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MPOB Unit 3 Notes

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176 views13 pages

MPOB Unit 3 Notes

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thegamepalace10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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DELHI SCHOOL OF PROFESSIONAL STUDIES AND

RESEARCH (DSPSR)

Management Process and


Organizational Behavior
(MPOB)
NOTES FOR UNIT - 3

MPOB Notes (Unit 1)


1
Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
Q1. Discuss in details the factors that determine behaviour of an individual in
an organization? Support your answers with examples.
The word personality is derived from Latin word called “persona” means a “mask” or “personare”
means “to speak through”.
 Personality is the characteristics, qualities, skills, competencies and outward appearances of
individuals.
 In other words, personality is a way to respond people, situations, and things that are
consistent (more or less).
 In short, Personality is the psychological factor that influences individual behaviour.
 The reason manager’s need to know how to measure personality is, it’s helpful in hiring
decisions
 An early argument centered on whether an individual’s personality was the result of heredity
or of environment. Personality appears to be a result of both influences. However, research
has tended to support the importance of heredity over the environment.

DETERMINANTS OF PERSONALITY:

1. Biological Factors
a. Physique and Personality: Various things influence the development of the
personality. Physical development infrequence the development of personality such
as; height, weight, physical defects, etc.
b. Intelligence: Intelligence is the thinking power of human. Due to intelligence, human
is now in road towards development. Human beings can defeat anyone due to
intelligence. Persons who are very intelligent can make better adjustment in around
them and depicts good personality.
c. Gender Differences: Generally, boys are more assertive and tough minded. They show
interest in wining also in outdoor activities. Girls are interested in less vigorous
(physically and mentally strong) games. They remain quiet and show interest in
personal or physical appearance. That is why, most of the girls have a better sense of
fine art. Thus, gender differences play a vital role in the development of individual’s
personality.
d. Nervous System: Other major system which plays important role is nervous system.
Nervous System controls or limits ones learning capacity. It is evident that
development of personality is influenced by nature of nervous system.

2. Social Factors of Personality


When an individual interact with other persons in his/her group give and take relationship
takes place and it affects the personality of an individual social factors of personality are
responsible for the formation of personality, when an individual has group experience and
contact with others personality of an individual is influenced by others may be bad or good
but depends on the association in which he/she keeps. In a society every person plays a
specific role and status.

For example, in our society younger are expected to be respectful for elders. Many other social
factors like environment, group life, family, media with which an individual interact in his/her
society daily life mould their personalities. We can say that whatever comes in contact with

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
an individual’s social life affects personality of that individual and develop good or bad
personality.

3. Cultural Factors of Personality


An individual living in his/her culture adopts the traits consciously or unconsciously and acts
accordingly. Culture of any society determines the behaviours and personality of an individual
and he/she is expected to act according to the culture. A person follows all the social norms
of a culture which results in the formation of good personality while non-conformity to the
cultural rules develops abnormal or bad personality. So, the culture in which an individual
seeks satisfaction adjusts himself/herself and develops personality.

4. Environment
Physical environment also determines the personality of an individual. Environmental factors
include land, river, mountains, hills, forests, plain area, atmosphere etc. which affect the
personality to be good or bad, healthy or weak.
a. Geographical environment: Individuals personality is influenced by the geographical
conditions All the feelings, emotions, ideas, attitudes, habits and behaviour as well as
body structure is the result of physical environment of to which an individual belongs.
For example, body structure, physique, colour and health of the rural people are
different from urban people. These people have different environment due to which
they develop variety of personalities. The people living in cities have facilities and
modern ways of life which creates to develop delicate bodies and minds as compare
to the rural people who are deprived of these facilities.
b. Childhood experiences: It is of vital importance. When in childhood, the individual is
hunted by tensions and emotions, it influences its development.

5. Situational Factors of Personality:


Situational factors of personality also have a complete share in the formation of personality
of an individual. Situational factors of personality are charging according to the social
situations. Every person face may situations in his life which enables him/her to change
his/her behaviour. For example, a teacher may be rigid and strict with students but may not
with his/her family. An officer may behave with the subordinates differently as compare to
his/her friends. Personality is not the result of only one factor but every factor is responsible
to give complete share in its formation. A person behaves and his/her personality exists when
interacts with environment, culture, society, parents, friends and to those who come in
contact by chance.

