1 - 5 SEPTEMBER 2024

Introduction :
The Asia Media Summit (AMS) is an annual international media conference organised by
AIBD as its flagship event. Every year in consultation with the members, partners and
various global media gurus, a theme guides the direction and delivery of the summit. Being
a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking
broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders
from within and outside the region. Apart from plenary sessions and pre-summit
workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to
uplift the benchmarks of the regional media industry.

As the host country for the AIBD, this is a fitting opportunity for Malaysia to participate in
partnering with the AIBD through the Ministry of Communication. It will also greatly solidify
Malaysia as a leader in media development in the region and beyond.

Theme :

The Shift in the Broadcasting Industry calls for a New Odyssey, navigating through profound
transformations driven by technological advancements and societal shifts. As media
practitioners, we confront a myriad of challenges and opportunities in this dynamic landscape.

Against this backdrop, the 19th Asia Media Summit 2024 embraces the theme of The New
Odyssey, representing media’s quest for innovation and resilience in the face of adversity.
Media intelligentsia from around the globe will converge to address pressing issues such as
bridging the digital divide, promoting inclusive broadcasting, and leveraging emerging
technologies for positive change.

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The Asia Media Summit: A Legacy of Fostering Regional Collaboration

The Asia-Pacific Institute for Broadcasting Development (AIBD) is proud to present the Asia
Media Summit (AMS), a premier annual event established in 2004. The AMS serves as a key
platform for broadcasters across the Asia-Pacific region and beyond, fostering collaboration
and knowledge exchange.

Initially held in Kuala Lumpur, Malaysia, from 2004 to 2008, the AMS enjoyed a successful
partnership with the Malaysian government and its relevant bodies. In response to member
requests for wider regional participation, the Summit has since been hosted in various
countries. Macau became the first host outside Malaysia in 2009, followed by China, Vietnam,
Thailand, Indonesia, Saudi Arabia, and a return to Malaysia in 2015. The Summit continued its
global reach with editions in Korea, China, India, and Cambodia.

Due to the COVID-19 pandemic, the 2020 and 2021 editions were unable to take place.
However, AIBD adapted by collaborating with the Fijian government to host the first-ever
Virtual Asia Media Summit in 2022, successfully bringing together representatives from
Pacific nations like the Solomon Islands, Samoa, Micronesia, and Vanuatu.

In 2023, the 18 Asia Media Summit returned to a physical format, hosted by Indonesia's
th

public broadcaster TVRI in Bali.

We are delighted to announce the return of the Asia Media Summit to Malaysia in 2024 for its
19th edition. We seek the esteemed Ministry of Communication's support and endorsement
for this significant regional event.

The Summit anticipates hosting over 300 regional media practitioners from 44 countries
across Asia, the Pacific, Africa, and Europe. Prestigious organisations like the European
Broadcasting Union (EBU), International Telecommunication Union (ITU), UNESCO, BBC UK,
Korean Communications Commission (KCC), and Press Council Indonesia, along with other
regional public broadcasters, will be participating.

Adding to the Summit's prestige, we are honoured to confirm the attendance of prominent
figures, including the Minister of Information from Papua New Guinea, H.E. Timothy Masiu, and
the Minister of Cambodia, H.E. Neth Pheaktra. We are also expecting the Secretary-General of
ASEAN, H.E. Dr. Kao Kim Hourn, and Information Ministers from other countries to grace the
Summit with their presence. This esteemed gathering underscores the Summit's status as a
premier platform for dialogue and collaboration on critical media issues.

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 A Legacy of
Fostering
Regional
Collaboration

This document is subject to change, Please check with AIBD website for latest updates.
Pre-Summit Workshops
1 - 2 SEPTEMBER 2024
nd
MALAYSIA

AIBD/HBF Regional Pre-Summit Workshop on

Leveraging AI for Newsroom Automation

2-day workshop (1 - 2 September 2024)
st nd

This workshop equips media professionals in Asia-Pacific with the skills to ethically use AI tools in journalism. It
tackles bias, promotes transparency in algorithms, and offers practical guidelines for responsible AI integration.
Addressing concerns about bias and lack of transparency, the workshop fosters ethical AI adoption. By deepening
participants' understanding of AI ethics, they'll learn to identify biases, advocate for transparency, and apply ethical
AI guidelines. This ensures responsible AI integration, safeguarding journalistic integrity and trust. Through
interactive sessions, participants will gain practical insights and develop strategies for integrating AI ethically,
ultimately fostering trust within the industry.

