FACULTY OF ENGINEERING UNIVERSITI INDUSTRI SELANGOR

BUSINESS PLAN
COURSE CODE COURSE LECTURER DIVISION : : : : PFS 3233 ENTREPRENEURSHIP Mr. HAMDINO BIN HAMDAN ENGINEERING

Please fill the following particulars: PHILMORE LAWRY LAU HUI LING SITI NOR ILYANA BT ZAKARIAH NAME : 4083020741 870405435272

NORNADIA BT MOHAMMAD YUSOFF 880210565092 NUR KHAIRUNNISA BINTI SHAHARUM 4072000411 NOORNADIAH BT ALIPAH 880228125204

DATE OF SUBMISSION

7/2/2010

Mark

1 .0

BUSINESS DESCRIPTION 1.1 General Description of the Business: Piece of Cake is a modern day bakery which not only sells cakes, breads and pastries but drinks and desserts too. It is a kind of business which emphasizes on service. Located in USJ Taipan, Piece of Cake provides service such as parties arrangement and delivery service. A free delivery service is provided for a purchase of RM20 and above. We take orders via telephone calls, SMS (Short Messaging Service) and e-mails (PieceofCake @ymail.com). The business will start commencing on 1st January 2010 and its operation hours will be from 8am to 12am on weekdays, Monday to Friday and 10am to 2am on Sundays.

1.2

Industry Overview: The Malaysian bakery and confectionery industry is a fast growing

industry as it is in a period of change and expanding its precincts with the shift in consumers preferences. In 2004 the bakery and confectionery products reached RM 2 billion, growing at 3 % in current value terms over the previous year. According to industry analysts, the growth can be attributed to the rising health awareness in Malaysia. Consumers are becoming more concerned with their health, which also affects other packaged foods, such as confectionery products. The health trend is expected to continue to be the main factor of growth for bakery products, especially the bread segment. Recently there are more health-oriented products released which signify the potential of value added products in Malaysia. The current development in the industry is also a consequence of the economic growth in Malaysia. The increasing purchasing power has created a more western inspired demand pattern among the Malaysian consumers, which contributed to the large entry of international fast food chains and the emergence of an abundance of foreign products in the Malaysian retail sector. However, the Bakery and Confectionery industry is still dominated by local players, offering a more traditional product assortment.

The majority of the market is divided between the three bakeries: Gardenia Bakery, Stanson Bakery and Family Bakery. The current market leader is Gardenia Bakery followed closely by Stanson Bakery. Stanson Bakery, which was established in 1999, is a relatively new player in the industry. During the last five years, the company has rapidly increased its market share, witnessing more than 50% increases in annual sales. The growth of Stanson Bakery reveals that it is possible for new entrants to establish a strong position within this industry. Despite the presence of these international chains, the assortment of bakery and confectionery remains predominantly focused on local products particularly in relation to the bread segment. The number of large bread producers in Malaysia is actually very limited. Although the health trend is becoming more visible in Malaysia, the variety of products offered are still limited compared to the assortment available in western countries. An example of this is that the sandwich-style bread is very popular but is only available in few different varieties. In the frozen segment, most of the characteristics from the fresh-baked segment apply here. "In-store Bakieres Jump Economic Hurdles," by Heather Henstock in Modern Bakery, Vol. 22, No. 6, (June 2008), p. 28-30, 32, 34-36, 38. Bakeries are facing rising ingredient costs and "economic downtown." However these factors have not stopped the growth of bakeries in 2008. Product categories that had growth during the last twelve months were specialty bread/rolls, cakes, cookies, Artisan breads and muffins. Sales of special products that continued to show growth were organic/natural and gluten free products. Wages for baker whose goods reflects bakery specialty have started to increase. Edited July 19, 2006

The many types of bakeries: Retail Sector: Large Factories. Bread and related products are produced in a huge quantity which is then transported to numerous selling points throughout a region. The selling points normally include supermarkets, convenience stores, and etc. Small Independent Bakeries. Normally they are family-run businesses. They may specialize in particular types of products, such as sourdough. Independent bakeries are much more likely to create products made from scratch on premises.

The Franchise Sector: Chain Stores. Recently there have been a rise in the amount of chain stores (supermarkets) selling the same range of products due to consumers becoming increasingly conscious of the products they purchase and the conveniences they are getting from the retail chains. The development of large retail outlets has remarkable growth with the entry of international supermarket chains, such as Cold Storage, Parkson, and Carrefour. Bakers in these stores often bake according to a pre-determined recipe book. Even though the baked goods are freshly baked on the premises, it is not freshly made as products such as cakes, frosting, dough and sweet goods fits extremely well in a frozen environment and can last for months in a freezer before it is thawed and prepared for fresh consumption. In the last twelve years the franchise industry has experienced average annual growth rates of 16% in terms of sales and 18% in terms of outlets. In 2003, annual sales soared to more than RM 12 billion. In 2004 there were 325 franchise systems in Malaysia, totaling approximately 8,000 outlets compared to 2,500 outlets in 1998. Naturally this has resulted in a high consumption of buns and other related bread products. Emergence of specialty coffee houses, which represents a rapidly growing part of the franchise sector such as Coffee Bean and the Tea Leaf,

Starbucks and San Francisco Caf includes bakery and confectionery products in their product assortments. In addition to the coffee houses, the franchise sector has seen a rapid increase in the number of outlets specializing in bakery and confectionery products. Market estimates suggest that Malaysia have more than 2,000 confectionary and bakery outlets. Recently, there has been a rapid growth in the emergence of so called boutique bakeries, like BreadStory, Rotiboy Bakeshoppe and Bread to Brad, which offer their customers a much wider products assortment than available in the traditional bakeries or supermarkets. Other outlets specialize in cakes. Since 1997, Secret Recipe Caf has experienced rapid growth in Malaysia and currently has a total of 82 outlets in Malaysia. Opportunities exist in supplying high-quality frozen cakes to these types of franchises.