Q2. Distinguish between Type A and Type B personality.


Personality refers to the pattern of emotions, thoughts, and behaviours that make each individual
who they are. Personality can affect how people interact with others, their approach to work, and
how they respond to stressful events.

A person may have a Type A or B personality depending on the key characteristics they display. These
traits may impact their work or studies and their interactions with others. They may also affect their
health.

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
Type A personality typifies a person who is always in a hurry, is extremely competitive and is often
hostile and irritable. Opposite is Type B personality who is relaxed, incompetent and easy going.

How do the two perform in organizations? - Type A’s are no doubt highly competitive and
hardworking. But it is the Type ‘B’ who climbs up to the top of organization. Type A’s will make most
successful sales people and senior executives are usually Type B’s.

Why this paradoxes? - Answer lies in the tendency of Type A’s to trade off quality of effort for quantity.
Executive positions usually go to those who are patient rather than to those who are merely hasty, to
those who are tactful rather than to those who are hostile and to those who are creative rather than
to those who are merely agile in competitive strife.

BASIS FOR
TYPE A PERSONALITY TYPE B PERSONALITY
COMPARISON

Meaning Type A personality is one which is Type B personality is one which is


stress prone, in a hurry, impatient and less stress prone patient, relaxed
fast in whatever they do. and easy going.

Nature Sensitive and proactive Reflective and innovative

Patience level Low High

Temperament Short-tempered Even-tempered

Competition Highly-competitive Less-competitive

Multitasking Does several things at a time. Does one thing at a time.

Stress level High Low

Time constraints Encounters pressure because of time Is not affected by time constraints.
constraints

Q3. What do you understand by Learning? Briefly discuss the nature and
process of learning.
Learning is a key process in human behaviour. If we compare the simple, crude ways in which a child
feels and behaves, with the complex modes of adult behaviour, his skills, habits, thought, sentiments
and the like- we will know what difference learning has made to the individual.

The individual is constantly interacting with and influenced by the environment. This experience
makes him to change or modify his behaviour in order to deal effectively with it. Therefore, learning
is a change in behaviour, influenced by previous behaviour. As stated above the skills, knowledge,
habits, attitudes, interests and other personality characteristics are all the result of learning.

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
Learning is defined as “any relatively permanent change in behaviour that occurs as a result of practice
and experience”. This definition has three important elements.
a. Learning is a change in behaviour—better or worse.
b. It is a change that takes place through practice or experience, but changes due to growth or
maturation are not learning.
c. This change in behaviour must be relatively permanent, and it must last a fairly long time.

Everyday new changes are taking place, new laws are introduced, new policies are made, and new
ideas and approaches are formed which require alarming changes in the way we work. If we do not
regularly learn as we go about our day-to-day business, then each day we are getting further & further
out of touch with the demands of the modern working world.
Expectations change over time, and if we do not adapt to the new circumstances, we will steadily be
out of tune with what is required of us. This makes it mandatory for us to engage in the process of
“continuous learning.”

The manager’s goal, then is to provide learning experiences in an environment that will promote
employee behaviours desired by the organization.

 The process of continuous learning involves being clear about what is required of the
individual in high-quality jobs.
 It makes sure that we have the knowledge and skills required to carry out our jobs
appropriately and fill any gaps in our knowledge base and skills.
 Learning is an important source of motivation & job satisfaction. It helps us to remain
updated with the latest developments in our area of interest.

