STI COLLEGE STA.

MARIA, BULACAN
BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY

In partial fulfillment of the requirements for the subject

THE ENTREPRENEURIAL MIND

SUBMITTED BY:

Group 5
Belmonte, Jamaica
Buluran, Gabrielle
Cruz, Marvin
Espiritu, Aldwin
Gunio, Lloyd Abante
Lozano Aldrin
Orteza, Prince Steven Zakineil
Payumo, Joshua
Lloyd Abante Gunio
Salazar, Blessie
Valdez, Erica

MR. JUSTINE ROI RELOZA

INSTRUCTOR
 PRODUCT LOGO
Graham Delights

I. PRODUCTS OR SERVICES DESCRIPTION

A. Product/Service Description
 Our delectable Graham Donuts are a true fusion of classic comfort and irresistible
innovation. Crafted with a diligent blend of finely ground graham crackers and our dough
recipe, these donuts offer a uniquely nostalgic and delightful experience. Each bite is a
journey through the warm, toasty flavors of graham crackers, complemented by a
slightly crispy exterior that gives way to a soft, melt-in-your-mouth center. These donuts
are lovingly handcrafted, ensuring freshness that's second to none. Whether you enjoy
them plain, glazed, or filled with a variety of fillings like chocolate, caramel, or even
marshmallow, our Graham Donuts are a timeless treat that brings the warmth of a
campfire right to your taste buds.
B. Customers Benefits
Graham donuts, with their unique blend of flavors and textures, offer an
abundance of benefits to customers seeking a delightful treat. First and foremost, these
delectable donuts provide a harmonious balance between sweetness and the
comforting earthiness of graham cracker crumbs. This balanced profile caters to a wide
range of taste preferences, making graham donuts an inclusive choice for customers of
all ages. Additionally, the graham cracker's subtle nutty undertones offer a satisfying
depth of flavor that pairs exceptionally well with various fillings and toppings, granting
customers the freedom to customize their indulgence.
Furthermore, graham donuts boast a hearty and wholesome quality, making
them a guilt-free option for those looking to enjoy a tasty treat without compromising
on nutrition. They often contain whole wheat ingredients, adding dietary fiber and
essential nutrients to each bite. This nutritional boost, coupled with the delightful taste
experience, ensures that customers not only savor the moment but also feel good about
their choice. Graham donuts, in essence, offer a delightful and nutritious escape from
the everyday, satisfying both the palate and the desire for a satisfying treat.

C. Unique Selling Point

"Discover the Magic of Graham Donuts: Where Tradition Meets Innovation!"

At Graham Delight, our Unique Selling Proposition (USP) is rooted in the perfect
blend of time-honored tradition and exciting innovation. We've taken the classic donut
experience and transformed it into something extraordinary by infusing the warm,
toasty essence of graham crackers into every delectable bite. Our commitment to
quality, handcrafted excellence, and the finest responsibly sourced ingredients sets us
apart.
 Business Model Canvas

Key Partners:

1. Supermarkets and Retail Chains: We establish partnerships with well-known

supermarkets and retail chains to have our Graham Donuts featured on their shelves.
These partners help us reach a broader customer base and provide visibility for our
products within the retail market.

2. Local Farmers' Markets and Food Fairs: We collaborate with local farmers' markets and
food fairs, which are popular public markets, to set up stalls or kiosks to directly engage
with customers. These partnerships allow us to showcase and sell our Graham Donuts in
a more community-oriented setting.
 3. Key Resources Received from Partners:
a. Shelf space and visibility within supermarkets and retail chains.
b. Stall or booth space at local farmers' markets and food fairs to directly interact
with customers.

4. Key Activities Performed by These Partners:

a. Showcasing and selling our Graham Donuts in their stores.
b. Providing booth or stall space in local farmers' markets and food fairs for direct
customer interaction.

5. Motivations Behind Partnering with These Key Partners

We collaborate with supermarkets and retail chains to leverage their established
customer base and distribution networks, helping us to make our Graham Donuts easily
accessible to a wide audience. Partnering with local farmers' markets and food fairs
enables us to connect with the community, engage with customers directly, and create a
more personal touch to our brand. These partnerships are motivated by our goal of
expanding our market presence and delivering our unique donuts to a diverse range of
customers.

