PROJECT REPORT

ON SADAQAT LIMITED

BY
NASIR AYUB

Reg. No 2014-GCUF-05697

Annual

Project Report submitted In partial fullfillment of

The requirements for the degree

MBA- MARKETING

DEPARTMENT OF BUSINESS ADMINISTRATION

GOVERNMENT COLLEGE UNIVERSITY FAISALABAD

2018
 The highest management body is the Board of Directors. The Board of
Directors consists of seven directors. Five of the directors including
chairman and chief executive are executive directors and hold shares
in the company. All of directors of the company are male and above
age of 30 years. Sadaqat Limited has not in place any specific quotas
for women, ethnic minorities or special age group for its Board of
Directors. The directors are elected every three years through an
election at general meeting. The applicable legal and regulatory
framework regarding directors’ qualification is followed. The Company is an
equal opportunity employer and the members of the highest governance body
are selected on merit. The Board of Directors has qualified and competent
directors having vast experience and strong sense of responsibility.
Sustainability is central to our strategy and long-term success of our business.
Keeping sustainability at forefront, we continued our approach of,
identification of our economic, environmental and social impacts, devising
policies for better management of our impacts, engaging stakeholders.
Continuous challenges of energy shortage, changing economic conditions, and
growing competition, have impacted our revenues and profitability. During the
year, the revenue decreased to Rs. 9.196 billion with a decline of 12.65 % .
Sadaqat Limited is vertically integrated unit in the home textiles industry. The
Company is unlisted public limited company head quartered at Faisalabad,
Pakistan. The production facilities are also located in Faisalabad.
The net sales for the year 2015 were Rs. 9.19 billion while total number of
employees at year end were 5,063. The total capitalization stands at Rs. 5.53
billion comprising of equity of 4.51 billion and long-term liabilities of Rs. 1.02
billion. The Company issued new shares of Rs. 250 million to existing
shareholders in 2015. There were no changes in the structure of the Company
during the year.

Acknowledgement
Sadaqat Limited is strongly committed to act ethically and support
sustainability in its business activities. In order to efficiently manage its CSR
activities, the Board of Directors has delegated the Corporate Social
Responsibility related issues to its Environment, Health and Safety Committee.
The EHS Committee is responsible to shape the company CSR activities in line
with its policy. The Committee is responsible to plan and set direction of CSR
activities from donations and welfare activities to main-stream activities in line
with international standards and supply chain requirements. The EHS
committee is also mandated to evaluate the financial impacts, identify the
opportunities and risks for the Company business due to the climate change.
The committee evaluates the risks of the climate change with reference to
Company business and devises strategy to tackle the impacts in line with best
available practices. Climate change impacts are increasing prices of cotton and
deterioration in the supply chain due to floods and droughts, scarcity of water,
and rising temperatures, as witnessed during recent years.
The Committee, which is responsible for all decisions relating to economic,
environmental and social issues, also includes individuals from key business
functions including finance, compliance, human resources and safety
department. This ensures that all relevant strategic CSR initiatives and
activities are discussed and approved in line with business objectives and CSR
policy.

The highest management body is the Board of Directors. The Board of

Directors consists of seven directors. Five of the directors including chairman
and chief executive are executive directors and hold shares in the company. All
of directors of the company are male and above age of 30 years.
The Chairman of the Board and Chief Executive are executive directors. The
Chief Executive is responsible for executive management of company and is
governed by the Board of Directors. The Board of Directors selects the
chairman and members of the Board Committees from the members of the
Board.
Oh, ALLAH Almighty opens our eyes.
To see what is beautiful.
Our minds to know what is true.
Our heart to love what is ALLAH.
 My Ever caring and loving Parents
&
Respectable Teachers
&
My Friend

Contents
1. Mission
2. Vision
3. Goals
 4. Value Statement
5. Department (Marketing)
6. Products
7. Markets
8. Contacts

1. Mission___________________________________

Sadaqat’s mission is to become the best nation-wide in meeting highest

standards of excellence and stakeholders’ satisfaction by our commitment
towards all the three pillars of triple bottom line i.e. People, Profit and Planet.
To manufacture world-class products of outstanding quality that give our
customers a competitive advantage through superior products and value, so
we can make every customer smile. To encourage people's ownership,
empowerment and working under team structure. To attain highest level of
efficiency, integrity and honesty.

2. Vision
To make available our stakeholders with just the one spot to meet Planet,
People and Profit purposes. To manufacture products comparable to
international standards, to be customer-focused and globally competitive
through better quality, latest technology and continuous innovation.

3. Goals

Our goal at is to provide our customers with the products and consultation
they need to most effectively and inexpensively solve the problems of their
company or plant. We do this in as quick a manner as possible for our
customers with minimal impact on the environment. Since we are a smaller
scale company our customers are assured of the utmost concern by our top
researchers and sales representatives while still receiving the quality product
they need and deserve.

