
repeatable industry solutions, market them in the AWS Marketplace, share them with AWS Sellers, and
use these assets to drive marketing campaigns and events.

TAKE ACTION

1. Contact the Amazon QuickSight Service Delivery team (quicksightsdp-signature@[Link]) to

explore the available acceleration programs and their offerings.
2. Enroll in the accelerator most relevant to your business needs and customer requirements and
access the provided resources and tools.
3. Leverage the resources and tools to develop and deploy accelerated analytics solutions for your
customers.

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AWS Transfer Family Delivery

Get access to expert engagement to accelerate your Go-To-Market
efforts and generate increased visibility with customers.

AWS Transfer Family Delivery signature benefits

Get AWS expert engagement for your blog post to generate increased visibility and highlight your
Transfer Family customer success stories.

Write a blog post with AWS expert engagement

Generate increased visibility and highlight your Transfer Family customer success stories.
The AWS Storage Blog channel is the fastest growing blog at AWS, on track to reach millions of visits
per year, resulting in hundreds of new service adoptions across the AWS portfolio.
The Transfer Family team will support you in publishing at least one blog for the AWS Storage Blog
channel per year.

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Best practices
• Reference a customer.
‒ We recommend using a publicly named customer to increase lead-generating potential.
‒ Customers may be anonymized; however, your blog is more likely to be approved when the
customer is public and the story drives a unique story of interest.
‒ Include a signed AWS Marketing Authorization Form by your customer.
• Make it educational. Blog posts should be instructional in nature. Use 300- to 400-level technical
content about your expertise and solutions on AWS.
• Promotions are okay as long as they also have an instructional component to them.
• Use AWS Simple Icon Guidelines in your architecture.
• Keep it short. Aim for a title of 75 characters or less. Your post can be up to 2,400 words.
• Include the link to your Transfer Family microsite. The microsite link will allow customers to contact
you. Make sure the link has a UTM (Urchin Tracking Module) code for tracking purposes.
• Blog post examples include the Foxtel blog post and Discover Financial blog post.
• All blog posts are subject to approval. You may request a blog series. Approvals will be based on topic
interest level and public customer references.

TAKE ACTION

1. Outline your blog post draft according to best practices:

• The customer
• Customer challenge
• How your company implemented Transfer Family and any other
AWS services to solve the challenge
• Reference architecture
• Results or benefits the solution provided the customer
2. Submit your draft blog post and ask for the AWS Marketing Authorization
form for your customer by emailing transfer-family-sdp@[Link].

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AWS Service Ready

Signature benefits aligned to your validated software product Specializations
that work with AWS services.

Guided
Private Strategy AWS Guest Custom
Specialization Co-Selling
Session Speaker Support Benefit
Series

Amazon CloudFront
Ready • •
AWS Amazon Connect
Ready •
AWS Control Tower
Ready • • •
Amazon EC2 Spot
Ready • • • •
AWS EKS Ready
•
AWS Graviton
Ready • • • •
AWS Lambda Service
Ready •
Amazon Redshift
Sevice Ready •
Amazon SageMaker
Ready • • • •
AWS WAF
Ready • •

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Amazon CloudFront Ready

Get discount pricing and a guided co-selling journey to drive
customer awareness of your expertise.

Amazon CloudFront Ready signature benefits

You will have access to AWS Guest Speaker Support and the following additional custom signature
benefits listed below. Review how to take advantage of the AWS Guest Speaker Support here.
Discounted pricing is only available for Amazon CloudFront Partners who meet the volume, region,
and usage requirements.

TAKE ACTION

Email edge-partner-team@[Link] to get support for your pricing components.

Partner Presentation to CloudFront Sales

Broaden awareness and enable a team of 100+ specialized sellers and solutions architects on
your solution.
• Align on how and when specialized sellers can connect with you on opportunities.
• Sessions are recorded and published internally for AWS sellers to view OnDemand.

TAKE ACTION

1. Discuss with your team what your top three preferred dates are and the content you plan
to present to CloudFront sellers.
2. Email edge-partner-team@[Link] with your preferred dates to schedule a session.

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Account mapping with CloudFront Specialist sellers

After your enablement session, you are ready to map accounts with AWS Specialist sellers to uncover
joint opportunities. You get one account mapping session per year to identify co-selling opportunities.
• Plan to share a list of account names and URLs (for example, [Link]), and a
brief description about the co-selling opportunity you see. Include any previous engagement history.
• Provide your top 100 prospect accounts.
• AWS will review the list, provide feedback, and identify the top 30 targets to pursue jointly based
on AWS insights.

TAKE ACTION

• Discuss with your team and choose your top three preferred dates and times.
• Email edge-partner-team@[Link] to schedule a session.

Joint solutions brief

Tell your Better Together story to customers with
an agency-built, three-page customer-facing brief
to highlight your joint offering and how it helps
solve customer challenges with CloudFront.
• Upon launching 10 joint opportunities, you
can participate in the joint solutions brief.
• Estimated time to completion is 4–6 weeks
after the first kick-off call with the agency.
• Your team will be required to fill out an intake
questionnaire, engage with the agency, and
provide feedback throughout the asset
creation process.

TAKE ACTION

Email edge-partner-team@[Link]
to request the intake questionnaire and
get started.

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AWS Control Tower Ready

Get one-to-one expert engagements and co-hosted sessions to
increase customer visibility of your expertise.

AWS Control Tower Ready signature benefits

You will have access to a Private Strategy Session, guided co-selling kick-off call, and the following
additional custom signature benefits. Review how to take advantage of the Private Strategy Session
and the guided co-selling journey experience here.

AWS Control Tower Console feature for your offering

Feature your AWS Control Tower professional service offerings and solutions within the AWS Control
Tower Console to increase customer visibility.

TAKE ACTION

1. Work with your Partner Solution Architect to develop your AWS Control Tower Professional
Services offering or Solution for customer readiness.
2. List your Solution on AWS Marketplace using the Self-Service Portal or follow the steps
in the AWS Marketplace Guide.
3. Once posted, share your Marketplace listing and your marketing landing page URL
(if you have one) with the Control Tower team: aws-partner-ct@[Link].
4. Our team will post your Marketplace listing within the Control Tower Console.

Additional Collaboration with AWS Control Tower

Speak at an AWS re:Invent and Summit Sessions. Partners who sponsor AWS re:Invent or Summits
are eligible to propose co-hosted sessions with our team.

TAKE ACTION

Submit your proposal to aws-partner-ct@[Link].

