Salesforce Data Quality Standards
Salesforce Data Quality Standards
Salesforce DQ Framework
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How business is impacted
● Compliance Violations
● Incorrect Reporting
● Poor adoption
● User Frustration
● Inaccurate Account planning
● Lack of Trust & impacts Morale
● Accountability & Ownership
● Data Integrity
● Customer frustration
● High marketing cost
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Salesforce Data Quality Sources
Duplicate Data
Mergers & Acquisitions
Data
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01 03 Search &Monitoring
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Salesforce Data Quality Methodology
ANALYZE & PLAN
STANDARDIZE &
CLEAN&ENRICH
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MAINTAIN
& REPORT
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Considerations
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Data Enrichment Tools
● Data.com/ D&B
● Duplicate blocker
● SFDC Standard deduper
● Security Scanner
● SFDC DQ Dashboard
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● Backup
● Dedupe
● Master Record
● Externals Ids migration
● Parent child heirarchy
● Record types
● Related Records migration
● Contracts &Renewals
● Sharing & Security
● Marketo Sync
● Gainsight Sync
● Netsuite sync
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