BUSINESS PLAN

2023

Yoga Studio Business

Plan
Find Balance, Ignite Peace

John Doe
10200 Bolsa Ave, Westminster, CA, 92683

(650) 359-3153

info@example.com

http://www.example.com

Information provided in this business plan is unique to this business and confidential;
therefore, anyone reading this plan agrees not to disclose any of the information in this
business plan without prior written permission of the company.
Table of Contents

Executive Summary 6
Market opportunity 6
Services Offered 6
Management team 7
John Doe 7

Jane Doe 7

Alice Brown 7

Robert Brown 7

Financial Highlights 8
Units Sold v/s Revenue 8

Company Overview 9
Ownership 9
Mission statement 10
Business history 10
Future goals 10

Market Analysis 11
Target Market 11
Market size and growth potential 11
Market Size 12

Competitive analysis 12
CorePower Yoga 12

YogaWorks 13

The Yoga Collective 13

Market trends 13
Regulatory environment 14

Products and Services 15

Services 15
Group Yoga Classes 15
 Private Yoga Sessions 16

Workshops and Events 16

Meditation Sessions 17

Wellness Retreats 17

Retail Products 17

Sales And Marketing Strategies 18

Unique Selling Proposition (USP) 18
Pricing Strategy 18
Marketing strategies 19
Online 19

Offline 20

Sales strategies 20
Customer retention 21

Operations Plan 22
Hiring Plan 22
Operational Process 22
Technologies and Equipment 23

Management Team 24
Key managers 24
John Doe 24

Jane Doe 25

Alice Brown 25

Robert Brown 25

Organizational structure 26
Organization chart 26

Compensation plan 26
Board of advisors 27
Mr. David White 27

Dr. Emily Smith 27

Financial Plan 28
Profit & loss statement 28
Cash flow statement 31
Balance sheet 33
Break-even Analysis 35
Financing needs 37

Appendix 39
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Executive Summary

An executive summary is the first section of the business plan intended to

provide an overview of the whole business plan.
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 Help tip  Yoga Studio Business Plan

Start your executive summary by introducing your idea behind starting a yoga studio business and
explaining what it does.
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Market opportunity

 Help tip  Yoga Studio Business Plan

Describe the target market in brief, and explain the demographics, geographic location, and
psychographic attributes of your customer.
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Services Offered

 Help tip  Yoga Studio Business Plan

Describe in detail the services that a client can expect at your yoga studio.

Also, incorporate all the details about the tools and equipment you will use keeping customers’
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  Help Tip  Yoga Studio Business Plan

Name all the key members of your management team with their duties, responsibilities, and
qualifications.
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Management team

JOHN DOE
Founder and CEO - john.doe@example.com

John Doe brings his rich experience and deep understanding of the wellness industry to
his role as the Founder and CEO of [Lotus Blossom Yoga Studio].

JANE DOE
Operations Manager - jane.doe@example.com

Jane Doe is the linchpin that ensures the smooth day-to-day operations of the
studio.

ALICE BROWN
Lead Yoga Trainer - alice.brown@example.com

Her passion for yoga is evident in the meticulous way she curates yoga
programs and mentors junior trainers.

ROBERT BROWN
Marketing & Outreach Head - robert.brown@example.com

Robert Brown is a dynamic and results-driven marketing professional with a

knack for developing innovative strategies that drive business growth.
Financial Highlights

 Help tip  Yoga Studio Business Plan

Provide a summary of your financial projections for the company’s initial years of operation.
Include any capital or investment requirements, startup costs, projected revenues, and profits.
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Units Sold v/s Revenue

Units Sold Revenue

15.00k

10.00k

5.00k

0
Year 1 Year 2 Year 3

Financial Year Units Sold Revenue

Year 1 1,550 $10,000

Year 2 1,800 $12,000

Year 3 2,050 $14,000

 Help tip  Yoga Studio Business Plan

After giving a brief about your business plan, end your summary with a call to action, for example;
inviting potential investors or readers to the next meeting if they are interested in your business.

To unlock help try Upmetrics!

