Website Report and backlinking

Domain rating - 0/100 (Very Poor)

Backing - 33 (Very poor)
Quality of backlinks - Mostly spammy domain list sites (Very Poor)
Site Health - Very good (See details in the below image)

Google visibility - Average

Brand listed as a Google business but out performing by other brands which is giving
competitive disadvantage.

Brand Value - Very Poor

No as such brand value can be noticed in the Google Search results or in the search engine.

Social Value - Very Poor

Not much social proof is available because of lack of followers in the Social Media channels of
the brand. Need more attention to gather more eyeballs. Also no virality factor is visible in the
social media channels.
PR and Marketing

No relevant news articles are found regarding this brand affecting the overall brand value.
No paid marketing has been done for this brand.

Relevant keywords indexed by good (Very poor)

Only 2 relevant keywords are indexed and listed on Google. These are the keywords

Public speaking classes in kolkata

Public speaking courses in kolkata

Quality of Keywords - (Good)

Although the number of keywords are less, the quality of these keywords are good. Currently
they are outperformed by another brand but with proper off page SEO, it can be improved.

Assuming Budget of Rs 20000 per month.

Here’s a step-by-step plan:

1. Define Your Unique Selling Proposition (USP)

● Identify what makes your classes unique: Experienced instructors, personalized

learning plans, success stories, etc.
● Craft a compelling brand message: This should highlight your USP and appeal to your
target audience.

2. Enhance Online Presence

● Website Development:
○ Create or update a professional website with information about your classes,
testimonials, and contact details.
○ Include SEO (Search Engine Optimization) to increase organic traffic.
○ Cost: Rs 5,000 (initial setup), Rs 2,000/month for maintenance and SEO.
● Social Media Marketing:
○ Set up and maintain profiles on platforms like Facebook, Instagram, LinkedIn,
and YouTube.
○ Regularly post engaging content: success stories, tips, testimonials, and live
sessions.
○ Allocate Rs 5,000/month for social media advertising to boost posts and run
targeted ads.
3. Content Marketing

● Blogging and Articles:

○ Write and publish articles on your website related to English learning tips, exam
preparation, etc.
○ Share these articles on social media and educational forums.
● Video Content:
○ Create and share educational videos on YouTube and social media.
○ Allocate Rs 3,000/month for video production and promotion.

4. Email Marketing

● Build an Email List:

○ Collect email addresses from students and website visitors.
○ Send regular newsletters with updates, success stories, and promotions.
○ Use free or low-cost email marketing tools (e.g., Mailchimp).
● Cost: Rs 1,000/month for email marketing tools.

5. Partnerships and Collaborations

● Collaborate with Schools and Colleges:

○ Offer workshops and free demo classes.
○ Partner with educational institutions to recommend your classes to their students.
● Cost: Minimal, mainly for travel and materials (approx. Rs 1,000/month).

6. Local Advertising

● Print Media and Flyers:

○ Distribute flyers in your local area, especially around schools and colleges.
○ Advertise in local newspapers and magazines.
● Cost: Rs 3,000/month.

7. Online Reviews and Testimonials

● Encourage Reviews:
○ Ask satisfied students to leave positive reviews on Google, Facebook, and other
review platforms.
○ Feature testimonials on your website and social media.

8. Monitor and Adjust

● Track Progress:
○ Use tools like Google Analytics to track website traffic and conversions.
○ Monitor social media engagement and ad performance.
 ● Adjust Strategies:
○ Based on the performance data, tweak your marketing strategies to improve
results.

Budget Allocation Summary

1. Website Maintenance and SEO: Rs 2,000/month

2. Social Media Advertising: Rs 5,000/month
3. Video Production and Promotion: Rs 3,000/month
4. Email Marketing: Rs 1,000/month
5. Local Advertising: Rs 3,000/month
6. Partnerships and Collaborations: Rs 1,000/month

Total: Rs 15,000/month (Leaves a buffer for unforeseen expenses)

Additional Tips

● Focus on Quality: High-quality content and professional presentation can significantly

boost your brand image.
● Engage with Your Audience: Respond to comments, messages, and reviews promptly
to build a loyal community.
● Consistency is Key: Regular updates and consistent branding across all platforms are
crucial for long-term success.

