The document discusses the coffee shop industry in the Philippines. It provides statistics on the popularity of coffee shops in the country and trends in the sector. It then analyzes a coffee shop business called Hey Brew Coffee Shop using a SWOT analysis and identifies strengths like discounts and interior design, weaknesses like ventilation, opportunities like social media marketing, and threats like growing competition. Finally, it proposes a campaign strategy for Hey Brew to create advertising videos and posters to promote their best sellers and food items online and increase awareness of their three locations across Tarlac City.
The document discusses the coffee shop industry in the Philippines. It provides statistics on the popularity of coffee shops in the country and trends in the sector. It then analyzes a coffee shop business called Hey Brew Coffee Shop using a SWOT analysis and identifies strengths like discounts and interior design, weaknesses like ventilation, opportunities like social media marketing, and threats like growing competition. Finally, it proposes a campaign strategy for Hey Brew to create advertising videos and posters to promote their best sellers and food items online and increase awareness of their three locations across Tarlac City.
The document discusses the coffee shop industry in the Philippines. It provides statistics on the popularity of coffee shops in the country and trends in the sector. It then analyzes a coffee shop business called Hey Brew Coffee Shop using a SWOT analysis and identifies strengths like discounts and interior design, weaknesses like ventilation, opportunities like social media marketing, and threats like growing competition. Finally, it proposes a campaign strategy for Hey Brew to create advertising videos and posters to promote their best sellers and food items online and increase awareness of their three locations across Tarlac City.
The document discusses the coffee shop industry in the Philippines. It provides statistics on the popularity of coffee shops in the country and trends in the sector. It then analyzes a coffee shop business called Hey Brew Coffee Shop using a SWOT analysis and identifies strengths like discounts and interior design, weaknesses like ventilation, opportunities like social media marketing, and threats like growing competition. Finally, it proposes a campaign strategy for Hey Brew to create advertising videos and posters to promote their best sellers and food items online and increase awareness of their three locations across Tarlac City.
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HEADLINES:
Coffee Shops in the Philippines: 12 Statistics to know in 2023
- https://coffeeaffection.com/coffee-shops-in-the-philippines-statistics/ Why are coffee shops so popular? - https://esquirescoffee.co.uk/news/why-coffee-shops-so-popular/ Coffee as the Staple Beverage of Filipinos - https://onstarplus.com/archives/3134 Coffee Shop Trends – What’s Popular Now - https://www.bria.com.ph/articles/coffee-shop-trends-whats-popular-now/ Guide to Coffee in the Philippines and Must-Visit Local Coffee Shops - https://guidetothephilippines.ph/articles/ultimate-guides/coffee-philippines-guide What’s Brewing: How to Start a Coffee Shop Business in the Philippines - https://www.moneymax.ph/personal-finance/articles/coffee-shop-business How to open a Café with a Low Budget in the Philippines - https://www.curated.ph/blogs/news/how-to-open-a-low-budget-cafe-in-the- philippines
SWOT ANALYSIS Strengths Giving discounts and Promos Well liked variation of foods and drinks Aesthetically Interior Design Inexpensive foods and drinks Having a Three Branches in different part of the City Acquiring different Special Occasions Good Costumer Service Weaknesses The Ventilation system of the Café Shop Opportunities Release an Advertising Videos and Brochures through online Upgrade the outside interior of the Shop Point out the Best Seller products of the Shop Put a Display pastries in front of the Counter Boost Social Media Marketing Threats Growing number of Local Competitors Inflating cost of Coffee Products Having a competitor selling low-priced products
CAMPAIGN STRATEGY
Hey Brew Coffee Shop is a successful café and resto bar in Tarlac, having three locations across the city. We are about to make video materials or advertising films to present the Hey Brew Coffee Shop to many Tarlequenos who enjoy coffee, milk tea, and fruit beverages or fruit tea due to a lack of advertising material, particularly online. We can also design a layout for Hey Brew's posters, which they can use to promote their best-selling product on their Facebook page. To attract visitors who are interested in the many pastries and delectable delicacies offered on their menu, such as steak, hog, and sea seafood.
