MINOR PROJECT REPORT

ON
PRODUCT MIX OF BRITANNIA COMPANY

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT

FOR THE AWARDED DEGREE OF
BACHELOR OF COMMERCE

SUBMITTED BY
JIGYASA KAPOOR

ENROLLMENT NUMBER: 00290288822

UNDER THE GUIDANCE OF
MS. MANDEEP KAUR

SRI GURU TEGH BAHADUR INSTITUTE OF MANAGEMENT AND

INFORMATION TECHNOLOGY
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
 DECLARATION

I hereby declare that the project work on “PRODUCT MIX OF BRITANNIA

COMPANY .” Submitted to the Guru Gobind Singh university is a record of an

original work done by me under the guidance of MS. Mandeep Kaur, Sri Guru
Tegh Bahadur Institute of Management, and Technology.

Signature of the scholar

Name: Jigyasa Kapoor
Enrollment number: 00290288822
 CERTIFICATE

This is to certify that I, JIGYASA KAPOOR , enrollment no.

00290288822 Bachelor of commerce (honors) student of SRI GURU
TEGH BAHADUR INSTITUTE OF MANAGEMENT AND INFORMATION
TECHNOLOGY has done project work on “PRODUCT MIX OF
BRITANNIA COMPANY” under the guidance of Ms. Mandeep Kaur .

(Signature of guide)

(Signature of scholar)
Name: Jigyasa Kapoor
Enrollment number: 00290288822

Place: DELHI
Date:
 ACKNOWLEDGEMENT

A lot of effort has gone into this minor project report and for that I would like to
thank all those who have contributed in completing this project. Also, I am
highly indebted and extremely thankful to Ms. Mandeep Kaur, Faculty Member
who was my guide. The strong interest evinced by her has helped me in dealing
with the problems I faced during project work. I express my profound sense of
gratitude to them for their timely help and cooperation in completing the
project. Lastly, I would like to thank my entire beloved family & friends for
providing me monetary as well as non –monetary support, as and when required
without which this project would not have completed on time.
Their trust and patience is now coming out in the form of this project.

Place : Delhi Signature of the scholar

Name: Jigyasa Kapoor

Enrollment number: 00290288822

Date:
 TABLE OF CONTENT

S Tittle Page
. no.
n
o

1 Declaration
.

2 Certificate of completion
.

3 Acknowledgement
.

4 Chapter 1 : industry profile

.

5 Chapter 2 : Introduction to the company

.

6 Chapter 3 : Product Mix

.

7 Chapter 4:Research Methodology

.
8. Chapter 5 : Finding and discussions

9. Chapter 6 :Conclusion

10. Chapter 7: Suggestions and recommendation

11 Bibliography
.
 CHAPTER 1

INTRODUCTION TO INDUSTRY

1.1What Is Food Industry?

The food industry is a complex, global network of diverse businesses that

supplies most of the food consumed by the world's population. The food
industry today has become highly diversified, with manufacturing ranging from
small, traditional, family-run activities that are highly labor-intensive, to large,
capital-intensive, and highly mechanized industrial processes. Many food
industries depend almost entirely on local agriculture, animal farms, produce,
and/or fishing.

It is challenging to find an inclusive way to cover all aspects of food production

and sale. The UK Food Standards Agency describes it as "the whole food
industry – from farming and food production, packaging and distribution, to
retail and catering."

The Economic Research Service of the USDA uses the term food system to
describe the same thing, stating: "The U.S. food system is a complex network of
farmers and the industries that link to them. Those links include makers of farm
equipment and chemicals as well as firms that provide services to
agribusinesses, such as providers of transportation and financial services. The
system also includes the food marketing industries that link farms to consumers,
and which include food and fiber processors, wholesalers, retailers, and
foodservice establishments
1.2History

The first evidence of food service industry can be traced back to the Sumerian
period in 3000 BC. Back then, food service was mainly provided by temples
and palaces. They employed professional cooks and served food to the nobility
and guests

In the following centuries, the food service industry grew rapidly and became
an important part of the economy. There were now many restaurants
and inns catering to different segments of the population.

The quality of food also improved as cooks began to use more sophisticated
methods and ingredients. By the end of the Roman period, food service had
become a sophisticated business with a large variety of establishments catering
to different needs and tastes
1.3 Leaders

Nestle India

Headquartered in Vevey, Switzerland, Nestlé is the largest food producing

company in the world as well as in India. With leading products like Maggi,
KitKat, Milky Bar, Polo, Nescafe, and many more, Nestlé’s annual sales is
more than the U.S. $ 1.1 billion. It has a wide range of products in baby food,
breakfast cereals, coffee and tea, an assortment in confectionaries and many
more. It is having a total of 8 manufacturing facilities and 4 branch offices
(Delhi, Mumbai, Chennai, Kolkata) in India.

Parle Agro

Parlé Argo is, in fact, an Indian company owning product brands like Frooti,
Appy, Bailey, and Coca-Cola. Initially owned by the Chauhan family, the
company later got divided into three distinct fractions known as Parle Products,
Parle Argo, and Parle Bisleri. With an annual revenue of U.S. $ 431 million, it
is one of the highest grossing companies in India with products like Grappo
Fizz, Café Cuba, Frooti. Other products of this company include beverages like
LMN, Fizz, and many more.

Britannia Industries Limited

The 126 years old company, Britannia Industries Limited specializes in the
manufacturing and selling of biscuits, bread, cakes, and dairy products. Having
a net income of U.S. $ 120 million, Britannia is one of the most popular brands
in India with products like Milk Bikis, Good Day, Nutri Choice, Little Hearts,
Jim Jam, Cheese, and many more.