The Hotel Sector: Most of the luxury hotels in Malaysia have their own facilities to produce bakery products for their catering consumption. However, in a recent interview conducted by the embassy with the General Manager of one of Kuala Lumpurs leading luxury hotels, it was found that more than 70% of the hotels catering needs are sourced from contacts and attendance at exhibitions. According to a survey conducted at the Food and Hotel 2004 exhibition, the category bakery, confectionery, flour finished products (fresh/frozen) was the most popular category among the visitors. Close to 12,000 visitors expressed this particular category as their main area of interest. Food quality and service are important parameters in the luxury hotels because their signature restaurants cater to consumers in the high-purchasing power. Products within this market segment are, therefore, often imported to satisfy the customers expectations.

The Institutional Sector: Local players currently dominate the catering activity within the institutional sector, which encompass public institutions, i.e. schools, hospitals, armed forces, etc. It requires local presence in Malaysia in form of a subsidiary or a joint venture with a local partner to target this segment because connections are more important than parameters, such as price, variety and quality.

1.3

Market Opportunities:

The Taipan area is a favourite among the residents here. It is sometimes heavily congested in the night when people come out for dinner and shopping. Furthermore, a good mixture of businesses in this commercial center, such as clinics, pharmacies, convenience shops, and etc can be found here. Basically, almost everyone in this area have a busy life. Baked goods are packaged and easy to eat so it is suitable for anyone yearning for a quick meal. Normally, bakeries and pastries are the type of food for those who are always on-themove type. In this case, Piece of Cake will be a perfect stop for a short meal or dessert.

1.4

Factors in selecting the proposed business:

Competition. Big Boy Caf, D'Fortune Western Cuisine Caf, Pizza Uno, Grand Steamboat Garden Popularity. Bakeries goods and desserts appeal to all walk of life who apparently have sweet tooth. Target Group.: All ages (child adult) Environment. Business and college life is a quick pace life so these youngsters prefer Packaged food and easy to bring around to eat.

1.5

Uniqueness of Product or Service: Baked goods are easily packaged and easy to bring around. Freshly baked goods are more appealing than the ones from the factories as they are fresher and treated with less preservative. The baked goods from Piece of cake will have more variant and more responsive to the customers demand as customers could offer ideas on how to improve the products and services.

1.6

Future Prospect: USJ Taipan is very bustling city, full with busy on-goers who are

always short on time. Piece of Cake targets to win their hearts and make them loyal customers of Piece of Cake. This outlet happens to be nearby to the Taylors College. Taylors College is an outstanding international college, and almost half of the students are foreigners, who happen to love bakeries at all times. Therefore, there is always a demand for bakeries especially among the students. From our research, most of these students are staying outside the university campus, somewhere around USJ 9, USJ 8 and USJ 6. Plus, there is a primary school located at the USJ 9. Piece of Cake plans to open another branch in that area. Hungry school children will definitely love baked goods. Therefore this neighbourhood will be a steady source of income. Malaysia has plenty of institute of higher education in the private and public sector. In the distant future, Piece of Cake aims to monopolize the market share in the higher educational institutional sector.

2 .0

PURPOSE This business plan is prepared as a business overview and gives information about future business planning in order to obtain a loan. It is also used as a business guideline when running the caf.

3.0

LOCATION OF THE BUSINESS 2.1 Physical Location: Piece of Cake will be located in the centre of the row of shops which are opposite the main road. The presence of the shop will be noticed as it is the easiest shop to spot and the location is convenient for all passer-by, staffs and the college students to come. The main advantage of this location is that it is very near to the Student Community Hall of Taylors College that is located between on the other side of the road. These students will be spending most of their time here for their daily meals. When there are activities held at the Student Community Hall, crowds of potential customers will be gathered near the shop. In front of the caf is the cafeteria where plenty of chairs and tables are prepared for the students to settle down for their meals. Customers may choose to sit at nearby chairs and tables instead of the shops dining tables.

3.2

Building and Surroundings: Piece of Cake is a one storey building with an area of 1800 square foot space. The cafs ceiling is 3.5 metre high. The baking tools and machines will occupy half of the shop. There is an area of 700 square foot outside the shop allocated for the tables and chairs. 50 amount of tables and chairs can be placed there. Piece of Cake also has a special drainage system which disposes the grease and oil produced when baking. The shop itself is between the laundry shop and convenience store. There are facilities such as washrooms and public telephone just around the corner, wireless internet network which covers the whole Student Community Centre (Pusat Komuniti Pelajar). Meanwhile, ceiling fans and fluorescent lamps are installed in the caf and throughout the cafeteria area.

