Padmashri Annasaheb Jadhav Bhartiya Samaj Unnati Mandal’s

BNN College (A, S & C), Bhiwandi

Marketing (Commerce V)
1. _____________ is the incremental value of a brand over and above its physical assets.
A. Brand Image
B. Brand Equity
C. Brand Loyalty
D. Brand Position
Ans: B. Brand Equity
2. __________refers to subdividing a larger market into smaller market.
A. Market Segmentation
B. Marketing Research
C. Niche Marketing
D. Market Development
Ans: A. Market Segmentation
3. Ethics is a branch of ___________.
A. Psychology
B. philosophy
C. Sociology
D. Science
Ans: B. philosophy
4. Marketing decision support system is an important component of ____________ .
A. Marketing Research
B. Brand Research
C. Marketing Information System
D. Brand Association
Ans: C. Marketing Information System
5. ___________refers to the extra incentives that the channel intermediaries get to stock
and promote the products...
A. Extra Credit Period
B. Push commission
C. Pull incentives
D. Sales Promotion
Ans: B. Push commission
6. _____________ refers to the data which is readily available.
A. Secondary
B. Primary
C. Outdated
D. Updated
Ans: A. Secondary
7. ___________is a consumer organisation in India.
 A. CGSI
B. AAAI
C. FMCG
D. ASI
Ans: A. CGSI
8. ___________________ involves gathering, recording, analysing, data about specific
market problems.
A. Marketing Information System
B. Marketing Research
C. Research & Development
D. Market penetration
Ans: B. Marketing Research
9. When product performance is more than customer expectations, it results in _____.
A. Customer Satisfaction
B. Customer Delight
C. Customer Dissatisfaction
D. Customer Neutral
Ans: B. Customer Delight

10. ___________system takes place when two or more stages of distribution channel are
combined and managed by one firm.
A. Vertical marketing
B. Third Party Logistic
C. Horizontal
D. Advertising
Ans: A. Vertical marketing
11. _______ concept of marketing assumes that customers will prefer those products
which are aggressively promoted.
A. Marketing
B. Societal
C. Product
D. Selling
Ans: D. Selling
12. Harmful products like cigarettes are promoted through ___________ ads.
A. advocacy
B. social
C. surrogate
D. Institution
Ans: C. surrogate
13. _________ strategy refers to introduction of new products in the market.
A. Market Development
B. Product Development
C. Market Penetration
 D. Market Saturation
Ans: B. Product Development

14. At introductory stage of product life cycle, advertising is undertaken to _________ .

A. create awareness
B. remind the customers
C. sell the product to masses
D. Corporate Image
Ans: A. create awareness
15. _____________ refers to set of products which are offered for sale by a firm.
A. Product Mix
B. Product design
C. Product selling
D. Loyalty
Ans: A. Packing
16. At the decline stage of product life cycle, a business firm may resort to __________ .
A. price cuts
B. aggressive advertising
C. creating awareness
D. Corporate Image
Ans: A. price cuts
17. ___________helps in protecting the goods from damage during transportation.
A. Insurance
B. Third Party Logistic
C. Packaging
D. Tacking
Ans: C. Packaging
18. ___________marketing system is an arrangement whereby two or more firms at the
same level join together for marketing purpose to capitalize on a new opportunity.
A. Vertical marketing
B. Third Party Logistic
C. Horizontal
D. Advertising
Ans: C. Horizontal
19. Cloner Strategy is followed by market ___________.
A. Follower
B. Challenger
C. Leader
D. Imitator
Ans: A. Follower
20. _______________ is the perception of the brand in the minds of customers.
 A. Brand Image
B. Brand Equity
C. Brand Loyalty
D. Brand Positioning
Ans: A. Brand Image
21. ___________brand is marketed by Mondelez International.
A. Cadbury Dairy Milk
B. McDonald
C. KFC
D. Pizza Hut
Ans: A. Cadbury Dairy Milk
22. ___________ is a unpaid form of promotion-mix.
A. Advertising
B. Publicity
C. Salesmanship
D. Gift
Ans: B. Publicity
23. ____________ refers to the speed at which marketing decisions and actions are taken.
A. Pace
B. Process
C. Productivity
D. People
Ans: A. Pace
24. ___________pricing helps to wipe out competition from the market.
A. Predatory
B. Premium
C. differential
D. Cost plus
Ans: A. Predatory
25. ___________channel is also called as ‘zero-level’ marketing channel.
A. Direct
B. Multi-level
C. differential
D. Indirect
Ans: A. Direct