AIBD/IPPTAR Regional Pre-Summit Workshop on

AI in Television Broadcast and Production

2-day workshop (1 - 2 September 2024)
st nd

In recent times, many broadcasters and production houses have sought to accelerate turn-around time and mass
content delivery through the means of Artificial Intelligence. While these are the desired results, there are many
other factors to take into account such as the cost to acquire, the human resource required or the disposal of and
the authenticity. This workshop is aimed at being an avenue for exchange of information, knowledge, and expertise
in order to demonstrate the potential to incorporate AI into television broadcast and production, the landscape as it
is, and the potential it has Participants in media practice can acquire new knowledge pertinent to their needs.

AIBD/ITU/DITRDCA/DFAT Masterclass on

Inclusive and Resilient Broadcasting Development

2-day workshop (1 - 2 September 2024)
st nd

Broadcasting is critical for Early Warning Systems (EWS) as it delivers vital information on upcoming dangers. This
event will discuss how broadcasting, both traditional and modern, strengthens EWS. By improving preparedness
and response, EWS can significantly reduce disaster impact and save lives. Additionally, there will be sessions on
AI's role and the importance of considering vulnerable groups when developing and deploying AI in broadcasting.

AIBD/ITU

Youth empowerment: Celebrating Girls in ICT Day Malaysia 2024

Half day workshop (2 September 2024)
nd

The information and communication technology (ICT) sector is rapidly growing and transforming the world around
us However, there remains a significant gender gap in this field, with women underrepresented in ICT careers. The
Girls in ICT workshop aims to address this by inspiring and empowering young girls to explore the exciting
possibilities of technology. The Girls in ICT workshop is a crucial step towards a more inclusive and diverse tech
industry. By equipping girls with the knowledge and skills they need, we can foster the next generation of female
tech leaders and innovators.

AIBD/BECIL Regional Pre-Summit Workshop on

Future-Proofing 4K Broadcasting with 5G Trends

1 day workshop (2 September 2024)
nd

This workshop dives into 5G's impact on broadcasting, covering content production, trends like 4K and 5G's
influence, and challenges of replacing viewers' devices. It also explores the latest 5G NR standards. By sharing
experiences from countries like Singapore and Malaysia, participants gain a deeper understanding of high-quality
video delivery and broadcasting trends.

4
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Pre-Summit Workshops
1 - 2 SEPTEMBER 2024
nd
MALAYSIA

AIBD/ VIORY Regional Pre-Summit Workshop on

Debunking Disinformation and Promoting Media Literacy

1 day workshop (1 September 2024)
st

The explosion of online media has empowered individuals to create content and access information, but it's also
made verifying its credibility difficult. Consumers face a vast amount of online information, and social media
algorithms can limit exposure to diverse viewpoints. This workshop equips regional media practitioners with the
skills to navigate this complex online landscape and foster a more responsible media environment. By honing critical
thinking and fact-checking skills, the participants will learn to create responsible content and engage respectfully
with opposing viewpoints, ultimately becoming champions of media literacy in their communities.

AIBD/EBU Regional Pre-Summit Workshop on

Enhancing Sustainability through Digital Storytelling

1 day workshop (2 September 2024)
nd

This workshop bridges the gap between captivating audiences and promoting sustainability through digital
storytelling. It will cover research, credibility, and audience perception, equipping participants to craft stories and
contents that resonate with viewers and address the challenges of climate change and other sustainability topics.
The workshop includes fundamentals of digital storytelling, research, interviewing, ethical considerations, and
feedback to elevate the digital storytelling and impact on sustainability.

AIBD/IPPF Regional Pre-Summit Workshop on

Podcasts Production
1 day workshop (2 September 2024)
nd

A workshop on podcast production tackles the spread of disinformation on reproductive justice and human rights in
the Asia-Pacific region. This workshop equips participants with the skills to create informative and engaging
podcasts that challenge misinformation and promote accurate knowledge on these critical issues.

AIBD Regional Pre-Summit Workshop on

Leadership in the Digital Age

1 day workshop (2 September 2024)
nd

Participants will delve into fostering innovation, adapting to constant change, and leveraging technology to
empower their teams and organizations. By sharing experiences and best practices, media leaders can develop
strategies to thrive in the ever-evolving media landscape.