Write a call to action for your business plan.

Company Overview

Depending on what details of your business are essential, you’ll need

different elements in your business overview.
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 Help tip  Yoga Studio Business Plan

Provide all the basic information about your business in this section like:

• The name of the yoga studio and on which concept will it be based: will you teach only
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Ownership

 Help tip  Yoga Studio Business Plan

Describe the owners of and mention their roles in running it. Whose shares in the corporation are
they, and how each owner helps in the business?
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Mission statement

 Help tip  Yoga Studio Business Plan

Add a mission statement that sums up the objectives and core principles of your yoga studio.
This statement needs to be memorable, clear, and brief.
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❛ At [Lotus Blossom Yoga Studio], our mission is to foster a supportive and

inclusive community where individuals of all ages and fitness levels can explore
and embrace the transformative power of yoga and wellness, achieving balance
in body, mind, and

spirit.

❜
Business history

 Help tip  Yoga Studio Business Plan

Include an outline of the studio’s history and how it came to be in its current position. If you can,
add some personality and intriguing details, especially if you got any achievements or
recognitions till now for your incredible services.
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Future goals

 Help tip  Yoga Studio Business Plan

It’s crucial to convey your aspirations and your vision. Include the vision of where you see your
business in the near future and if you have any plans of opening a new franchise of your business in
the same city in the future.
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Market Analysis

Market analysis provides a clear understanding of the market in which your

printing business will run along with the target market, competitors, and
growth opportunities.
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 Help tip  Yoga Studio Business Plan

To write the introduction section of your market analysis, start by clearly identifying your
primary target market.
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Target Market

 Help tip  Yoga Studio Business Plan

Identify your target market and define your ideal customer with demographics like age, gender
group, etc. Know more about your customers and which services they prefer.
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Market size and growth potential

 Help tip  Yoga Studio Business Plan

Provide an overview of the yoga industry. It will include market size, trends, growth potential, and
regulatory considerations.
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Market Size

Available Market
Total number of yoga practitioners in the
3M
region.

Served Market
Yoga practitioners actively seeking
studio classes.
2M

750k
Target Market
Health-conscious individuals aged 18 to
65 years.

 Help tip  Yoga Studio Business Plan

Identify and analyze all other yoga studios in the local market, including direct and indirect
competitors.
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Competitive analysis

CorePower Yoga
CorePower Yoga is a national chain with studios all over the country. Their classes are set in a range of
temperatures, depending on the type and intensity of the class, and they offer a modern take on traditional
yoga.

Features Strengths Weaknesses

Various class types including Brand recognition due to Less focus on individualized
CorePower Yoga 1 (beginner), nationwide presence. attention due to larger class
CorePower Yoga 2 sizes.
Consistency in class structure
(intermediate), and Hot Power
across all studios. Less of a community feel due to its
Fusion.
chain nature.
A wide variety of class options
Teacher training programs.
catering to various skill levels.
Yoga on demand – online yoga
classes.
YogaWorks
YogaWorks is a well-established brand that offers a blend of yoga styles, from Vinyasa Flow to
Ashtanga and Iyenga.

Features Strengths Weaknesses

Multiple levels of classes Respected reputation in the Higher membership costs
catering to beginners through to yoga community. compared to local independent
advanced. studios.
A holistic approach to yoga,
Yoga retreats and workshops. incorporating meditation and Some locations have received
Comprehensive teacher wellness. feedback on crowded spaces.
training programs. Diverse class styles, catering to
An online platform for yoga a broad audience.
classes

The Yoga Collective

Located in Venice, California, The Yoga Collective is an independent studio known for its intimate
class settings and attention to individual growth.

Features Strengths Weaknesses

Classes focusing on Vinyasa Personalized attention due to Limited number of class types.
Flow, Restorative Yoga, and smaller class sizes.
Less brand visibility compared to
Meditation.
Strong community vibe with national chains.
Workshops and special events for loyal members.
members.
Offers a unique and intimate
Teacher training with a focus on setting compared to larger
personal development. chains.