Chapter I Introduction to Marketing

The _____ concept of marketing revolved around profit maximization.
Traditional
Modern
Societal
Segmentation ans: Traditional
_____concept revolves around the customers.
Production
Marketing
Exchange
Selling Ans: Marketing
_____is the oldest concept of marketing.
Product
Exchange
Production
Marketing Ans: Exchange
_____ concept of marketing follows product excellence.
Selling
Societal
Product
Marketing Ans: Product
Fulfilling social responsibility is one of the essentials of _____ concept
Societal
Production
Product
Exchange ans: Societal
According to _____ concept, exchange of a product between the seller and the buyer is the central
idea of marketing.
Product
Exchange
Production
Selling Ans:b Exchange
According to_____ concept, consumers will prefer products that are inexpensive and widely
available.
Product
Exchange
Selling
Production Ans:d Production
_____ concept states that the consumers will prefer products that offer the best quality, performance
or innovative features.
Product
Exchange
Selling
Production a Product
According to _____ concept, a company has to push its products in market by undertaking selling
efforts such as advertising, publicity, salesmanship, sales promotion etc.
Product
Selling
Marketing
Societal Ans:b Selling
_____ starts with determining consumer wants and ends with the satisfaction of those wants.
Marketing
Product
Selling
Non of the above Ans:a Marketing
Organisations, who support _____ concept, work at a balance between the three objectives of
company profits, consumer satisfaction and public interest.
Marketing
Production
Societal
All the above Ans:c Societal
_____ _____ is concerned with collecting information about different aspects of marketing.
Promotion research
Product planning
Pricing research
Marketing research Ans;d Marketing research
Product planning implies devising _____ for the markets.
Distribution
Products
Promotion
Pricing Ans:b Products
_____ gives a distinctive and a separate identity to the product.
Selling
Pricing
Branding
Research Ans:c Branding
_____ is a personal form of communication.
Advertising
Sales Promotion
Publicity
Personal Selling Ans:d Personal Selling
_____involves short term incentives given by the seller in order to promote the sale of the product in
the market.
Advertising
Personal selling
Sales promotion
Public relation Ans:c Sales promotion
The _____ Concept starts with determining consumer wants and ends with the satisfaction of those
wants.
Marketing
Segmentation
Branding
Pricing Ans:a Marketing
_____is the essence of marketing.
Place
Time
Exchange
Money Ans:c Exchange
_____concept of marketing takes into consideration interest of all the stakeholders of business.
Holistic
Production
Traditional
Exchange Ans:a Holistic
Sales promotion is _____ term incentives given by the seller in order to promote the sale of the
product in the market.
long
medium
standard
short Ans:d short
_____is a non-personal form of mass communication.
Sales Promotion
Personal Selling
Advertising
Direct Marketing Ans:c Advertising
Test marketing means introducing a product in a _____segment of the market. L
arge
small
medium
urban Ans:b small
_____Marketing recognises the importance of developing long term relationship with customers.
Customer Relationship
Green
Social
Traditional Ans:a Customer Relationship
_____marketing is the process of strategy development by regularly considering marketing
environment and consumer satisfaction.
Strategic
Traditional
Social
Green Ans:a Strategic
_____provides information to the decision maker on marketing related issues.
Segmentation
Positioning
MIS
Targeting Ans:c MIS
_____ is not a component of MIS.
Marketing research
Internal company records
Marketing Intelligence system
Niche marketing Ans:d Niche marketing
_____is a component of MIS.
Niche Marketing
Event marketing
Marketing Research
Consumer behaviour Ans:c Marketing Research
_____is a psychological factor which influences consumer behaviour.
Motivation
Culture
Lifestyle
Occupation Ans:a Motivation
_____is a cultural factor influencing consumer behaviour.
Reference group
Personality
Social status
Social class Ans:d Social class
_____is a social factor influencing consumer behaviour.
Occupation
Sub-culture
Learning
Family Ans:d Family
Buying decision starts with_____.
Need identification
Information search
Purchase decision
Evaluating options Ans:a Need identification
_____ relates to physical distribution of goods.
Buying
Marketing
Retailing
Logistics Ans; d Logistics
Marketing _____system consists of people, equipments and procedures to gather, sort, analyse,
evaluate and distribute needed, timely and accurate information to marketing decision makers.
Identification
Procedural
Research
Information Ans:d Information
Marketing _____ Support System is a co-ordinated collection of data, systems, tools and techniques
with supporting software and hardware.
Price
Decision
Information
Dynamic Ans:b Decision
MIS should be a _____system.
uncordial
unified
unconvincing
uncommon Ans:b unified
MIS should be _____in nature.
flexible
stiff
rigid
firm Ans:a flexible
A properly designed MIS supplies such information which helps in _____ decision making.
quality
inferiority
weak
frail Ans:a quality
A company needs efficient MIS to make use of _____information.
vague
indistinct
latest
hazy Ans:c latest
Marketing research acts as a _____ for accurate decision-making.
underwriter
facilitator
sponsor
guarantor Ans:b facilitator
Market Research is a systematic study of _____problems and opportunities in the market.
general
universal
specific
entire Ans:c specific
Marketing research is only an_____to decision making.
obstruction
aid
hindrance
obstacle Ans:b aid
_____refers to a set of values, traditions or beliefs which guide the individual's behaviour.
Morals
Beliefs
Culture
Non of the above Ans:c Culture
_____ group influences attitudes and behaviour of a person.
Reference
Radical
Royal
Red cross Ans:a Reference
A _____ is a need that stimulates a person to act in a particular way.
motive
market
segment
tool Ans:a motive
_____plays an important role in the consumer’s buying decision process.
Learning
Segment
Share Price
Bank Ans:a Learning
_____ is the process of dividing the total heterogeneous market for a product into several sub markets
or segments, each of which tends to be homogeneous in all significant aspects.
Mix
Segmentation
Plan
Strategy Ans:b Segmentation
In _____ segmentation, market is divided on the basis of variables such as nations, regions, cities,
states, locality etc.
Demographic
Sociographic
Geographic
Psychographic Ans:c Geographic
_____is the study of the variables of population such as age composition, gender, education and so on.

Demography
Sociography
Geography
Psychography Ans:a Demography
In _____ segmentation, consumers are divided on the basis of psychological traits such as emotions,
behaviour and mind.
Demographic
Sociography
Geographic
Psychographic Ans:d Psychographic
_____segmentation is done on the basis of product related behaviour such as product usage rate, user
status, loyalty pattern, buying motives, attitudes and responses etc.
Demographic
Sociographic
Geographic
Behavioural Ans:d Behavioural
_____is the basis of behavioural segmentation.
User Rate
Life Style
Family Size
Social class Ans:a User Rate
Segmentation means the process of _____the market into smaller groups or segments.
multiplying
dividing
adding
totaling Ans:b dividing
Market segmentation is a _____ consuming process.
place
segment
market
time Ans:d time
Developing products for the mass market is _____.
economical
cheap
expensive
despicable Ans:c expensive
People in the market are in _____ stages of readiness to buy a product.
different
similar
parallel
analogous Ans:a different
Consumers buy products with _____ buying motives.
similar
comparable
equivalent
different Ans:d different
_____ is a basis of sociographic segmentation.
Culture
Income
Gender
Occupation Ans:a Culture
_____ analyses the data and identifies patterns from data.
Data mining
Market segmentation
Market targeting
none of the above Ans:a Data mining
Process of selecting market from the entire market is termed as _____.
Segmentation
Targeting
Positioning
All of the above Ans:b Targeting
_____ is an element of demographic segmentation.
Personality
Age
Attitude
Usage rate Ans:b Age
In _____ specialization, marketer offers several products in several segments.
product
multi-segment
single-segment
none of the above Ans:b multi-segment

(a)____________ concept of marketing balances between social welfare and profit.