NATURE OF LEARNING
1. Learning is growth: The individual grows as he lives. This growth implies both physical as well
as mental development of the learner. The individual gains experiences through various
activities. These are all sources of learning. The individual grows through living and learning.
Thus growth and learning are inter-related and even synonymous.
2. Learning is purposeful: All kinds of learning are goal-oriented. The individual acts with some
purpose. He learns through activities. He gets himself interested when he is aware of his
objectives to be realized through these activities. Therefore, all learning is purposive in nature.
3. Learning is experience: The individual learns through experiences. All these experiences
provide new knowledge, understanding, skills and attitudes. Learning is not mere acquisition
of the knowledge, skills and attitudes. It is also the reorganization of experiences or the
synthesis of the old experiences with the new.
4. Learning is intelligent: Mere cramming without proper understanding does not make learning.
Thus, meaningless efforts do not produce permanent results. Any work done mechanically
cannot yield satisfactory learning outcomes. Learning therefore must be intelligent.
5. Learning is both individual and social: Although learning is an individual activity, it is social
also. Individual mind is consciously or unconsciously affected by the group activities. Individual
is influenced by his peers, friends, relatives’ parents and classmates and learns their ideas,
feelings and attitudes in some way or others. The social agencies like family, church, markets,
and clubs exert immense, influence on the individual minds. As such, learning becomes both
individual as well as social.
6. Learning is-the product of the environment: The individual lives in interaction of the society.
Particularly, environment plays an important part in the growth and development of the

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
individual. The physical, social, intellectual and emotional development of the child is
moulded and remoulded by the objects and individuals in his environment. Therefore,
emphasized that child’s environment should be made free from unhealthy and vicious matters
to make it more effective for learning.
7. Learning affects the conduct of the learner: Learning is called the modification of behaviour.
It affects the learner’s behaviour and conduct. Every learning experience brings about changes
in the mental structure of the learner. Therefore, attempts are made to provide such learning
experiences which can mould the desired conduct and habits in the learners.

PROCESS OF LEARNIG
“Learning is a process of acquiring knowledge, skills, behaviour and attitude.” Learning includes
following four stages.

 Stimulus: Everyone needs a source of motivation to perform something and Stimulus is a


motivating source or an incentive. Learners should have a good perception of stimuli, as the
learner should be supported in the learning process. When there are no triggers there is no
thought. Stimulus can take the form of 'knowledge expansion,' 'abilities and skills,' 'job quality
improvement,' 'productivity and profitability,' 'effectiveness,' 'career development,' and
'financial and non-financial incentives.'
 Response: In theory, reaction is the result of the learner to the stimulus. When the result is
reached, response is the first step in the process of learning. Learner will respond positively,
because only then does the learning process take place and can he / she respond positively to
certain negative reactions only if the learner is persuaded of positive behavioural changes.
 Motivation: Motivation is the key catalyst to motivate individuals to learn, because learning
cannot take place without motivation. It's the enthusiasm for learning that boosts curiosity
and attitude. No one can learn without willingness and this willingness comes from motivation
because we all know that whatever thinking and understanding capacity one has without
motivation, nobody can learn.
 Rewards: In learning process, rewards are incentives which learner gets. In learning process,
there should be a clear incentive scheme, and it should be straightforward and predictive.
Employees should be well aware in advance when studying at various rates of what they can
get as return or bonuses. Rewards can come in both financial and non-financial form. For
examples, praise is the incentive and salary increment etc.

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
Q4. Explain the theories of learning with an example.
Learning is defined as “any relatively permanent change in behaviour that occurs as a result of practice
and experience”. This definition has three important elements.
d. Learning is a change in behaviour—better or worse.
e. It is a change that takes place through practice or experience, but changes due to growth or
maturation are not learning.
f. This change in behaviour must be relatively permanent, and it must last a fairly long time.

Everyday new changes are taking place, new laws are introduced, new policies are made, and new
ideas and approaches are formed which require alarming changes in the way we work. If we do not
regularly learn as we go about our day-to-day business, then each day we are getting further & further
out of touch with the demands of the modern working world.
Expectations change over time, and if we do not adapt to the new circumstances, we will steadily be
out of tune with what is required of us. This makes it mandatory for us to engage in the process of
“continuous learning.”

The manager’s goal, then is to provide learning experiences in an environment that will promote
employee behaviours desired by the organization.

 The process of continuous learning involves being clear about what is required of the
individual in high-quality jobs.
 It makes sure that we have the knowledge and skills required to carry out our jobs
appropriately and fill any gaps in our knowledge base and skills.
Learning is an important source of motivation & job satisfaction. It helps us to remain updated with
the latest developments in our area of interest.