Market trends

 Help tip  Yoga Studio Business Plan

Analyze current and emerging trends in your industry, such as changes in customer preference.
Explain how your studio will cope with all the trends.
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Regulatory environment

 Help tip  Yoga Studio Business Plan

Describe any regulations or licensing requirements that affect the studio, such as safety codes, or
requirements of a full-time certified trainer.
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Products and Services

The product and services section of a yoga studio business plan should describe the
specific services and products that will be offered to customers. To write this section
should include the following:
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 Help tip  Yoga Studio Business Plan

To craft the introduction for your "Products and Services" chapter, begin by positioning your
business within its industry, emphasizing its unique strengths or value proposition.
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Start writing here..

 Help tip

Create a list of the services that your studio will offer, which may include yoga classes, private yoga
sessions, workshops, events, or any additional services.
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Services

Group Yoga Classes

Price: [$20] per session or [$180] for a 10-class
package.

A variety of yoga styles including Vinyasa, Ashtanga, and

Hatha, suitable for all levels.

Specifications

• Duration: 60 to 75 minutes.

• Instructor: Certified with a minimum of 500 hours of

training.

• Class Size: Limited to 15 participants to ensure

individual attention.
Private Yoga Sessions
Price: [$80] per session.

Personalized one-on-one sessions focusing on proper

alignment and techniques.

Specifications

• Duration: 60 minutes.

• Instructor: Specialized in advanced yoga practices.

• Equipment: All necessary props and mats provided.

Workshops and Events

Price: Varies per event, typically ranging from [$30 to
$50].

Monthly workshops covering topics such as yoga

philosophy, nutrition, and wellness.

Specifications

• Duration: 2 to 3 hours.

• Speaker: Qualified with expertise in their respective

field.

• Materials: Handouts and resources provided.

 Meditation Sessions
Price: [$15] per session or [$120] for a 10-session
package.

Guided meditation sessions to relax the mind and reduce

stress.

Specifications

• Duration: 30 to 45 minutes.

• Instructor: Certified with a minimum of 200 hours of

training.

• Environment: Calm and serene setting with props

provided.

Wellness Retreats
Price: [$500 to $1,000] depending on the location and
duration.

Annual retreats offering yoga, meditation, and holistic

wellness activities.

Specifications

• Duration: 3 to 5 days.

• Instructors: Experienced yoga and wellness coaches.

• Accommodation: Comfortable and scenic locations.

Retail Products

 Help tip  Yoga Studio Business Plan

For each service, provide a detailed description of what it entails, the time required, and the
qualifications of the professionals who will provide the service.
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Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you
will use to attract and retain your clients.
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 Help Tip  Yoga Studio Business Plan

To create an effective introduction for your "Sales and Marketing Strategies" chapter, start by
setting the stage within your specific industry or market.
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Unique Selling Proposition (USP)

 Help tip  Yoga Studio Business Plan

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique
services you provide. Identifying USPs will help you plan your marketing strategies.

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Pricing Strategy

 Help tip  Yoga Studio Business Plan

Describe your pricing strategy—how you plan to price your services and stay competitive in the local market.
You can mention any discounts you plan on offering to attract new customers.

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  Help tip

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Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider
social media, email marketing, content marketing, brochures, print marketing, and other events.


Marketing strategies

Online

Social Media Email Marketing

• Leverage platforms like • Develop a monthly newsletter to

Instagram, Facebook, and keep our community informed
Twitter to connect with our about upcoming events and studio
target audience. updates.

• Regularly post about class • Offer exclusive promotions and

schedules, events, and wellness discounts to email subscribers.
tips.

• Engage with followers through

comments and direct messages

Content Marketing

• Create blog content related to

yoga, wellness, and healthy
living.

• Share posts on social media

and through our email
newsletter.
Offline

Brochures Events

• Distribute brochures in local • Host free community yoga

businesses, health clinics, and classes in local parks or
community centers. community centers.

• Advertise in local magazines and • Participate in wellness expos and

newspapers. other local events.