Cadbury
Formerly known as ‘Cadbury Schweppes,’ the British multinational company
specializes in chocolate confectioneries. Having its headquarters in Uxbridge,
London, Cadbury has a huge market around the globe in countries like India,
Ireland, Australia, and New Zealand. With a market share of 70% in the
chocolate confectionery business, it’s most renowned products are Cadbury
Dairy Milk, Dairy Milk Silk, Bournville, 5-Star, Perk, Oreo, Eclairs, Gems, and
many more

Amul

Founded in 1948 in Gujarat, Amul is one the most proclaimed companies

ruling the Indian food market. After being owned by 3.6 million milk
manufactures in Gujarat, it is the world’s largest producer of milk and milk
products. Producer of Milk, breadspread , UHT milk, Butter, Ice Cream, Paneer
and many more, Amul thus, has an annual revenue as high as the US $ 280
billion and is one of the most loved and accepted brands in the country.
 CHAPTER 2

INTRODUCTION OF COMPANY

Formerly Britannia Biscuit Company Limited

Type Traded as Public

Traded as BSE: 500825

NSE: BRITANNIA

NSE NIFTY 50 Constituent

Industry Food processing

Founded 1892; 131 years ago in Calcutta

1918; 105 years ago as Britannia Biscuit Company Limited

Headquarters 5/1A, Hungerford Street, Kolkata, West Bengal, India

Area served worldwide

Key people Nusli Wadia (Chairman)

Varun Berry (Executive Vice-Chairman & MD)

Rajneet Kohli (CEO)

N Venkataraman (Executive Director & CFO

Products Bakery products including biscuits, bread, cakes and rusk

Dairy products including milk, butter cheese, ghee

Revenue A11,878.95 crore (US$1.5 billion) (2020)

Operating income A1,860.87 crore (US$230 million) (2020)

Net income 1402.63 crore (US$180 million) (2020)

Total assets 7,253.34 crore (US$910 million) (2020)

Number of employees 4,480 (as on 31 March 2019)

Parent Wadia Group

Subsidiaries Manna Foods Private Limited

International Bakery Products Limited

  Overview

Britannia Industries (NSE: BRITANNIA) is one of India’s leading food

companies with a 100-year legacy and annual revenues in excess of Rs. 9000
Cr. Britannia is among the most trusted food brands, and manufactures India’s
favorite brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold
which are household names in India. Britannia’s product portfolio includes
Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages,
Milk and Yoghurt. Britannia is a brand which many generations of Indians have
grown up with and its brands are cherished and loved in India and the world
over. Britannia products are available across the country in close to 5 million
retail outlets and reach over 50% of Indian homes.1

The company’s Dairy business contributes close to 5 per cent of revenue and
Britannia dairy products directly reach 100,000 outlets.

Britannia Bread is the largest brand in the organized bread market with an
annual turnover of over 1 lac tons in volume and Rs.450 crores in value. The
business operates with 13 factories and 4 franchisees selling close to 1 mn
loaves daily across more than 100 cities and towns of India.

Britannia Industries has a presence in more than 60 countries across the globe.
The company's international footprint includes presence in Middle East through
local manufacturing in UAE and Oman, are the No 2 biscuit player in UAE with
a strong contention to leadership and have a similarly strong market position in
the other GCC countries. Britannia Industries is also the market leaders in Nepal
and are in the process of investing a manufacturing facility in the country.
The company's foot print spreads across North America, Europe, Africa and
South East Asia through exports and Britannia Industries is investing in a state-
of- the- art facility in Mundra SEZ, Gujarat, to service the exports markets.

The company's strategic expansion plan is based on the principle of ‘One new
market a year’. The company plan to expand through local operations in Africa
and South East Asia in the coming years.

Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think
Better’. Having removed over 8500 tonnes of Trans Fats from products,
Britannia became India’s first Zero Trans Fat Company. Over 50% of the
Company’s portfolio is enriched with essential micro- nutrients which nourish
the body.

The company set up the Britannia Nutrition Foundation in 2009, and began
working on public private partnership to address malnutrition amongst under-
privileged children and women.

 About the company

Britannia Industries Limited is an Indian company specialised in food
industry, part of the Wadia Group headed by Nusli Wadia. Founded in
1892 and headquartered in Kolkata, it is one of India's oldest existing
companies and best known for its biscuit products. The company sells
its Britannia and Tiger brands of biscuits, breads and dairy
products throughout India and abroad. Beginning with the circumstances
of its takeover by the Wadia Group in the early 1990s, the company has
been mired in several controversies connected to its management.
However, it still has a large market share and it is profitable.[
 History

 The company was established in 1892 by a group of British

businessmen with an initial investment of ₹295. Initially, biscuits were
manufactured in a small house in central Kolkata. Later, the enterprise
was acquired by the Gupta brothers, mainly Nalin Chandra Gupta, an
attorney, and operated under the name, V.S. Brothers. In 1918, C.H.
Holmes, an English businessman based in Kolkata, was taken on as a
partner and The Britannia Biscuit Company Limited (BBCo) was
launched. The Mumbai factory was set up in 1924 and Peek Freans UK,
acquired a controlling interest in BBCo. During the Second World War,
the government of British India needed a continuous supply of biscuits
for British soldiers. The Britannia Biscuit Company started supplying
biscuits to British Army for several years, and the company sometimes
devoted 95% of its capacity to produce biscuits for the armed forces.
Biscuits were in high demand during World War II, which gave a boost
to the company's sales. The company name was changed to the current
Britannia Industries Limited in 1979. In 1982, the American
company Nabisco Brands, Inc. acquired the parent of Peek Freans and
became a major foreign shareholder. In 1978, Britannia came out with its
public issue, and its Indian shareholding had increased to 62%, which
firmly established Britannia as an Indian company. The 38% foreign
stake was owned by the UK-based Associated Biscuits International
Limited (ABIL).

 In 1993, textile tycoon Nusli Wadia of Bombay Dyeing took control of

the company from Britannia's then-chairman Rajan Pillai, with the help
of French food giant Danone. In 2009, Wadia Group became the largest
shareholder in BIL after acquiring a 25% stake owned by Group Danone.