1. Classical Conditioning: Classical conditioning is the association of one event with another
desired event resulting in a behaviour. The most well-known experiments on classical
conditioning were conducted by Ivan Pavlov, the Russian psychologist. Pavlov conducted an
experiment on dogs and tried to establish a Stimulus-Response (S-R) connection. He tried to
relate the dog’s salivation and the ringing of the bell. In his experiments, he put some meat in
front of dog. The dog responded to this stimulus by salivating. This response was instinctive
or unconditioned. Pavlov next began to ring a bell at the same time as the meat was
presented. Ringing the bell in itself, without the presentation of meat, was not connected to
any responses. But by ringing the bell at the same time as presentation of meat, Pavlov
established a relationship between the two stimuli-the bell and the meat- in the mind of the
dog. By continuing this process, the ringing of bell alone was sufficient stimulus to elicit a
response of salivating, even when no meat was presented. Thus, the bell became a
conditioned stimulus, resulting in conditioned or learned response.

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
The above diagram explains that the meat was an unconditioned stimulus. It caused the dog to react
in a certain way i.e. noticeable increase in salivation. This reaction is called the unconditioned
response. The bell was an artificial stimulus or conditioned stimulus. But when the bell was paired
with the meat (an unconditioned stimulus), it eventually produced a response. After conditioning, the
dog started salivating in response to the ringing of the bell alone. Thus, conditioned stimulus led to
conditioned response.

In an organizational setting we can see classical conditioning operating. For example, at one
manufacturing plant, every time the top executive from the head office would make a visit, the plant
management would clean up the administrative offices and wash the windows. This went on for years.
• From the managerial point of view, classical conditioning usually is not considered applicable
to the work setting.
• Desired employee behaviours typically do not include reflexive responses that can be changed
by using classical conditioning techniques.
• Instead, managers are interested in the voluntary behaviours of employees and how these
behaviours can be influenced.

2. Operant Conditioning: Operant is defined as behaviour that produces effect. Operant


conditioning is based on the work of B.F. Skinner who advocated that individuals emit
responses that are rewarded and will not emit responses that are either not rewarded or are
punished. Operant conditioning argues that behaviour is a function of its consequences.
Behaviour is likely to be repeated if the consequences are favourable. Behaviour is not likely
to be repeated if the consequences are unfavourable. Thus the relationship between
behaviour and consequences is the essence of the operant conditioning. Based upon this
direct relationship between the consequences and the behaviour, the management can study
and identify this relationship and try to modify and control behaviour. Hence, certain types of
consequences can be used to increase the occurrence of a desired behaviour and other types
of consequences can be used to decrease the occurrence of undesired behaviour. One can see
examples of operant conditioning in the organisations. For instance, working hard and getting
the promotion will probably cause the person to keep working hard in the future. On the other
hand, if a boss assures his subordinate that he would be suitably compensated in the next
performance appraisal, provided the employee works over time. However, when the
evaluation time comes, the boss does not fulfil his assurance to his subordinate, even though
the latter had worked overtime. Next time, the subordinate coolly declines to work overtime

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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
when the boss requests him to do so. Thus, it can be concluded that the behaviour
consequences that are rewarding increase the rate of response, while the aversive
consequences decrease the rate of response. Operant conditioning techniques are extensively
used in clinical and educational research, control of alcoholism and control of deviant children
in a class room.

3. Social Learning: Individuals can also learn by observing what happens to other people and just
by being told about something, as well as by direct experiences. Much of what we have
learned comes from observing and imitating models-parents, teachers, peers, superiors, film
stars etc. we can learn through both observation and direct experience which is known as
social learning theory.
This theory assumes that learning is not a case of environmental determinism (classical and
operant views) or of individual determinism (The cognitive view). Rather it is a blending of
both. Thus, social learning theory emphasizes the interactive nature of cognitive, behavioural
and environmental determinants. The influence of model is central to the social learning view
point.

Q5. "Perception affects the working style and behaviour of an employee ".
Comment.
What is perception?
Perception is the process by which individuals organize and interpret their sensory impressions in
order to give meaning to their environment. What one perceives can be substantially different from
what another person perceives, and both can be very different than the actual objective reality. In
fact, behaviour is based on one’s perception of what reality is, not reality itself.
In other words, perception is a process by which people regard, analyze, retrieve and react to any kind
of information from the environment. For example, some people feel happy about earning money
while others feel happy about spending money. It is the process of interpreting something that we see
or hear in our mind and use it later to judge and give a verdict on a situation, person, group etc.