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Host an AWS-supported Control Tower Activation or Transition Day

Our team will support up to one co-branded event per year targeting customers who are interested
in activating a production-ready Control Tower environment.
These events target the technical teams such as DevOps engineers and architects at your customer
companies.

TAKE ACTION

1. Shadow an event to learn how to host:

• Events are offered twice per month, worldwide.
• Email aws-partner-ct@[Link] to get your team set up to shadow an event.
2. Choose which event you want to run with customers:
• Option A: AWS Control Tower Activation Day: During the activation day, your team
will lead customers in their first-time setup of Control Tower. Activation days are for
new, existing, and enterprise customers that need help setting up a landing zone for
the first time. Activation Days typically take eight hours.
• Option B: AWS Landing Zone solution (ALZ) Transition Day: During the transition
day, your team will help customers transition from their existing landing zones to
AWS Control Tower. Transition Day is designed for customers who have a custom
landing zone or a legacy ALZ to transition to Control Tower. Transition Days typically
take 6–8 hours.
3. Plan ahead and market your event:
• Work with your marketing team and technical teams to select a date for your event.
• Email aws-partner-ct@[Link] with at least eight weeks of notice so we can
secure an AWS expert to engage with your event.
• Your marketing team can then start to build an email campaign and promote your
event on your web page and social media.
• The AWS Control Tower team will help promote your event internally and externally
in the Partner Newsletter and externally via social media.
4. Submit qualified opportunities: Follow up with your event attendees and enter
opportunities into the AWS Customer Engagements (ACE) Pipeline Manager.
• Enter “#ValidatedControlTower” in the additional comments field so we can
track your opportunity generation and support you in co-selling opportunities.

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Amazon EC2 Spot Ready

Get one-on-one account planning with AWS experts and a
specialized product spotlight.

Amazon EC2 Spot Ready Signature Benefits

You will have access to a Private Strategy Session, AWS Guest Speaker Support, customized co-selling
journey kick-off call, and the following additional custom benefits. Review how to take advantage of the
AWS Guest Speaker Support and customized co-selling journey kick-off call here.

Amazon EC2 Spot Offering Spotlight with the AWS Field

Create a spotlight and receive an AWS Field feature to over 2,500 members. We will run a one-time
feature for your offering to our sales teams based on the input you provide in your submission.

TAKE ACTION

1. Sign the Terms and Conditions for the APN Customer Engagements (ACE) Program and download
the Amazon EC2 Spot Ready Partner Spotlight Template from Partner Central, send your
completed spotlight to ec2spotready@[Link].

Showcase your EC2 Spot Ready Product with AWS

Partner with AWS on migration and modernization messaging to grow your revenue.
• Leverage AWS Modernization partner marketing to drive demand and adoption through AWS-led and
Partner-led programs and campaigns.
• Execute a scalable marketing initiative to accelerate partner-originated modernization campaign
execution and demand generation.

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AWS Graviton Ready

Get access to a guided journey to co-sell with AWS and
increase visibility of your expertise.

AWS Graviton Ready signature benefits

You will have access to a Private Strategy Session, AWS Guest Speaker Support, customized co-selling
journey kick-off call, and the following additional custom benefits. Review how to take advantage of the
Private Strategy Session, AWS Guest Speaker Support and customized co-selling journey kick-off call
here.
If you are already a member of the AWS ISV Accelerate Program, Graviton Ready will augment and
support your co-selling programs. If you are not yet a member of the AWS ISV Accelerate Program, the
good news is your Graviton Ready product helps you meet several of the requirements for this program.
Contact your Partner Development Manager to guide you through the remaining requirements.

Graviton Offering Spotlight with the Showcase your Graviton Ready

AWS Field product with AWS
Create a spotlight and receive an AWS Field feature Partner with AWS on migration and modernization
to over 2,500 members. We will run a one-time messaging to grow your revenue.
feature for your offering to our sales teams based
• Leverage AWS Modernization partner
on the input you provide in your submission.
marketing to drive demand and adoption
through AWS-led and Partner-led programs
TAKE ACTION and campaigns.
• Execute a scalable marketing initiative to
1. Sign the Terms and Conditions for the APN
accelerate partner-originated modernization
Customer Engagements (ACE) Program and
campaign execution and demand generation.
download the Graviton Partner Spotlight
Template from Partner Central, send your
completed spotlight to graviton-partners@
[Link].

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Amazon SageMaker Ready

Unlock expert engagement for customized co-selling support and
increased visibility.

Amazon SageMaker Ready signature Showcase your SageMaker Ready

benefits product with AWS Field teams
You will have access to a Private Strategy Session, The SageMaker Ready team will support you in
AWS Guest Speaker Support, guided co-selling delivering one internal AWS artificial intelligence
kick-off call, and the following additional custom (AI) and machine learning (ML) Enablement
signature benefit listed below. Review how to take Session per year to raise awareness of your AWS
advantage of the Private Strategy Session, AWS partnership with AI and ML Solution Architects,
Guest Speaker Support and the guided co-selling the technical field community, and generalist
journey experience here. sellers to help them execute in the field.

Begin your journey from validation to Plan your session:

customized co-selling with AWS. • Select a speaker from your company who can
The SageMaker Ready team is here to help increase cover level 200–400 technical topics related
the visibility of your company’s expertise with to your SageMaker-integrated solution (for
SageMaker, provide ongoing technical enablement example, live demos), and plan to deliver a
aimed at growing your pipeline of SageMaker 19-minute presentation, including Q&A.
opportunities, and connect with the AWS Sales • Choose a session date with a six week
organization to explore co-selling opportunities. lead time.
‒ Sessions run between 8:00–9:00 AM PST
TAKE ACTION ‒ APJ sessions run between 8:00–9:00 PM PST

When you are ready to customize TAKE ACTION

your co-sell journey together, schedule
your kick-off call by emailing
1. Determine your session topic,
sagemaker-service-ready@[Link].
1–2 sentence description, complexity
level (200–400), presenter names and
titles, and target date and times.
Prepare for the next stage: Now that you raised
awareness of your product with AWS customers, 2. Schedule the session by emailing
it’s time to create broader awareness of your the details from step one to
product with AWS Field teams. sagemaker-service-ready@[Link].

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AWS WAF Ready

Get a specialized listing in the AWS Console to increase visibility.

AWS WAF Ready signature benefits

You will have access to AWS Guest Speaker Support and the following additional custom signature
benefit. Review how to take advantage of the AWS Guest Speaker Support here.