(i) Product (ii) Selling (iii) Production
(b) The marketing concept Was replaced by______________ after 1980s.
(i) selling concept (ii) societal concept (iii) holistic concept
(c) According to _____________ concept, consumers will prefer products that offer best
quality, performance or innovative features.
(i) Product (ii) Exchange (iii) Selling
(d) Marketing research acts as a ______________ intelligence of a marketing firms.
(i) economic (ii) financial (iii) commercial
(e)_____________ acts as one component of marketing information system.
(i) MR (ii) MIS (iii) External marketing information
(f) Consumer behaviour is always _______________ .
(i) stable (ii) unstable (iii) steady
(g) _____________is an element of demographic segmentation.
(i) Personality (ii) Age (iii) Attitude
(h) Market segmentation______________ the total market.
(i) multiplies (ii) subtracts (iii) divides
(I)Undifferentiated marketing strategy gives the benefit of _____________ market.
(i) small (ii) medium (iii) wide
(J) In mass marketing strategy, market segmentation is_____________ .
(i) introduced fully (ii) not introduced (iii) occasionally introduced
CRM_____________ customer retention.
(i) helps in (ii) provides no help in (iii) iS against
Target marketing is_____________market segmentation,
(i) prior to (ii) next to (iii) much before
There are_____________ patterns of target market selection.
(i) two (ii) tour (iii) five
Mass marketing is____________market segmentation.
(i) identical to (ii) totally different from (iii) similar to
One technique of building CRM is ____________ .
(i) data mining (ii) MIS (iii) marketing research
The_____________concept rests on four pillars: target market, customer
needs, integrated marketing and profitability. (Nov. 18)
(i) Product (ii) Production (iii) Marketing (iv) Holistic
With the help of_____________ marketers can analyse customer behaviour. (Nov. 18)
(i) marketing research (ii) enterprise (iii) production concept (iv) none of these
____________is one of the patterns of target market selection. (Nov. 18)
(i) Full market coverage (ii) Half market coverage (iii) Middle market
coverage (iv) All of theses
Marketing is the world's___________profession.
(i) Oldest (ii) newest (iii) latest
______________ includes road transport and IT applications.
(i) Shipment (ii) Logistics (iii) Exports
___________ marketing has four components : relationship marketing
integrated marketing, internal marketing and performance marketing.
(i) Relationship (ii) Societal (iii) Holistic
_____________ maintains high degree of flexibility and accountability.
(i) Traditional marketing (ii) Strategic marketing (iii) Marketing mix
Marketing ____________ provides information on external marketing environment.
(i) research (ii) intelligence (iii) system
Data___________ is used by companies to from new data into useful information.
(i) tabulation (ii) analysis (iii) mining
_____________ is a part of marketing strategy.
(i) Strategic marketing (ii) Target marketing (iii) Export marketing

Exchange is the essence of marketing. TRUE FALSE a TRUE

As per the Production concept, exchange of a product between the seller and the buyer is the central
idea of marketing. TRUE FALSE b FALSE
As per the product concept, consumers will prefer products that are inexpensive and widely available.
TRUE FALSE b FALSE
The Product Concept states that the consumers will prefer products that offer the best quality,
performance or innovative features. TRUE FALSE a TRUE
The Selling Concept states that a company has to push its products in market by undertaking selling
efforts such as advertising, publicity, salesmanship, sales promotion etc. TRUE FALSE
a TRUE
Marketing Research is a function of marketing. TRUE FALSE a TRUE
Test marketing means introducing a product in a small segment of the market. TRUE FALSE
a TRUE
The only function of packages is to protect the quality of the product. TRUE FALSE
b FALSE
Logistics relates to physical distribution of goods. TRUE FALSE a
TRUE
Marketing is applicable to commercial as well as non commercial organisations. TRUE FALSE
a TRUE
Marketing does not lead to transfer of ownership and title of goods from the manufacturer to the
consumers. TRUE FALSE b FALSE
Fulfilling social responsibility is one of the essentials of modern marketing. TRUE FALSE
a TRUE
Sales promotion is long term incentives given by the seller in order to promote the sale of the product
in the market. TRUE FALSE b FALSE
Marketing principles cannot be used for propagating social causes. TRUE FALSE
b FALSE
External company records consist of the data, which is available within the company. TRUE
FALSE b FALSE
Data available from sources within the organization are called internal sources. TRUE FALSE
a TRUE
External sources of information are sources inside the organisation. TRUE FALSE
b FALSE
Internally, data comes from the sales force, marketing, manufacturing and accounting departments.
TRUE FALSE a TRUE
Marketing intelligence system supplies external data to the firm. TRUE FALSE a
TRUE
MIS should be incompatible with the culture and the level of sophistication attained by the
organization. TRUE FALSE b FALSE
A decision support system is a procedure that allows a manager to interact with data and methods of
analysis; to gather, analyse and interpret information. TRUE FALSE a
TRUE
An imperfectly designed MIS supplies such information which enables quality decision making.
TRUE FALSE b FALSE
A company does not need efficient MIS to make use of latest information. TRUE FALSE
b FALSE
MIS is future-oriented. TRUE FALSE a TRUE
MIS is a computer-based system. TRUE FALSE a TRUE
Market segmentation is an attempt to understand and predict human actions in the buying role.
TRUE FALSE b FALSE
The study of consumer behaviour helps firms and organizations improve their marketing strategies.
TRUE FALSE a TRUE
Consumer behaviour involves studying services and ideas only. TRUE FALSE b
FALSE
A reference group refers to all groups that influence attitudes and behaviour of a person. TRUE
FALSE a TRUE
Lifestyle of a person, does not affect his buying behaviour. TRUE FALSE b
FALSE
Marketers should not be interested in knowing the beliefs that people have about their products and
services. TRUE FALSE b FALSE
Understanding consumer behaviour is a difficult task. TRUE FALSE a
TRUE
Perception is one of the social factors affecting consumer behaviour. TRUE FALSE
b FALSE
Consumer behavior is unpredictable. TRUE FALSE a TRUE
Learning plays no role in the buying decision process. TRUE FALSE b
FALSE
In demographic segmentation, market is divided on the basis of variables such as nations, regions,
cities, states, locality etc. TRUE FALSE b FALSE
Psychology is the study of the variables of population such as age composition, gender, education and
so on. TRUE FALSE b FALSE
In Psychographic segmentation, consumers are divided on the basis of buying motives, user status and
user rate. TRUE FALSE b FALSE
Sociographic segmentation is done on the basis of product related behaviour such as product usage
rate, user status, loyalty pattern, buying motives, attitudes and responses etc. TRUE FALSE
b FALSE
Under Sociographic Segmentation markets can be segmented on the basis of sociological factors like
culture, socio-class etc. TRUE FALSE a TRUE
The process of market segmentation is consumer centric. TRUE FALSE a
TRUE
Market segmentation does not take much time. TRUE FALSE b FALSE
Different people derive same benefit from the same product. TRUE FALSE b
FALSE
People in the market are in same stage of readiness to buy a product. TRUE FALSE
b FALSE
Consumers buy products with similar buying motives. TRUE FALSE b
FALSE
Market segment helps in designing products to suit the requirements of the target market. TRUE
FALSE a TRUE
In Psychographic segmentation, consumers are divided on the basis of individual aspects such as life
style and personality. TRUE FALSE a TRUE
Marketing Research is future oriented. TRUE FALSE a TRUE
Customer Relationship Management leads to brand loyalty. TRUE FALSE a
TRUE
Study of consumer behaviour is complex in nature. TRUE FALSE a
TRUE
Marketing Decision support system is a component of marketing research. TRUE FALSE
b FALSE
Consumer behaviour is always predictable. TRUE FALSE b FALSE
The terms ‘marketing’ and ‘selling’ are synonymous. TRUE FALSE b
FALSE
‘Data warehousing’ and ‘data mining’ are synonymous. TRUE FALSE b
FALSE
In market specialisation targeting strategy, marketer sells multiple products to a selected segment.
TRUE FALSE a TRUE