3.3

Basic Amenities: a) Water: Every day, it is estimated that 500 litres of water is used for cleaning purposes, mixing drinks, making dessert, and baking. Estimated water usage for one day = 500 litre

The shop only operates 26 days in a month, so the water usage for 26 days will be 1 litre = 1000 cm3 = = = = 13 m3 RM 2.07 RM 26.91 RM 26.91 = 13 000 litre

Therefore, 13 000 litre From the current water rate, 1 m3 The bill accumulated for 13 m3 of water Water bill each month is estimated to be

b) Electricity:

Bakery caf have a lot of electric appliances which consume huge amount of electricity. 1 KWh Total amount of power to be used Total amount of power consumed for 16 hours a day Amount of electricity used for operating 26 days a month The current tariff rates for electricity The electric bill for each month = = RM 0.397 per unit RM 1033.85 = 2 604.16 KWh = = = 1 unit 6 260 watts 100 160 watts

3.4

Accesibilties: USJ is a maturing township well-provided with amenities. Many small localized commercial centers built within various residential areas. In line with the government vision of healthy living and to promote sports, the Subang Jaya Municipal Council Complex has adjoined a football turf and athletic fieldDue to the strategic location of the township at the criss-crossing network of highways, it has experienced accelerated growth and property appreciation. The expressways that pass here makes it one of the busiest township in the Klang Valley. USJ is accessible through the Federal Highway, the New Klang Valley Expressway (NKVE), North-South Expressway Central Link (ELITE), Shah Alam Expressway (KESAS), the DamansaraPuchong Expressway (LDP) and the New Pantai Expressway (NPE). Subang Jaya, which is inclusive of the USJ area boasts of three lane dual carriageway roads running through the residential area, making it even busier during peak hours.

4.0

COMPANY BACKGROUND 4.1 Name of the Company Piece of Cake Companys Address No. 37-G Jalan USJ10/1D, UEP Subang Jaya, 47620 Selangor, Malaysia.

4.2

4.3

Telephone Number 018 - 5844065 012 8682790 03-5633 5634.

4.4

Form of Business Partnership

4.5

Main Activity Selling dessert, drinks and baked goods such as bread, cakes, donut, etc. Organizing parties and delivering food.

4.6

Date of Commencement 1st January 2010

4.7

Date of Registration 29th September 2009

4.8

Business Registration Number

4.9

Name of Bank CIMB Bank

4.10

Bank Account Number 183627568392

4.11

Operation Schedule Monday Friday Saturday Sunday : 8.00am 12.00am : Closed : 10.00am 2.00am

5.0

PARTNERS BACKGROUND 5.1 Name of Partners:

1. NAME I.C NUMBER ADDRESS CORRESPONDENCE ADDRESS : PUTERI_YUSOFF@YAHOO.COM 019-22854423 : : : NORNADIA BT MOHAMMAD YUSOFF 880210-56-5092 03-09-08 KONDO RAKYAT PANTAI KL, 59200 KL 03-09-08 KONDO RAKYAT PANTAI KL, 59200 KL

E-MAIL ADDRESS CONTACT NUMBER

: :

DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATIONS SKILLS

: : : : :

10-02-1988 22 SINGLE BAC. ENG. (HONS) ELECTRICAL DESIGN FONDANT CAKE, CUP CAKE & BAKERY

WORK EXPERIENCES

2 YEARS WORKING BAKERY AT HOME

PRESENT OCCUPATION

STUDENT

2. NAME I.C NUMBER ADDRESS : : : PHILMORE LAWRY LAU HUI LING 860317-52-6845 SK NANGA IBAU, 96800 KAPIT, SARAWAK

CORRESPONDENCE ADDRESS

SK NANGA IBAU, 96800 KAPIT, SARAWAK

E-MAIL ADDRESS CONTACT NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATIONS SKILLS

: : : : : :

PHILMORE_LAU@YAHOO.COM 013-3005678
17-03-1986 24 SINGLE BAC. ENG. (HONS) ELECTRICAL

:-

: WORK EXPERIENCES :
:-

STUDENT

PRESENT OCCUPATION

3. NAME I.C NUMBER ADDRESS : : : NOORNADIAH BINTI ALIPAH 880228-12-5204 NO 52, LORONG 9 TAMAN INANAM LAUT 88450 KOTA KINABALU SABAH

CORRESPONDENCE ADDRESS

NO 52, LORONG 9 TAMAN INANAM LAUT 88450 KOTA KINABALU SABAH

E-MAIL ADDRESS CONTACT NUMBER

: :

NOORNADIAH88@YAHOO.COM.MY 019-8703218

DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATIONS SKILLS

: : : : :

28-02-1988 22 SINGLE BAC. ENG. (HONS) ELECTRICAL :-

WORK EXPERIENCES

:-

:STUDENT PRESENT OCCUPATION :

4. NAME I.C NUMBER ADDRESS : : : SITI NOR ILYANA ZAKARIAH 870405-43-5272 BT 49, PARIT 9, SG.LEMAN, 45400, SEKINCHAN SELANGOR.

CORRESPONDENCE ADDRESS

BT 49, PARIT 9, SG.LEMAN, 45400, SEKINCHAN SELANGOR.

E-MAIL ADDRESS CONTACT NUMBER

: :

LYA_F8T@YAHOO.COM 017-2428207

DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATIONS SKILLS

: : : : : -

5 APRIL 1987 23 SINGLE BAC. ENG. (HONS) ELECTRICAL

WORK EXPERIENCES

PRESENT OCCUPATION

STUDENT

5. NAME I.C NUMBER : : NUR KHAIRUNNISA BINTI SHAHARUM 870906-04-54176 53, JALAN TANJUNG JINTI, 28/19, TAMAN ALAM MEGAH, SEKSYEN 28, SHAH ALAM, 40400, SELANGOR DARUL EHSAN

ADDRESS

CORRESPONDENCE ADDRESS

53, JALAN TANJUNG JINTI, 28/19, TAMAN ALAM MEGAH, SEKSYEN 28, SHAH ALAM, 40400, SELANGOR DARUL EHSAN

E-MAIL ADDRESS CONTACT NUMBER

: :

NYMPHARIOUS@YAHOO.COM (M) 012-9759039 (H) 03-51913125

DATE OF BIRTH AGE MARITAL STATUS

: : :

06TH SEPTEMBER 1987 24 SINGLE BACHELOR OF ELECTRICAL ENGINEERING (HONS)

ACADEMIC QUALIFICATIONS

SKILLS

WORK EXPERIENCES

INDUSTRIAL TRAINING WITH TENAGA NASIONAL BERHAD (SUBANG JAYA)

PRESENT OCCUPATION

STUDENT

6.0.