PERCEPTUAL PROCESS

 Receiving: Receiving is the first stage in the process of perception. It is the initial stage in which
a person collects all information and receives the information through the sense organs.

 Selection: The world around us was packed with endless stimuli that we should follow, but
our brains didn't have the energy to pay attention to everything. And the first decision stage
is to decide what we want. When we pick one object in our universe, whether it's a smell, a
feeling, a sound, or something else, it's the stimulus that's being attended. Selecting is the first
aspect of the perception process, where we concentrate our attention on the sensory
feedback that is coming in. In selection, we choose stimuli which attract our attention. We
focus on those that distinguish our senses (seeing, sound, smell, taste and touch).

 Organization: When we have chosen to take care of stimuli in the world, and the option sets
in our brain a sequence of reactions. This neural process starts when our sensory receptors
(touch, taste, smell, sight, and hearing) are triggered. Organizing is the second part of the
process of perception in which we sort and categorize information we perceive based on

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
cognitive patterns that are innate and learnt. Through using proximity, similarity, and
difference, we sort items into patterns three ways.

 Interpretation: Having attended to a stimulus, and having obtained and arranged the
information from our minds, we perceive it in a way that makes sense using our current
knowledge. The word Interpretation means we're taking the information we've sensed and
organized and turning it into something we can classify. We can better understand and react
to the world around us by putting different stimuli into the categories. Other experiences
include sensing, arranging, and processing details about people and what they are doing and
doing. The feeling is a primary function of perception, because it relates to external
information. First of all the perceiver will pick what will be experienced in the perceptual
phase. Instead, as listeners recognize the type of sound and equate it with other sounds heard
in the past, the organization is retained. Interpretation and categorization are generally the
most subjective areas of perception, since they involve decisions as to whether listeners like
what they hear and want to continue listening. We conduct instant assessments that cause
unconscious conclusions of positive and negative reactions to others outside of our
consciousness.
Selection, organization, and interpretation of perceptions can differ from one person to another.
Based on these, the perceptual performance of the perceiver implies varying beliefs, attitudes,
behaviours, etc. Therefore, when people react differently in a situation, by examining their
perceptual process, they can explain part of their behavior, and how their perceptions lead to
their responses.

Why is perception important in the workplace?


Behaviour in the workplace is based on people’s perception of the workplace. There are many factors
that influence how something is perceived. Factors pertaining to the perceiver can involve the
person’s attitudes, motives, interests, experience and expectations. Contextual factors can involve
time, work setting and social setting. Finally, factors related to the actual target can involve novelty,
motion, sounds, size, background and proximity.

Factors affecting Perception

Examples of perception in the workplace


1. As you can imagine, the way a person perceives a job applicant during an interview can affect
an organization. For example, interviewers may like one aspect of the interviewee and—

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
pursuant to the halo effect—assume that person is entirely a good fit with the company. Or,
interviewers may learn they have one thing in common with the interviewee and project that
they are similar to the candidate in every way, making a good fit for the organization.
2. An employee may not get a promotion because an employer has formed a negative impression
about the employee simply because that person belongs to a particular religious group. This
is stereotyping, and is clearly contrary to human rights legislation. However, given human
nature’s tendency to gather things and people into groups and make general impressions, this
can occur more often than one might think.
3. An employee may be considered disloyal or not putting enough effort into a project. These
characteristics are subjectively judged based on an employer’s perceptions. For instance, one
supervisor may selectively perceive an employee to be loyal, while another supervisor may
selectively perceive that same employee to be too conforming and insincere.

Employee perception is a significant factor in employee acceptance and satisfaction of job. A good
perception will create a positive working environment in the organization, while a negative perception
will affect the company performance. These perceptions depend on the manager or supervisor’s
actions and behaviors toward the employee. If the organizations are perceived as unfair, therefore,
the benefits can diminish rather than enhance employee’s positive attitudes and performance.