3 Month actionable Plan crafted especially for the brand -

Month 1: Establishing the Foundation

Week 1:

● Website Content:
○ Update the homepage with your USP and key offerings.
○ Create an "About Us" page detailing your institute's history, mission, and team.
● Blog Post:
○ "5 Tips to Improve Your English Speaking Skills"
● Social Media:
○ Introduction post about Sonu Mam's English Classes.
○ Share the blog post on Facebook, Instagram, and LinkedIn.
○ Instagram Story: Quick English tip of the day.
● Email Newsletter:
○ Welcome email introducing your institute, services, and special offers.

Week 2:
 ● Website Content:
○ Create a "Courses" page detailing all available courses.
○ Add testimonials from past students.
● Blog Post:
○ "Common Mistakes in English Grammar and How to Avoid Them"
● Social Media:
○ Post a testimonial video from a successful student.
○ Share the blog post on all platforms.
○ Facebook Live: Q&A session about English learning tips.
● Email Newsletter:
○ Highlight your courses and include a success story.

Week 3:

● Website Content:
○ Start an FAQ page addressing common queries.
● Blog Post:
○ "How to Prepare for English Language Exams"
● Social Media:
○ Share a behind-the-scenes look at your classes.
○ Share the blog post on all platforms.
○ Instagram Story: Quick English tip of the day.
● Email Newsletter:
○ Share the blog post and invite readers to the next Facebook Live session.

Week 4:

● Website Content:
○ Add a "Resources" page with downloadable study materials.
● Blog Post:
○ "The Benefits of Learning English for Career Advancement"
● Social Media:
○ Post a testimonial video from a successful student.
○ Share the blog post on all platforms.
○ LinkedIn Article: Adapt one of your blog posts for a professional audience.
● Email Newsletter:
○ Announce new resources available on the website.

Month 2: Building Engagement

Week 1:

● Blog Post:
○ "Top 10 English Learning Apps You Should Try"
● Social Media:
 ○ Share the blog post on all platforms.
○ Instagram Story: Quick English tip of the day.
○ Facebook Live: Interactive session with an English instructor.
● Email Newsletter:
○ Promote the latest blog post and upcoming Facebook Live session.

Week 2:

● Blog Post:
○ "How to Improve Your English Pronunciation"
● Social Media:
○ Post a testimonial video from a successful student.
○ Share the blog post on all platforms.
○ YouTube: Upload a video tutorial on English pronunciation.
● Email Newsletter:
○ Highlight the new video and offer a special discount on courses.

Week 3:

● Blog Post:
○ "Understanding English Idioms and Their Meanings"
● Social Media:
○ Share the blog post on all platforms.
○ Instagram Story: Quick English tip of the day.
○ LinkedIn Article: Adapt one of your blog posts for a professional audience.
● Email Newsletter:
○ Share the blog post and invite readers to join your social media pages.

Week 4:

● Blog Post:
○ "Effective Techniques for English Listening Practice"
● Social Media:
○ Post a testimonial video from a successful student.
○ Share the blog post on all platforms.
○ Facebook Live: Q&A session on English learning challenges.
● Email Newsletter:
○ Promote the latest blog post and upcoming Facebook Live session.

Month 3: Expanding Reach

Week 1:

● Blog Post:
○ "How to Build a Strong English Vocabulary"
 ● Social Media:
○ Share the blog post on all platforms.
○ Instagram Story: Quick English tip of the day.
○ Facebook Live: Interactive session with an English instructor.
● Email Newsletter:
○ Promote the latest blog post and upcoming Facebook Live session.

Week 2:

● Blog Post:
○ "The Importance of English in the Global Workplace"
● Social Media:
○ Post a testimonial video from a successful student.
○ Share the blog post on all platforms.
○ YouTube: Upload a video on the importance of English.
● Email Newsletter:
○ Highlight the new video and offer a special discount on courses.

Week 3:

● Blog Post:
○ "Practical Tips for English Writing Skills"
● Social Media:
○ Share the blog post on all platforms.
○ Instagram Story: Quick English tip of the day.
○ LinkedIn Article: Adapt one of your blog posts for a professional audience.
● Email Newsletter:
○ Share the blog post and invite readers to join your social media pages.

Week 4:

● Blog Post:
○ "Using English in Everyday Conversations"
● Social Media:
○ Post a testimonial video from a successful student.
○ Share the blog post on all platforms.
○ Facebook Live: Q&A session on English learning challenges.
● Email Newsletter:
○ Promote the latest blog post and upcoming Facebook Live session.

