The document discusses the evolution of cricket viewing from live stadium experiences to modern OTT platforms. It describes 4 key stages: 1) live matches building community, 2) radio expanding accessibility, 3) television revolutionizing access globally, 4) OTT platforms offering flexibility. Each stage contributed to growing cricket's fanbase by enhancing the viewing experience in line with technological advances.
The document discusses the evolution of cricket viewing from live stadium experiences to modern OTT platforms. It describes 4 key stages: 1) live matches building community, 2) radio expanding accessibility, 3) television revolutionizing access globally, 4) OTT platforms offering flexibility. Each stage contributed to growing cricket's fanbase by enhancing the viewing experience in line with technological advances.
The document discusses the evolution of cricket viewing from live stadium experiences to modern OTT platforms. It describes 4 key stages: 1) live matches building community, 2) radio expanding accessibility, 3) television revolutionizing access globally, 4) OTT platforms offering flexibility. Each stage contributed to growing cricket's fanbase by enhancing the viewing experience in line with technological advances.
The document discusses the evolution of cricket viewing from live stadium experiences to modern OTT platforms. It describes 4 key stages: 1) live matches building community, 2) radio expanding accessibility, 3) television revolutionizing access globally, 4) OTT platforms offering flexibility. Each stage contributed to growing cricket's fanbase by enhancing the viewing experience in line with technological advances.
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THE EVOLUTION OF CRICKET
By Jay Gupta INTRO Cricket holds a significant place in the history of sports and entertainment, particularly in countries like England, Australia, India, and Pakistan, among others. Its origins trace back to the 16th century, with matches initially played in rural England. Over time, cricket evolved from a leisurely pastime to a professional sport with international appeal. STAGE 1 : LIVE STADIUM EXPERIENCE CHALLENGES : Limited seating capacity in stadiums restricted the number of fans who could experience matches live. Geographical constraints made it difficult for fans from distant regions to attend matches regularly. Exclusive access to live matches created a sense of exclusivity but also limited the overall fan base.
GOALS : The primary goal was to enhance the in-stadium experience for fans attending matches. This included improving facilities, creating a vibrant atmosphere, and providing amenities to make the live experience memorable. Increasing ticket sales and building local fan communities were key objectives to sustain the sport's popularity. SIGNIFICANCE : The live stadium experience laid the foundation for cricket fandom by creating a strong sense of community among spectators. It also contributed to local economies by driving tourism and promoting local businesses around stadiums.
MARKET SIZE/TARGET AUDIENCE :
Target audiences included local fans who could attend matches regularly, cricket enthusiasts who prioritized live experiences, and communities near cricket stadiums who were directly impacted by match-day activities. STAGE 2 : RADIO BROADCASTS CHALLENGES : The lack of visual representation posed a challenge in conveying the excitement of the game to listeners. Dependence on audio quality and coverage meant that the experience could vary based on the broadcasting infrastructure.
GOALS : Extending the reach of cricket matches beyond stadiums was a primary goal. Providing real-time updates, engaging listeners with expert commentary, and offering insights into the game were key objectives. Engaging the non-visual audience and creating a captivating audio experience were also priorities. SIGNIFICANCE : Radio broadcasts increased accessibility for fans who couldn't attend matches physically. It created a new way for fans to experience cricket, especially for those in regions with limited access to television or live matches.
MARKET SIZE/TARGET AUDIENCE :
The target audience included radio listeners interested in live sports commentary, fans without access to TV broadcasts, and visually impaired fans who relied on audio broadcasts to follow the game. STAGE 3 : TELEVISION BROADCASTS CHALLENGES : Initially, technical limitations such as black-and-white broadcasting and limited coverage posed challenges. Securing broadcasting rights and covering production costs were also significant hurdles.
GOALS : Enhancing the viewer experience with live visuals, replays, and expert analysis was a major goal. Reaching a global audience and attracting advertisers to monetize broadcasts were key objectives as well. SIGNIFICANCE : Television broadcasts revolutionized cricket viewing by bringing the game into homes worldwide. It significantly expanded the fan base, created new revenue streams through advertising, and elevated the overall viewing experience.
MARKET SIZE/TARGET AUDIENCE :
The market size expanded to include global cricket fans who could now access matches from anywhere with a TV. Advertisers targeting sports enthusiasts also became a key audience segment. STAGE 4 : OTT PLATFORMS FOR LIVE STREAMING CHALLENGES : Internet connectivity issues, competition among streaming platforms, and determining sustainable monetization models were major challenges. Balancing user experience with revenue generation through subscription models was also a focus.
GOALS : Providing on-the-go access to live matches, personalized viewing
experiences, and direct monetization through subscriptions or pay-per-view models were primary goals. Catering to modern viewing habits, especially among younger audiences, was a key objective. SIGNIFICANCE : OTT platforms transformed cricket viewing by offering flexibility, global accessibility, and interactive features like multiple camera angles and real-time stats. They attracted a younger demographic and tapped into the growing trend of online streaming.
MARKET SIZE/TARGET AUDIENCE :
The market expanded to include tech-savvy fans who preferred streaming on digital platforms, younger demographics who consumed content on mobile devices, and a global audience interested in live sports without geographical constraints. DONT WORRY LAST 2 SLIDES LEFT CONCLUSION Cricket's viewing method evolution has been a remarkable journey, marked by innovation, adaptation, and a deep understanding of audience preferences. From the live stadium experience to modern- day streaming on OTT platforms, each stage has contributed to expanding the reach and enhancing the experience of cricket fans worldwide. Recapping this evolution, we started with the intimate atmosphere of live stadium matches, which laid the foundation of cricket fandom and community bonding. Radio broadcasts then extended the game's reach, providing real-time updates and engaging non-visual audiences. Television broadcasts revolutionized cricket viewing by bringing live visuals, replays, and expert analysis into homes globally, leading to a surge in the sport's popularity and commercial opportunities. The advent of OTT platforms further transformed the landscape, offering personalized experiences, on-the-go access, and interactive features that cater to diverse audience preferences. Emphasizing the role of technological advancements, it's clear that cricket's viewing methods have evolved in tandem with innovations in media and communication technologies. Future prospects for cricket viewing experiences are promising, with potential innovations such as virtual reality (VR) experiences, augmented reality (AR) features, and enhanced interactivity on digital platforms. As we look ahead, the key to success lies in continuing to cater to diverse audience preferences, leveraging emerging technologies to enhance the viewing experience, and staying adaptable to changing market dynamics. Cricket's journey of evolution is far from over, and there are exciting prospects for further innovations that will continue to captivate and engage cricket fans around the world.