List WAF Solutions in the AWS Console

List WAF solutions in the AWS Console to ensure a seamless search experience for the customers.
WAF Managed Rules Partners can place their WAF solutions in the AWS Console, providing customers
with a seamless experience when searching for WAF products.
Once you achieve your AWS WAF Ready Specialization, you will need to register as a seller and list your
managed rule offering on the AWS Marketplace. When your offering is added to the marketplace, you
will show up in the search results of the AWS Console.

TAKE ACTION

Get started and prepare your product offering by reviewing the AWS User Guide for Sellers.

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AWS Competency
Signature benefits aligned to your Specialization with use cases, industries,
and workloads.
Private Strategy AWS Guest Guided Co-Selling
Specialization Custom Benefit
Session Speaker Support Series

Advertising and Marketing

Technology Competency • •
AWS Automotive Competency
• •
AWS Built-In Competency
•
AWS Cloud Operations
Competency • • •
AWS Container Competency
• •
Conversational AI Competency
• •
Cyber Insurance Competency
•
Data & Analytics Competency
•
AWS Digital Workplace
Competency • •
Energy & Utilities Competency
• • • •
Financial Services Competency
•
AWS Generative AI
Competency • •
IoT Competency
•
Level 1 MSSP Competency
• •
Machine Learning Competency
• •
AWS Media & Entertainment
Competency •
AWS Manufacturing and
Industrial Software Competency •
AWS Public Sector
Competencies •
AWS Resilience Competency
•
AWS Retail Competency
•
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AWS Competency
Signature benefits aligned to your Specialization with use cases, industries,
and workloads.
Private Strategy AWS Guest Guided Co-Selling
Specialization Custom Benefit
Session Speaker Support Series

AWS SaaS Competency

• • • •
SAP Competency
•
AWS Security Competency
• • •
AWS Smart City Competency
• •
AWS SMB Competency
•
Storage Competency
•
AWS Supply Chain Competency
• • •
AWS Telecom Competency
•
Travel & Hospitality
Competency •

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Advertising and Marketing

Technology Competency

Advertising and Marketing Technology Competency

You will have access to AWS Guest Speaker Support and the following additional custom signature
benefit. Review how to take advantage of the AWS Guest Speaker Support here.

Partner Showcase Series to AWS Field

Showcase your AWS-validated solution to targeted AWS Sales. AWS Advertising and Marketing
Technology (AMT) team will drive increased visibility and awareness of your AMT offering via the monthly
internal AWS Field series called “Influencing Marketing Decision Makers and Workloads.” Your AMT
offering will be highlighted during those calls at least once a year. The slide deck containing all AMT
partner offerings including yours will be provided to AWS Sales for reference.

TAKE ACTION

1. Create your AMT offering overview using the slide template.

2. Submit one slide describing your AMT offering by emailing amt-competency@[Link].
3. Receive a confirmation that your slide has been added to the AWS Field-facing material.
Frequency: Annual

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AWS Automotive Competency

AWS Automotive Competency Benefits

You will have access to guided co-selling journey series with a kick-off call and the following
additional custom signature benefits. Review how to take advantage of the guided co-selling
journey experience here.

Thought leadership partner feature Automotive Community

membership
Partners will have the ability to be featured with AWS on non-
AWS technical blog sites. This will allow you to appear with AWS As an Automotive Competency
on thought leadership content on sites non-IT (Automotive) visit partner, you will be invited
for information. 1. Tech support (PSA Core) for a blog they would to Automotive Community
write and post. 2. One-week priority invite for joint submission in Membership, which includes
external blog (CSIA, SME). an exclusive invitation to
competency forum twice a year
AWS will work with you to co-write thought leadership content
and privileged access into our
which may be featured in external blogs, whitepapers, consortia
Automotive symposium (once a
newsletters, and more. This content will be promoted by AWS and
year) starting with Competency
will help you increase visibility and recognition for your repeated
launch at IAA Mobility with
success with prospective customers. AWS will support you to
ability to showcase your
develop content and provide a one-week priority invite for joint
solutions during a 15-minute
submission in external blog (CSIA, SME).
presentation in the AWS Theater
at IAA Mobility. Sessions from
TAKE ACTION those events will be recorded
and provided to you post event
1. Decide which publicly named customer story or as well as distributed to all AWS
offering you want to highlight. Automotive and Manufacturing
Sales teams.
2. Connect with your Partner Development Manager
to strategize. No action is required to be invited.
3. Once you choose your content, email Keep your Alliance Lead contact
aws-automotive-competency@[Link] up to date in Partner Central so
and keep your Partner Development Manager in you never miss an invite. Self-
carbon copy to get started. Include your top three register in Partner Central.
dates and times to meet.
Frequency:
Frequency: Annual Annual/twice-a-year

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AWS Cloud Operations

Competency
Attend Cloud Operations Partner Conference and leverage ongoing
GTM and Marketing roadmap support from AWS Experts.
AWS Cloud Operations Competency Benefits
You will have access to AWS Guest Speaker Support, guided co-selling journey series and the following
additional custom signature benefits. Review how to take advantage of the AWS Guest Speaker support
and the guided co-selling journey experience here.

Invitation to Cloud Operations Partner Conference

Attend the annual invite-only, four-day technical enablement event in Seattle or London designed to
educate technical leaders of all Cloud Operations Competency partners. Take advantage of a small
personal setting to get to know AWS Experts and Leaders across all solution areas of Cloud Operations.
Content will feature knowledge and guidance, hands-on labs, and a Q&A covering all five categories of
Cloud Operations: Observability, Compliance, Cloud Governance, Financial Management, and Automated
Operations.

TAKE ACTION

Make sure to keep alliances leads contacts up to date as they are automatically invited to all Cloud
Operations Partner conferences. Contact apn-cloudops-team@[Link] to
add specific names to the recipient list.

Ongoing Cloud Operations GTM and Marketing roadmap support

Receive an ongoing support from a Partner Development Specialist (PDS) in the Cloud Operations team
who will onboard you to the Cloud Operations competency and work with you to create a GTM and
Marketing roadmap for your Cloud Operations offerings. The PDS will have quarterly touchpoints to
ensure a successful execution of the roadmap and provide support for ongoing Cloud Operations pipeline
items, as well as organize early access previews and technical deep dives for relevant AWS Services to stay
up to speed on related topics between the Spring and Fall PartnerEquip: Virtual.

TAKE ACTION

Request to be connected to your respective Cloud Ops PDS for an onboarding workshop by
emailing apn-cloudops-team@[Link] including your offering description
aligned to your Specialization, your top three preferred days and times, and list of participant roles.

