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Salesforce Data Quality Standards

_Salesforce Data Quality Standards

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srinivasa p
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0% found this document useful (0 votes)
39 views10 pages

Salesforce Data Quality Standards

_Salesforce Data Quality Standards

Uploaded by

srinivasa p
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Salesforce Data Quality

Salesforce DQ Framework

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How business is impacted

● Compliance Violations
● Incorrect Reporting
● Poor adoption
● User Frustration
● Inaccurate Account planning
● Lack of Trust & impacts Morale
● Accountability & Ownership
● Data Integrity
● Customer frustration
● High marketing cost

3
Salesforce Data Quality Sources
Duplicate Data
Mergers & Acquisitions
Data

02

01 03 Search &Monitoring

Stale & Incomplete Data

04

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Salesforce Data Quality Methodology
ANALYZE & PLAN
STANDARDIZE &
CLEAN&ENRICH
02

01 03 INTEGRATE & AUTOMATE

MAINTAIN
& REPORT

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Considerations

● Data standards & data Integrity


● Incomplete & Lack of data enrichment
● M&A
● Stale data
● Lead conversion
● Sales created
● Marketing &Sales Process(Funnel)
● Created By
● Modified by
● Record ownership
● Record sharing & visibility
● Sysmodstamp
● Externals IDs
● Related records
● Integrations(NS, GS, MKTO etc)

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Data Enrichment Tools

● Data.com/ D&B
● Duplicate blocker
● SFDC Standard deduper
● Security Scanner
● SFDC DQ Dashboard

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● Backup
● Dedupe
● Master Record
● Externals Ids migration
● Parent child heirarchy
● Record types
● Related Records migration
● Contracts &Renewals
● Sharing & Security
● Marketo Sync
● Gainsight Sync
● Netsuite sync
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