CURRICULUM VITAE
ADYANTO DWI ATMOJO, [Link]
Summary
Solid experiences in Sales & Supply chain areas for more than 20 years services in multinational companies.
Have deep knowledge at Sales areas including Business Development & Route to Market strategy, Sales / Trade
Marketing & Distribution, Sales Organization development and Marketing Information (Strategic Planning &
Information), also have experience in managing Supply Chain Areas including, Production Plan / Material Planning,
Purchasing, Logistic (Warehouse and FG Delivery).
Proven business results oriented by successfully managing and deliver Sales KPI for 2 big areas during services time
in British American Tobacco Indonesia, including deliver 3 years sales grow in a row for BAT Jakarta region (2016-
2018). Also, experienced in Sales IT system including SFA & SAP system.
Have cross-function experiences in other end market and projects, to enrich business knowledge, people
management and strengthen leadership skills (agile, resilience and fast learner). These assignments were beneficial
to elevate skills set for more well-rounded on "general management".
Personal Information
Date of Birth : 24 July 1979
Age : 43 years
Gender : Male
Marital Status : Married
Nationality : Indonesian
Contact Info
Address : Dirgantara I Blok C4 No 14, Malang, East Java, Indonesia.
Telephone No. : 0341-718323
Mobile No. : 0818-539880
Email : [Link]@[Link]
Educational Background
Level University Graduation GPA (1-4)
3.77 (Cum Laude – 2nd
S2 - MM (Strategic Management) University of Brawijaya Malang 2008 Best Graduate)
Employment Experience
Year Title Main Responsibility & Key Achievement
From To
Aug - Now RTM & Business Development Reporting to Castrol’s Managing Director to develop and roll out
2022 Manager – PT Castrol Indonesia Country Route to Market & Sales Business Development strategies,
(Contracted under PT BAWANA) required standards, processes, tools, programs, and capabilities to
implement effectively and deliver sustainable sales growth.
Jan - June- Senior Supply Chain Manager – Reporting to President Director to manage end to end supply chain
2022 2022 AMCOR Specialty Carton management including areas of Planning (production plan/ scheduler,
Surabaya Indonesia (Member of materials requirement planning), Procurement, Logistics,
AMCOR Group) Warehousing, Export - Import, FG Distribution and Cost Savings
areas to ensure effective and efficient way of working to achieve
company growth agendas.
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CURRICULUM VITAE
Feb - May - Supply Chain Areas Assignment – • Managing Demand capture and Distribution of Finish Goods from
2019 2021 Bentoel Group (Member of British National Distribution Centre to all ASMO (bentoel branches) to
American Tobacco Group) ensure stock fulfillment in each of ASMO as per duration day set
1. Secondary Supply Chain up. Managing operational at warehouse at all ASMO / bentoel
Manager: Feb 2019 – April branches (37) to supports day to day sales operational.
2020 • Deliver FFR (Fulfilment rate), Cost efficiency and FG stock
duration to ensure effectiveness & efficiency target achieved.
• Managing several projects related to secondary supply chain to
deliver sustainability of logistics operational and savings initiatives
deliverables aligned with Route To Market strategy at TM&D
2. Primary Supply Chain • Managing all warehouse operational related to raw material (WMS,
Manager: May 2020 – Dec Cloves & Leaf) and including Leaf movement from areas to Factory
2020 GLT to ensure material readiness to fulfill manufacture
operational.
• Deliver Inventory Health (IHR) and stock duration to ensure
effectiveness & efficiency target achieved.
• Deliver savings target by implement work process improvement
(WPI) / savings initiative related to logistics management.
3. Logistics Manager: Jan 2021 • Managing both for Primary supply chain & Secondary supply
– May 2021 chain areas to ensure effective and efficient for logistics way of
working to support total Indonesia’s Operations for both Export &
Domestics product.
• Implement project related to NWoW at secondary supply chain
areas due to business updates at sales areas / Route To Market
(RTM) strategy
Achievement:
• Smooth operational on stock movement from factory to all
Indonesia’s depot and stop hijack case that previously frequently
happened in 2018.