Chapter 2 Marketing Decision – I

__________ is the term that is used to describe the combination of the four inputs that constitute the
core of a company's marketing system: the product, the price structure, the promotion activities and
the distribution system.
Customer segmentation
Customer relationship
Marketing mix
Marketing strategy c Marketing mix
A _____ can be defined as anything that is offered for sale in the open market.
Product
Place
Price
Non of the above a Product
__________ includes several sub-variables like product line, product shape, size, colour, ingredients,
brand name, trade mark, packaging, labelling, after sale services, guarantees etc.
Price mix
Place mix
Product mix
Promotion mix c Product mix
_____is the exchange value of a product.
Product
Place
Price
promotion c Price
The __________ has various sub-variables, such as credit sale, instalment payment, discounts, gifts,
terms of credit etc.
Price mix
Place mix
Product mix
Promotion mix a Price mix
__________includes all the activities undertaken by an organization to promote its products in the
target market.
Price mix
Place mix
Product mix
Promotion mix d Promotion mix
__________includes sub-variables such as advertising, sales promotion, personal selling, public
relation, publicity, direct marketing etc.
Price mix
Place mix
Product mix
Promotion mix d Promotion mix
_____, coined the expression 'marketing mix'.
Philip Kotler
William Stanton
Henry Fayal
James Culliton d James Culliton
At the time of market entry low price is charged for the product under the '_____ price strategy'.
payment
skimming
penetration
mixing c penetration
Under _____ the market strategy higher price is charged at the time of introduction.
skimming
venturing
penetrating
piercing a skimming
Striking the appropriate marketing mix would _____the profits of an organization.
decrease
curtail
increase
dwindle c increase
An appropriate marketing mix helps in achieving _____ returns with limited resources.
minimum
maximum
marginal
trivial b maximum
Product _____ refers to the number of different products the organization offers.
Width
Length
Depth
Consistency a Width
Product _____ refers to the total number of items in each product category.
Width
Length
Depth
Consistency b Length
Product _____ explains the number of variants of each product in the line.
Width
Length
Depth
Consistency c Depth
A _____ is a name and/or mark intended to identify the product of one seller and differentiate the
product from competing products.
Brand
Packaging
Label
Design a Brand
A _____ is the actual container, covering or wrapper to protect the product.
Brand
Package
Label
Design b Package
A _____ is the part of a product that carries information about the product and the seller.
Brand
Package
Label
Design c Label
Product _____ refers to the arrangement of elements that collectively form a product.
Brand
Packaging
Label
Design d Design
_____are short catchy phrases that communicate information about the brand.
Slogans
Logo
Characters
Packaging a Slogans
A _____ is an assurance given by a manufacturer to the buyers that they would be compensated in
case the product does not perform up to reasonable expectations.
Quality
Warranty
Colour
Design b Warranty
Product mix _____ means, reducing the number of activities by discontinuing those products, which
don't form the core activities of the company.
Expansion
Contraction
Selection
Management b Contraction
During _____ stage the product is launched in the market.
Inception
Growth
Maturity
Decline a Inception
During ______ stage, demand for the product as well as profits increase.
Inception
Growth
Maturity
Decline b Growth
_____ stage is the stage where the demand and sales reach the saturation point.
Inception
Growth
Maturity
Decline c Maturity
During _____ stage consumers start switching over to other brands.
Decline
Maturity
Growth
Inception a Decline
_____when registered becomes a trademark.
Brand
Product
Trademark
None of the above a Brand
_____is anything that satisfies people’s needs and wants.
Brand
Product
Trademark
Non of the above b Product
Brand _____ is a strategy in which firm uses an existing brand name to introduce a product in a
different product category.
Extension
Positioning
Equity
Deletion a Extension
Product _____ is an act of designing the company's offering and image to occupy a distinctive place
in the minds of the people.
Extension
Positioning
Equity
Deletion b Positioning
Brand _____ is defined as the incremental value of a business above the value of its physical assets
due to the market position achieved by its brand and the extension potential of the brand.
Extension
Positioning
Equity
Image c Equity
_____is the exchange value of a product.
Profit
Price
Investment
Cost b Price
Under Market _____ pricing strategy the manufacturer charges a high price for his product when it is
introduced in the market.
Penetration
Liquidity
Image
Skimming d Skimming
Under Market _____ pricing strategy the manufacturer charges low price for his product when it is
introduced in the market.
Penetration
Liquidity
Image
Skimming a Penetration
Under _____ price strategy, a seller charges the same price to all customers who buy identical
quantities of a product.
One
Single
Flexible
Odd a One
In _____ pricing strategy or variable pricing strategy, the manufacturer charges different prices to
similar customers.
One
Single
Flexible
Odd c Flexible
One of the product strategies followed in _____ stage may include product modification.
inception
growth
maturity
decline d decline
Brand fatigue enters into the mind of the customers during _____ stage.
inception
maturity
decline
growth c decline
Brand _____ is a strategy in which a firm uses an existing brand name is used to introduce a product
in a different product category.
introduction
contraction
retrenchment
extension d extension
A product is _____ in the mind of the prospect by highlighting its differences from similar products.

pushed
positioned
extended
pressed b positioned
_____ helps in protecting the goods from damage during transportation.
Packaging
Insurance
Branding
none of the above a Packaging
_____ refers to the value and strength of the brand that decides it’s worth.
Branding
Brand equity
Brand Positioning
none of the above b Brand equity
_____ gives a distinct identity to the brand
Brand name
Brand equity
Brand Image
Brand Loyalty c Brand Image

(a) The elements of marketing mix includes____________ .