Additionally, the Cloud Operations Competency partner will also be invited for AWS Field sales briefings
to showcase their offerings to the AWS Sales community and in turn be briefed under NDA on product
roadmaps for all relevant Cloud Operations services to closely align with new feature launches.
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AWS Container Competency

Unlock expert engagement to reach customers through
events and thought-leadership.

AWS Container Competency signature benefits

You will have access to AWS Guest Speaker Support to increase visibility of your containers
solutions and the following additional custom signature benefit listed below. Review how to
take advantage of the AWS Guest Speaker Support here. Note that your company may choose
one signature benefit each year.

AWS-supported case study

AWS Container Competency grants you the support to build one case study per year to generate
leads and highlight your AWS Container Competency customer success stories.
AWS will support with validation of architecture, information on joint customer wins, and
program messaging.
AWS will partner with you and the third-party agency to ensure the case study is meeting
the objective outlined in the abstract.
Plan for 16 weeks of production time.

TAKE ACTION

1. Outline your study with the customer name, their challenge, your containers
services solution, and positive outcomes. Case studies require publicly named
customers to increase leads.
2. Submit the title and case study outline summary from step one to your AWS Partner
Development Manager (PDM) and Partner Solutions Architect (PSA) for approval.
3. Once you have your case study topic approved by your PDM and PSA, email
aws-container-partners@[Link] to start developing the customer case study.
4. Submit leads after your case study is published in the ACE Pipeline Manager.

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Conversational AI Competency
Get expert engagement to co-sell better together and increase
visibility for your specialized offering.

Conversational AI Competency signature benefits

You will have access to AWS Guest Speaker Support, and the following additional custom signature
benefits listed below. Review how to take advantage of the AWS Guest Speaker Support here.

Present your offering to AWS Sales

Each Conversational AI Competency Partner will have the opportunity to present to AWS Field teams
as part of our enablement training sessions. The presentation is an opportunity to showcase your
platform, or service capabilities, around a customer story, as well as explain your value proposition
and how to co-sell together.
The session is an opportunity to demo your platform and optionally highlight your Conversational AI
customer solution. A live demo is preferred over slides only. The focus should be on showing rather
than telling.
AWS will record your live session and post it for the sales team to reference.

Session format best practices

TAKE ACTION
• Session intro by AWS Conversational
AI Partner team
1. Plan your session at least four
• Partner overview and value proposition weeks in advance by emailing
• Solution walk-through cai-partners@[Link] to
coordinate based on the calendar
• Example customer challenge
of events.
(problem statement)
2. Schedule a dry run and session with
• Demo of your solution
the Conversational AI Partner team
• How to engage and co-sell together at least one week before the event.
• How do AWS account managers and 3. Schedule the AWS Sales presentation
solution architects engage with you? with us. Presentations are scheduled
Provide contact information for Wednesday mornings at 9:00 AM PST
• Q&A and are based on availability.
• Wrap up: Share any resources for our teams

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AWS Newsletter opportunity

You can submit content for our monthly Conversational AI Partner Newsletter. The newsletter is shared
within AWS to subscribers interested in Conversational AI as well as leaders in the AI and ML organization
the first week of each month.

Submission best practices

• Share your success with recent news article about your company, a blog post your team has written, an
upcoming event you are hosting, a new product or feature announcement, or a new customer win.
• Submit current content within the past month or upcoming events.
• Focus on your AWS Better Together story.

TAKE ACTION

1. Decide on your submission title, a relevant URL, and a brief summary of what you want
to highlight.
2. Submit your entry at least five business days before the end of the month by emailing us
at cai-partners@[Link].

While we cannot guarantee inclusion, we select from these partner submissions each month. We may
have edits required to include your submission.

Partner listing on Conversational AI resources

You are listed on our Conversational AI content hub used by AWS Field sales and technical teams. The
content you share will be used to better understand your offerings, co-selling opportunities, and may be
shared with customers.

Video demos
Provide technical video demos that explain your platform or solution capabilities. Your content should
help field sales understand your offering value proposition and key features. We will not include
marketing animation videos.

Overview presentation deck

Provide an overview deck about your company, your competencies,
and other Specializations such as Service Validations, your offerings,
and key value proposition.

TAKE ACTION

Submit your video demo or deck to cai-partners@[Link].

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Overview AWS Service Delivery AWS Service Ready AWS Competency AWS Manage Service Provider

Energy & Utilities Competency

Energy & Utilities Competency signature benefits

You will have access to a Private Strategy Session, AWS Guest Speaker Support, Guided Co-selling
series and the following additional custom signature benefits listed below. Review how to take
advantage of the AWS Guest Speaker Support here.

Access to the Annual Energy and Utilities Symposium and Specialization

Partner Forum
AWS Energy and Utility Specialization Partners are given early access to sponsorship opportunities
that includes logo brand recognition, lead generation, turnkey exhibit stands and dedicated meeting
rooms at the Annual Energy and Utilities Symposium. The Annual Energy and Utilities Symposium is
a flagship customer event where partners and customers from around the globe gather for an all-day
event featuring insightful case studies, innovative demos, and thought-provoking discussions. The
Symposium is held annually in Q3, and AWS Energy and Utility Partners will be notified as soon as
dates are finalized each year.

TAKE ACTION

1. Show interest to be invited to the the Annual Energy and Utilities Symposium by emailing
aws-energy-utilities-partner-competency@[Link].
2. Coordinate the your attendance and potential sponsorship and speaking opportunities with
the AWS expert responding to your email.
3. Monitor communications from AWS Partner Forum and registration details. Email aws-
energy-utilities-partner-competency@[Link] if you have not received information
despite your participation is being confirmed.
4. Register for the AWS Energy Symposium using the credentials you receive.
5. Plan your attendance and confirmed sponsorship and speaking opportunities.

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Level 1 MSSP Competency

Get expert engagement, special benefits at re:Inforce,
and an invite to PartnerEquip.

Level 1 MSSP Competency signature benefits

You will have access to a Private Strategy Session and the following custom signature benefits listed
below. Review how to take advantage of your Private Strategy Session here.

Invitation to regional PartnerEquip events

This is one of two competencies that gets you a
PartnerEquip invitation.
This four-day, in-person technical enablement event provides a
unique interactive learning experience for your technical teams,
offering them knowledge and guidance, hands-on labs, a Q&A,
and networking opportunities with AWS security experts.
One event is held in North America, Europe, the Middle East, and
Africa (EMEA) and the Asia Pacific and Japan (APJ) region
each year.