Key Activities

➢ Promoting Customer Satisfaction:

We are committed to ensuring our customers' satisfaction and using social
media as a powerful tool to promote our product and attract nearby customers. Through
social media, we will not only showcase the process of making our delightful graham
donuts but also capture customer feedback through vlogs. Additionally, we plan to offer
free taste samples before our official opening, fostering a strong connection with our
potential consumers.

➢ Ensuring Product Quality and Cleanliness:

Our top priority is to provide clean and delicious products to our customers. We
value customer feedback and actively seek suggestions for product improvement. By
maintaining an open line of communication with our patrons, we aim to ensure that
they continue to enjoy our graham donuts.
 ➢ Evolving and Expanding the Menu:
To keep our customers satisfied and excited about our product, we are
dedicated to continually expanding and enhancing our menu. As our product line grows,
we will introduce new flavors, shapes, and innovative twists to our donuts, all while
refining our existing offerings.

➢ Selecting Cost-Effective, Quality Ingredients:

When selecting ingredients for our products, we prioritize cost-effective and
high-quality options. We are committed to using only top-notch, clean ingredients that
benefit our customers. Whenever possible, we will establish direct partnerships with
ingredient suppliers to secure discounts and further enhance the value we provide to
our customers.

➢ Collaborative Financial Planning:

Recognizing the financial requirements of our business, we have a collaborative
approach to ensure the success of our product. We carefully manage our resources,
procuring ingredients that align with our budget. This allows us to maintain a stock of
ingredients, ensuring a smooth start to our business. As we sell our graham donuts, we
will save profits to further invest in and grow our venture.

Value Propositions
Graham donuts offer a unique and delightful taste experience by combining the distinct
nutty, honey-like essence of graham crackers with the sweetness of traditional donuts. These
donuts are especially appealing to customers seeking a delicious and convenient snack or
dessert option, thanks to their exceptional flavor combination and decadent, satisfying texture.
Our company's primary objective is to exceed customer expectations by delivering
highquality products and exceptional customer service. We are committed to providing creative
solutions to meet our customers' needs and go above and beyond to enhance their overall
experience.
In addition to our regular offerings, we also provide a variety of miniature donut
packages suitable for office meetings and small gatherings. We are considering the
establishment of a loyalty program to foster a sense of community among our local customers
and encourage repeat business through discounts and other rewards. As the majority of our
target customers are students, we aim to meet their cravings and expectations for delectable
desserts. Recognizing that young customers have discerning tastes when it comes to sweets, we
strive to offer highquality and flavorful Graham Donuts that can serve as their go-to snacks to
alleviate the stresses of a demanding day.

Customer Relationships
Our business places a strong emphasis on nurturing and maintaining customer
relationships as an integral part of our business strategy. These relationships are categorized
into several distinct tiers, allowing us to tailor our interactions to meet the diverse needs of our
customer segments.

1. Personalized Interaction: For individual customers, we employ a personalized approach.

This includes direct communication through channels such as email, social media, and
inperson interactions. We take the time to understand their preferences and provide
recommendations based on their past orders, creating a sense of familiarity and trust.

2. Loyalty Program: As part of our efforts to retain and expand our customer base, we are
in the process of establishing a loyalty program. This program is designed to not only
reward repeat customers but also to maintain an ongoing connection. The loyalty
program will offer discounts, exclusive promotions, and early access to new flavors,
strengthening relationships with loyal patrons and encouraging them to return.

3. Community Engagement: Fostering a sense of community is a core element of our

customer relationship strategy. We host local events, collaborate with community
organizations, and actively participate in neighborhood activities. This approach is aimed
at building a loyal customer base that not only enjoys our products but also feels
connected to our brand on a more personal level.

4. Feedback Integration: We place great importance on the feedback loop. Customer

feedback is an invaluable resource for our business. By actively seeking and integrating
customer suggestions and comments into our product development and service
improvements, we not only show customers that their opinions matter but also enhance
the overall customer experience.
 5. Cost Management: While building and sustaining these customer relationships does
come with associated costs, we are mindful of cost management. We strike a balance
between
the resources invested in personalized service and community-building initiatives and
the long-term benefits of customer loyalty and advocacy.