(i) placement (ii) procurement (iii) price
(b) Packaging facilitates________________ .
(i) easy handling (ii) after use (iii) complaints

Products are_____________ .
(i) mortal (ii) immortal (iii) lifelong
Brand equity is an art of___________ building.
(i) house (ii) product (iii) brand
Price mix needs periodical____________ .
(i) review (ii) feedback (iii) reporting
____________ has incremental value.
(i) Brand personality (ii) Brand association (iii) Brand equity
____________ is a long term pricing strategy.
(i) Skimming pricing (ii) Penetration pricing (iii) Psychological pricing
Product is the ___________ marketing mix.
(i) special P (ii) heart of (iii) unimportant component of
Packaging is regarded as___________ p.
(i) first (ii) third (iii) fifth
Maturity is the_____________ stage of product life cycle.
(i) first (ii) second (iii) third
Packaging___________ adulteration.
(i) encourages (ii) discourages (iii) stops
Pricing methods and pricing strategies are__________ .
(i) the same (ii) different (iii) opposite
Pricing acts as_____________ regulator.
(i) supply (ii) demand (iii) wants
Brand equity as an asset which____________ continuously.
(i) depreciators (ii) appreciates (iii) remains stable
Product positioning ___________service positioning.
(i) means (ii) is different from (iii) is opposite to
[Ans.: (a — iii); (b — i); (c — i); (d — iii); (e — i); (f — iii); (g — ii); (h — ii);
(i -iii); (j -iii); (k- iii); (I-ii); (n - (o -ii)l
(a)__________ is an element of the marketing mix. (Nov. '18)
(i) Profit (ii) Price (iii) Investment (iv) Plan
(b)____________ is the part of the product that carries information about the product and the
seller. (Nov. 18)
(i) Channels (ii) Profit (iii) Label (iv) Decision
(c)__________when registered becomes a trademark. (Nov. 18)
(i) Brand (ii) Product (iii) Patent (iv) Copyright
(d) Products, like human beings, are_____________ .
(i) social (ii) presentable (iii) mortal (iv) mobile
(e)_____________customers are influenced by rapid penetration strategy.
(i) Discounts-oriented (ii) Price-oriented (iii) Media-sensitive
(iv) Price-sensitive
(f) Branding facilitates product______________ .
(i) positioning (ii) targeting (iii) differentiation (iv) growth
(g) Brand association depends on personal relevance and_____________ .
(i) flexibility (ii) consistency (iii) penetration (iv) balancing
(h) Packages includes primary package, secondary package and____________package.
(i) tertiary (ii) reusable (iii) shipping (iv) fragile
(j) Patanjali products are positioned as_____________ preparation.
(i) eco-friendly (ii) economical (iii) health-friendly (iv) Ayurvedic
Service positioning creates___________ addition.
(i) price (ii) value (iii) service (iv) revenue

The broader concept of product not only includes the physical elements but also the psychological
elements associated with the brand. TRUE FALSE a
TRUE
Augmented product is a product where the product or the service provided exceeds customer's
expectation. TRUE FALSE a TRUE
When one product is mixed with other product it is called product mix. TRUE FALSE
b FALSE
Branding helps in differentiating a product from competing products. TRUE FALSE
a TRUE
Brand extension does not have any effect on the parent brand. TRUE FALSE
b FALSE
Brand Positioning helps inoccupying a distinctive place in the minds of the people. TRUE
FALSE a TRUE
Brand equity is the incremental value of a business above the value of its physical assets due to the
market position achieved by its brand and the extension potential of the brand. TRUE FALSE
a TRUE
Price is the exchange value of a product. TRUE FALSE a
TRUE
Under Market Penetration pricing strategy the manufacturer charges high price for his product when it
is introduced in the market. TRUE FALSE b FALSE
Product quality has little impact on brand loyalty. TRUE FALSE
b FALSE
A product mix consists of various product lines. TRUE FALSE a
TRUE
Product mix contraction means introducing different versions of the brand. TRUE FALSE
b FALSE
Product strategies followed in inception stage includes product modification, enlarging distribution
and service network and maintaining competitive price level. TRUE FALSE
b FALSE
Brand fatigue enters into the mind of the customers during growth stage. TRUE FALSE
b FALSE
Registered brands are called trademarks. TRUE FALSE a
TRUE
Maturity stage is the stage where the demand and sales reach the saturation point. TRUE FALSE
a TRUE
The stage of the product in product life cycle has no effect on price fixation. TRUE FALSE
b FALSE
Flexible pricing strategy is also called variable pricing strategy. TRUE FALSE
a TRUE
Odd pricing is also called psychological pricing. TRUE FALSE a
TRUE
The major objective of Market Penetration strategy is to recover the research and development cost
quickly.TRUE FALSE a TRUE
Package acts as a silent salesman. TRUE FALSE a
TRUE
Label performs function of a tag. TRUE FALSE a
TRUE
Product depth refers to how many product lines the company offers. TRUE FALSE
b FALSE
The length of the product mix refers to the total number of items/brands in a product category.
TRUE FALSE a TRUE
Product width refers to the total number of brands in a product category TRUE FALSE
b FALSE
Marketing mix can be applied to both business as well as non-business organisations. TRUE
FALSE a TRUE
The marketing mix variables need not be interlinked to one another. TRUE FALSE
b FALSE
There is a fixed formula for marketing mix which can be ideal under all situations. TRUE
FALSE b FALSE
Product includes not only tangible goods but also intangible goods like services and ideas.
TRUE FALSE a TRUE
The price mix has various sub-variables, such as credit sale, instalment payment, discounts, gifts,
terms of credit etc. TRUE FALSE a TRUE
Under Skimming pricing strategy, product is introduced with low price in the market. TRUE
FALSE b FALSE
Under Penetration strategy, product is introduced with a high price in the market. TRUE FALSE
b FALSE
John Bearly, an American marketing expert coined the expression 'marketing mix'. TRUE
FALSE b FALSE
Marketing mix is not a consumer oriented concept. TRUE FALSE
b FALSE
Adjustments in marketing mix variables are made in order to meet customer satisfaction. TRUE
FALSE a TRUE
Product Mix refers to the complete portfolio of products offered by firm. TRUE FALSE
a TRUE
Marketing Mix is a dynamic concept. TRUE FALSE a
TRUE
A firm adopts the same marketing mix for all products. TRUE FALSE
b FALSE
The terms brand equity and brand positioning are synomymous. TRUE FALSE
b FALSE
Services cannot be positioned. TRUE FALSE b FALSE
Products can be positioned by using celebrity endorsements. TRUE FALSE
a TRUE
Intangibility element creates a challenge in service positioning. TRUE FALSE
a TRUE