TAKE ACTION

Contact aws-competency-level1mssp@[Link] to attend the next PartnerEquip event near you.

Special Benefits at AWS re:Inforce

• Priority access to sponsorship packages
• Invitation to attend Partner Day before the main
conference begins
At the AWS re:Inforce conference, AWS leaders, builders, and
experts cover the latest advancements in AWS security, compliance,
identity, and privacy solutions—including actionable best practices
your business can use immediately. Sessions are offered at all levels
and for all backgrounds, from beginner to expert, and business
to technical. As a Level 1 MSSP Competency partner, you will have
the ability to sponosr the event and be invited to Partner Day which
is a closed-door session with AWS leaders covering build, market, sell
and key use cases.

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Co-host a VIP event at the Fanatec Receive AWS Marketplace Badge

GT World Challenge Powered by Showcase your AWS-validated L1 MSSP and AWS
AWS event Security Competency to the AWS Marketplace
customers to get better discovery and recognition.
Level 1 MSSP Competency Partners have the
Level 1 MSSP and AWS Security Competency
opportunity to co-host an event, bringing up to
Partners who have an AWS Marketplace software
18 attendees over two days of racing, and host
as a service (SaaS) listing and participate in the
an off-circuit meeting event with customers
Vendor Insights program receive AWS Marketplace
and employees.
listing badge.
• 18 VIP event passes
• Meal and beverage service in the GT TAKE ACTION
Paddock Club VIP area
• VIP race experiences. This is your 1. Create an AWS Marketplace SaaS listing
opportunity to partner with AWS to if you don’t already have one.
co-host a VIP event during a race weekend 2. Setup AWS Marketplace Vendor Insights
on your SaaS listing by completing and
TAKE ACTION uploading our compliance questionnaire.
3. Receive your AWS Marketplace APN
Find out more by reaching out to badge(s) within 24 hours after your
aws-competency-level1mssp@[Link]. Vendor Insights questionnaire is approved.

Drive Demand on Security LIVE!

Security LIVE! is a Twitch show focused on
AWS and AWS Security Partners solving
security challenges for customers. It’s hosted
by Merritt Baer, Office of the CISO, and Ryan
Orsi, Head of WW Cloud Foundations Partners.
Security LIVE! streams the third Tuesday of
every month from 1–2 PM PT with each show
featuring AWS Security Competency Partners.

TAKE ACTION

To learn more and nominate your

company to be on Security LIVE!, visit
the show website.

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AWS Media & Entertainment

Competency

AWS Media & Entertainment (M&E) Competency Benefits

Prioritized participation at AWS booth for industry events
Competency Partners will be prioritized for AWS booth participation at industry events like National
Association of Broadcasters (NAB) in April and Conference and International Broadcasters Conference
(IBC) in September. Booth participation includes partner demo booths, joint AWS/partner speaking
opportunities and blogs, prioritized call-outs in marketing collateral promoting the event before and
after, such as social media posts and targeted emails, to AWS M&E Customers and more.

TAKE ACTION

Submit your offering description to aws-mne-competency@[Link]. The AWS team will

respond if the offering meets the booth demo requirements. Selected partners will integrate
their solutions with other partner solutions to show end-to-end workflows based on customer-
prioritized use cases.

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AWS Manufacturing and

Industrial Software Competency

AWS Manufacturing and Industrial Software Competency Benefits

Thought leadership partner feature
AWS will work with you to co-write thought leadership content which may be featured in external blogs,
whitepapers, consortia newsletters, and more. This content will be promoted by AWS and can help you
increase visibility and recognition for your repeated success with prospective customers. AWS will support
you to develop content and AWS will manage the publishing process. Plan for about 16 weeks production
time with regular engagement from your team.

TAKE ACTION

1. Decide which publicly named customer story or offering you want to highlight.
2. Connect with your Partner Development Manager to strategize.
3. Once you choose your content, email manufacturing-industrial@[Link] and
keep your Partner Development Manager in carbon copy to get started. Include your
top three dates and times to meet.
Frequency: Annual

Invitation to Special Events at the Manufacturing & Industrial Symposium

Only partners with this Competency get invited to showcase their solutions at our Manufacturing &
Industrial Symposium. You will also get an invitation to the partner executive roundtable. This event
provides a unique interactive learning experience for your team offering knowledge and connections
with top industry leaders.

TAKE ACTION

Make sure to keep Alliance Lead contact in Partner Central up to date as the invites are
automatically sent to them. You can self-register to the upcoming symposium by emailing
manufacturing-industrial@[Link].
Frequency: Annual

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AWS Public Sector Competencies

Connect through leadership circles to enhance your better
together story with AWS.

AWS Public Sector Signature Benefits

Invitation to Leadership Circles
Leadership Circles are in-person events hosted
by AWS during the AWS Washington D.C.
Summit. They bring together AWS leaders and
the executive teams from partner companies
like you, with cloud-based solutions and
experience supporting customers across public
sector including government agencies, schools,
nonprofits, public safety, and more.
We know leading mission-driven or government
funded projects requires Specialization and we
want to bring you together for an inspirational
learning and networking experience among public sector industry leaders and AWS experts that you
won’t want to miss.
Send your senior level executives and alliance leaders to engage discuss current vertical-specific
business insights and trends, and how to align with AWS expert teams to grow your business.
These 90–120-minute Leadership Circles offer opportunities to:
• Connect directly with AWS Public Sector senior leadership
• Share experiences, provide feedback, and gain insights on working with AWS
• Participate in collaborative discussions to help shape their business and go-to-market strategy
• Network with industry peers
No action is required to be invited.
Keep your Alliance Lead contact up to date in Partner Central so you never miss an invite. Self-register
in Partner Central.

Specializations that are invited to Leadership Circles

AWS Government, Education, Public Safety, Smart City, Healthcare, and Nonprofit Competency

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AWS Retail Competency

AWS Retail Services and Retail Software Competency Benefits

AWS-supported case study
Support to build one case study per year to highlight a customer success story about your specialized
offering. AWS will connect you with a supporting agency to outline and write a case study that features
your offering, will be promoted by AWS, and help you demonstrate your repeated success with
prospective customers. Plan for about 16 weeks production time with regular engagement from
your team.

