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Rutvi Rajpara Resume

The document summarizes the qualifications of Rutvi Rajpara, including her education, experience, projects, and technical skills. She holds a Master's degree in Marketing from New York Institute of Technology with a GPA of 3.5. For experience, she interned at Belgium Diamonds in marketing and conducted market research analyzing trends and consumer behavior. She also interned at Sriram Infra in India assisting with social media marketing campaigns and analysis. Her projects include various studies analyzing mobile payments, influencer marketing, and blog performance. Her technical skills include Python, PowerBI, Microsoft Office, Canva, SPSS, Tableau, and Google Analytics certifications.

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69 views1 page

Rutvi Rajpara Resume

The document summarizes the qualifications of Rutvi Rajpara, including her education, experience, projects, and technical skills. She holds a Master's degree in Marketing from New York Institute of Technology with a GPA of 3.5. For experience, she interned at Belgium Diamonds in marketing and conducted market research analyzing trends and consumer behavior. She also interned at Sriram Infra in India assisting with social media marketing campaigns and analysis. Her projects include various studies analyzing mobile payments, influencer marketing, and blog performance. Her technical skills include Python, PowerBI, Microsoft Office, Canva, SPSS, Tableau, and Google Analytics certifications.

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We take content rights seriously. If you suspect this is your content, claim it here.
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RUTVI RAJPARA

+1 (989) 493-2851| rajpara.rutvi@gmail.com | www.linkedin.com/in/rutvi-rajpara | Manhattan, NY


EDUCATION
NEW YORK INSTITUTE OF TECHNOLOGY New York, NY
Master of Science, Marketing January 2022 - Dec 2023
CGPA: 3.50
● President of Marketing Club

NEW YORK INSTITUTE OF TECHNOLOGY New York, NY


Bachelor of Science, Marketing January 2018 – Dec 2021
CGPA: 3.50 || Dean’s list
● Treasurer of Marketing Club

EXPERIENCE
BELGIUM DIAMONDS LLC New York, NY
Internship - Marketing May 2023 - September 2023
• Conducted comprehensive market research to gather data on industry trends, consumer preferences, and competitor activities,
providing valuable insights to inform strategic decision-making processes.
• Utilized various research methodologies, including surveys, focus groups, and data analysis, to collect and interpret market data,
uncovering opportunities for growth.
• Analyzed market trends and consumer behavior using statistical techniques and data visualization tools; Excel and SPSS to identify
patterns and correlations that drive actionable recommendations.
• Developed detailed reports and presentations summarizing research findings, key insights, and actionable recommendations,
effectively communicating complex information to stakeholders and senior management.
• Collaborated with cross-functional teams to translate research findings into actionable strategies and initiatives that align with
business objectives.
• Stayed updated on industry developments, and emerging technologies, in market research and analysis to drive continuous
improvement and innovation.

EXPERIENCE
SRIRAM INFRA Ahmedabad, India
Marketing Intern June 2015 - September 2016
• Assisted in the developing social media marketing campaigns aimed at increasing brand awareness and engagement.
• Conducted market research and competitive analysis to identify potential opportunities for growth and improvement.
• Generated content for social media platforms, including writing posts, creating graphics, and scheduling posts for optimal reach.
• Monitored and analyzed social media metrics to track campaign performance and identify areas for optimization.

PROJECTS
• Qualtrics & SPSS: Conducted a study of usage patterns, attitudes, and behaviors towards mobile digital payments among US
consumers aged 18-35 (2023)
• Tableau: Conducted a study on trust and credibility of Celebrity vs Micro-Influencers in Modern Advertising (2023)
• Google Analytics: Launched a blog and measured its success over the areas of key KPIs, metrics, keywords, and across acquisition,
retentions, and demo (2023)
• Applied Project: Created a comprehensive marketing strategy for Hyperactive Productions Inc. to boost social media engagement
and LinkedIn presence, driving follower growth and expanding reach within the artist community. (2023)
• Applied Project: Developed an expansion strategy for an American coffee brand in the Australian market, encompassing market
analysis, marketing initiatives, financial evaluation, and stakeholder collaboration. (2023)
• Applied Project: Developed marketing strategies for EMOL Fusion Stainless Dishware, leading a team to analyze markets, assess
competition, and devise promotional tactics. (2021)

TECHNICAL SKILLS
• Software and Tools: Python (In Progress), PowerBI (In Progress), MS Office (Advanced), Canva (Advanced), SPSS
(Intermediate), Tableau (Intermediate), SEO (Intermediate), Slack (Advanced), Google Analytics (Intermediate), Adobe Suite
(Intermediate), SQL (Basic), Trello, Tally (Basic), SEMrush (Basic), Google Analytics (Basic)

• Certifications: Google Analytics (GA4), LinkedIn: Digital Marketing, Stukent: Digital Marketing, HubSpot: Social Media
Marketing, HubSpot: Content Marketing, HubSpot: Inbound Marketing Optimization, HubSpot: CRM Data Migration,
Bloomberg: Bloomberg Marketing Concepts

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