 In December 2018, it launched a new category, Treat Crème Wafers.

  Britannia acquired a controlling stake in Kenya's Kenafric Biscuits in
October 2022. In September 2022, Varun Berry was appointed as
Executive Vice-Chairman and Managing Director of Britannia
Industries Limited and Ranjeet Kohli was also appointed as Executive
Director and CEO.[14] As of December 2022, Britannia Industries
Limited had a market capitalization of Rs. 1,08,992.90 crore.

 In December 2022, Britannia Industries entered into a joint venture

agreement with Bel SA of France and Britannia Dairy Private Limited
(BDPL) to develop, manufacture and sell cheese products in India and
other markets. Under the joint venture, Bel SA acquired a 49% stake in
BDPL, a subsidiary of Britannia Industries, for ₹262 crore and infused
an additional ₹215 crore in the joint venture.

 In August 2022, the company expanded its product portfolio by

entering the Western Snacking market with the launch of its new
product, Treat Croissant. It also released a TV commercial featuring
choreographer, actor and director, Prabhu Deva

 Executives

 Nusli N Wadia

ChairmanExecutive BoardSince: 1993

Mr. Nusli N Wadia has been the Chairman of the company since 1993.
Previously, he served as the Chairman of TEXPROCIL and Mill Owners’
Association (MOA). Mr. Wadia worked in the Prime Minister’s Council on
Trade and Industry from 1998 to 2004. He served as the Convener of Special
Group Task Force on Food and Agro Industries Management Policy in 1998.
Mr. Wadia also serves as the Chairman of Wadia Group companies and a
Director of various Indian companies.

 Rajneet Singh Kohli

Director; Chief Executive OfficerExecutive BoardSince: 2022

Mr. Rajneet Singh Kohli has been the Director and Chief Executive Officer of
the company since September 2022.

 N. Venkataraman

Director; Chief Financial OfficerExecutive Board

Mr. Venkataraman is the Chief Financial Officer and Director of the company.
He served as the General Manager of Finance for Eicher Motors Ltd. Mr.
Venkataraman joined the company in 2007 as the Head of Commercial
Operations.

 Amit Doshi

Chief Marketing OfficerSenior ManagementSince: 2022

Mr. Amit Doshi has been Chief Marketing Officer of the company since
January 2022. Prior to this, he served as the Director of Marketing at Lenovo.
He has 9 years of diverse business & capability building experience in key
innovation, brand marketing, digital, sales, and customer development roles.

 Sudhir Nema

Chief Development and Quality OfficerSenior Management

 Business
  The company's principal activity is the manufacture and sale of
biscuits, bread, rusk, cakes and dairy products.

 Biscuits

The company's factories have an annual capacity of 433,000 tonnes. [18] The
brand names of Britannia's biscuits
include VitaMarieGold, Tiger, Nutrichoice, Good Day, 50 50, Treat, Pure
Magic, Milk Bikis, Bourbon, Nice Time and Little Hearts among others.

In 2006, Tiger, the mass market brand, realised $150.75 million in sales,
including exports to the U.S. and Australia. This amounts to 20% of Britannia's
revenues for that year.[citation needed]

 Dairy products

Dairy products contribute close to 10% to Britannia's revenue. [19] The company
not only markets dairy products to the public but also trades dairy commodities
business-to-business. Its dairy portfolio grew to 47% in 2000-01 and by 30% in
2001-02. Its main competitors are Nestlé India, the National Dairy Development
Board (NDDB), and Amul (GCMMF).[20]

Britannia holds an equity stake in Dynamix Dairy and outsources the bulk of its
dairy products from its associate.

On 27 October 2001, Britannia announced a joint venture with Fonterra Co-

operative Group of New Zealand, an integrated dairy company which handles
all aspects of the value chain from procurement of milk to making value-added
products such as cheese and buttermilk. [20] Britannia intends to source most of
the products from New Zealand, which they would market in India. [19] The joint
venture will allow technology transfer to Britannia. [20] Britannia and New
Zealand Dairy each hold 49% of the JV, and the remaining 2 percent will be
held by a strategic investor. Britannia has also tentatively announced that its
dairy business (probably including Dynamix) would be transferred to the joint
venture.[20] However, the authorities' approval to the joint venture obliged the
company to start manufacturing facilities of its own. It would not be allowed to
trade, except at the wholesale level, thus pitching it in competition with Danone,
which had recently established its own dairy business.

 Mission

To meet or, where possible, exceed the expectations of our diverse

client base with flexible, innovative solutions of the highest quality
that adhere to safe, ethically sound and environmentally friendly
codes of practice.

Vision
 Expanding our global client base via enhancement of our reputation
in selected business segments.

 Developing a stable client base with significant repeat business.

 A flexible and innovative approach towards the needs of our clients;

aware of emerging trends and technological breakthroughs.

 A lucid yet commanding approach to project management that

promotes clarity and timeliness.

 Being able to communicate effectively and knowledgeably in the

diverse range of countries/cultures in which we operate.
  Values

 Achieving the highest standards of health and safety in everything

we do.

 Total respect for the environment.

 Relentless commitment to quality.

 A philosophy of ongoing review and improvement.

 Cultivating a work environment that promotes a sense of

belonging and empowerment.

 Strict adherence to our code of ethics.

 Presenting stimulating and varied career opportunities to our

employees in a challenging yet rewarding meritocracy.

 The provision of training, where required, to help us remain at the

cutting edge of our industry sectors.

 Business ethics

It is the policy of Britannia Marine to maintain the highest standards of

ethics in the conduct of its business and in its relations with whomever it
does business or is associated – its employees, directors, shareholders,
customers and suppliers, as well as with governments and the public.

