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SO 7 - Ecopreneuship

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Environmental Entrepreneurship

Ecopreneurship or Eco–Capitalism
Berle’s (1991) Book – “The Green Entrepreneur”
Creates businesses that solve environmental problems to operate
sustainably

Three pillars of Ecopreneurship


• Innovation – Product, Process and Business model
• Caring for environment
• Long term sustainability of the business – extraction, production
and consumption
Ecopreneurship

• Innovative technology
• Bio-mimicry – Product design
• Systems thinking
• Triple bottom line accounting
• Legal forms
Theory of Constraints
TOC – Drum Buffer Rope approach
Lean Management Principles
Examples of biomimicry
Ecopreneurship
Examples - Green Business
• RePack – Deposit scheme for online
retailers
• Banana Pinger – Device used in fishing nets
• Solmove – Electricity from roads
• City tree – Green city solutions
• Wetell – Sustainable mobile network
provider
City Tree
Opportunities for an aspiring ecopreneur
• Clean energy (First Solar, Tesla, Vestas)
• Sustainable agriculture (Lake-o-Lakes, Freight farms)
• Compost and food waste recycling (Recycled city, Compost lab, Replate)
• Bio-degradable, reusable and eco-friendly consumer products (7th
Generation, Great wrap, Living ink, Yay for Earth)
• Eco-friendly shipping, distribution and packaging (Eco enclose, DHL, Tesla)
• Consulting and advisory (Wood Mackezie, Rodale Institute, Sustainable
Ocean Alliance)
• Finance and startup development (Generation Investment Management,
Echoing Green, Green Business Bureau)
Freight Farms
SERVICIZATION
• Business Strategy that sells the functionality of the
products rather than the product itself
Ex: Installation of washing machine in a residential building
• Manufactures takes more responsibility for a product
throughout its life cycle – More durable products
• Offering of customer focused combination of goods,
services, continuous performance maintenance,
hardware/software upgrades whenever required
Advantages of servicizing model
• Customers less likely change their suppliers
• Services offsets declining product element
• Attract new customers – environmental friendly
products and services
Challenges faced in servicizing model
• Changing business model – cultural shift
• Resistance to change – both supplier and customer
• Customers’ work pattern and assumptions at operational
level
Sustainable Infrastructure
• UNEP - To achieve SDG by 2030 and net zero emissions by 2050, Organization
for Economic Corporation and Development (OECD) – $6.9 trillion/yr until
2050
• Sustainability Infrastructure Partnership (SIP) was launched in 2018 as
a platform to promote and support integrated approaches to sustainable
infrastructure planning and development
 Renewable energy projects
 Sustainable transportation
 Waste and water management
 Smart grids
 Green Building
Green Buildings
– Buildings - Direct and Indirect Impact on environment like raw
materials, energy and water consumption and Indoor
environment quality
– Mitigated through sustainable design - green building standards,
certifications, and rating systems
Goals of building certification
• Provide a way to quantify a building's environmental effects
• Set standards and benchmarks to assess buildings objectively
• Optimize building performance and minimize environmental
impacts
BREEAM rating levels and LEED rating levels and points
percentage scores required
 LEED for Building Design and Construction (LEED BD+C)
 LEED for Interior Design and Construction (LEED ID+C)
 LEED for Operations and Maintenance (LEED O+M)

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