ADMINISTRATIVE PLAN

6.1

General Business Description: Piece of Cake is a modern caf which sells baked goods, desserts and drinks. Delivery service and party arrangements are included upon request. The goods will be displayed on racks inside the shop with lids covered on them. Customers could dine at the shop itself or order a take-out. VISION: To establish Piece of Cake as a franchise. To promote baked goods as an everyday meal.

OBJECTIVES: To serve 800 satisfied customers each month. To sell goods only found in Piece of Cake. To be recognized by the community as a place for meals and relaxation.

6.2

Organization Chart:

Owner: NORNADIA BT YUSOFF

Owner: PHILMORE LAWRY LAU HUI LING

Owner: NORNADIAH BT ALIPAH

Owner: SITI NOR ILYANA

Owner: NUR KHAIRUNNISA BT SHAHARUM

Baker

Baker

Waiter

Waiter

Waiter

6.3

Manpower Planning: Position and number of staff: Position Owner Baker Waiter No. of staff 5 2 3

6.4

Schedule of Tasks and Responsibilities: Position

Job Designation a) Managing Piece of Cakes financial b) Managing Piece of Cakes human resources a) In charge in promoting Piece of Cake 's products and service b) Manage Piece of Cake's delivery service a) Dealing with the suppliers b) Checking the quality of baking materials received and baked goods a) Organizing parties b) Getting wrappers, stuffs for a party and other miscellaneous stuffs a) Maintaining the electrical appliances b) a) b) a) b) c) d) e) Dealing with technical problems Baking Wrapping the goods sold Mixing the drinks Serving baked goods Collecting payment Delivering the goods Help organizing parties

NORNADIA BT YUSOFF

Owner

PHILMORE LAWRY LAU HUI NUR KHAIRUNNISA BT SHAHARUM NORNADIAH BT ALIPAH

Baker

Waiter

6.5

Schedule of Remunerations: Monthly salary (RM) 2000 1200 400 EPF (13%) (RM) 260 156 52 SOCSO (2%) (RM) 40 24 8 Amount (RM) 2300 1380 460 Total (RM) 11500 2760 1380

Position Owner Baker Waiter 6.6

No. 5 2 3

List of Furniture, Fittings and Equipment:

Item 1. 5 Low kitchen cabinets 2. Cabinets 3. Tables 4. Chairs 5. Display showcase warmer 6. Single door chiller 7. Fruit showcase chiller 8. ice-cream chiller 9. cash register 10. 3 tank juice dispenser 11. electric citrus juicer 12. electric citrus juicer 13. 3 in 1 blender 14. caf florence 15. dish 16. spoon (1 dozen 12 pcs) 17. fork (1 dozen 12 pcs) 18. teaspoon (1 dozen 12 pcs) 19. cake boxes 4' 20. cake boxes 9' 21. broomstick 22. bread box 23. paper bag (100 sheets) 24. Jug 25. Aluminums Foil

Price/per Unit Quantity (RM) 2 350 1 400 15 50 60 40 1 900 1 1560 1 4850 1 500 1 380 1 3200 1 169 1 149 1 599 1 799 100 5 6 15 6 15 6 12 200 0.25 200 0.5 2 9.5 10 19 5 5.5 4 7.8 4 4.8

Total Cost (RM) 700 400 750 2400 900 1560 4850 500 380 3200 169 149 599 799 500 90 90 72 50 100 19 190 27.5 31.2 19.2

26. Container 27. Coffee filter 28. tissue 29. Flexible straw 30. Feather duster 31. soap 800g 32. sponge 33. fruit basket 34. Pastry storage 35. hook 36. freezing box Item 37. plastic (1 dozen 500 pcs) 38. ice-cream scoop 39. knife (1 dozen 4 pcs) 40. big basket 41. small basket 42. long cup 43. glass cup 44. food box 45. mug 46. glass (1 dozen 6 pcs) 47. glass

11.8 1.3 1 2 1.8 4.8 1.8 8.8 19.8 11.8 6.8 Price/per Unit Quantity (RM) 2 24.8 2 12.8 2 1.5 1 8.8 1 5.8 60 2.8 60 4 4 15.8 60 1.8 4 18 60 2.8

1 1 20 20 1 4 4 4 2 2 1

11.8 1.3 20 40 1.8 19.2 7.2 35.2 39.6 23.6 6.8 Total Cost (RM) 49.6 25.6 3 8.8 5.8 168 168 63.2 108 72 168

6.7

Administrative Budget: Fixed Assets Expenses (RM) 9153 Monthly Expenses (RM) 17742.7 607.3 600 Other Expenses (RM)

Salaries Foods and drinks Utilities deposit Van

7.0

MARKETING PLAN 7.1 Introduction to the Product and Service: Piece of Cakes customer will be students of Taylors College as well as workers and staffs from the Taipan Business Center and other outlets workers. Baked goods, our main source of income, such as bread, tarts and cakes, are sold whole day long. They are displayed inside transparent plastic covers for hygienic purposes. Plastic wrappers will be used to package the goods. However, cakes and other temperature sensitive goodies will be stored inside temperature controlled casings. Beverages, both hot and cold are sold whole day long. Drinks are mixed upon order. The task of mixing drinks will be specially assigned to one waiter. Ice can be asked for free after the drinks are ordered. Desserts are sold only during the night time. Different desserts will be sold each day. Desserts are given as free gifts during promotions period. Delivery service is given after a purchase of RM20 and above. The range of this service is only within the campus area, USJ Taipan and Subang Jaya. The delivery service is only available during the operation hour of the caf. There are no extra charges for the delivery service. Organizing parties, one of the Piece of Cakes services can be requested by the customer. This service is not limited by the Cafs operating hours and working days. This service is charged according to the size of the event.