The company’s integrity and reputation ultimately depend upon the

individual actions of its employees, officers and directors. Each employee
is therefore personally responsible and accountable for compliance with
this code. Its provisions are mandatory and full compliance is expected
from all employees.

 About the logo

OLD LOGO
 NEW LOGO

The company’s logo has been changed after a long time interval of 20 years.
Talking about the new logo he said it was “not completely different from our
old logo”, explaining that the brand heritage will be carried forward but too
a new look has been given.

An official of the company explained the meaning of this new logo. Britannia
is planning to rebrand as the Total Foods Company from now on with the
expansion of its offerings in both healthy and indulgent products. The wings of
a bird signify freedom to choose, whenever and wherever you want to enjoy
your food. Hence two parts of the wings have two colors, yellow for fun and
green for health. The yellow and green wing is the design language for
packaging. Packs with yellow wing would be for fun products and packs with
green wing would be for healthy products.

The annual report of Britannia revealed that intention will be to launch new
products targeting the same snacking occasions but with new and innovative
products.
  Swot analysis

Britannia is India’s most popular food product brand spread across a larger
portion of the country. We shall do a thorough SWOT Analysis of Britannia to
gain insight into the company’s performance. Now let us begin by exploring the
strengths of Britannia :

1. Strengths of Britannia
An organization’s capabilities of acquiring more market share, getting more and
more customers, and maximizing profits are noted as its strengths. Following
are Britannia’s strengths:

 Brand portfolio: Britannia is the only company in India that offers

bakery products for all income groups which helps them to acquire larger
sectors of consumers. Britannia covers up to 30% of the market share in
the biscuit production of India.
  Excessive brand recall: As the brand deals with a variety of products
like biscuits, dairy products, cakes rusk etc they have high shelf visibility.
Also due to aggressive marketing and advertising, resulted in the brand
establishment.
 Benefiting Indian markets for the last 120 years: it is one of the most
trusted brands in India. An intrepid baker made a bunch of yummy
golden brown biscuits123 years ago in Calcutta. These biscuits were
specially baked for officers of the British Raj who were used to the
standard of English tea time snacking. over a few decades, this company
served a large range of Indian houses with biscuits, dairy products etc.
and also some nutritious food. Today it is one of the leading companies in
India with3.5 million retail outlets
 Penetration into the market and distribution: The company has large
market network coverage with large SKU’s and making it available
through its vast distribution system, Britannia has entered almost every
remote corner of the world.
 Market leader in the bakery sector: BIL is a major competitor in the
Indian Food market gaining leadership in the bakery and holding 30% of
the market share. It manufactures both tasty and healthy varieties in
biscuits, bread, cake, rusk and dairy products.
 80:20 Growth Strategy: BIL focuses on the 80:20 strategy, which
roughly translates into company focusing on 20 percent of its products
to generate it’s 80 percent of the revenue. This has worked out
successfully for them.

2. Weaknesses of Britannia
A company can never be overall perfect in all areas, it does have some weak
areas where there is a need to put some extra effort. Britannia’s major flaws
are:
  Overdependence on biscuit business: 75% of the revenue of Britannia
comes from the biscuit business. Although they hold a larger share in the
market in terms of biscuits, they are over-dependent on that sector which
may affect the company in the longer run.
 Indistinguishable products: As many companies produce similar
products like Britannia for example bourbon biscuit is manufactured by
both Parle and Brittania and many local brands, it creates confusion in
the minds of the customer which results in in in the loss of the company.
 No overseas presence: Brittania has its existence only in Oman and
Dubai apart from India that too from subsidiaries so the overall export of
the commodity is very low.
 Dairy business struggles: Dairy products add only 5% to the total
revenue of the company.

3. Opportunities for Britannia

Opportunities are the area where the company needs to focus and improve their
result, sales and also profit.

 Upcoming Dairy products: With the emerging organoleptic features in

the dairy sector, improving the dairy products can help the company to
gain its market share and also position itself into the dairy market.
 Demanding healthier products and changing lifestyle: Increasing
income, internet accessibility, education and changing lifestyle are
carving more demand for healthy food products.
 Enter into foreign markets: Penetrating the foreign markets and
expanding over there can help the company to recognize itself globally.
 E-commerce: There has been an increase in the eCommerce industry’s
sales. This has led to many people now making purchases online.
 Britannia can generate revenue by opening online stores and operating
through them.
 Introducing new segments: Britannia, being an established brand, has
the opportunity to introduce new products such as croissants and
wafers, which would appeal to the adventurous tastes of Gen-Z who are
keen on trying out new products.

4. Threats for Britannia

Threats are external that can cause hindrance to the company s growth. Here are
some of Britannia’s threats :
 Increasing competition: Due to increasing numbers of brands ( local
brands such as Anmol, Priya gold etc) the company is not able to
differentiate its products from other brands. This can spoil the brand
image of the company in the market.
 Increasing the Price of the raw materials: Increase in the price of the
raw material will eventually increase the price of the product. Further, it
will lead to a decline in the profit margin and reduced consumption as
well.
 Buyer’s power increasing: Due to the variety of brands in the market
that claim different Benefits to the consumer, it is becoming difficult for
the consumers to stick to a particular brand. Thus, there is a brand
switching by the consumer and they are getting the power to select the
brand based on its preference, price etc.

 Conclusion of swot analysis

Britannia is well-known and has a large worldwide footprint. Britannia’s SWOT

analysis revealed that the organisation is trustworthy and has great brand
recognition. But the primary issue is that it is facing rising market competition
and has to improve its R&D department.
To thrive in the market, a firm must have its finest marketing efforts in front of
the client at all times. With the changing times, digital marketing has become
one of the most important ideas for all market aficionados. Digital marketing
technologies such as SEO, SMM, and others enable the organisation to reach a
broader audience while being cost-effective.