TAKE ACTION

1. Decide which customer story you want to highlight (AWS-supported case studies require
publicly named customers).
2. Connect with your Partner Development Manager to strategize.
3. Once you choose your content, email aws-retail-competency@[Link] and keep
your Partner Development Manager in carbon copy to get started. Include your top three
dates and times to meet.
Frequency: Annual

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AWS SaaS Competency

AWS SaaS Competency Benefits

You will have access to a Private Strategy Session, AWS Guest Speaker Support, guided co-selling series
and kick-off call, and the following additional custom signature benefit listed below. Review how to take
advantage of the Private Strategy Session, AWS Guest Speaker Support, and guided co-selling journey
experience here.

AWS Newsletter opportunity

Share your SaaS success stories with the AWS SaaS Competency Team. Content will be considered for
the quarterly newsletter and/or thought leadership content.

TAKE ACTION

Submit your SaaS success story to saas-competency@[Link]. Include a title and provide
a brief summary describing the challenge, solution, and benefits for your SaaS success story.

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AWS Security Competency

Unlock expert engagement, special benefits at re:Inforce,
and an invite to PartnerEquip.

AWS Security Competency signature benefits

You will have access to a Private Strategy Session, guided co-selling series and kick-off call, and the
following additional custom signature benefits listed below. Review how to take advantage of the
Private Strategy Session, and the guided co-selling journey experience here.

Invitation to regional PartnerEquip events

This is one of two competencies that gets you a PartnerEquip invitation.
This four-day, in-person technical enablement event provides a unique
Sell with AWS interactive learning experience for your technical teams offering them
knowledge and guidance, hands-on labs, a Q&A, and networking
Pipeline generation opportunities with AWS security experts.
Accelerated growth One event is held in North America, EMEA, and the APJ region each year.

TAKE ACTION

To attend the next PartnerEquip event near you, email apn-security-team@[Link].

Receive AWS Marketplace Badge

Showcase your AWS-validated L1 MSSP and AWS Security Competency to the AWS Marketplace
customers to get better discovery and recognition. Level 1 MSSP and Security competency partners
who have an AWS Marketplace software as a service (SaaS) listing and participate in the Vendor Insights
program receive AWS Marketplace listing badge.

TAKE ACTION

1. Create an AWS Marketplace SaaS listing if you don’t already have one.
2. Setup AWS Marketplace Vendor Insights on your SaaS listing by completing and uploading
our compliance questionnaire.
3. Receive your AWS Marketplace APN badge(s) within 24 hours after your Vendor Insights
questionnaire is approved.

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For Perimeter Protection Category Partners

Partners successfully confirmed in the AWS Security Competency’s
Perimeter Protection category receive the following benefits:
• Additional searchability for your listing on the AWS Security
Competency Partner webpage with the perimeter protection
search filter
• Alignment to Sales and Business Development teams
• Direct access to AWS Shield Response Team (SRT)
• Customized Pricing for AWS WAF and Shield (Solution Provider Program membership required)

TAKE ACTION

To get aligned to Sales and Business Development, access the SRT, and take advantage of private
pricing, email apn-security-team@[Link].

Special benefits at AWS re:Inforce Unlock access to become an AWS

Priority access to sponsorship packages Cloud Audit Academy Training Partner
Invitation to attend Partner Day before the main Cloud Audit Academy (CAA) is an Amazon Web
conference begins Services (AWS) Security Auditing Learning Path
designed for those that are in auditing, risk, and
At the AWS re:Inforce conference, AWS compliance roles and are involved in assessing
leaders, builders, and experts cover the latest regulated workloads in the cloud. The CAA
advancements in AWS security, compliance, curriculum forms a leveled learning path that
identity, and privacy solutions—including starts with a wide scope (cloud and industry
actionable best practices your business can use agnostic) and narrows as the learner progresses
immediately. Sessions are offered at all levels and to focus on AWS and industry-specific content. It
for all backgrounds, from beginner to expert, and includes courses in eLearning and instructor-led
business to technical. AWS Security Competency training formats.
partners will have the ability to sponsor the event
and will be invited to Partner Day, which is a The curriculum dives into cloud-specific audit
closed-door session with AWS leaders covering considerations and AWS best practices for security
build, market, sell, and key use cases. auditing aligned to global industry security and
compliance frameworks. If your application is
approved, your company will received training
TAKE ACTION from AWS CAA experts and authorized to conduct
Subscribe for updates and plan to attend CAA training sessions to our mutual customers.
the next re:Inforce.

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AWS Smart City Competency

Gain expert engagement through Innovation Circles and
thought-leadership support.

AWS Smart City Competency signature benefits

You will have access to AWS Guest Speaker Support, and the following additional custom signature
benefits listed below. Review how to take advantage of the AWS Guest Speaker Support here.

More Visibility to AWS Sales and customers

AWS-funded Smart City case study
Highlight your expertise and validated Smart City solution as well as how you serve public sector
customers. You can publish one case study upon achieving your Smart City Competency.
Your case study will be published to the AWS City Transformation and the Public Sector Content Library
for AWS teams.
Your case study will be promoted on AWS social media.
Plan for 6–12 weeks of production depending on you and your customer’s engagement level.

TAKE ACTION

1. Complete the Smart City Case Study Request Form.

2. Email your completed form to smart-cities@[Link].

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Insights and networking opportunities at Smart City Innovation Circles

Smart City Innovation Circles: A forum to discuss industry trends and AWS services for Smart City.
• You will be invited to join AWS Public Sector and Industry leaders at these Innovation Circles during
Public Sector Summits, which include virtual viewing options.
• Invitations are sent to Alliance Leads at AWS Smart City Competency Partner companies.

TAKE ACTION

Keep your contacts up to date so your team receives the invitations.

Targeted support to enhance your Smart City solutions

IoT or Artificial Intelligence & Machine Learning Rapid Adoption Workshop
• Request a workshop with AWS experts to help you enhance your solution with IoT or AI and ML.
• Technical assistance is provided at three levels: Envision, Enablement, or Build (at 1-3-7 days).
• Workshops can be tailored as preliminary introduction, deep dive, or building proofs of concept with
AWS IoT or AI and ML services for their Smart City offerings.
• Workshops take 6–8 hours/days.

TAKE ACTION

1. Discuss with your team the number of expected attendees from your company, the level
(Envision/Enablement/Build), which AWS services (IoT or AI and ML) you want to cover,
a brief description of your use case, and desired start date.
2. Email smart-cities@[Link] with the details from step one.