AIBD/KISDI/KCC Regional Pre-Summit Workshop on

Promoting Media Accessibility for Vulnerable Groups

1 day workshop (2 September 2024)
nd

In this interactive workshop, participants will gain the knowledge and tools to create inclusive media experiences for
everyone. We'll explore the needs of vulnerable groups, including people with disabilities, those with limited literacy,
and non-native speakers. Through hands-on activities and discussions, participants will learn about accessibility
features like captions, audio descriptions, and alternative text. By the end, participants will be equipped to ensure
their media content reaches and engages a wider audience.

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Plenary Sessions
3 SEPTEMBER 2024
rd
MALAYSIA

Session 1

The Shifting Global Dynamics

This opening plenary session encompasses the theme of the summit, focusing on today’s media landscape and its
impactful reach. With shifting global dynamics, it is paramount that the media leverages on it to champion positive
developments. Media is the conduit to creating an apt global community and holds the most powerful influence with
information. It is crucial to foster a balance in various facets of society through ethical and responsible use of the
abundance of power that comes with the possession and dissemination of information. This session looks to explore
the various aspects that require the media to strike a balance to create a harmonious and progressive global
community in present times and beyond.

Session 2

Opportunities and Challenges in the Creative Content Industry

Asia's booming creative scene is driven by internet access, mobile tech, and changing consumer habits. This is
especially true in filmmaking, with local films reaching global audiences. This session explores the opportunities and
challenges in this exciting new cinematic landscape, focusing on cultural narratives, the future of cinema, and market
success in a globalized world.

Session 3

Strengthening Media Resilience

In this session, we will highlight the critical need for media organizations to fortify their resilience amidst evolving
challenges. Topics will include ensuring the safety of journalists through disaster preparedness measures, navigating
cybersecurity threats, and devising effective risk plans. Additionally, the session will explore how media practitioners
can harness connectivity to bolster their resilience, enabling effective communication during crises and optimizing
resources for timely responses.

Special Session

Content Showcase : Bridging Borders

This exciting segment offers AIBD members and partners a unique platform to pitch, sell, and acquire content, fostering
collaboration and revenue diversification in the post-pandemic era. Key decision-makers from media organizations,
procurement specialists, and industry leaders will be invited to attend, creating valuable networking opportunities.
AIBD members can showcase their latest TV/Radio content, documentaries, dramas, magazine shows, and music
concerts in dynamic 5-7 minute live presentations with captivating promo trailers.

6
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Plenary Sessions
4 SEPTEMBER 2024
th
MALAYSIA

Session 5

Inclusive Broadcasting: Empowering Diverse Voices

The explosion of digital media and content creation presents a pivotal moment for inclusivity in broadcasting. We must
ensure diverse voices are heard and represented across all platforms. Traditional media has often marginalized groups,
but now there's an unprecedented opportunity to dismantle stereotypes and empower underrepresented voices. This
session dives deep into inclusive broadcasting, exploring how to achieve equitable representation through concrete
strategies and actions. By fostering an inclusive media landscape, we unlock society's full potential. This session is a call
to action.

Session 6

Capitalising on Emerging Broadcasting Technologies

This session explores the latest technological strategies for traditional broadcasters adapting to emerging platforms
and pioneering business models. The session will explore various advertising strategies including subscription models,
advertising innovations, hybrid models blending traditional and digital offerings. The session will also cover leveraging
user data, personalization, repurposing archival content, and exploring blockchain monetization.

Session 7

AI : Technology, Trust & Transformation

This plenary session will discuss the complexities of synthetic media, examining the potential ramifications of
deepfakes on media and public trust. Discussions will encompass responsible data practices, legal frameworks, and the
pivotal role of media in rekindling public trust amidst the ever-evolving AI landscape.

Session 8

CEO Table Talk: Top 10 Things CEOs Must Know

CEOs and media industry leaders will discuss effective leadership strategies amidst ongoing media transformation.
Amid rapid technological disruptions and cultural shifts caused by interconnected media, the session will explore the
importance of building resilient broadcasting organisations and navigating legal complexities in media production and
consumption. Participants will explore the significance of innovation and adaptability in maintaining competitiveness in
the dynamic media landscape. Additionally, discussions will focus on the media's role in shaping narratives, promoting
diversity, and fostering openness in an interconnected society.