 Competitive companies
 Performance and profitability
Between 1998 and 2001, the company's sales grew at a compound annual
rate of 16% against the market, and operating profits reached 18%. More
recently, the company has been growing at 27% a year, compared to the
industry's growth rate of 20%. At present, 90% of Britannia's annual
revenue of ₹22 billion comes from biscuits. Britannia is one of India's
100 Most Trusted brands listed in The Brand Trust Report. [21] Britannia
has an estimated market share of 38%.
 CHAPTER 3
PRODUCT MIX OF BRITANNIA

 What is a product?
A product is the item offered for sale. A product can be a service or an
item. It can be physical or in virtual or cyber form. Every product is made
at a cost and each is sold at a price. The price that can be charged depends
on the market, the quality, the marketing and the segment that is targeted.
Each product has a useful life after which it needs replacement, and a life
cycle after which it has to be re-invented. In FMCG parlance, a brand can
be revamped, re-launched or extended to make it more relevant to the
segment and times, often keeping the product almost the same.

 What is a product mix ?

A product mix is the total number of product lines and individual products
or services offered by a company. Additionally referred to as product
assortment or product portfolio. Product mixes vary from company to
company. Some have multiple product lines with lots of products in each
line. But others are much more limited.

A product mix strategy has four dimensions:

Width Total number of product lines a company offers.

Length Total number of products in a company’s product mix.
Depth Total number of product variations in a product line.
Consistency Indicates how product lines relate to one another.
  Overview

A product is anything that can be offered to a market to satisfy a want or a need,

Including physical goods and services,
experiences,persons,events,places,properties,organisations,information and
ideas.

Now let us understand the products offered by Britannia industries limited and
their product strategy. Over the last century and a quarter, Britannia has been
serving the Indian consumer with a range of fresh, nutritious and flavour-rich
products. They takes pride in their food making traditions and in their
innovations, in equal measure. They demand the best of ingredients and
package their natural goodness in their products, without compromise. They
deliver a complete sensory experience, in every product, every time.

Today, Britannia is a leading food company in India with over rs. 6000 crores in
revenues, delivering products in over 5 categories through 3.5 million retail
outlets to more than half the Indian population.

In this respect we can now understand Britannia’s product mix

 Britannia’s product mix

 Britannia biscuits product line length, width ,and depth-

 Under Britannia’s biscuit segment it has a variety of products

to offer.

 These include -good day, tiger, rusk, nutri choice, pure magic,
bourbon, nice time, little hearts and many more. each of these
have their variants in terms of flavour and sizes .for example-
 Product characteristics and features-

 Durability and tangibility- Britannia’s products can be classified as

non durables/tangible.
 Product differentiation -Britannia in order to differentiate its products
recently changed the packaging of almost all of its biscuits.it improved
the quality and made the packaging more colourful and attractive. It also
started selling its premium range in light weight boxes.

 Labelling -all the biscuit packs contains details about the product as well
as the company .these include list of ingredients, nutrition value ,date
and place of manufacture ,expiry date ,company address, brand
logo ,brand tag line, product tag line ,and also the keep your city clean
logo for the purpose of environment friendliness
 Design-be it the design of the product or the packaging-Britannia has
it all.it has biscuits of almost all shapes and sizes and its makes them look
appetising by adding different coloured creams and icing.
 Product and brand-Britannia’s products share a strong connection with
its brand. many people purchase its products blindly because of the trust
the brand has.
 Warranty and guarantees-Britannia biscuits provides total guarantee
when it comes to quality products.it gives the consumers the benefit of
getting back to the company if they encounter any defect in the product.
for this purpose they have set up a call centre and each of its product
label contains information about these call centres, consumers can get in
touch either via phone call or email address to provide feedback.
 Product mix pricing-Britannia often offers some of its biscuits in bundles
and provides a discount on them .this is again two fold-primarily it offers
the same variant in a pack of two or three ,or buy two get the third free
.second-it offers two variants together and offers a discount on them
.this is done more so when a new flavour or variety is launched.
 Britannia products

The Britannia Products consists of the four sectors:

 Biscuits Sectors
 Bread, Cakes and Rusk Sectors
 Gift Sectors
 Dairy Products

 Biscuit sector

Britannia Biscuits is famous world-wide for its taste which is sold at a

reasonable and affordable price. Many millions of people enjoy
eating biscuits which is a healthy snack and which is available in all
over the stores at any time, anywhere and everyday.
Britannia Biscuits are further classified under below sectors:
  Kids Nutrition
 Treat or Luxury
 Snacking
 Adult Health

1. Kids nutrition
Biscuits are fond of everyone, kids, adult, old or new generation. Britannia
brings wide variety of Biscuits which gives consumers to choose wide range
of these products and enjoy the benefits.

Types of Biscuits under Kids Nutrition Sectors: Britannia Tiger Biscuits,

Milk Bikis

 Britannia Tiger Biscuits

Britannia Tiger Biscuits is one of the biggest brands in the kids sector.
Tiger Biscuits was launched in 1997. The biscuits are full of nutrients
like iron, calcium, folic acid and vitamin A, vitamin D and are very
essential for growing kids. Britannia Tiger Biscuits is one of the healthy
snacks for kids. Tiger Biscuits are consumed at any time due to its good
taste and healthier product. Britannia Tiger offers fun and energy to kids
and also brings good health and nutrition while consuming each bite of
the biscuits.

Britannia New Tiger Biscuits consists of Tiger Glucose, Tiger

Krunch Chocó-chips Cookies, Tiger Krunch Fruit & Nut, and Tiger
Orange.

The price varies from Rs 5 to Rs 15.

 Britannia Milk Bikis Biscuits

Britannia Milk Bikis Biscuits is also one of the biggest brands in the kids
sector. Milk Bikis Biscuits was launched in 1996. The biscuits are full of
smart nutrients with four vital vitamins, iron and iodine and are very
essential for growing kids for their mental and physical development.
Britannia Milk Bikis Biscuits is one of the healthy snacks for kids as
many kids dislike milk but they love to eat Britannia Milk Bikis.