7.2

Target Market: Age Young adults at the age of 17 to 25 and working adults at the age of 30 to 50. Gender There will be higher emphasis on female customers due to their consciousness for a healthier diet and females being the majority group. Occupation - The entire student in Taylors College mostly and working adults.

7.3

Market Size: There are approximately more than 4000 students and 2000 working

personels currently around the USJ Taipan area. Each person is willing to spend minimum RM10 every day. The market size is estimated to be RM5000 every day, not including Saturday and public holidays.

7.4

Competition: Customers always look for places with value for their money whether

its buying stuffs or getting services. This is where competition comes into effect. Choices create competition for the market share. Main Competitors: Big Boy Caf & De Fortune Western Cafe Both are Located at the end-lot of the shop houses, this caf basically offers Western type of foods. For example, Lasagna, Chicken Chop, Fried Calamari Rings. Their products are sold at standard price and so far, this caf has less promotion compare to others. The only different is that De Fortune Western Cafe are very famous for their Chicken Cordon Bleu Grand Steamboat Garden: This premise originally offers South-Eastern types of food which are modernized by our eccentric taste. Garden Spice Fried Chicken, Honey Chicken, Fried Mushrooms are among the favourite dishes serves here. Pizza Uno: For those who are always craving for Italian style and taste, this is the right place to be. Offering various types of meal such as sangria, marinara pasta, aussie pizza creamy mushroom soup, mushroom tapas, fettucini calamares fritos, marinara sauce, this place has been an alternative for who loves to try for new taste and advanture.

7.5

Market Share: It is estimated that in a day, the maximum amount of students staying

nearby the college, who will actually visit the row of shops is only 50%. However, the target market of the baked goods is the whole university community and all workers who are working in the Taipan Business Center. The locatrion of Piece of Cake can be considered as ideal since it was located directly infront of the main road and all students and staffs are likely to visit bakeries nearest to the premise. Therefore, the four cafes will have at least 70% of the market share. Piece of Cake will only have 20% of the total market share. 10% will be lost due to miscellaneous factors such as students and working personels with own transportation will prefer to dine outside, while the rest of the students spends more of their time in their own faculties and students staying outside is unlikely to come to Piece of Cake. There are also students from the Selangor area who will go back to their home at Thursdays and Fridays.

Market Share

70% 20% 4 Caf in USJ taipan Peice of Cake 10% Miscellaneous Factor

7.6

Sales Forecast: Sales Forecast (RM) 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 Sales Forecast (RM) 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20 22 682.20

Year

Month 1 2 3 4 5 6 7 8 9 10 11 12

Year

Month 1 2 3 4 5 6 7 8 9 10 11 12

7.7

Marketing Strategy: Before the week of the business commencement, Piece of Cake will

give away free bread and drinks during the students registration week to promote the shop. The bread and drinks will be given to facilitators to be handed out to students and parents at the main hall. This idea will be deployed every Semester. During the lunch hour, breads priced less than RM2 will be sold at a fixed price of RM1. Only limited amount of bread is made. Every Sunday or Cake Day, one whole piece of cake will be cheaper by RM5. The offer is valid only for which cake that is left in the shop. Desserts are given as free gifts when promoting a new product. Piece of Cakes service, which is organizing parties, is not limited by its operating hours and working days. Those who have used the party arrangement service more than once will receive a reduction of RM5 in service charge. Meanwhile, free delivery service is provided for every

purchase of RM20 and above. Orders are taken via telephone calls, e-mails (PieceofCake @ymail.com) and SMS (Short Messaging Service). The operation hours will be from 8am to 12am on weekdays, Monday to Friday and 10am to 2am on Sundays. The earliest working hour normally starts around so workers and students can have a quick meal before their classes begin. On Sundays, Piece of Cake open until 2am as students have a habit to stay up late during weekends.

7.8

Marketing Budget: Items Canvas Sheet Spray Paint Permanent Marker Pen Cloth Flyers TOTAL Price (RM) 150 50 20 10 150 380

8.0 OPERATIONS PLAN 8.1 Process Flow Chart:

It will arrive at the shop in the evening the day before and stored in the store room.

Mr. Philmore will carefully inspect the goods received

The quality of the baking material is inspected

The Baker will bake the goods an hour before opening the store

Baking Material is baked to form baked goods

The goods will be displayed inside a plastic transparent case right after it is baked.

The baked goods is then displayed

The cashier on duty will collect the payment and wrap the goods.

The baked goods are then sold

8.2

Unit Output/Hours of Operation: Each week for 6 days in the row, the bakery is opened for 16 hours. On

Saturdays the shop is closed. RM100 worth of bread will be made every day.