These customer relationships are seamlessly integrated into the core of our business
model. They play a vital role in understanding customer needs, enhancing customer retention,
and driving business growth. Through ongoing and meaningful interactions, we aim to create a
strong and lasting bond that benefits both our customers and our business.

Customer Segments
Our customer segments encompass a broad range of individuals, from students and
professionals to health-conscious consumers and social media enthusiasts. By understanding
the unique needs and preferences of these segments, we aim to deliver Graham Donuts that
cater to a diverse audience while fostering customer loyalty and strengthening our brand's
presence in the market.

1. Students on the Go: Our Graham Donuts are a perfect fit for busy students who need a
quick and satisfying snack between classes or during study sessions. The delightful taste
and energizing qualities of our donuts make them an ideal choice for students on the go.

2. Working Professionals: For professionals with hectic schedules, our Graham Donuts
provide a convenient and indulgent snack option. Whether enjoyed during coffee breaks
or on the way to work, our donuts offer a delightful respite from the daily grind.

3. Local Communities: Building a sense of community is at the heart of our business. We

aim to become a beloved local establishment, offering not only delectable donuts but
also a welcoming environment for residents to gather, enjoy, and connect.
 4. Health-Conscious Consumers: We cater to health-conscious customers by using quality
ingredients and offering options that align with their dietary preferences. Our Graham
Donuts can be enjoyed guilt-free, as they contain nutritious ingredients while delivering
exceptional taste.

5. Social Media Enthusiasts: Our visually appealing and unique Graham Donuts are perfect
for those who love sharing their food experiences on social media. By offering
Instagramworthy treats, we engage social media enthusiasts who can become
advocates, spreading the word about our delightful donuts.

Key Resources
To deliver our value proposition of delicious and nutritious Graham Donuts, we rely on
several key resources.

Premium Ingredients are at the core, including graham crackers, flour, sugar, and dairy
products, forming the foundation of our product's exceptional taste. Skills in Baking are the
heartbeat of our operation, meticulously crafting each donut to maintain a consistent level of
quality. Our Baking Equipment which includes mixers, ovens, and fryers, ensures efficient
production. A well-established Distribution Network of distributors and delivery vehicles
guarantees that our donuts reach retail outlets and customers promptly while maintaining their
freshness. Leveraging Effective Marketing through social media and marketing platforms is
integral to promoting our product, reaching a wider audience, and showcasing our unique
offerings. Eco-Friendly Packaging Materials are used to present our donuts attractively while
aligning with our commitment to environmental responsibility.

Financial Capital is vital for procuring ingredients, equipment, marketing, and

operational expenses, providing the essential backing for sustaining and growing our business.
Resources for gathering and analyzing customer feedback, known as our Customer Feedback
Mechanism, are instrumental in maintaining and improving customer relationships. Ongoing
Training and Development for our team ensure they remain updated with the latest baking
techniques, quality control, and customer service standards. Furthermore, Market Research
Insights keep us informed about changing customer preferences and market dynamics, enabling
us to adapt and thrive in a competitive market. These key resources collectively empower us to
provide a delightful and sustainable donut experience to our valued customers.
Channels

Channels, as an integral part of our business strategy, play a crucial role in how we
deliver our value proposition to customers, particularly for businesses seeking recognition and
visibility through the internet. We employ both physical and virtual channels, recognizing the
prevalence of social media platforms such as Facebook and Instagram in today's digital
landscape.

1. Social Media Engagement: the influence of social media platforms like Facebook and
Instagram, we can post our products, showcasing our shop, and introducing customers
to our diverse range of offerings. These platforms not only serve as a means of visual
engagement but also facilitate direct interactions with our customer base. By
maintaining an active social media presence, we aim to build brand recognition and
connect with a broader audience.

2. Information Transmission: Channels, in our context, are vehicles for transmitting

essential information about our products and services to the public. Social media, with
its vast reach, acts as a dynamic and real-time platform for introducing businesses to the
public. It allows us to share product updates, promotions, and engaging content to
capture the attention of potential customers.

3. Variety of Communication Methods: To ensure effective communication with our

customers, we utilize an array of communication channels, including phone calls, text
messages, emails, video content, and even radio advertising. These diverse channels are
tailored to customer preferences, ensuring that we reach them through their preferred
means of interaction.