Chapter 3 Marketing Decision – II

A _____ of distribution is the route taken by the title to the product as it moves from the producer to
the ultimate consumer or industrial user.
Highway
Canal
Channel
Place c Channel
A _____ level channel is one in which there are no intermediaries.
Zero
One
Two
Three a Zero
_____ is defined as "Any paid form of non-personal presentation and promotion of ideas, goods and
services by an identified sponsor".
Personal selling
Sales promotion
Direct marketing
Advertising d Advertising
_____is the personal communication of information, to persuade someone to buy something.
Personal selling
Sales promotion
Direct marketing
Advertising a Personal selling
_____are short-term incentives like discounts, samples etc. to stimulate demand for the product.
Personal selling
Sales promotion
Direct marketing
Advertising b Sales promotion
_____promotional tools are those tools which are directed towards ultimate consumer.
Trade
Sales force
Consumer
Intermediaries c Consumer
_____promotion tools are promotional tools directed towards the intermediaries like the wholesalers
and retailers in order to motivate them to stock the manufacturer’s brand and resell it to the
consumers.
Trade
Sales force
Consumer
Manufacturer a Trade
_____promotion tools are useful in gathering business leads, motivating sales force to greater effort
and to aggressively push the product in the market to increase sales.
Trade
Sales force
Consumer
Intermediaries b Sales force
__________ involve a variety of programmes designed to promote or protect the company's image or
its individual products.
Personal Selling
Sales Promotion
Direct Marketing
Public Relations d Public Relations
Marketing channels form a sub-variable of _____ mix.
place
price
promotion
product a place
Marketing _____ creates time, place and possession utilities.
plan
department
channels
idea c channels
Promotion mix is also called _____ mix.
place
communication
price
marketing b communication
_____ selling is used in case of complex and expensive products and in markets with fewer buyers.

Aggressive
Forceful
Public
Personal d Personal
Advertising is _____ in nature.
non-personal
personal
special
private a non-personal
_____ awards are given to those customers who are loyal to the organisation and its products.
Jury
National
State
Patronage d Patronage
A _____ is an assurance given about the quality of a product sold.
promise
warranty
statement
logo b warranty
In __________, companies sell their products directly to the consumers by eliminating intermediaries
from the channel of distribution.
Personal selling
Sales promotion
Direct marketing
Public relation c Direct marketing
_____ channel of distribution is an arrangement wherein two or more producers at the same level join
together for marketing their products.
Vertical
Horizontal
Multi-level
none of the above b Horizontal
In _____ channel, two or more stages of a distribution channel are combined and managed by one
firm.
Vertical
Horizontal
Multi-level
none of the above a Vertical
_____ is a component of supply chain management.
Inventory management
Warehousing
Return of goods
All the above d All the above
_____ are the elements of promotion.
Sales promotion
Direct marketing
Advertising
All the above d All the above
_____ are the components of sales management.
Recruiting sales people
Sales planning
Motivating sales people
All the above d All the above
_____ is the first step in personal selling.
Prospecting
Approach
Presentation
Follow-up a Prospecting
_____ are the skills required for effective selling.
communication skills
Interpersonal skills
Physical qualities
All the above d All the above
Integrated Marketing communication is a _____ approach of communication.
Unified
Diversified
Scattered
none of the above a Unified

(a) Zero level channel has no ___________ .

(i) intermediaries (ii) profits (iii) future
(b) Physical distribution activities include order___________ .
(i) cancellation (ii) processing (iii) rejection
(c) Traditional channel is Suitable for_____________distribution.
(i) daily (ii) small scale (iii) large scale
(d) Minimarket are modern___________store.
(i) mom and pop (ii) grocery (iii) brick and mortar
(O D-mart is an example of______________ .
(i) kirana store (ii) supermarket (iii) hypermarket
(g) _____________ represents the cumulative effort Of multiple organisations.
(i) E-retailing (ii) Seconds store (iii) Supply chain management
(h)____________ is a problematic issue.
(i) Sourcing (ii) Returning (iii) Delivering
Promotion changes___________of consumers through communication.
(i) behaviour (ii) attitude (iii) outlook
Promotion offers____________ to buy.
(i) invitation (ii) direction (iii) incentives
(J) IMC creates___________ among customers.
(i) willingness (ii) information (iii) awareness
(k) ___________ puts right person to the right job
(i) Recruitment (ii) Selection (iii) Coaching
(m) High pressure sales tactics results in___________ selling.
(i) ethical (ii) unethical (iii) illegal
(n) ___________ must match certain user characteristics.
(i) Prospecting (ii) Approach (iii) Presentation
(o)____________represents proper interaction and feedback.
(i) Empathy (ii) Active listening (iii) Simple language
Successful negotiations need both____________ and strategies.
(i) tactics (ii) policies (iii) skills
[Ans.: (a (b -ii); (c - iii); (d -ii); (e -ii); (f -iii); (g -ii); (h
(i- iii); (j - iii); (k - ii); (I-ii); (m (n - (o
(2) Select the most appropriate answer form the option given below:
(a) In____________ distribution system, two or more firms at the same level come together
for marketing purpose. (Nov. 18)
(i) Horizontal (ii) Multi-channel (iii) Multi-level (iv) None of these
(b) ___________ includes tools like discounts, coupons free samples etc.used to stimulate
demand. (Nov. 18)
(i) Public relations (ii) Sales promotion (iii) Supply (iv) Publicity
(c)____________ is one of the important steps in personal selling. (Nov. 18)
(i) Blurring (ii) Prospecting (iii) Reporting (iv) Monitoring
(d) _____________factor is a vital factor considered in the selection of middlemen.
(i) Service (ii) Labour (iii) Cost (iv) Relation
(e) ______________ relating is one-stop-shop.
(i) Mini-market (ii) Shopping mall (iii) Hyper market (iv) Online
(f)Sourcing is also known as_____________.
(i) producing (ii) inventory (iii) storing (iv) developing
(g) Promotion is both______________and selling.
(i) advertising (ii) communicating (iii) informing (iv) telling
(h) ____________is a form of direct marketing.
(i) Rural marketing (ii) Urban marketing (iii) Target marketing
(iv) Telemarketing
___________ mix is cost effective having mass reach.
(i) Communication (ii) Media (iii) Publicity (iv) Advertising
consists of making the initial contact with prospects.
(i) Pre-approach (ii) Approach (iii) Prospecting (iv) Interview
[Ans.: (a — i); (b — ii); (c — iii); (d — iii); (e — iv); (f — iv); (g — iv); (h — iv);