Britannia Milk Bikis comes with smiley faces and are full enriched with
Milk Cream. Milk Bikis Biscuits are consumed at any time due to its
good taste and healthier product. Britannia Bikis offers fun and energy to
kids and also brings good health and nutrition while consuming each bite
of the biscuits.

Britannia Milk Bikis Biscuits consists of Milk Bikis Almond Cookies,

Milk Bikis, and Milk Bikis with Milk Cream.

The price varies from Rs 5 to Rs 25.

2. Treat and luxury

Biscuits which consist of cookies with Almond, Butter, Fruit, Wheat, and
Milk are fond of everyone, kids, adult, old or new generation. Britannia
brings wide variety of such Biscuits which gives consumers to choose wide
range of these products and enjoy the benefits under Treat and Luxury
Sectors.

Types of Biscuits under Treat and Luxury Sectors: Britannia Cookies,

Britannia Good Day Biscuits, Britannia Nice Time Biscuits, Britannia Treat
Biscuits and Britannia Pure Magic

 Britannia Good Day Biscuits

Britannia is the Top Leader in the Cookies Sectors and God Day Biscuits is
the Top Most.

Britannia Good Day was launched in 1986 which were available in two
delicious kind one with Cashew and other with Butter. In year 1989, Good
Day Pista Badam was launched. In year 2000 Good Day Chocochips was
launched and in year 2004 Good Day Choconut was launched.
This brand of cookies has grown tremendously which is stepping at a higher
margin and satisfying consumer needs by giving superior quality of biscuits.
Cookies are fond of everyone, kids, adult, old or new generation. Britannia
brings wide variety of these cookies which gives consumers to choose wide
range of these products and enjoy the benefits as this brand promise all the
consumers with their good taste and ingredients.

Britannia Good Day Biscuits consists of Good Day Butter, Cashew, Rich
Butter Cookies (Butter and Cashew), Choconut Cookies, Butter Scotch
cookies, Honey & Raisin Cookies, Chocolate Chip, Rich Cashew Cookies
ATC, and Rich Pista Badam ATC.

The price varies from Rs 5 to Rs 50.

3. Snacking
Biscuits which are consumed as snacks are of the best products of Britannia
Company. These snacks are fond of everyone, kids, adult, old or new
generation. Britannia brings wide variety of such Snacks which gives
consumers to choose wide range of these products and enjoy the benefits
under snacking sectors.

 Britannia 50-50

In the year 1993, Britannia's 50-50 was launched and it was the best snack
product which was preferred by all generation of people. In 2001, the
delicious Maska Chaska was launched and became the success. In 2008 50-
50 sharpened its focus on housewives and positioned as a snack.

Britannia's 50-50 Snackuits was the latest product under snacking sector
with three unique international flavors- Snackuits Italiano Pizza, Snackuits
 Swiss cheese & Chilly and Snackuits Chinese Hot & Sweet.

 Time Pass

Britannia introduced a new product mainly for youth and is referred as the
best snack which is termed as "Fried is gone, baked is on". The price is
very reasonable which Rs 5 – Rs 10. It launches three exciting flavours
which is Mindless Masala, Loafer Lemon and Tapori Tomato. Further, it
has more excitement by launching new product under the same name
which is Time Pass Classic Salted and Time Pass Nimkee.

 Little Hearts

Little Hearts was launched in 1993 mainly for growing youth segment. This
was Britannia's first product which was sold in pouch packs. This product
was in great demand with special taste experience that the youth segment
were impressed about this product. It is rightly said that each bite of Little
Hearts melts in the mouth within a second time.

In Year 2003, two flavours called Little Hearts Chocolate and Little Hearts
Sesame were introduced.

 Bourbon

Britannia presents yet another brand of Chocolate Biscuits which is thick,

rich and delicious which are packed with crunchy chocolate with sugar and
is called as "Bourbon Biscuits". The search of this biscuit began in the year
1955.

This biscuits are consumed by every generation of people. This biscuit is

termed as all time favourite in kids snack box. Variety of this Biscuits
consists of Bourbon Cappuccino, Chocolate Biscuits in Nano Pack, Pocket
Pack, Hangout Pack, Party Pack or Gift Pack.
4. Adult health
Biscuits which are consumed by adult which are good for health as it
consists of vital nutrients and vitamins, oats, Honey, Fibre, Ragi, 5 Grain,
and Multigrain and are referred as the best products of Britannia Company.
Britannia brings wide variety of such biscuits which gives consumers to
choose wide range of these products and enjoy the benefits under adult
health sectors.
 Britannia Marie Biscuits
Britannia Marie Biscuits is successful with its balanced taste, crispy and
lightness along with added vitamins and minerals and is rightly called as
"healthy tea time biscuit". This Biscuit is top amongst the Britannia
Biscuits of brand.

This biscuit is further classified into brand called Vita Marie Gold and
Vita Marie Honey Oats Biscuits.

Vita Marie Gold Biscuits are loaded with active nutrients and keeps all
generation of people active throughout the day. This biscuit is perfect for tea
time. Vita Marie Gold Biscuits are with low fat category, cholesterol free and
are made up of cereal, milk protein, and ten essential vitamins.
Vita Marie Honey Oats Biscuits is made up of wheat fiber and oat fiber which is
good for a person who has heart problem. Vita Marie Honey Oats Biscuits are
with low fat category, cholesterol free and fiber and are flavoured with honey.

 Britannia Nutri Choice Biscuits

Britannia NutriChoice provides you with a range of healthy snack and

good in taste which is rich in fiber, oats, Ragi and Multi Grain and 5
Grain consisting of Oats, Ragi, Wheat, Rice and Corn. This product is
one of the best and good for those people who have high cholesterol and
heart problems.