 Help tip

Mention your sales strategy as in – partner with other businesses and healthcare providers to
establish referral programs that can help you generate more business. Consider offering incentives
for referrals.
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

Sales strategies

Partner with Businesses Engage with Universities

• Partner with local businesses and Establishing programs with [specific

healthcare providers to establish universities or institutes, e.g., "XYZ
referral programs. University's Engineering Department"]
to cater to academic projects and
• Offer reciprocal promotions to research.
mutually benefit from each
other's customer base.

Referral Programs
Implement a referral program that
offers incentives for clients who
refer new customers to our studio.
  Help tip

Describe how your studio will retain customers and build loyalty, such as through loyalty
programs, special events, or personalized service.
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Customer retention

Loyalty Programs Special Events

• Develop a loyalty program that Host member appreciation events

rewards customers for their such as social gatherings or
repeat business. workshops.

• Offer points for each class

attended, which can be
redeemed for free classes or
studio merchandise.

Personalized Service

• Foster a welcoming and

inclusive community where
each client feels valued.

• Provide personalized attention and

support to help clients reach their
wellness goals.
Operations Plan

When writing the operations plan section, it’s important to consider the
various aspects of your business operations.

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 Help tip  Yoga Studio Business Plan

To create an effective introduction for your "Operational Plan" chapter, start by emphasizing the
pivotal role of efficient operations in the success of your business, underscoring how they
directly impact the quality of services delivered.
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Hiring Plan

 Help tip  Yoga Studio Business Plan

As you grow you may need to hire Yoga teachers, trainers, and some helper staff, Tell the
staffing requirements of your studio, including the number of employees needed, their
qualifications, and the duties they will perform.
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Operational Process

 Help tip  Yoga Studio Business Plan

Outline the processes and procedures that you will use to run your studio. It includes the
scheduling of classes, studio hours, and the number of participants per batch.
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Technologies and Equipment

 Help tip  Yoga Studio Business Plan

List the equipment and supplies necessary to run the studio, such as yoga mats, blocks, straps, bottles,
and cleaning supplies.
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Management Team

The management team section provides an overview of the individuals

responsible for running your business plan.
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 Help tip  Yoga Studio Business Plan

To craft an introduction for your "Management Team" chapter, begin by emphasizing the crucial role
of leadership in the success of any business.
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Key managers

 Help tip  Yoga Studio Business Plan

Describe the key members of your management team, their roles, and their responsibilities. It
should include the owners, senior management, and trainers.
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JOHN DOE
CEO & Co-founder - john.doe@example.com

John Doe brings his rich experience and deep understanding of the wellness industry to
his role as the Founder and CEO of [Lotus Blossom Yoga Studio].

With his strategic acumen and passion for yoga, John is dedicated to creating a
holistic and welcoming environment that promotes health and wellbeing.

• Educational Background: John holds an MBA from [University Name] and a

500-hour Yoga Teacher Certification.
• Professional Background: Over the past decade, John has worked in
various capacities within the wellness industry, including managing
fitness centers and developing wellness programs.
JANE DOE
Operations Manager - jane.doe@example.com

As the Operations Manager, Jane Doe is the linchpin that ensures the smooth day-
to-day operations of the studio.

Her keen attention to detail and exceptional organizational skills keep the studio
running like a well-oiled machine.

• Educational Background: Jane has a Bachelor’s degree in Business

Administration and is a certified Yoga instructor.
• Professional Background: Jane brings over 5 years of experience in operations
management, having previously managed fitness centers and health clubs.

ALICE BROWN
Lead Yoga Trainer - alice.brown@example.com

Alice Brown is a seasoned yoga practitioner and an expert trainer. Her passion for
yoga is evident in the meticulous way she curates yoga programs and mentors junior
trainers.

• Educational Background: Alice has a Master's degree in Yoga Science and a

300-hour Yoga Teacher Certification.
• Professional Background: With over 8 years of teaching experience, Alice has
honed her skills and developed a unique teaching style that resonates with her
students.