8.3 NO

Machine and Equipment: PER UNIT (RM) 900 1560 4850 500 380 3200 149 599 799 1.99 15 15 12 9.5 TOTAL (RM) 900 1560 4850 500 380 3200 149 599 799 199 150 150 60 19

ITEM Display showcase warmer Single door chiller Fruit showcase chiller Ice-cream chiller Cash register 3 tank juice dispenser Electric citrus juicer 3 in 1 blender Caf florence Dish Spoon (1 dozen 12 pcs) Fork (1 dozen 12 pcs) Teaspoon (1 dozen 12 pcs) Broomstick

NO

SUPPLIER Tonys electrical trading Tonys electrical trading Tonys electrical trading Tonys electrical trading KN Sdn Bhd Tonys electrical trading Sian Hap Sdn. bhd Sian Hap Sdn. bhd Sian Hap Sdn. bhd Kings confectionary Yong Mong Sdn Yong Mong Sdn Yong Mong Sdn Yong Mong Sdn

1 2 3 4 5 6 7 8 9 10 11 12 13 14

1 1 1 1 1 1 1 1 1 100 10 10 5 2

NO 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

ITEM Bread box Jug Container Coffee filter Feather duster Fruit basket Pastry storage Freezing box Plastic (1 dozen 500 pcs) Ice-cream scoop Knife (1 dozen 4 pcs) Small basket Long cup Glass cup Food box Mug Glass (1 dozen 6 pcs) Glass Table Chair Cabinet 1 Cabinet 2

PER UNIT (RM) 19 7.8 11.8 1.3 1.8 8.8 19.8 6.8 24.8 12.8 1.5 5.8 2.8 4 15.8 1.8 18 2.8 50 40 350 400

NO 1 2 1 1 1 1 1 1 1 2 2 1 25 25 1 10 5 25 15 60 2 1

TOTAL (RM) 19 15.6 11.8 1.3 1.8 8.8 19.8 6.8 24.8 25.6 3 5.8 70 100 15.8 18 90 70 750 2400 700 400

SUPPLIER Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading V system furniture V system furniture V system furniture V system furniture

8.4

List of Direct Workers: Remunerations (Monthly) RM11500

Position
SITI NOR ILYANA

Job Designation a) Managing Piece of Cakes financial b) Managing Piece of Cakes human resources a) In charge in promoting Piece of Cake, products and service b) Manage Piece of Cake's delivery service a) Dealing with the suppliers b) Checking the quality of baking materials received and baked goods a) Organizing parties b) Getting wrappers, stuffs for a party and other miscellaneous stuffs a) Maintaining the electrical appliances b) a) b) Dealing with technical problems Baking Wrapping the goods sold

NORNADIA BT YUSOFF

RM11500

Owner

PHILMORE LAWRY LAU HUI NUR KHAIRUNNISA BT SHAHARUM NORNADIAH BT ALIPAH

RM11500

RM11500

RM11500

Baker

RM2760

8.5

Operation Layout Plan:

Layout Plan

8.6

Location: The location of the business is at No. 37-G Jalan USJ10/1D, UEP

Subang Jaya, 47620 Selangor, Malaysia,

Map to Subang Jaya, USJ Taipan

Location of Piece of Cake

8.7

Operation Overhead:

Water We assumed that 200 litre of water is used daily for purposes such as plate washing, hand washing, drinking and so on. We have calculated the maximum water bill for our caf in a month that Piece of Cake will be paying.

Estimated water usage for one day

= 200 litre

Since we are only operating 26 days in a month then the water usage for 26 days = 5200 litre 1 litre = 1000 cm3 So, 5200 litre = 5.2 m3 From the current water rate, 1 m3 = RM 0.57 Then, for 5.2 m3 = RM 2.96 From the calculation we estimated roughly that the water bill will be about RM 5 for one month.

Electricity Piece of Cake uses quite a number of electric appliances which consume bigger amount of electricity. By taking these electric appliances in account we also calculated the monthly electricity bill. Total power of electric appliances that will be used = 5000 watts Since Piece of Cake operating for 13 hours in a day, the total amount of power consumed for one day = 81.38 KWh Since we are only operating 26 days in a month then the electricity usage for 26 days = 2 115.88 KWh 1 KWh = 1 unit

From the current electricity rate, for the first 200 units the rate is unit

= RM 0.218 per

For 200 units = RM 43.60 For the following per unit rate = RM 0.289 So, for 1915.88 units the rate is = RM 553.70 The total amount for the electric bill = RM 597.30

Bill Electricity Water

Monthly (RM) 26.91 1033.85 Monthly Utility Bill

8.8

Production Budget:
Fixed Asset RM 20,000 Monthly Expenses Other Expenses

Item

Machine

Wages

RM 10,000

9.0

FINANCIAL PLAN 9.1 Project Implementation Cost: 9.1.1 Fixed Asset: PER UNIT (RM) 900 1560 4850 500 380 3200 149 599 799 1.99 15 15 12 9.5 19 7.8 11.8

NO

ITEM Display showcase warmer Single door chiller Fruit showcase chiller Ice-cream chiller Cash register 3 tank juice dispenser Electric citrus juicer 3 in 1 blender Caf florence Dish Spoon (1 dozen 12 pcs) Fork (1 dozen 12 pcs) Teaspoon (1 dozen 12 pcs) Broomstick Bread box Jug Container

NO

TOTAL (RM) 900 1560 4850 500 380 3200 149 599 799 199 150 150 60 19 19 15.6 11.8

SUPPLIER Tonys electrical trading Tonys electrical trading Tonys electrical trading Tonys electrical trading KN Sdn Bhd Tonys electrical trading Sian Hap Sdn. Bhd Sian Hap Sdn. Bhd Sian Hap Sdn. Bhd Kings confectionary Yong Mong Sdn Yong Mong Sdn Yong Mong Sdn Yong Mong Sdn Ling Gui Trading Ling Gui Trading Ling Gui Trading