• Successfully implement WPI (work process improvement) to
support productivity savings in National Distribution Centre of
Finish goods and Primary Supply chain areas including reduced
Marine cargo insurance due to lower down of cases.
• Deliver KPI on the business objectives and cost savings in same
time.
• Build fundamental operational (people & process) to ensure
operational smoothness & productivity savings.
• Smooth implementation and successful project delivery to support
RTM strategy at TM&D.
Sept- Jan- Regional Sales Manager Jakarta • Manage trade marketing and distribution team in the biggest team
2016 2019 Greater & Serang - Bentoel Group / areas in Indonesia.
(Member of British American • Develop roadmap for Jakarta transformation to catch up high
Tobacco Group) business potential in #1 city of Indonesia.
• Responsible to deliver KPI (Business & People Objectives).
Achievement:
• Stop declining trend in last of 5 years – bring Jakarta to growth
trend since 2016 – 2018.
• 2016: Achieved 2nd fastest regional growth on sales volume
(+17% sales growth vs LY)
• 2017: Achieved the fastest regional growth on sales volume (+3%
vs LY when industry is declining) and bring Jakarta as 2nd biggest
volume contributor for Indonesia.
• 2018: Achieved the 2nd fastest regional growth on sales volume
(+3% vs LY) and bring Jakarta as 1st region that growth 3 years in
a row.
Oct- Sept- Regional Sales Manager East Java • Manage trade marketing and distribution team in 2nd biggest
2015 2016 & Bali Nusra - Bentoel Group volume contributor in Indonesia.
(Member of British American • Develop business plan & convert into action to ensure company
Tobacco Group) target achieved.
• Responsible to deliver KPI (Business & People Objectives).
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Achievement:
• Successfully stop declining trend of East Java & Bali Nusra in the
last 3 years by drive growth +0.3% on sales volume.
• Build a legacy of a leader: source of sales manager by prepare 7
Supervisor to be ready for growth academy program. As a results
in 2017 – 2018 5/7 are promoted to manager level.
Jul- Sept- Area Sales Manager Surabaya - • Manage trade marketing and distribution team of Surabaya area
2014 2015 Bentoel Group (Member of British in order to achieve company plan / target.
American Tobacco Group) • Implement company strategy and manage all operational in
Surabaya team.
• Develop local initiatives to develop brands and area
• Responsible to deliver trade KPI (volume, distribution, effective
call).
Achievement:
• 116% vs sales volume target in 2015, Growth by +36% vs SPLY.
Strategic brands growth by + 61% vs SPLY. It’s drive +0.3 ppt
share of market growth after declined in the last 3 years.
• Smooth on managing one of key cities (T5 cities)-turn around
team and transformation on build high spirits & performing team
• 2 MTs assignment & developed in Surabaya with SUCCESFULL
Rating.
• Outstanding rating on Full Year appraisal.
Jan- Jun- Marketing Information Manager - • Manage all marketing information to support marketing strategic
2013 2014 Strategic Planning and Insight and business strategic.
Dept. - Bentoel Group (Member • Support Brands and Trade team to build understanding of market
of British American Tobacco insight to identify opportunity for improvement.
Group) Jakarta • Responsible to deliver marketing report for Local / Region /
Global.
Jan- Dec- National Trade Insights Manager Manage Trade & Distribution information by utilize internal and
2012 2012 – Strategic Planning and Insight external data to provide insight information to support opportunity
Dept. - Bentoel Group (Member and strategic of Trade and Distribution functions.
of British American Tobacco • Internal data: Sales trend, Distribution, Effective Call, and
Group) Jakarta Internal Survey
• External data: Consumers offtake (Nielsen Retail Audit),
competitor intelligence, external survey, etc.
Jan- Dec- International Assignment at
2011 2011 British American Tobacco -
Malaysia Manage trade team (Sales & Distribution / Trade Marketing team)
at Kuantan Area to achieve: Sales volume, Availability, Visibility,
• District Manager of Kuantan – Distribution and Penetration target (Trade KPI).