ROBERT BROWN
Marketing & Outreach Head - robert.brown@example.com

Robert Brown is a dynamic and results-driven marketing professional with a

knack for developing innovative strategies that drive business growth.

He is committed to expanding the studio's reach and establishing it as a leading yoga

destination.

• Educational Background: Robert has a Bachelor's degree in Marketing

from [University Name].
• Professional Background: With 6 years of experience in marketing roles across the
health and wellness sectors, Robert has a comprehensive understanding of the
market dynamics and consumer behavior.
Organizational structure

 Help tip  Yoga Studio Business Plan

Describe the organizational structure of the management team, including reporting lines and how
decisions will be made.
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Organization chart

John Doe
CEO

Robert Brown
Marketing and Jane Doe
Outreach Head Operations
Manager

Michael Richard Lee Alice Brown

Emily Smith
Johnson Customer Service Lead Yoga
Accountant
Sales Manager Representative Trainer

Compensation plan

 Help tip  Yoga Studio Business Plan

Describe your compensation plan for the management team and staff, including salaries,
bonuses, and other benefits.
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  Help tip  Yoga Studio Business Plan

If you have a board of advisors for your business, then mention them along with their roles and
experience.
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Board of advisors

MR. DAVID WHITE

Consultant

With an extensive background in business strategy, Mr. White lends his

expertise in strategic growth and outreach.

DR. EMILY SMITH

Advisor

A wellness guru and author, Dr. Smith advises on the studio's wellness
programs.
Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial
projections for the first few years of your business, You may provide the following:
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 Help tip  Yoga Studio Business Plan

To create an effective introduction for your "Financial Plan" chapter, begin by stressing the critical role of a well-structured financial plan in the success
of your venture.
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 Help tip  Yoga Studio Business Plan

Create a projected profit and loss statement that describes the expected revenue, cost of products sold, and operational costs.

Your yoga studio’s anticipated net profit or loss should be computed and included.
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Profit & loss statement

 2023-24 2024-25 2025-26 2026-27 2027-28

Revenue $0 $0 $0 $0 $0

Cost Of Sales $0 $0 $0 $0 $0

General Costs $0 $0 $0 $0 $0

Revenue Specific Costs $0 $0 $0 $0 $0

Personnel Costs (Direct

Labor) $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0

Gross Margin (%) 0% 0% 0% 0% 0%

Operating Expense $0 $0 $0 $0 $0

Payroll Expense
(Indirect Labor) $0 $0 $0 $0 $0

General Expense
$0 $0 $0 $0 $0

Bad Debt
$0 $0 $0 $0 $0

Amortization of Current
Assets $0 $0 $0 $0 $0
 2023-24 2024-25 2025-26 2026-27 2027-28

EBITDA $0 $0 $0 $0 $0

Additional Expense $0 $0 $0 $0 $0

Long Term
$0 $0 $0 $0 $0
Depreciation

Gain or loss from Sale

of Assets $0 $0 $0 $0 $0

EBIT $0 $0 $0 $0 $0

Interest Expenses $0 $0 $0 $0 $0

EBT $0 $0 $0 $0 $0

Income Tax Expense $0 $0 $0 $0 $0

Total Expense
$0 $0 $0 $0 $0

Net Income
$0 $0 $0 $0 $0

Net Income (%)

0% 0% 0% 0% 0%
 2023-24 2024-25 2025-26 2026-27 2027-28

Retained Earning
$0 $0 $0 $0 $0
Opening

Owner's Distribution $0 $0 $0 $0 $0

Retained Earning
$0 $0 $0 $0 $0
Closing

 Help tip  Yoga Studio Business Plan

Estimate your cash inflows and outflows for the first few years of operation.