An efficient and reliable supply chain is essential for sustained performance

and good customer relations. Our relationship with suppliers goes beyond
commercial relations to promote good practices in the supply chain for
collective benefit of our supply chain partners and our Company.

Being part of the global supply chain, supplying products to the leading stores
in UK, Germany, Spain, France, South Africa, Australia and USA, efficient supply
chain management methods are required to limit the exposure to supply
disruption and meet the customers’ criteria on sustainable supply chain. The
responsibility of supply chain management rests with the procurement
department which manages the function in line with Company policies and the
best available guidelines. The Company’s approach to supply chain
management is evaluated through independent evaluation reports submitted
by the suppliers.
Sadaqat Limited produces and markets textile products to its customers. To
produce and market the products, it requires raw materials, process materials,
capital equipment, packaging, services and other inputs. The Company’s supply
chain is mainly labor intensive. Sadaqat Limited procures most of the required
products and services from local suppliers. The Company purchases comprise
of 80% purchases from local suppliers and 20 % purchases from foreign
suppliers. The products which are not available locally are purchased from
abroad. The Company ships the products directly to its customers located in
different countries. During the year, there were no major changes in the
structure of the supply chain.

4.Value Statement
 Reliability
 Team Management
 Excellence
 Change management
 Professional Corporate Culture
 Customer Focused Approach
 Environmental Friendly Operations
 Safe and Healthy Practices
 Continual Improvement
 Customer's satisfaction and delight.
 Superior quality of performance.
 Concern for the environment and the community.
 Passionate about excellence.
 Fair to all.
 To provide a safe workplace and promote healthy work
habits.
6.Products
7.Market
The Company produces and markets home textile products to its customers
located in UK, Germany, Spain, France, South Africa, Australia and USA. The
major customers are retailers, wholesaler, buying agents and departmental
stores.
An efficient and reliable supply chain is essential for sustained performance
and good customer relations. Our relationship with suppliers goes beyond
commercial relations to promote good practices in the supply chain for
collective benefit of our supply chain partners and our Company.

Being part of the global supply chain, supplying products to the leading stores
in UK, Germany, Spain, France, South Africa, Australia and USA, efficient supply
chain management methods are required to limit the exposure to supply
disruption and meet the customers’ criteria on sustainable supply chain. The
responsibility of supply chain management rests with the procurement
department which manages the function in line with Company policies and the
best available guidelines. The Company’s approach to supply chain
management is evaluated through independent evaluation reports submitted
by the suppliers.
Sadaqat Limited produces and markets textile products to its customers. To
produce and market the products, it requires raw materials, process materials,
capital equipment, packaging, services and other inputs. The Company’s supply
chain is mainly labor intensive.
Sadaqat Limited procures most of the required products and services from
local suppliers. The Company purchases comprise of 80% purchases from local
suppliers and 20 % purchases from foreign suppliers. The products which are
not available locally are purchased from abroad. The Company ships the
products directly to its customers located in different countries. During the
year, there were no major changes in the structure of the supply chain.
Website: http://sadaqatgroup.net/
 8.Contact

You can send your feedback, questions or suggestions at below mentioned

address;
Mr. Ch. Ikram
GM Manager Marketing
Sadaqat Limited
2 Km, Sahianwala Road, Khurrianwala, Faisalabad.
Email: Ch.ikram@sadaqatgroup.net

Conclusion
Now that you understand the idea of business ethics, it is important to practice
good ethical behavior. Leading by example; teaching by example; being a role
model; these are all thing.

Recommendations
In an effort to publicly present our organization as a viable company with
which suppliers and clients feel comfortable in conducting business, we must
initiate and comply with a corporate. This code should require us to conduct
our business consistent with our values and in accordance with applicable
laws. We should be responsive to the concerns of the communities in which
we operate and exercise the highest degree of honesty and integrity in our
dealings with others. Business activities in the energy market recently leads us
more and more to the belief that these codes should be well defined,
implemented, and maintained.
This Code is intended to help each of us understand our responsibilities and
make the right choices. These should also stimulate awareness of ethical issues
that we may encounter in our daily business activities. While I believe we are
too small for a department that handles our ethical issues, I do believe we
need to step forward and promote ethics within our organization. Doing the
right thing begins with basic honesty and integrity. More than ever, it also
depends on our good judgment and sensitivity to the way others see us and
how they may interpret our actions. Our advancement within this and other
industries, and our job security, both as a company and as individuals, depend
on our ability to satisfy properly the needs of our customers. To preserve our
corporate reputation in the eyes of our employees, clients, suppliers, and
Shareholders, I am confident that you will join me in maintaining the integrity
that has made our company not only an industry leader, but also a place where
we can be proud to work. To develop and implement this Code of Ethics, the
following steps must occur.

END