Crafting HR Strategy from Business Strategy

Group 7

Gayatri Bipinchandra Jirge (3220546)

Keerthi Charan (3216514)
Mehak Pahooja (3205476)
Mehak Sachdeva (3212885)
Mihir Kaslikar (3227570)
Saurabh Bosu (3212883)
Shumama Siddiqui (3217823)
Yash Rajendra Mundhra (3183785)
 Human Capital Mapping
High

D A
Coffee Buyers
and Graders

Roastmasters

Quality
Control
Specialists

Unique Community
Baristas

Rel Spl

C B
SCM
Shift Analysts
Supervisors Store
Managers

Warehouse
Workers
Logistic
Maintenance Managers

Workers

Transporters

Low
Low High
Value
Crafting HR Strategies

Starbucks has recently unveiled its long-term growth

strategy called Triple Shot Reinvention
Elevating the brand
Strengthening and scaling digital presence
Global Appearance
Renovating partner connection

Starbucks aims to create uplifting experiences for

customers while playing a positive role in communities.
The company focuses on quality specification as a selling
point, which accounts for customer experience.

Core Capabilities
Starbucks has a strong focus on people, processes and
systems.
Starbucks have 450,000+ Green Apron partners around the
world.
 Binod

Personalized Comfortable
Quality Products Experience Environment Innovation
Starbucks' strategy prioritises Starbucks focuses on Starbucks stores are Starbucks has developed innovative
providing value to customers customer service, with designed to be products such as the Frappuccino
through quality, customer baristas engaging and welcoming and cozy, cold beverage and the Starbucks
experience, and employee remembering preferences with comfortable music label. Starbucks views its
involvement. to create customized seating, soothing employees as business partners,
The company focuses on the beverages. music, and free Wi-Fi. encouraging cooperation and
quality of its products, notably customer participation through
coffee, and offers a programmes such as Mission Review
remarkable experience to its and Open Forums
consumers.
 PROCESSES SYSTEMS PEOPLE

Starbucks' strategy is centered The company has implemented a The company views its
around its core capabilities, which proprietary blend of components employees as business partners
include processes, systems, and from nine different systems to and fosters a culture of
people. The company prioritizes manage its supply chain, and has belonging, trust, and
the quality of its products, developed a forecasting system to confidence. Programs like
particularly coffee, and has uniformly supply its stores with Partner Connection and Working
developed a complex supply coffee, food, and retail products. Solutions help employees share
chain management system that Starbucks also establishes interests and address work-life
connects global sourcing, programs like Mission Review, Open challenges. Starbucks also
purchasing, planning, Forums, and the Warm Regards offers generous employee
transportation, inventory recognition program to foster benefits, stock options, and a
management, and distribution. collaboration and customer universal-benefits program to
Starbucks also offers rigorous engagement among its employees. support its workforce.
orientation and training programs
to foster a passion for service
among its employees.
Schultz, as Starbucks' CEO, must address the company's declining
stock value and faltering U.S. retail business. He should implement a
turnaround plan, including reevaluating Starbucks' growth strategy,
closing stores, slowing U.S. growth while expanding overseas, and
improving customer offerings. He should also reinvigorate Starbucks'
commitment to core values like sustainability, product quality, and
customer experience. Leveraging the entrepreneurial spirit of
employees and streamlining operations can help address bureaucracy
and ensure long-term organizational health. Schultz's focus should be
on revitalizing Starbucks' core values, improving customer
experiences, and restoring financial performance.
What HR strategy? What HR investments do you need?
HR Strategies -
1. Align HR strategies with core values
2. Focus on talent acquisition and retention
3. Prioritize employee engagement and empowerment
4. Implement comprehensive training and development programs
5. Promote diversity and inclusion within the workforce
6. Establish effective performance management and rewards systems
7. Develop strategies for international expansion
8. Manage change effectively during restructuring
9. Prioritize employee wellness and work-life balance
10. Continuously gather feedback and improve HR strategies.

HR Investment -
1. Training and Development Programs- Invest in comprehensive training programs for employees- Focus on customer service skills, product
knowledge, and core values- Implement leadership development programs
2. Recruitment and Selection Process- Improve recruitment and selection process- Ensure candidates align with company culture and values- Use
assessment tools and thorough interviews
3. Employee Retention Strategies- Offer competitive compensation packages- Provide opportunities for career growth and development- Create a
positive work environment
4. International HR Support- Hire HR professionals with global expertise- Develop global HR policies and practices- Provide cultural training for
employees in different countries
5. Performance Management System- Implement a robust performance management system- Align individual and team goals with organizational
objectives- Provide regular feedback and fair performance evaluations
6. Employee Engagement and Well-being Programs- Implement employee recognition programs- Establish work-life balance policies- Create open
communication channels for employee concerns
7. Diversity and Inclusion Initiatives- Implement inclusive hiring practices- Provide diversity training programs- Foster a culture that values and
respects individual differences
8. Technology and HR Systems- Invest in advanced HR systems and technology- Streamline HR processes and improve data management- Enhance
employee experience with self-service portals.
 Retail Ops

In 2022, Starbucks underwent a "Reinvention Plan" to reset its business for long-term success. The
plan focused on elevating the experience of Starbucks stores, partners and customers.

The reasons for the change in Starbucks' stratergy were:-

Streamline operation
Reduce cost
Increase Efficiency
Source quality Coffee
Go global more
Accelerating Store Expansion
Scaling Digital
Integrate technology
 What should Schultz do now
that he has come back
into the CEO role?

1. Conduct a thorough analysis of the company's financial performance,

operational efficiency, and customer satisfaction levels.
2. Reaffirm and emphasize the importance of the company's core values,
including delivering an exceptional customer experience.
3. Review and adjust the company's expansion plans, both domestically
and internationally.
4. Address the decline in customer satisfaction by revisiting the product
offerings.
5. Invest in comprehensive training programs to enhance employee skills
and knowledge.
6. Streamline operations without compromising quality.
7. Foster a culture of innovation within the organization.
8. Build strong relationships with shareholders, suppliers, and other key
stakeholders.
9. Stay updated on industry trends and consumer preferences.
10. Communicate a clear vision and strategy for the company's future.
Thank you!