It should include cash receipts from clients, payments to vendors, loan payments, and any other cash inflows and outflows.
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Cash flow statement

2023-24 2024-25 2025-26 2026-27 2027-28

Cash Received $0 $0 $0 $0 $0

Cash Paid $0 $0 $0 $0 $0

COS & General Expenses $0 $0 $0 $0 $0

Salary & Wages $0 $0 $0 $0 $0

Interest $0 $0 $0 $0 $0
 2023-24 2024-25 2025-26 2026-27 2027-28

Sales Tax $0 $0 $0 $0 $0

Income Tax $0 $0 $0 $0 $0

Net Cash From

$0 $0 $0 $0 $0
Operations

Assets Sell $0 $0 $0 $0 $0

Assets Purchase $0 $0 $0 $0 $0

Net Cash From

Investments $0 $0 $0 $0 $0

Amount Received $0 $0 $0 $0 $0

Loan Received
$0 $0 $0 $0 $0

Common Stock

Preferred Stock
$0 $0 $0 $0 $0

Owner's Contribution
$0 $0 $0 $0 $0

Amount Paid
$0 $0 $0 $0 $0

Loan Capital $0 $0 $0 $0 $0
 2023-24 2024-25 2025-26 2026-27 2027-28

Dividends & Distributions $0 $0 $0 $0 $0

Net Cash From

$0 $0 $0 $0 $0
Financing

Summary

Starting Cash $0 $0 $0 $0 $0

Cash In $0 $0 $0 $0 $0

Cash Out $0 $0 $0 $0 $0

Change in Cash $0 $0 $0 $0 $0

Ending Cash $0 $0 $0 $0 $0

 Help tip  Yoga Studio Business Plan

Prepare a projected balance sheet, which shows the studio’s assets, liabilities, and equity.

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Balance sheet
 2023-24 2024-25 2025-26 2026-27 2027-28

Assets $0 $0 $0 $0 $0

Current Assets $0 $0 $0 $0 $0

Cash $0 $0 $0 $0 $0

Accounts Receivable $0 $0 $0 $0 $0

Inventory $0 $0 $0 $0 $0

Other Current Assets $0 $0 $0 $0 $0

Long Term Assets $0 $0 $0 $0 $0

Gross Long Term Assets $0 $0 $0 $0 $0

Accumulated Depreciation $0 $0 $0 $0 $0

Liabilities & Equity $0 $0 $0 $0 $0

Liabilities $0 $0 $0 $0 $0

Current Liabilities $0 $0 $0 $0 $0

Accounts Payable $0 $0 $0 $0 $0

Income Tax Payable $0 $0 $0 $0 $0

Sales Tax Payable $0 $0 $0 $0 $0

Short Term Debt $0 $0 $0 $0 $0

 2023-24 2024-25 2025-26 2026-27 2027-28

Long Term Liabilities $0 $0 $0 $0 $0

Long Term Debt $0 $0 $0 $0 $0

Equity $0 $0 $0 $0 $0

Paid-in Capital $0 $0 $0 $0 $0

Common Stock $0 $0 $0 $0 $0

Preferred Stock $0 $0 $0 $0 $0

Owner's Contribution $0 $0 $0 $0 $0

Retained Earnings $0 $0 $0 $0 $0

Check $0 $0 $0 $0 $0

 Help tip  Yoga Studio Business Plan

Determine the point at which your yoga studio will break even, or generate enough revenue to cover its operating costs.

This will help you understand how much revenue you need to generate to make a profit.
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Break-even Analysis
 2023-24 2024-25 2025-26 2026-27 2027-28

Starting Revenue $0 $0 $0 $0 $0

Net Revenue $0 $0 $0 $0 $0

Closing Revenue $0 $0 $0 $0 $0

Starting Expense $0 $0 $0 $0 $0

Net Expense $0 $0 $0 $0 $0

Closing Expense $0 $0 $0 $0 $0

Is Break Even? 0 0 0 0 0

Break Even Month 0 0 0 0 0

Days Required 0 0 0 0 0

Break Even Revenue $0 $0 $0 $0 $0

Break Even Units

Financing needs

 Help tip  Yoga Studio Business Plan

Estimate how much financing you will need to start and operate your yoga business.

It should include both short-term and long-term financing needs, such as loans or investment capital.
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Start writing here..

Appendix

When writing the appendix section, you should include any additional information that
supports the main content of your plan. This may include financial statements, market
research data, legal documents, and other
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