A channel of distribution is the route taken by the title to the product as it moves from the producer to
the ultimate consumer or industrial user. TRUE FALSE
TRUE
A zero level channel is one in which there are multiple intermediaries. TRUE FALSE
FALSE
Zero level channel is also called the direct channel of distribution. TRUE FALSE
TRUE
Marketing channels create time, place and possession utilities. TRUE FALSE
TRUE
A three level channel is suitable if the product is manufactured and sold locally. TRUE FALSE
FALSE
Adverting is an element of promotion mix. TRUE FALSE
TRUE
Advertising through mass media is personal in nature. TRUE FALSE
FALSE
Advertising helps advertiser to create a separate and a distinct image for his brand. TRUE
FALSE TRUE
Personal Selling is suitable if the consumers are spread over vast geographic areas. TRUE
FALSE FALSE
Patronage awards are given to those customers who are loyal to the organisation and its products.
TRUE FALSE TRUE
Premiums are gifts offered along with the product in order to induce the consumers to buy the brand.
TRUE FALSE TRUE
Warranty is an assurance given about the quality of a product sold or hired. TRUE FALSE
TRUE
Speciality advertising involves low cost items like calendars, key chains, etc. bearing the company's
name, addresses and a sales message. TRUE FALSE
TRUE
Corporate Communication means promoting understanding of the organisation amongst its employees
only. TRUE FALSE FALSE
Public relation is an element of Integrated marketing communication. TRUE FALSE
TRUE
Publicity is an element of price mix. TRUE FALSE
FALSE
In telemarketing the manufacturer directly reaches the consumer on telephone. TRUE FALSE
TRUE
Warehousing is an important component in business supply chain. TRUE FALSE
TRUE
Personal Selling is the personal communication of information, to persuade someone to buy
something. TRUE FALSE TRUE
Sales Promotions are long-term promotional incentives. TRUE FALSE
FALSE
Consumer promotional tools are those tools which are directed towards intermediaries. TRUE
FALSE FALSE
Trade promotion tools are promotional tools directed towards the intermediaries like the wholesalers
and retailers in order to motivate them to stock the manufacturer’s brand and resell it to the
consumers. TRUE FALSE TRUE
Sales Force Promotion Tools are useful in gathering business leads, motivating sales force to greater
effort and to aggressively push the product in the market to increase sales. TRUE FALSE
TRUE
Public relations involve a variety of programmes designed to promote or protect the company's image
or its individual products. TRUE FALSE TRUE
In direct marketing, companies sell their products directly to the consumers by eliminating
intermediaries from the channel of distribution. TRUE FALSE
TRUE
Logistics is an element of promotion mix. TRUE FALSE
FALSE
Marketing channels transfer the ownership of goods from the producers to the consumers. TRUE
FALSE TRUE
Inbound logistics involves movement of finished goods from the manufacturing unit to the final
consumers. TRUE FALSE FALSE
Marketing channels form a sub-variable of price mix. TRUE FALSE
FALSE
Inbound logistics focus on purchase and movement of materials, parts of finished products from
suppliers to manufacturing units. TRUE FALSE
TRUE
Place mix is also called marketing communication mix. TRUE FALSE
FALSE
The channel members undertake the risk in the marketing of goods and services. TRUE FALSE
TRUE
The extent of competition does not affect the promotion mix of an organization. TRUE FALSE
FALSE
Direct channels are more common in industrial products and high priced complex products like
computers. TRUE FALSE TRUE
Indirect marketing channel refers to distribution of goods with the help of intermediaries. TRUE
FALSE TRUE
Advertising is a personal tool of communication. TRUE FALSE
FALSE
In horizontal channel of distribution, two producers combine their resources to jointly sell their
products. TRUE FALSE TRUE
Patronage awards are given to those customers who often change brand loyalty. TRUE FALSE
FALSE
3PL refers to providing multiple logistics services to customers. TRUE FALSE
FALSE
Packaging is a part of Integrated marketing communication. TRUE FALSE
TRUE
Telemarketing is a form of direct marketing. TRUE FALSE
TRUE
Logistics relates to physical distribution of goods. TRUE FALSE
TRUE
The terms ‘multi-level’ marketing and ‘multichannel’ marketing are synonymous. TRUE
FALSE FALSE
Supply chain management is a component of promotion. TRUE FALSE
FALSE
Inventory management is a component of supply chain management. TRUE FALSE
TRUE
The terms ‘personal selling’ and ‘sales management’ are synonymous. TRUE FALSE
FALSE
Sales management is a science. TRUE FALSE TRUE
Communication skills are not required for effective selling. TRUE FALSE
TRUE
Chapter IV Key Marketing Dimension
_____ is an unethical practice in marketing
Targeting to children
product counterfeiting
Price war
All the above d All the above
Role of consumer organisation includes_____.
consumer awareness
organising protests
providing legal assistance
all the above d All the above
Market _____ has a dominant position in the market.
leader
challenger
follower
nicher a leader
_____ refers to online commerce transactions between businesses.
B2B
B2C
C2C
None of the above a B2B
_____ marketing refers to marketing of products that are environmentally safe.
Societal
Social
Traditional
Green d Green
SMS refer to _____.
short message service
short media service
short marketing service
none of the above a short message service
Ethical values in marketing includes _____.
honesty
fairness
transparency
all the above d all the above
_____tries to protect weak sides or fronts.
Position defense
Flank defense
Guerrilla attack
none of the above b Flank defense
_____ refers to attacking the competitor from all the fronts simultaneously.
Encirclement attack
Frontal attack
Guerrilla attack
All the above a Encirclement attack
_____ are small firms that target small market.
Leaders
Nichers
Followers
Challengers b Nichers
Mobile marketing includes _____.
MMS
APPs
SMS
All the above d All the above
In _____ marketing the marketer pays compensation to third party to generate traffic or leads to
company’s products.
Pay-per-click
Affiliate
content
artificial intelligence b Affiliate
Zoozoos are advertisement characters promoted by _____.
Airtel
Jio
Vodafone
Idea c Vodafone
Non conventional rural-centric media includes _____.
Folk
Newspapers
Television
Radio a Folk

(a) Buzz Marketing is also known as __________ marketing.