7
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 Time Programme Location

1 September 2024
st
AIBD/HBF Regional Pre-Summit Workshop on AIBD
09.00 - 16.30 Leveraging AI for Newsroom Automation (Day 1) Bangunan Teknologi

1 September 2024
st
AIBD/IPPTAR Regional Pre-Summit Workshop on IPPTAR
09.00 - 16.30 AI in Television Broadcast and Production (Day 1) Dewan Cendekiawan

1 September 2024
st
AIBD/ITU/DITRDCA/DFAT Masterclass on
BAC
09.00 - 16.30 Inclusive and Resilient Broadcasting Development (Day 1)

AIBD/ VIORY Regional Pre-Summit Workshop on

1 September 2024
st
IPPTAR
Debunking Disinformation and Promoting Media Literacy
09.00 - 16.30 Bangunan Teknologi
(Part 1)

Time Programme Location

2 September 2024
nd
AIBD/HBF Regional Pre-Summit Workshop on AIBD
09.00 - 16.30 Leveraging AI for Newsroom Automation (Day 2) Bangunan Teknologi

2 September 2024
nd
AIBD/IPPTAR Regional Pre-Summit Workshop on IPPTAR
09.00 - 16.30 AI in Television Broadcast and Production (Day 2) Dewan Cendekiawan

2 September 2024
nd
AIBD/ITU/DITRDCA/DFAT Masterclass on
BAC
09.00 - 12.00 Inclusive and Resilient Broadcasting Development (Day 2)

nd
2 September 2024 AIBD/ITU Youth empowerment: Celebrating Girls in ICT Day
BAC
14.00 - 17.00 Malaysia 2024

AIBD/BECIL Regional Pre-Summit Workshop on IPPTAR

nd
2 September 2024
09.00 - 16.30 Future-Proofing 4K Broadcasting with 5G Trends Bangunan Teknologi

AIBD/EBU Regional Pre-Summit Workshop on IPPTAR

nd
2 September 2024
09.00 - 16.30 Enhancing Sustainability through Digital Storytelling Bangunan Teknologi

2 September 2024
nd
AIBD/IPPF Regional Pre-Summit Workshop on IPPTAR
09.00 - 16.30 Podcasts Production Bangunan Teknologi

nd
2 September 2024 AIBD Regional Pre-Summit Workshop on IPPTAR
09.00 - 16.30 Leadership in the Digital Age Bangunan Teknologi

AIBD/KISDI/KCC Regional Pre-Summit Workshop on

2 September 2024
nd
IPPTAR
Promoting Media Accessibility for Vulnerable Groups
09.00 - 16.30 Bangunan Teknologi
(Part 2)

8
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Day 1
3 SEPTEMBER 2024
Omnia Auditorium BAC Spaces rd
MALAYSIA

Time Programme

07.30 - 09.00 Registration

Opening Remarks - Secretariat Director & CEO AIBD

Welcoming Remarks – AIBD GC President
09.00 - 10.00
Special Remarks – Under-Secretary-General, UN-ESCAP
Keynote Address – Minister of Communications Malaysia

10.00 - 10.15 Coffee & Tea Break

Session 1: High Level Session - Media: The Shifting Global Dynamics

This opening plenary session encompasses the theme of the summit, focusing on today’s
Media Landscape and its impactful reach. With shifting global dynamics, it is paramount
that the media leverages on it to champion positive developments. Media is the conduit to
10.15 - 11.30 creating an apt global community and holds the most powerful influence with information. It
is crucial to foster a balance in various facets of society through ethical and responsible use
of the abundance of power that comes with the possession and dissemination of
information. This session looks to explore the various aspects that require the media to
strike a balance to create a harmonious and progressive global community in present times
and beyond.

Session 2: Opportunities and Challenges in the Creative Content Industry

The Asian creative content industry is booming and transforming, fueled by a

surge in internet penetration, mobile adoption, advances in technology, shifting
consumer behaviors, and changing storytelling and filmmaking approaches. This
11.30 - 13.00 growth is particularly evident in film production, where Asia's film industry has
experienced phenomenal growth in recent years. Local films are breaking box
office records, captivating international audiences, and earning critical acclaim.
This session delves into the specific opportunities and challenges facing this
exciting cinematic landscape, exploring the prospects of cultural narratives, the
future of cinema, and market resonance in a globalized setting.