Additional Notes:

● Consistency: Maintain a consistent posting schedule across all platforms.

● Engagement: Respond promptly to comments, messages, and reviews to build a loyal
community.
 ● Collaboration: Collaborate with influencers and educational bloggers to expand your
reach.
● Analytics: Regularly track and analyze your performance metrics to refine your strategy.

Social Media content strategy -

Here's a detailed 3-month social media content plan for Sonu Mam's English Classes, including
YouTube, Facebook, and Instagram:

Month 1: Establishing the Foundation

Week 1:

● YouTube:
○ Introduction video about Sonu Mam's English Classes and its benefits.
● Facebook:
○ Introduction post about the institute with images of the classroom and instructors.
○ Share YouTube introduction video.
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Welcome message with a visually appealing graphic.

Week 2:

● YouTube:
○ Video: "5 Tips to Improve Your English Speaking Skills"
● Facebook:
○ Share the YouTube video.
○ Post a testimonial from a successful student with their photo.
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Carousel of the "5 Tips to Improve Your English Speaking Skills"

Week 3:

● YouTube:
○ Video: "Common Mistakes in English Grammar and How to Avoid Them"
● Facebook:
○ Share the YouTube video.
○ Facebook Live: Q&A session about English learning tips.
● Instagram:
○ Instagram Story: Behind-the-scenes look at your classes.
 ○ Post: Infographic on common English grammar mistakes.

Week 4:

● YouTube:
○ Video: "How to Prepare for English Language Exams"
● Facebook:
○ Share the YouTube video.
○ Post a student success story with their testimonial.
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Quote from a satisfied student with their photo.

Month 2: Building Engagement

Week 1:

● YouTube:
○ Video: "Top 10 English Learning Apps You Should Try"
● Facebook:
○ Share the YouTube video.
○ Post an engaging question to encourage interaction (e.g., "What's your favorite
English learning app?").
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Graphic listing the top 10 English learning apps.

Week 2:

● YouTube:
○ Video: "How to Improve Your English Pronunciation"
● Facebook:
○ Share the YouTube video.
○ Facebook Live: Interactive session with an English instructor.
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Video clip from the YouTube pronunciation video.

Week 3:

● YouTube:
○ Video: "Understanding English Idioms and Their Meanings"
● Facebook:
○ Share the YouTube video.
○ Post a fun idiom and ask followers to share their favorite idioms.
 ● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Carousel explaining different English idioms.

Week 4:

● YouTube:
○ Video: "Effective Techniques for English Listening Practice"
● Facebook:
○ Share the YouTube video.
○ Post a testimonial from a successful student with their photo.
● Instagram:
○ Instagram Story: Behind-the-scenes look at your classes.
○ Post: Infographic on techniques for English listening practice.

Month 3: Expanding Reach

Week 1:

● YouTube:
○ Video: "How to Build a Strong English Vocabulary"
● Facebook:
○ Share the YouTube video.
○ Facebook Live: Interactive session with an English instructor.
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Carousel on building a strong English vocabulary.

Week 2:

● YouTube:
○ Video: "The Importance of English in the Global Workplace"
● Facebook:
○ Share the YouTube video.
○ Post a student success story with their testimonial.
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Infographic on the importance of English in the global workplace.

Week 3:

● YouTube:
○ Video: "Practical Tips for English Writing Skills"
● Facebook:
○ Share the YouTube video.
 ○ Post an engaging question to encourage interaction (e.g., "What's your biggest
challenge in English writing?").
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Video clip from the YouTube writing tips video.

Week 4:

● YouTube:
○ Video: "Using English in Everyday Conversations"
● Facebook:
○ Share the YouTube video.
○ Facebook Live: Q&A session on English learning challenges.
● Instagram:
○ Instagram Story: Quick English tip of the day.
○ Post: Carousel on using English in everyday conversations.

Additional Notes:

● Consistency: Maintain a consistent posting schedule across all platforms.

● Engagement: Respond promptly to comments, messages, and reviews to build a loyal
community.
● Cross-Promotion: Promote your YouTube videos on Facebook and Instagram to drive
traffic.
● Hashtags: Use relevant hashtags to increase visibility and reach a broader audience
(e.g., #LearnEnglish, #EnglishTips, #SonuMamsEnglishClasses).

*** This document is confidential and should not be shared with anyone. ***