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AWS SMB Competency

Get access to an AWS-led marketing campaign

SMB-Focused Marketing Campaign:

By achieving this Specialization, you are invited to participate in the AWS-funded SMB Campaign.
This benefit drives an SMB-targeted audience to a webpage dedicated to promoting your solution
and selected assets to generate new business.
This new customer base will tap into a global business-to-business (B2B) and business-to-consumer
(B2C) database from a third party, and leverage intent data, firmographic, demographic data, and your
own lists, if desired.
To participate, your team will need to provide three assets, at least one of which must be cobranded with
AWS. Asset examples include: eBooks, solution briefs, videos, whitepaper, infographics, and thought
leadership blog posts.
Existing or new assets can be leveraged and must adhere to the AWS Messaging and Branding Guidelines
in the AWS Marketing Tool Kit in Marketing Central.

TAKE ACTION

1. Complete the initial opt-in form sent to your Alliance Lead from smb-competency@[Link].
• You will be asked to provide the following:
° Preferred target geography (select one: EMEA, LATAM, NAMER, or APJ)
- You can leverage MDF to invest in and target additional regions
° Key value proposition of your offering
2. Additional engagement with the vendor and SMB team during the campaign will be required
to provide them with the custom content they need to feature your company in the campaign.
3. If you have not received the opt-in form within three business days of receiving your SMB
Competency, contact smb-competency@[Link].

The deadline to participate in this signature benefit is October 1, 2024. We will announce a new Signature
Benefit will be available in 2025.

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AWS Supply Chain Competency

Get expert engagement to co-sell better together, as well as
increased visibility for your specialized offering.

AWS Supply Chain Competency signature benefits

You will have access to AWS Guest Speaker Support, guided co-selling series journey, and the following
additional custom signature benefit. Review how to take advantage of the AWS Guest Speaker Support
and the guided co-selling session here.

Showcase your Supply Chain solutions

Our team will take all the learnings, assets, and momentum we have created together to promote your
supply chain offerings directly with targeted, internal AWS Field teams.
Once we have conducted the solution highlight session, we will publish your solution on our Supply
Chain sales enablement portal to help increase your visibility with thousands of AWS Account Executives,
Business Development Specialists, Solution Architects, and other members of our field team that are
actively involved in Supply Chain opportunities.

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AWS Managed Service Provider (MSP)

Signature benefits aligned to providing end-to-end AWS solutions
to customers at any stage of the cloud journey.

Guided
Private Strategy AWS Guest Custom
Specialization Co-Selling
Session Speaker Support Benefit
Series

Managed Service
Provider (MSP) • •

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Managed Service Provider (MSP)

Engage AWS business or technical experts as part of your in-person
or virtual customer events

AWS Managed Service Provider signature benefits

You will have access to AWS Guest Speaker Support, and the following additional custom signature
benefit listed below. Review how to take advantage of the AWS Guest Speaker Support here.

MSP Go-to-Market Ready Kits

AWS Managed Service Providers (MSPs) are adept in navigating customers’ cloud strategy and
deployment as well as reducing the resource and financial burden of what can often be a convoluted
journey. Validated AWS MSPs have demonstrated experience working with businesses to understand
their objectives on the cloud, as well as developing and executing solutions across the full cloud
adoption lifecycle.
Engage your customers to demonstrate your ability to reduce costs, improve business agility, increase
security and drive growth by leveraging a customizable campaign toolkit to generate demand and build
a pipeline with the target audience. The campaign assets allow you to edit content and incorporate your
offerings and include demand generation emails, landing pages, solution brief, social media kit, case
study, banner ads, and copy blocks.

TAKE ACTION

1. Explore the MSP go-to-market ready kit in Marketing Central.

2. Download and leverage the social media copy, email campaigns and to-customer brochures
to showcase your validated managed services offering.
3. Track leads that are generated from your GTM ready kit by uploading opportunities into
ACE using the following Campaign Tag: MSP Partner Ready Campaign - Specialization
Partner Program - FY24 Campaigns (see details in the Campaign Guide)

Managed Services Build Workshops

Customized support to help eligible AWS partners build their MSP cloud expertise and go-to-market
strategies. This structured program includes best practices, workshops, training, and guidance to enhance
partners' ability to manage successful AWS client relationships. Limited program availability.

TAKE ACTION

1. To learn more, visit the Managed Services Build Workshop Page.

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Tooling Cost Offset

Partners can access credits, exclusive free trials, and discounted rates to offset the cost of third-party tooling
through a Marketplace Private Offer (MPPO). This benefit helps MSP partners to manage their accounts easier,
leading to more growth potential.

TAKE ACTION

1. Please reach out to the MSP team at aws-msp@[Link] for access and tools.

Skill Builder Subscriptions

Partners can obtain $5,000 in MDF Credits to offset cost of purchasing Skill Builder subscriptions to expand
their skill sets. Skill Builder provides better up leveling of employees through Jam Sessions, digital classrooms,
and virtual labs.

TAKE ACTION

1. Refer to the Marketing Development Funds (MDF) Guide for step by step guidelines on the claim
process.

ARRC Program Credits

AWS MSP Partners are able to obtain $300 in credits to SMB customers, whether for new opportiunites or
encouraging existing customers to try something new. MSPs receive 1:1 strategy sessions with the ARRC team
to discuss best practices, leverage the credits, and review data post-onboarding.

TAKE ACTION

1. Reach out to the MSP Team at aws-msp@[Link] to schedule a strategy session.

Marketplace Landing Page Feature

Partners who exceed the established Total Contract Value (TCV) threshold of $250,000 on AWS Marketplace
will qualify for featured placement of offerings on the Professional Services AWS Marketplace Landing Page.
Partners who meet the threshold and are featured, will obtain greater visibility to customers.

TAKE ACTION

1. Partners must first have an AWS offering listed in Marketplace

2. Partners must exceed the established Total Contract Value (TCV) threshold of $250,000 on AWS
Marketplace listing
3. the MSP team will reach out to feature your offering on the Professional Services AWS Marketplace
Landing Page

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Resources
» Guide Directory

» Specialization Contacts
and Feedback Surveys

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Guide Directory

Financial Incentives

Recognition

Expert Engagement

AWS Managed Service

Signature Benefits Overview AWS Service Delivery AWS Service Ready AWS Competency
Provider (MSP)

AWS CloudFront Amazon CloudFront Advertising and Marketing

Overview
Delivery Ready Technology Competency
AWS Control AWS Control AWS Automotive
Tower Delivery Tower Ready Competency
AWS Cloud Operations
Amazon Connect Delivery Amazon EC2 Spot Ready
Competency
Amazon Direct
AWS Graviton Ready AWS Container Competency
Connect Delivery
Amazon SageMaker Conversational AI
AWS Glue Delivery
Ready Competency
Level 1
AWS Graviton Delivery AWS WAF Ready
MSSP Competency
Amazon MSK Service AWS Media and
Delivery Entertainment Competency
Amazon OpenSearch Service AWS Manufacturing
Delivery and Industrial Software
Competency
AWS Transfer
Family Delivery AWS Public Sector
Competencies
Amazon Quicksight Delivery AWS Retail Competency