Employee’s perception can affect organizational productivity positively when they are willing and
committed to organizational goals. Willingness and commitment can be exhibited by employees
towards their job if they are perception are taken into consideration in decision making in the
organization. Thus, for management to win the commitment of employees to get their job done
properly, individual employees should not be treated in isolation, but must be involved in matters
concerning them and the organization. When employee’s perceptions are considered, staff
absenteeism is reduced, there’s greater organizational commitment, improved performance, reduced
turnover and greater job satisfaction.

Employees’ perception has been widely recommended as one of the means of improving the quality
of work life. The implied goal is to provide an environment where an individual will have the freedom
and autonomy to make choices which are related to his work environment and to improve the fit
between his personality and the job demands as well as between his work and non-work domains.

Q6. What do you understand by attitude? Discuss the various components of


attitude with example.
“Attitude is manner, disposition, feeling and position with regard to a person or thing, tendency or
orientation especially in the mind.”
 An attitude defined as the way a person feels about something- a person, a place, a
commodity, a situation or an idea.
 In other words, attitudes are the set or cluster of beliefs towards objects, events and
situation.
 Different people may have different views about their jobs. Some people may find their
jobs highly interesting, while others may complain about boredom.
 Some like some things about their jobs (e.g., my boss is great) and dislike others (e.g., the
pay is terrible).

MPOB Notes (Unit 1)


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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research
The salient features which contribute to the meaning of attitudes are:

i. Attitudes refer to feelings and beliefs of individuals or groups of individuals.


ii. The feelings and beliefs are directed towards other people, objects or ideas.
iii. Attitudes tend to result in behaviour or action.
iv. Attitude can fall anywhere along a continuum from very favourable to very unfavourable.
v. Attitudes endure.
vi. All people, irrespective of their status or intelligence, hold attitudes.

Three major components of an attitude:

 Cognitive component:
– The belief or knowledge (whether accurate or false) that one has towards a
particular person, item or event.
– My boss is misusing company funds.
 Evaluative or Affective component:
– Refers to our feelings of like or dislike towards a particular person, item or event.
– I can’t stand working for him.
 Behavioral component:
– A predisposition (tendency) to act in a certain way.
– I think I am going to look for a new job.

Individuals possess hundreds of attitudes. But in organizational behaviour, we are concerned with
work related attitudes which are mainly three:

i. Job Satisfaction: Job satisfaction refers to one’s feeling towards one’s job. An individual
having satisfaction is said to possess positive attitude towards the job. Conversely, a
dissatisfied person will have negative attitude towards his other job. When people speak of
employee attitudes they invariably refer to job satisfaction. In fact, the two terms are used
interchangeably, though subtle difference does exist between the two.
ii. Job Involvement: Job involvement refers to the degree with which an individual identifies
psychologically with his or her job and perceives his or her perceived performance level
important to self-worth. High degree of job involvement results in fewer absence and lower
resignation rates.

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iii. Organizational Commitment: The last job attitude refers to organizational commitment. It is
understood as one’s identification with his or her organization and feels proud of being its
employee. Job involvement refers to one’s attachment to a job whereas organizational
commitment implies an employee’s identification with a particular organization and its
goals. Needless to say, it is to state that, an individual may be attached to his or her job but
may be indifferent to the organization and its objectives. Turnover and absenteeism are low
when employees have organizational commitment.

Q7. Concept and type of Values


Values: Basic convictions on how to conduct yourself or how to live a life that is personally or socially
preferable – “How To” live life properly.

 Attributes of Values:
– Content Attribute: that the mode of conduct or end-state is important
– Intensity Attribute: just how important that content is
 Value System
– A person’s values rank ordered by intensity
– Tends to be relatively constant and consistent

Importance of Values
 Provide understanding of attitudes, motivation, and behaviors
 Influence our perception of the world around us
 Represent interpretations of “right” and “wrong”
 Imply that some behaviors or outcomes are preferred over others

Types of Values
1. Terminal Values
– Desirable end-states of existence; the goals that a person would like to achieve
during his or her lifetime
2. Instrumental Values
– Preferable modes of behavior or means of achieving one’s terminal values

People in same occupations or categories tend to hold similar values


 But values vary between groups
 Value differences make it difficult for groups to negotiate and may create conflict

Value Differences Between Groups

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Compiled by: Dr. Shipra Singh, Associate Professor, Delhi School of Professional Studies and Research

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