East Coast Malaysia
(July – Dec 2011)
Support the trade team by desk and research analysis. Provide
information regarding to market situation by conducted trade
• Trade Research Executive - analysis.
Strategic Planning and Insight
Dept. (Jan – June 2011)
2006 2010 Sales Organization Development 1. Manage development of System, People and Operational in Sales &
Manager – Bentoel Group Distribution Directorate in order to increase capabilities.
• Project Manager of Sales Force Automation System phase 2:
a. PDA / Be One Mobile for Sales Officer and Sales Manager:
focus on supervisory, control and report performance.
b. Interfacing to SAP for non sales transaction, especially for
finance process and bad stock transaction.
c. War Map application
• Project Manager of Mobile Printer application
2. Provide special report to Sales & Distribution management related
to sales & distribution performance to improve sales performance
(special project).
3. Propose programs to Improve performance of sales team
4. Develop Sales & Distribution team by conduct Training series for
hard and soft skill capabilities.
2005 2006 Sales Business Development 1. Develop and implement system to sales & distribution team to
Officer– Bentoel Group increase sales team capabilities.
a. Sales Force Automation System Project - Phase 1
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CURRICULUM VITAE
• PDA / Mobile for Sales Force operational, Keep and Track
all data transaction of sales report related to day-to-day
sales operational
• Back Office application for each branch
• Interface data to SAP Application as main system.
b. Develop Distribution and Call Performance Report (system
base).
c. Develop Performance report based on Geographical (District
level) project.
d. Develop SAP Business Intelligence (Business Warehouse)
Project.
2. Propose and develop new process for Performance Appraisal for
sales team (setting trade KPI) by usage system to keep and track
the performance.
2002 2004 Process Expert SAP (Module Sales 1. Works with project team to design the process and development of
& Distribution) and Internal SAP system - Sales & Distribution Module.
Auditor for ISO 9001 – Bentoel
Group 2. Trainer and support implementation SAP, special at Sales &
Distribution Module and others module which related to S&D
Directorate users.
3. Internal Auditor for ISO 9001 implementation at PT. Bentoel Prima
Achievement: The Best Process Expert (PE) - Implementation
SAP (Bentoel Group – 2005)
Staff Logistic & Distribution– 1. Handle Shipment Plan product to each branch and Stock
Bentoel Group Monitoring.
2. Handle special project of Logistic & Distribution
a. Implementation of Platinum Era System at Logistics
b. Transfer of Tittles project
2001 2001 Supervisor Shift Logistic & Supervisory for day to day operational of cigarettes central warehouse
Distribution– Bentoel Group
Training
Year Tittles of Training
2017 BAT Impact & Gravitas. Jakarta – Indonesia
2016 BAT Commercial Program – Adding Shareholders Value. Jakarta - Indonesia
2016 BAT Route to Consumer Level #3. London – UK
2014-2016 BAT Leadership series ie. Leading Self / Team, Leading Manager & Leadership Discovery. Jakarta – Indonesia
2013 Business Presentation Master Class - SCQuARE Program. Jakarta – Indonesia
2009 Strategic and Business Thinking. Malang – Indonesia
2009 Mobility Solution for Distribution & Manufacture. Surabaya – Indonesia
2009 Leadership Development for Great Organization. Malang – Indonesia
2008 Leadership program for Manager. Malang – Indonesia
2007 Achieving Performance for Manager. Malang – Indonesia
2006 Basic Leadership Program. Malang – Indonesia
2006 Trade Marketing Common Issues and the Solution. Malang – Indonesia
2006 Problem Analysis & Decision Making. Malang – Indonesia
2004 SAP Training (MM, FI, PP Module). Malang – Indonesia
2003 Training ISO 9001:2000 Internal Quality Auditor Based On ISO 19011:2000
2003 ISO 9001:2000 Interpretation. Malang – Indonesia
2001 Management Supervisory. Malang – Indonesia
2001 Manajemen & Administrasi Gudang. Malang – Indonesia
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