Britannia's NutriChoice consist of biscuits such as Hi-Fibre Digestive

NutriBix Biscuits, 5 Grain NutriBix, NutriChoice Crackers, Nutri Choice
Arrowroot, Multigrain Thins, Multigrain Roasty, NutriChoice Ragi and
Oats Biscuits.
 Hi-Fibre DigestiveNutriBix
This Biscuits is packed with Hi-Fiber and this Fiber helps smoothen the
functioning of stomach and also digestion system.

5 Grain NutriBix
This Biscuits is the best to stay active throughout the day. The 5 Grain
Consisting of Oats which minimizes the bad cholesterol, Corn which helps the
heart, Ragi filled with calcium and fibre, Wheat gives energy and Rice gives
energy and lower fat level.

NutriChoice Crackers
This Biscuit is crunchy, light and good to taste. This biscuit is filled with whole
wheat, no fat or preservatives and contains Ajwain and Jeera and good to eat
with tea.

Nutri Choice Arrowroot

This Biscuit keeps stomach stronger and fights the harmful toxin out from the
body.

Multigrain Thins
These are a mix of 5 grains – i.e Rice, Wheat, Corn, Ragi and Oats, which are
topped with crunchy flaxseeds.

Multigrain Roasty
It is one of the crunchy snacks which are generally consumed at the end of each
meal or mid-meal.

NutriChoice Ragi and Oats Biscuits

This Biscuits was introduced for those who are suffering with Diabetic.

 Bread , rusk and cakes sector

1. Bread, Rusk sectors

Bread and Rusk which are consumed by adults, kids and by all generation of
people consists of vital nutrients and vitamins, Honey & Oats, Multi-Grain,
Whole Wheat, and Multi-Fiber.
Britannia brings wide variety of such Bread and toasted Rusk which gives
consumers to choose wide range of these products and enjoy the benefits under
Bread and Rusk sectors.
 Britannia Bread

 Britannia Toasted Rusk

Britannia Bread

Britannia Bread launched Health Breads in Delhi on Nov 14, 2011. This
new range of breads consists of Honey & Oats Bread, Multi-Grain Bread,
100% Whole Wheat Bread and Multi-Fiber Bread. Upto the year 1958,
there were no consumption of bread and there was only one unit in Delhi.
Further in the year 1963, Britannia was the first branded sector in the
bread market which offers 400 grams and 800 grams plain white sliced
bread. The main reason of introducing quality bread was to bring to the
consumers about the concept of bread i.e "Eat Healthy and Think Better".

Types of Bread:
 Honey & Oats Bread
This bread consists of loads of Honey and oats in every bite of each slice.
This was very good and healthy to people who opt for this bread.

 Multi-Grain Bread
This has multi grain which consists of oats, ragi, whole wheat, soya and
flax seed and people who consume were so happy that they find richness
of whole grains in every bite of every wholesome slice.
 Multi-Fiber Bread
This bread is filled with natural wheat and oat fibers to give healthy
breakfast in the morning. Fiber helps in effective digestion and helps in
controlling cholesterol.

 100% Whole Wheat Bread

This bread is filled with fresh wheat and good for health as wheat brings
loads of energy to human body.

Britannia Toasted Rusk

The toasted Rusk was launched by Britannia in the year 2005. This was
the best product of Britannia and served as the best breakfast in the
morning. These Rusk are prepared with the finest flavour and ingredients
and baked with good taste of each bite. The best toasted Rusk is the Suji
Toast.
 2. Cake sector

Every kid, adult and all generation of people love the slice of cake
which are yummy and sweet. These are fast moving products and
are consumed very faster once purchased from the market. The
prices are very reasonable and are affordable by all generation of
people.

Cakes are served at any time, during breakfast, snacks, in the

afternoon or in the evening, and mainly in the weddings and
birthday's parties, and festivals such as Christmas, and New Year
eve.

During the year 1963, Britannia launched its cakes in India.

Types of Cakes:

Bar Cakes

People who are very busy during the day, this Bar cakes are very helpful for
them which comes as a Soft, and delicious to consume and termed as the
ideal snack during any time. It has many flavours such as Fruit, Butter
Sponge, Chocolate, Pineapple, Milk, Vanilla, Chocolate and Orange.

Cup Cakes

This is best product in the Britannia's Cake sector as this is preferred by all
generation of people which is served as the best and easy breakfast for those
who don't have much time to eat at home. This cup cake can be consumed
during any place, any moment in the car or in the movie place etc.

Chunk Cakes

This cake is soft and juicy with real fruit that makes any one to bite them and
ready to consume it at any place or office. The price is very reasonable which
is ranging from Rs 5 to Rs 6.

Britannia Veg Cakes

This is the best product for those who are vegetarian and this is without egg.
This is eggless cake which can be consumed by those who are not non-
vegetarian. This is the best product for them and it is a great tribute for each
and every vegetarian people. It has flavour which is Twisty Fruity Price and
sizes: Rs. 15/- for 75 gm pack.
 Gifts sector
Britannia introduced 'Shubh Kaamnayein range' which allows exchange of
gifts and good wishes to all your relatives, friends and family members.
This was during festival reason during the year. Main festivals consist of
Diwali, Christmas, Ganesha Festival, New Year Eve.

'Britannia Classic Hampers' contain all the best products of biscuits which
include Good Day, Treat Jim Jam, Bourbon and Little Hearts which brings
smile and happiness for those who receive this hamper from their loved
ones. Britannia's main concept of introducing this gift range was to bring
happiness together while sharing, gifting and wishing the loved and dear
ones "Shubh Kaamnayein" and thus completing the "Festival of Lights" a
remarkable festival for all.

