B-407, MC Sarovar,

Medahalli, KR Puram
Bengaluru-560049
Ph: +91 9980152277
Abhijit Mohanty E-mail: abhijit2011mohanty@gmail.com

JOB OBJECTIVE

To be able to apply my analytical skills and knowledge to drive measurable value for my clients and to contribute to
the cohesive growth of the team and organization that I am a part of.

DIGITAL ANALYTICS – KEY WORK AREAS

• Product Owner of Analytics products:

o Product management of Google Analytics tools and KPIs
o Coordinating with clients on business needs and identifying the appropriate solutions for them
o Handling the end-to-end integration and validation of digital analytics KPIs
o Handling management of creation and enhancement of Looker dashboards for digital KPIs
• Web Data Analysis:
o Identification of the KPIs or their combinations that measurably impact a client’s business.
o Site Audit to identify gaps and opportunities in tagging and reporting.
o Collection, classification, and analysis of data across digital channels using different reporting tools, to
generate actionable insights.
o Analysis to understand Site Performance, Customer Behaviour and Pathing data.
• Adobe Analytics implementation
o Creating tagging solutions framework
o Handling Adobe admin functions
o Validating tags using various debuggers
o Handling ObservePoint – automated tag audit platform
• Search Engine Optimization:
o Comprehensive SEO Audits
o Plan and implement SEO activities - On page/off page SEO, website restructuring for SEO.
o Design and build SEO dashboards to track and measure results.

WORK EXPERIENCE

Analytics Advisory Associate Manager with Accenture Services Pvt. Ltd. (since Sep 2020)

Responsible for owning the delivery of digital marketing products and deliverables. For a global ecommerce client:
• Owning the Google Analytics implementation for all the markets
• Identifying the KPIs deemed beneficial to the client’s business and marketing needs
• Working with the web and app tech teams during the implementation cycle to plan the implementation and
validation activities
• Working with QA team for the data validation of the GA KPIs for web and apps on GA and Looker interfaces
• Identifying the dashboards and the KPIs for the Looker team to create them
• Conducting demo sessions for the digital analytics dashboards with the markets to acclimatise them to the
dashboards

For a NA based telecom client using Adobe Marketing Cloud:

• Overseeing delivery of tags and reporting workstreams
• Reviewing the reporting activities to identify issues and gaps, and use it as an input for marketing and tagging
recommendations
• Helping the client in migrating to new solutions
• Handling Adobe Analytics Admin functions
• Handling a team of 12 members to manage the client tagging, QA and reporting efforts.
Analytics Advisory Specialist with Accenture Services Pvt. Ltd. (2 yrs 9 months)

Responsible for:
• Overseeing and reviewing the tagging solution delivery
• Handling the Adobe Admin functions
• Helping create the automated and dynamic tagging solutions framework
• Build the implementation and reporting frameworks necessary
• Working on automating the periodic site audit to identify issues in the Omniture Site Catalyst implemen tation.
• Handling the ObservePoint tag audit platform to create and manage automated audits and alerts.
• Working to simplify the legacy implementation on the client site and introduce the industry best practices.
• Handling a team of 6 members to manage the client tagging and testing efforts.

Analytics Advisory Senior Analyst with Accenture Services Pvt. Ltd. (2 yrs 1 month)

Responsible for:
• Initial solutions design based on interviews with the client to understand requirements
• Build implementation and reporting frameworks necessary
• Undertaking periodic site audit and identifying issues in the Omniture Site Catalyst implementation.
• Catering to specific business requests from the various stakeholders across the globe and giving insights.
• Creating and reproducing periodical business reports for specific LOBs and products for top stakeholders.
• Handling a team of 3 members to manage the client tagging and testing efforts
Achievements:
• Was awarded ‘Star of the Business’ for Mar 2017.

Web Analyst with Collabera (posted at client location McAfee, Bengaluru) (9 months)

Worked as a dedicated web analytics resource for McAfee global team.

Responsible for web analytical solutions to cater to specific business problems for global stakeholders. Involved in:
• Catering to specific business requests from the various stakeholders across the globe and giving insights.
• Creating and reproducing periodical business reports for specific LOBs and products for top stakeholders.
• Create dashboards for the stakeholders that cater to the individual business needs.

Specialist - Operations with Aegis Limited, Bengaluru (7 months)

Worked as a dedicated web analytics resource for Lenovo NA team. Responsible for planning and implementing web
analytical solutions to cater to specific business problems. Involved in:
• Cater to specific business requests from the marketing team and giving insights into them.
• Create dashboards for the stakeholders that cater to the individual business needs.
• Undertaking periodic site audit and identifying issues in the Omniture Site Catalyst implementation.
• Helping create awareness among the stakeholders about the usability and functionalities of Omniture (Site
Catalyst & Ad Hoc Analysis) and its usage in day-to-day business decision making.
Achievements:
• Adjudged Best Performer for the Q3 2014.

Senior Analyst with iQuanti, Inc., Bengaluru (2 years 6 months)

Responsible for designing, planning and implementing web analytical solutions to cater to specific business
problems. Involved in:
• Initial solutions design based on interviews with the client to understand requirements
• Build implementation and reporting frameworks necessary
• Project coordination between the stakeholders and delivery management within a five member team
• Assist the team in building automation processes, to maximize efficiency.
Also worked on several SEO projects, helping clients optimally restructure enterprise websites for search, and use
data to effectively drive content strategy.
Achievements:

• Assisted in website restructuring and Omniture tagging for AMEX International Insurance Services across 12
different markets.
• Planned and implemented the Search Optimization strategy for AMEX Merchant Acquisitions for the period of
August 2012-13, during which the contribution of organic to overall traffic grew by 25%.
• Chosen for training two batches of new analysts on Omniture Reporting and Dashboard Design.
• Was part of the team that won the Best Performance award for the year 2012 -13.

QUALIFICATIONS

• MBA in Marketing – Rai Business School (Madurai Kamaraj University), Chattisgarh – 2010
• B.Com Honors – Dhenkanal Autonomous College (Utkal University), Odisha - 2008

PERSONAL DETAILS

Date of Birth : July 28, 1985

Languages : English, Hindi, Odia

I hereby declare that the details mentioned above are true to the best of my knowledge.

Place: Bengaluru Abhijit Mohanty