For businesses aspiring to gain recognition and visibility on the internet, our strategic use of
these channels empowers us to deliver our value proposition effectively. By blending the digital
power of social media with traditional communication methods, we aim to create a seamless
and engaging customer experience while establishing a strong online presence for our brand
and services.

Cost Structure

The major cost drivers of our business, including ingredient quality, skilled labor, and
marketing efforts, are influenced by both key resources and key activities. For instance, the
employment of skilled bakers (a key resource) directly impacts labor costs (a key activity), which
is a significant contributor to our cost structure.

The allocation of resources to key activities and the maintenance of key resources are
intricately tied to our cost structure, as they define the expenses necessary to support our
business operations.

1. Ingredients Procurement (Key Resource): The quality and procurement of ingredients are
integral key resources in our business. Ensuring a consistent supply of high-quality
graham crackers, flour, dairy products, and sugar is essential for the taste and quality of
our donuts. This key resource directly contributes to the cost structure as it involves the
expense of acquiring top-notch ingredients.

2. Skilled Bakers (Key Resource and Key Activity): Skilled bakers, who are experts in their
craft, are both a key resource and a key activity. They play a vital role in crafting our
donuts to maintain consistent taste and quality. The employment and training of these
skilled bakers represent a key activity and a cost associated with the labor expense.

3. Marketing and Promotion (Key Activity): Marketing and promotional activities are vital
key activities within our business model. These activities include social media
advertising, in-store promotions, and participation in local events, which directly impact
our cost structure through expenses related to marketing efforts.
 4. Equipment Maintenance (Key Resource): The bakery equipment, including mixers, ovens,
and fryers, is a key resource that requires regular maintenance to ensure the efficiency
of production. This key resource contributes to the cost structure as it involves
maintenance and potential repair costs.

5. Distribution and Delivery (Key Activity): Distribution and delivery represent key activities
essential for ensuring timely access to our products. This involves expenses related to
transportation, packaging materials, and logistics management, contributing to the cost
structure.

6. Market Research (Key Activity): Market research is a key activity undertaken to

understand evolving customer preferences and market dynamics. The expenses related
to conducting market research directly contribute to the cost structure as they are
incurred in pursuit of gathering essential data for our business.

Revenue Streams

1. Determining Customer's Willingness to Pay: Customers are willing to pay for our product
based on the value they receive. This value is determined not only by the cost-based
price but, more importantly, by their level of satisfaction and the fulfillment of their
needs. The price of our product should align with the perceived value they derive from
it, ensuring they find it worthwhile and satisfying.

2. Factors Influencing Customer Payments: Customers are willing to pay for products when
they effectively meet their needs and provide the desired level of satisfaction. Their
willingness to pay hinges on factors such as the perceived quality of the product, the
convenience it offers, the reputation of our company, and the competitive landscape in
the market. In the context of a food or snack company, customers are often willing to pay
for tastier, healthier, or more convenient alternatives to traditional snacks.

3. Revenue Generation Model: Our primary revenue model is retail-based, where

customers purchase our items, and we generate revenue from each sale made. This
 straightforward model aligns with our aim to deliver quality products that customers find
valuable.

4. Effective Pricing Tactics and Strategies: We implement various pricing tactics, including
cost-based pricing and tiered pricing. Our pricing strategy is rooted in cost-based pricing,

Business Expenditures
The total cost formula, represented as (Fixed Cost / Quantity of Units produced) gives
Information about a company’s cost structure to determine profitability.

“FIXED COST: = P 544.00 pesos

- Number of Units: = 45 pcs
= 6 pcs per box
- SELLING PRICE: = P15 per pc ( P2 profit per piece)
= P150 per box

PACKAGE
-6 pcs. Of Graham Delights Donuts (6pcs per box)
= 135.00 pesos per box +15.00 (Net profit)
= 150.00 pesos
Practicality
Our business is grounded in a practical and sustainable approach, ensuring
viability and success in a competitive market.

Operational Efficiency: We prioritize streamlined operations, investing in efficient

processes from ingredient procurement to donut crafting and distribution. This focus on
efficiency not only controls costs but also ensures a consistent and timely delivery of
highquality products.

Cost-Effective Ingredient Sourcing: Our commitment to using premium

ingredients is balanced with a strategic approach to sourcing. We actively seek
costeffective yet highquality options, establishing direct partnerships with suppliers to
secure discounts. This pragmatic ingredient strategy maximizes value for both the
business and the customer.