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

1 1 1 1 1 1 1 1 1 100 10 10 5 2 1 2 1

NO 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

ITEM Coffee filter Feather duster Fruit basket Pastry storage Freezing box Plastic (1 dozen 500 pcs) Ice-cream scoop Knife (1 dozen 4 pcs) Small basket Long cup Glass cup Food box Mug Glass (1 dozen 6 pcs) Glass Table Chair Cabinet 1 Cabinet 2

PER UNIT (RM) 1.3 1.8 8.8 19.8 6.8 24.8 12.8 1.5 5.8 2.8 4 15.8 1.8 18 2.8 50 40 350 400

NO 1 1 1 1 1 1 2 2 1 25 25 1 10 5 25 15 60 2 1

TOTAL (RM) 1.3 1.8 8.8 19.8 6.8 24.8 25.6 3 5.8 70 100 15.8 18 90 70 750 2400 700 400

SUPPLIER Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading Ling Gui Trading V system furniture V system furniture V system furniture V system furniture

COST FIXED ASSET: NO 1 2 Shop Machine & Equipment TOTAL 9.1.2 Daily food & drinks ITEM RM 3340.00 18272.90 21612.90

Bread, Cakes, Desserts & Ice-Cream Sweet Buns: TOTAL TOTAL COST (RM) SELL (RM) 9.00 11.00 14.00 14.00 12.00 8.00 8.00 11.00 8.00 13.00 13.00 13.00 10.00 13.00 143.00 12.00 14.00 16.00 12.00 17.00 15.00 12.00 14.00 11.00 16.00 16.00 16.00 13.00 16.00 200.00

NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14

NAMES Butter Cream Hom Cheese & Hom Garlic Sesame Mini Pizza Pizza Slice Pandan Kaya Polo Red Bean Sardine Sausage Sausage Mayo Tuna Turkey Ham Mayo TOTAL

COST (RM) SELL (RM) 0.90 1.10 1.40 1.40 1.20 0.80 0.80 1.10 0.80 1.30 1.30 1.30 1.00 1.30 14.30 1.20 1.40 1.60 1.20 1.70 1.50 1.20 1.40 1.10 1.60 1.60 1.60 1.30 1.60 20.00

ITEM 10 10 10 10 10 10 10 10 10 10 10 10 10 10 140

6-PC BUNS: TOTAL TOTAL COST (RM) SELL (RM) 5.10 5.10 5.10 5.10 20.40 6.90 6.90 6.90 6.90 27.60

NO 1 2 3 4

NAMES Coconut Kaya Red Bean Cream Puff TOTAL

COST (RM) SELL (RM) 1.70 1.70 1.70 1.70 6.80 2.30 2.30 2.30 2.30 9.20

ITEM 3 3 3 3 12

MUFFINS: TOTAL TOTAL COST (RM) SELL (RM) 5.00 5.00 5.00 5.00 20.00 7.00 7.00 7.00 7.00 28.00

NO 1 2 3 4

NAMES Chocolate chip Blueberry Coffee Strawberry TOTAL CUPCAKES:

COST (RM) SELL (RM) 1.00 1.00 1.00 1.00 4.00 1.40 1.40 1.40 1.40 5.60

ITEM 5 5 5 5 20

NO 1 2 3 4

NAMES Butter Fruit Strawberry Chocolate TOTAL

COST (RM) SELL (RM) 0.90 0.90 0.90 0.90 3.60 1.30 1.30 1.30 1.30 5.20

ITEM 5 5 5 5 20

TOTAL TOTAL COST (RM) SELL (RM) 4.50 4.50 4.50 4.50 18.00 6.50 6.50 6.50 6.50 26.00

DESERTS TOTAL TOTAL COST (RM) SELL (RM) 4.50 4.50 9.00 6.50 6.50 13.00

NO 1 2

NAMES Corn pudding Sliced watermelon TOTAL

COST (RM) SELL (RM) 0.90 0.90 1.80 1.30 1.30 2.60

ITEM 5 5 10

PLAITED: TOTAL TOTAL COST (RM) SELL (RM) 9.50 10.50 7.00 27.00 12.00 13.00 9.00 34.00

NO 1 2 3

NAMES Cheese Cheese & Onion custard Raisin TOTAL

COST (RM) SELL (RM) 1.90 2.10 1.40 5.40 2.40 2.60 1.80 6.80

ITEM 5 5 5 15

LOAVES: TOTAL TOTAL COST (RM) SELL (RM) 8.00 9.00 7.00 7.50 31.50 10.50 11.50 9.50 10.00 41.50

NO 1 2 3 4

NAMES Butter Cheese Pandan Round Raisin TOTAL

COST (RM) SELL (RM) 1.60 1.80 1.40 1.50 6.30 2.10 2.30 1.90 2.00 8.30

ITEM 5 5 5 5 20

TARTS: TOTAL TOTAL COST (RM) SELL (RM) 13.50 18.00 12.00 43.50 21.00 25.50 19.50 66.00

NO 1 2 3

NAMES Normal Egg Pineapple TOTAL

COST (RM) SELL (RM) 0.90 1.20 0.80 2.90 1.40 1.70 1.30 4.40

ITEM 15 15 15 45

SANDWICHES: TOTAL TOTAL COST (RM) SELL (RM) 9.00 9.00 18.00 14.00 13.00 27.00

NO 1 2

NAMES Sardine Tuna TOTAL

COST (RM) SELL (RM) 0.90 0.90 1.80 1.40 1.30 2.70

ITEM 10 10 20

CAKES SLICES: TOTAL TOTAL COST (RM) SELL (RM) 8.00 8.00 8.00 8.00 8.00 40.00 12.00 12.00 12.00 12.00 12.00 60.00

NO 1 2 3 4 5

NAMES Choc Sponge Fruit cake Coffee Sponge Vanilla Sponge Strawberry Sponge TOTAL