(i) viral (ii) target (iii) Street
(b) Children are___________targets.
(i) fixed (ii) hard (iii) soft
(c) Consumer organisations bring about_____________ among consumers.
(i) aggressiveness (ii) vigilance (iii) awareness
(d) In_____________ strategy leader firm makes modifications in existing product.
(i) multi-brand (ii) product flanking (iii) innovation
(E) In rural marketing distribution is__________.
(i) simple (ii) difficult (iii) complex
(f) Infrastructure facilities are___________ in rural markets.
(i) adequate (ii) inadequate (iii) directing
(g)____________ pricing is adopted to meet increased competition.
(i) Value (ii) Transfer (iii) Prestige
(h) Promotion strategy performs informing,______________ and reminding.
(i) convincing (ii) persuading (iii) directing
____________ marketing is the base of digital marketing.
(i) Mobile (ii) Viral (iii) Internet
(j) Green marketing is_____________ safe.
(i) economically (ii) socially (iii) environmentally
(k) Positioning has now become a____________ activity.
(i) holistic (ii) commercial (iii) management
_____________ search has become a reoolution in marketing.
(i) Internet (ii) Voice (iii) Web
(m) Career potential in marketing is______________ .
(i) limited (ii) unlimited (iii) restricted
(n) Understanding_____________ makes brands successful
(i) psychology (ii) preference (iii) competitors
(o)____________ brand recall disturbs consumer patronage.
(i) Low (ii) High (iii) Frequent
[Ans.: (a - iii); (b - iii); (c - ii); (d - iii); (e - ii); (f -ii); (g - i); (h - ii);
Select the most appropriate answer from the option given below:
(a) Ethics is a branch of___________ which is concerned with human conduct. (Nov. 18)
(i) Physiology (ii) Psychology (iii) Philosophy (iv) Sociology
(b)__________ marketing makes use of electronic devices such as
computer. (Nov. 18)
(i) Digital (ii) Green (iii) Rural (iv) Traditional
(c)_____________ is/are main factors contributing to the success of brands in India. (Nov.
18)
(i) Unique selling proposition (ii) Innovation (iii) Consistency
(iv) All of these
(d) Consumer organisations are____________ groups.
(i) political (ii) social (iii) reference (iv) advocacy
(e) Market leader has virtual____________in the market.
(i) control (ii) competition (iii) monopoly (iv) share
(f) Rural markets are widely_____________ .
(i) located (ii) scattered (iii) known (iv) dominated
(g) Rural market has witnessed ___________ revolution.
(i) industrial (ii) green (iii) sachet (iv) fiscal
(h) SMS is an example of _____________digital marketing.
(i) push (ii) pull (iii) web-based (iv) twitter
_______________ marketing enables a firm to gain rapid awareness at a low cost.
(i) Green (ii) Direct (iii) Rural (iv) Viral
0) When brand____________ drops customers Slowly move to another brand. (i) positioning
(ii) targeting (iii) advertising (iv) recall
[Ans.: (a -iii); (b - i); (c i); (d - iv); (e - iii); (f - ii);
(i - iv); (j- iv)l(g - iii); (h - i);

Marketing ethics enable companies to market their products in a socially responsible manner.
TRUE FALSE a TRUE
Targeting to children is an ethical marketing practice. TRUE FALSE b
FALSE
Product counterfeiting is an unethical marketing practice. TRUE FALSE a
TRUE
Consumer organisations are profit making organisations. TRUE FALSE b
FALSE
Consumer organisations play an important role in creating consumer awareness. TRUE FALSE
a TRUE
Market challengers have the largest market share in the relevant product in the industry. TRUE
FALSE b FALSE
The terms ‘market challengers’ and ‘market followers’ are synonymous. TRUE FALSE
b FALSE
Niche marketers target big markets. TRUE FALSE b FALSE
Rural markets in India are highly scattered. TRUE FALSE a TRUE
The standard of living of rural areas is high. TRUE FALSE b FALSE
Advertisers make use of non-conventional media for promoting products in rural areas. TRUE
FALSE a TRUE
Social media marketing is a form of digital marketing. TRUE FALSE a
TRUE
Digital marketing do not require the use of Internet. TRUE FALSE b
FALSE
Internet marketing includes only B2C marketing. TRUE FALSE b
FALSE
Mobile marketing involves marketing on mobile device. TRUE FALSE a
TRUE
Mobile marketing makes use of only SMS to promote products. TRUE FALSE b
FALSE
Green marketing and societal marketing are synonymous. TRUE FALSE b
FALSE
Green marketing takes into account preservation and conservation of the natural environment.
TRUE FALSE a TRUE
Marketing managers face the problem of compressed product life cycle. TRUE FALSE
a TRUE
Communciation skills are required for effective marketing. TRUE FALSE a
TRUE

Modal question paper

___________ is not a component of MIS.

(Niche marketing, Marketing research, Internal company records, Marketing
Intelligence System)
In _____________ , markers serve all customer groups in all the segments.
(Market specialization, Full market coverage, Product specialization, Concentrated
marketing strategy)
iii) The_____________ concept of marketing revolved around profit maximization.
(Traditional, Modem, Societal, Holistic)
___________ refers to the total number of items or brands in a product category.
(Product depth, Product consistency, Product width, Product length)
v) During ______________ stage the product is launched in the market.
(Inception, Growth, Maturity, Decline)
vi) Under market_______________ pricing sfrategy, the manufacturer charges a high price
for product when it is introduced in the market.
(Penetration, Skimming, Liquidity, None of the above)
vii) ____________ is a component of supply chain management.
(Inventory management, Warehousing, Retum of goods, All of the above)
viii) Advertising is_____________ in nature.
(Personal, non—personal, Special, None of the above)
ix) Personal Selling is an element of______________mix .
(Product, Price, Place, Promotion)
x) Expanding total market is a strategy of market______________ to face competitors.
(Nichers, Leaders, Challengers, Followers)
xi)_____________ is a form of digital marketing.
(Intemet marketing, Social media marketing, Mobile marketing, All of the above)
xii) Zoozoos are advertisement characters promoted by_____________ .
(Airtel, Jio, Vodafone, Idea)
Second modal paper

The___________ concept rest on four pillars : target market, customer needs, integrated
marketing and profitability.
a) Product
c) marketing
b) Production
d) Holistic
With the help of____________ marketers can analyze customer behavior.
a) Marketing Research
b) Production concept
c) Enterprise
d) None of these
____________- is one of the patterns of target market selection.
a) Full market coverage
b) Middle market coverage
c) Half market coverage
d) All of these
____________ is an element of the Marketing Mix.
a) Profit
b) Investment
c) Price
d) Plan
______________is the part of the product that carries information about the product and the
seller.
a) Channels
c) Label
b) Profit
d) Decision
____________ when registered becomes a trademark.
a) Brand
c) Patent
b) Product
d) Copyright
In___________ distribution system, two or more firms at the same level come together
for marketing purpose.
a) Horizontal
c) Multi-Level
b) Multi-Channel
d) None of these

__________ indudes tools like discounts, coupons, free samples etc. used to stimulate
a) public Relations
b) Supply
c) Sales Promotion
d) Publicity
__________ is one of important steps in personal selling.
Blurring
Reporting
Prospecting
Mentoring
10. Ethics is a branch of__________ which is concerned with human conduct.
b) Psychology
d) Sociology
Physiology
Philosophy
11.____________ marketing makes use of electronic devices such as computer.
a) Digital
Rural
b) Green
d) Traditional
c)
12._____________ is/are main factors contributing to the success of brands in India.
a) Unique Selling Proposition
c) Consistency
b) Innovation
d) All of these