This gift consists of Premium Assorted Cookies, Cookie Delight, Meetha

Namkeen 2, Healthy Gifts, Royale Special, Choco Delight 2, Veggie
Delight, Meetha Namkeen 1, Choco Delight 1, Assorted Biscuits etc.
 Dairy sector
Britannia Dairy Products is famous world-wide for its taste which is sold
at a reasonable and affordable price. Many millions of people enjoy eating
butter, ghee, milk, cheese, dahi, health drink, choco milk, and badam milk
which is a healthier drink and which is available in all over the stores at
any time, anywhere and everyday.
 Cheese Product

Britannia Company has the largest range of cheese in India. The cheese products
are made with high-quality and cow's milk. This cheese is very tasty to eat and a
healthier food for the entire family. These are available in various pack sizes and
flavours which provide a variety of fast and healthier food and recipes for
family, relatives and any guests who come to house without informing. This is
also kids special as many kids like to eat them during lunch break. Britannia
Cheese is available in Blocks, Cubes, Spreads, Slices and types of cheese sold
are Pizza Cheese, Low-fat cheese and Cream Cheese.
Britannia Butter Product

Britannia Butter is yellow in colour with great taste and can be spread
over even after refrigerating it. Britannia's Butter is made from pure cow's
milk. It can be used as a spread on bread, or on parathas, or in baking or
frying. Britannia's Butter is available in two pack of 100gm and 500gm
each
Britannia Ghee Product

Britannia's Ghee is well known for its purity and taste and famous all over
India. It is the only national brand in ghee sector for Britannia. The Ghee
made is pure and from cow's milk which is enriched with Vitamin A, E
etc. This Ghee is available in packs, pet jars, pouch refills, cartons and
tins. It is said that Britannia Ghee can be stored for a year without
refrigerating it and the Ghee will be pure and nature.

Products available under ghee are Pure Ghee 1ltr plastic bottle, Pure Ghee
500gm tin, Ghee 100gm bottle, Pure Ghee Danedar 1ltrd Carton, and Pure
Ghee 1ltr Carton.
Britannia Milk Product

Britannia brings an exciting surprise by introducing Milk products. The

milk available is toned and skimmed milk slimz made from fresh cow's
milk. For every sip you have Britannia Milk brings goodness and
freshness with the promise of purity and good health and fitness.

A Britannia new product which is Slimz Milk is with Zero percent Fat and
Zero percent Cholesterol. Every slip brings you stay fit and feel good and
healthier.
 CHAPTER 4
RESEARCH METHODLOGY

Research methodology simply refers to the practical "how" of any given

piece of research. More specifically, it's about how a researcher
systematically designs a study to ensure valid and reliable resuits that
address the research aims and objectives.
For example,
 How did the researcher go about deciding:
 What data to collect (and what data to ignore).
 Who to collect it from (in research, this is called "'sampling design").
 How to collect it (this is called data collection methods").
 How to analyse it (this is called data analysis methods").

 Objectives of study:
• Get an insight of educational products and gain knowledge of
various products of Britannia company.
• To understand the Swot Analysis of Britannia
• To Analyse the product range
• To gain knowledge about Britannia Products.

 Method of data collection:

 There are 2 ways of method collection - • Primary Data • Secondary Data
 Primary Data : Data that has been generated by the researcher
himself/herself, surveys, interviews, experiments, specially designed
for understanding and solving the research problem at hand.
  Secondary Data: Using existing data generated by large
government Institutions, healthcare facilities etc. as part of
organisational record keeping. The data is then extracted from more
varied datafiles.
In This Project Only Secondary Data Has Been Used. The
Sources Used to Collect Secondary Data.
 Company's Website.
 Weblinks.

 Limitations of data study:

 The data and information collected and analysed for the study is
secondary data which only allows us to draw conclusions based on the
study and findings of theoretical data.
 Time is an important limitation.
 Most of the information was taken from secondary sources based
on previously printed data.
 Documents may lack authenticity- parts of the document might be
missing because of age, and we might not even be able to verify who
actually wrote the document, meaning we cannot check whether
it's biassed or not.
 CHAPTER 5
FINDINGS AND DISCUSSIONS

 In this competitive world, Britannia is facing many competitors like ITC,

Parle- agro, etc.
 To compete with competitors, Britannia is making effective strategies and
plans and bringing in innovation and advancement in their services.
 Strategies to bring in innovation, product development, improvement
in the business and high-quality products and services are making its
customers more loyal.
 Strong research and development department and strong product range
are helping Britannia to target its customers in the right direction and
helping to bring in improvement and changes in the business according
to the change in competition.
 Giving consumers exclusive perks to their loyal customers
and premium customers.
 CHAPTER 6
CONCLUSION

Britannia Industries is one of India’s leading food companies with a 100

year legacy and annual revenues in excess of Rs. 9000 Cr. Britannia is
among the most trusted food brands, and manufactures India’s favorite
brands like Good Day, Tiger, Nutri Choice, Milk Bikis and Marie Gold
which are household names in India. Britannia’s product portfolio
includes Biscuits, Bread, Cakes, Rusk, and Dairy products including
Cheese, Beverages, Milk and Yoghurt. Most of the respondents are
influenced by priced which many generations of Indians have grown
up with and our brands are cherished and loved in India and the world
over. Britannia products are available across the country in close to 5
million retail outlets and reach over 50% of Indian homes.
 CHAPTER 7
SUGGESTIONS AND RECOMMENDATIONS

 Currently, the company generates 70% of its revenue from its biscuit
business and the remaining from its non-biscuit business. But the
management should to take this ratio to 50:50 while keeping the biscuit
business intact.

 The company should enter the “macro snacking” space. Wafers,

croissants are a few examples of this segment.

 The company should to innovate in the cake and rusk segment,

while it plans to expand its geographical presence in the bread
category.

 .The food company intends to spend heavily on TV ads, with the

management adding that the ad spends would not impact the operating
margins.
 BIBLIOGRAPHY

Websites
 http://britannia.co.in/
 https://en.wikipedia.org/wiki/Britannia Industries
 https://wiki2.org/en/Britannia Industries