AWS SaaS Competency

AWS Security
Competency
AWS Smart City
Competency

AWS SMB Competency

AWS Supply chain

Competency
Energy & Utilities
Competency

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Specialization Contacts and Feedback Surveys

AWS Service Delivery Survey link Specialization point of contact

Amazon API Gateway Delivery Feedback aws-appmod-partners@[Link]

Amazon CloudFront Delivery Feedback edge-partner-team@[Link]

Amazon Connect Delivery Feedback cxe-partner-team@[Link]

Amazon Control Tower Delivery Feedback aws-partner-ct@[Link]

Amazon Direct Connect Delivery Feedback dx-partner-sdp@[Link]

Amazon ECS Delivery Feedback AWSPartnerProgramBenefits@[Link]

Amazon EKS Delivery Feedback aws-appmod-partners@[Link]

AWS Glue Delivery Feedback awsglue-service-delivery@[Link]

AWS Graviton Delivery Feedback graviton-partners@[Link]

AWS IoT Core Delivery Feedback aws-iot-service-delivery@[Link]

AWS IoT GreenGrass Delivery Feedback aws-iot-service-delivery@[Link]

AWS Lambda Delivery Feedback aws-appmod-partners@[Link]

AWS MSK Service Delivery Feedback amazon-msk-service-delivery@[Link]

AWS OpenSearch Delivery Feedback opensearch-service-delivery@[Link]

Amazon Quicksight Delivery Feedback quicksightsdp-signature@[Link]

AWS RDS Delivery Feedback database-partner-coe@[Link]

Amazon Redshift Delivery Feedback AWSPartnerProgramBenefits@[Link]

AWS Transfer Family Delivery Feedback transfer-family-sdp@[Link]

AWS WAF Delivery Feedback edge-partner-team@[Link]

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Specialization Contacts and Feedback Surveys

AWS Service Ready Survey link Specialization point of contact

Amazon Cloudfront Ready Feedback edge-partner-team@[Link]

Amazon Connect Ready Feedback cxe-partner-team@[Link]

AWS Control Tower Ready Feedback aws-partner-ct@[Link]

Amazon EC2 Spot Ready Feedback ec2spotready@[Link]

AWS EKS Ready Feedback aws-containers-conformance@[Link]

AWS Graviton Ready Feedback graviton-partners@[Link]

Amazon Lambda Service Ready Feedback aws-appmod-partners@[Link]

Amazon Redshift Service Ready Feedback AWSPartnerProgramBenefits@[Link]

AWS SageMaker Ready Feedback sagemaker-service-ready@[Link]

AWS WAF Ready Feedback edge-partner-team@[Link]

Managed Service Provider (MSP) Survey link Specialization point of contact

Managed Service Provider (MSP) Feedback aws-msp@[Link]

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AWS Competency Survey link 1 Survey link 2 Competency point of contact

AWS Automotive Services Partner Software Partner

aws-automotive-competency@[Link]
Competency Feedback Feedback

AWS Built-In
Feedback aws-built-in@[Link]
Competency

AWS Cloud Operations Services Partner Software Partner

apn-cloudops-team@[Link]
Competency Feedback Feedback

AWS Containers
ISV Partner Feedback aws-container-partners@[Link]
Competency

Conversational AI Services Partner Software Partner

cai-partners@[Link]
Competency Feedback Feedback

Cyber Insurance
Feedback Cyber-insurance-partners@[Link]
Competency

Data & Analytics ISV Partner

Feedback AWSPartnerProgramBenefits@[Link]
Competency Feedback

AWS Digital Workplace ISV Partner

Feedback euc-partner-team@[Link]
Competency Feedback

ISV Partner aws-edu-competency-isv-and-service-

Education Competency Feedback
Feedback partners@[Link]

Energy & Utilities Services Partner Software Partner aws-energy-utilities-partner-competency@

Competency Feedback Feedback [Link]

Financial Services
Feedback fsi-partners@[Link]
Competency

AWS Generative AI
Feedback genaicompetency@[Link]
Competency

Government ISV Partner

Feedback aws-governmentcompetency@[Link]
Competency Feedback

ISV Partner
IoT Competency Feedback aws-iot-competency@[Link]
Feedback

Level 1 MSSP ISV Partner

Feedback aws-competency-level1mssp@[Link]
Competency Feedback

Machine Learning Services Partner Software Partner

mlcompetency@[Link]
Competency Feedback Feedback

AWS Media &

Services Partner Software Partner
Entertainment aws-mne-competency@[Link]
Feedback Feedback
Competency
AWS Manufacturing
Services Partner Software Partner
and Industrial Software manufacturing-industrial@[Link]
Feedback Feedback
Compatency
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 Table of Contents Core Benefits Signature Benefits Resources

AWS Competency Survey link 1 Survey link 2 Competency point of contact

ISV Partner aws-npo-competency-isv-and-service-

Nonprofit Competency Feedback
Feedback partners@[Link]

Public Safety Services Partner Software Partner

aws-publicsafetycompetency@[Link]
Competency Feedback Feedback

AWS Resilience
Feedback apn-resilience-competency@[Link]
Competency

ISV Partner
AWS Retail Competency Feedback aws-retail-competency@[Link]
Feedback

AWS SaaS Competency Feedback saas-competency@[Link]

SAP Competency Feedback sap-competency@[Link]

AWS Security ISV Partner

Feedback apn-security-team@[Link]
Competency Feedback

AWS Smart City ISV Partner

Feedback smart-cities@[Link]
Competency Feedback

AWS Supply Chain ISV Partner

Feedback aws-competency-supply@[Link]
Competency Feedback

Services Partner Software Partner

AWS SMB Competency manufacturing-industrial@[Link]
Feedback Feedback

ISV Partner
Storage Competency Feedback aws-storage-competency@[Link]
Feedback

AWS Telecom
Feedback awstelcocompetency@[Link]
Competency

Travel & Hospitality Services Partner Software Partner

AWSPartnerProgramBenefits@[Link]
Competency Feedback Feedback

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 Thank you

Questions?
Email AWSPartnerProgramBenefits@[Link].

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.