Adaptability to Market Dynamics: Recognizing the ever-evolving market, we

invest in continuous market research to stay informed about changing customer
 preferences and industry trends. This adaptability enables us to adjust our offerings,
ensuring relevance and maintaining a competitive edge.

Customer-Centric Approach: Our focus on customer relationships is not just a

value but a practical strategy. Engaging with customers through various channels,
gathering feedback, and offering promotions through a loyalty program are practical
steps to foster customer loyalty, encouraging repeat business.

Balanced Pricing Strategies: Our pricing strategies are rooted in practicality.

Costbased pricing ensures sustainability by covering production costs and securing
reasonable profits. Tiered pricing, encouraging bulk purchases at lower per-unit costs,
strikes a balance between customer value and revenue generation.

Technological Integration: Embracing technology is a practical step in today’s

business landscape. Leveraging social media for marketing, implementing efficient digital
communication channels, and utilizing data analytics for informed decision-making
contribute to the overall practicality and competitiveness of our business.

Environmental Responsibility: Our use of eco-friendly packaging aligns with both

ethical considerations and practicality. It not only reflects a commitment to
environmental responsibility but also resonates with an increasingly eco-conscious
customer base, contributing to brand loyalty and market relevance.

In summary, our business practicality lies in efficient operations, cost-effective

strategies, adaptability to market dynamics, customer-centric approaches, balanced
pricing, technological integration, and a commitment to environmental responsibility.
This comprehensive practical approach ensures not just the success but the
sustainability of our venture in the long run.

Feasibility
Target Market:

The Graham Donut is strategically crafted to capture the attention of a diverse

audience, with a primary focus on young individuals, including adults. This demographic,
known for its increased need for sweet snacks, especially during moments of indulgence,
 finds appeal in the quick energy boost provided by sweets. The Graham Donut caters to
these preferences, offering popular flavors such as creamcheese and strawberry,
recognized as favorites among adults and teenagers.

Unique Selling Point:

What makes the Graham Donut stand out is its innovative use of graham
crackers, inherently associated with healthy grains. Beyond providing a distinctive flavor,
this inclusion sparks thoughts of a slightly healthier option compared to conventional
donuts. The product is strategically positioned to resonate with customers seeking a
balance between indulgence and nutritional consideration. In a market saturated with
standard donut options, the Graham Donut emerges as a unique and standout product,
appealing to those on the lookout for healthier, novel, and exciting flavor experiences.
Its image as a modern and trendy snack aligns seamlessly with the preferences of the
targeted young adult demographic.

Operational Structure:
To facilitate the successful launch and sustained operation of the Graham Donut,
a dedicated team of eight individuals assumes responsibility for various aspects of the
business. These responsibilities encompass expense management, equipment
preparation, product execution, ingredient procurement, packaging, sales, and
marketing. The team leverages social media as the primary marketing platform,
showcasing an array of optional flavors to engage customers visually. Additionally, the
business adopts a delivery service model to enhance accessibility for a wider audience.

Marketing Strategies:
Central to the marketing strategy is the utilization of social media platforms as a
dynamic tool to promote the Graham Donut. Beyond mere product promotion, these
platforms serve as interactive spaces for engaging potential customers, presenting a
diverse range of flavors to capture attention. Seamless online transactions and efficient
delivery services contribute to overall convenience for customers, enabling them to
order from the comfort of their homes.
Conclusion:
In summary, the Graham Donut emerges as a promising contender in the market,
boasting a distinctive product, targeted marketing strategies, and a well-structured
operational model. Its appeal to the broader young adult demographic, coupled with a
 considerate approach, positions it for success. The business’s adaptability to customer
feedback will be pivotal in ensuring continued popularity and growth within the dynamic
snack market.

Efficiency

To make our graham donut production smoother, we follow a careful plan. First, we read
the recipe thoroughly and make sure we have all the ingredients and equipment ready. This
helps us avoid interruptions and saves time during preparation. We also use a mixer to speed up
mixing the dough and ensure it turns out consistently each time.