13.00 - 14.00 Lunch Break

9
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Day 1
3 SEPTEMBER 2024
Omnia Auditorium BAC Spaces rd
MALAYSIA

Time Programme

Session 3: Strengthening Media Resilience

In this session, we will highlight the critical need for media organizations to fortify their
resilience amidst evolving challenges. Topics will include ensuring the safety of journalists
14.00 - 15.30
through disaster preparedness measures, navigating cybersecurity threats, and devising
effective risk plans. Additionally, the session will explore how media practitioners can
harness connectivity to bolster their resilience, enabling effective communication during
crises and optimizing resources for timely responses.

Special Session : CONTENT SHOWCASE - Bridging Borders

This exciting segment offers AIBD members a unique platform to pitch, sell, and acquire
content, fostering collaboration and revenue diversification in the post-pandemic era. Key
15.30 - 16.15
decision-makers from media organizations, procurement specialists, and industry leaders
will be invited to attend, creating valuable networking opportunities. AIBD members can
showcase their latest TV/Radio content, documentaries, dramas, magazine shows, and
music concerts in dynamic 5-7 minute live presentations with captivating promo trailers.

16.15 - 16.30 Coffee & Tea Break

Free Time

Gala Dinner
18.00 - Onwards
AIBD International Media Awards

10
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Day 2
Omnia Auditorium BAC Spaces

4 SEPTEMBER 2024
MALAYSIA th

Time Programme

09.00 - 09.15 Registration

Session 5: Inclusive Broadcasting - Empowering Diverse Voices

In today's rapidly evolving media landscape, the concept of inclusivity is a fundamental

necessity. With the rise of digital media and freedom in content creation, there's an
unprecedented opportunity to ensure that diverse voices are heard and represented across
all platforms. The session seeks to address this need for inclusivity within broadcasting. It
recognizes that traditional media structures have often marginalized certain demographics,
09.15 - 10.30
somewhat harbored stereotypes and have excluded underrepresented groups from
participating in meaningful discourse. At its core, this session aims to explore inclusive and
accessible broadcasting in various aspects, examining not only the importance of equitable
representation but also the tangible strategies and actions necessary to achieve it. Creating
an inclusive environment with diverse representation ensures society reaches full potential
in all sectors. This session looks to advocate for that.

10.30 - 10.45 Coffee & Tea Break

Session 6: Capitalising on Emerging Broadcasting Technologies

This session explores the latest technological strategies for traditional broadcasters
10.45 - 12.00 adapting to emerging platforms and pioneering business models. The session will explore
various advertising strategies including subscription models, advertising innovations, hybrid
models blending traditional and digital offerings. The session will also cover leveraging user
data, personalization, repurposing archival content, and exploring blockchain monetization.

12.00 - 13.00 Lunch Break

Session 7: AI - Technology, Trust, and Transformation

13.00 - 14.15 This plenary session will discuss the complexities of synthetic media, examining the
potential ramifications of deepfakes on media and public trust. Discussions will encompass
responsible data practices, legal frameworks, and the pivotal role of media in rekindling
public trust amidst the ever-evolving AI landscape.

11
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Day 2
Omnia Auditorium BAC Spaces

4 SEPTEMBER 2024
MALAYSIA th

Time Programme

14.15 - 14.30 Coffee & Tea Break

Session 8: CEO Table Talk: Top 10 Things CEOs Must Know

CEOs and media industry leaders will convene to discuss effective leadership strategies
amidst ongoing media transformation. Amid rapid technological disruptions and cultural
shifts caused by interconnected media, the session will explore the importance of building
14.30 - 15.45
resilient broadcasting organisations and navigating legal complexities in media production
and consumption. Participants will explore the significance of innovation and adaptability in
maintaining competitiveness in the dynamic media landscape. Additionally, discussions will
focus on the media's role in shaping narratives, promoting diversity, and fostering openness
in an interconnected society.

15.45 - 16.00 19 th AMS Closing Ceremony

5 SEPTEMBER 2024
th
MALAYSIA

Time Programme

08.00 - 17.00 19 th AMS 2024 EXCURSION

12
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 ASIA-PACIFIC INSTITUTE FOR BROADCASTING DEVELOPMNET

Highlight 18th Asia Media Summit 2023