We make the donuts in batches, preparing a larger amount of dough and cutting
multiple donuts at once. This saves us time and makes the process more efficient. When frying,
we focus on precision. We use a deep fryer with temperature control or a thermometer to make
sure the oil is at the right temperature. Frying smaller batches at a time prevents overcrowding
and ensures the donuts cook evenly.

One key strategy is to work efficiently. While some donuts are cooking or cooling, we get
the next batch ready, making the most of our production time. These methods are general tips
that can be adjusted based on the recipe and equipment. Practice and experience are crucial for
continually improving and making our graham donut-making process more efficient and
topnotch.

SWOT Analysis for Graham Donut Business:

Strengths:
Unique Product Offering: The incorporation of graham crackers distinguishes our donuts,
offering a unique and appealing flavor in a market dominated by traditional options. Targeted
Marketing: Leveraging social media and direct engagement with the student community at STI
College Sta. Maria creates a strong local presence and resonates with the intended
demographic. Efficient Production Process: Meticulous planning, batch production, and strategic
multitasking contribute to an efficient donut-making process, saving time and resources.
Weaknesses:
Limited Flavor Variety: While the graham donut is unique, a potential weakness lies in a
somewhat limited flavor range compared to competitors with extensive flavor options.
Dependency on SocialMedia: Heavy reliance on social media for marketing may pose a
vulnerability if there are changes in platform algorithms or if the target audience shifts away
from these channels. Localized Presence: The business’s physical location at STI College Sta.
Maria may limit its reach, potentially missing out on customers outside the immediate vicinity.

Opportunities:
Diversification of Flavors: Introducing new and innovative flavors can broaden the
customer base and cater to a wider range of preferences. Online Presence Expansion: Beyond
social media, creating a user-friendly website for online orders and deliveries can extend the
business’s reach beyond the local community. Collaborations and Partnerships: Exploring
collaborations with local businesses or events can enhance visibility and attract a broader
audience.

Threats:
Competition: The confectionery market is competitive; staying vigilant to emerging
trends and competitors is crucial to maintaining a unique market position.
Changing Consumer Preferences: Evolving consumer tastes and health trends may
impact the demand for sweet snacks, requiring adaptability in product offerings.
Economic Factors: Economic fluctuations can affect consumer spending habits,
potentially influencing the demand for premium snacks like the Graham Donut.

This SWOT analysis provides a comprehensive overview of the internal strengths and
weaknesses as well as external opportunities and threats facing the Graham Donut business.
Continuous monitoring and adaptation to changing market dynamics will be essential for
longterm success.
MARKET DEMAND

TARGET MARKET:
Graham Delight Donuts strategically focuses on capturing the hearts and taste
buds of children and teenage students in close proximity to STI College Sta. Maria.
Recognizing the innate affinity of this demographic for sweetness, the introduction of
graham-flavored donuts aligns seamlessly with their flavor preferences. Moreover, the
adolescent age group, characterized by rapid growth, manifests higher energy
requirements, making sweet snacks an appealing and energizing choice for these
individuals.

MARKET SIZE AND DEMOGRAPHICS:

The launch pad for Graham Delight Donuts is set at STI College in Barangay
Poblacion, with future plans to expand into other barangays. This calculated move
capitalizes on the substantial market potential within Sta. Maria, Bulacan. The most
recent census (2020) reports a total population of 289,820 in Sta. Maria, with Barangay
Poblacion alone boasting 12,871 residents. In the urban province of Bulacan, where
educational institutions are plentiful, the scattered student populace becomes a
promising target audience. By strategically positioning the brand amidst numerous
schools in Bulacan, Graham Delight Donuts anticipates reaching a diverse and expansive
market.

COMPETITIVE ANALYSIS:
In an environment already hosting established competitors like Dunkin and
Happyhouse, Graham Delight Donuts leverages its unique selling proposition – a fusion
of affordability and superior quality. This strategic amalgamation aims not only to
compete but to carve out a distinctive niche in the market. By offering budget-friendly
yet delectable graham flavored donuts, the business intends to resonate specifically with
the tastes and economic considerations of children and teenage students. The ultimate
objective is to not just attract but also retain a loyal customer base, establishing Graham
Delight Donuts as a preferred and distinctive choice in the fiercely competitive donut
market of Sta. Maria, Bulacan. Through this comprehensive market approach, Graham
Delight Donuts positions itself for sustained success and prominence in the local culinary
landscape.