COST (RM) SELL (RM) 1.00 1.00 1.00 1.00 1.00 5.00 1.50 1.50 1.50 1.50 1.50 7.50

ITEM 8 8 8 8 8 40

DRINKS: TOTAL TOTAL COST (RM) SELL (RM) 3.00 3.00 3.00 3.00 3.00 21.00 21.00 3.50 3.50 32.00 32.00 32.00 28.00 20.00 12.00 5.00 5.00 20.00 40.00 45.00 10.00 20.00 20.00 6.00 6.00 6.00 6.00 6.00 36.00 36.00 6.00 6.00 60.00 60.00 60.00 52.50 37.50 22.50 17.50 15.00 60.00 100.00 112.50 35.00 40.00 40.00

NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Coffee

NAMES

COST (RM) SELL (RM) 0.60 0.60 0.60 0.60 0.60 0.70 0.70 0.70 0.70 0.80 0.80 0.80 0.80 0.80 0.80 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.50 1.50 1.50 1.50 1.50 1.50 3.50 3.00 3.00 2.50 2.50 3.50 2.00 2.00

ITEM 5 5 5 5 5 30 30 5 5 40 40 40 35 25 15 5 5 20 40 45 10 20 20

Nescafe Tea Vanilla Late Milo Ice Lemon Tea Milo Tea Tea O Manggo Orange Apple Lycee Watermalon Kiwi Affogato Banana-yogurt Latte Freshly squeeze-orange Fresh watermelon-juice Milk-shake Frosty-lemon Frosty-lemon tea

NO 24 25 26 27 28 29 30 31 32

NAMES Frosty-lychee Frosty-orange-juice Green-apple-kasturi Strawberry-yogurt Ice blended-mocha Ice lemon tea Milk shake Mixed fruit yogurt Orange yogurt TOTAL

COST (RM) SELL (RM) 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 27.60 2.00 2.00 2.50 3.50 3.00 2.00 3.50 3.00 3.50 66.80

ITEM 30 30 45 45 30 50 40 10 20 160

TOTAL TOTAL COST (RM) SELL (RM) 30.00 30.00 45.00 45.00 30.00 50.00 40.00 10.00 20.00 685.00 60.00 60.00 112.50 157.50 90.00 100.00 140.00 30.00 70.00 1,646.50

ICE-CREAM: TOTAL TOTAL SELL COST (RM) (RM) 20.00 20.00 20.00 20.00 80.00 125.00 125.00 125.00 125.00 500.00

NO 1 2 3 4

NAMES Strawberry - 4.5liter Vanilla - 4.5 liter Chocolate - 4.5 liter Rainbow - 4.5 liter TOTAL

COST (RM) SELL (RM) 20.00 20.00 20.00 20.00 80.00 125.00 125.00 125.00 125.00 500.00

ITEM 1 1 1 1 4

DAILY: NO 1 2 3 ITEM Bread, dessert and sandwich Drink Carbonate drink TOTAL COST (RM) SELL (RM) PROFIT (RM) 445.40 685.00 124.80 1,255.20 598.80 1,646.50 144.00 2,389.30 153.40 961.50 20.00 1,134.90

WEEKLY (6 days): NO 1 2 3 4 5 ITEM Bread, dessert and sandwich Drink Ice-cream Whole cake Carbonate drink TOTAL COST (RM) SELL (RM) PROFIT (RM) 2,672.40 748.80 80.00 269.00 748.80 4,519.00 3,592.80 9,879.00 500.00 297.00 864.00 15,132.80 920.40 5,769.00 420.00 28.00 120.00 7,257.40

MONTHLY (26 days) NO 1 2 3 4 5 ITEM Bread, dessert and sandwich Drink Ice-cream Whole cake Carbonate drink TOTAL COST (RM) SELL (RM) PROFIT (RM) 11,580.40 17,810.00 320.00 1,076.00 3,244.80 33,987.20 15,568.80 42,809.00 2,000.00 1,188.00 3,744.00 65,309.80 3,988.40 24,999.00 1,680.00 112.00 520.00 31,299.40

MONTLY EXPENSES: NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Salary Electricity Water city Food Drinks Ice-cream Whole cake Cake boxes 4 Cake boxes 9 Paper bag (1 dozen 100) Aluminium Foil Tissue Flexible straw Soap Sponge Ice cube Carbonate drink TOTAL ITEM RM 9153.00 597.30 10.00 11580.40 3588.00 320.00 1076.00 125.00 250.00 27.50 14.40 10.00 40.00 4.80 1.80 286.00 3,744.00 27,335.20

PIECE OF CAKE OPERATION BUDGET Other Payment (RM)

Requirements

Useful Life (years)

Depreciation Method *

Fixed Asset Monthly (RM) Expenditure (RM)

TOTAL (RM)

Fixed Asset : Plug and Extension Working Capital : Business card Pamphlet Banner Expenses Other Payments : Motor Vehicle Insurance and Road Tax Fuel Other Expenses TOTAL * Method of depreciation on fixed assets 1 Straight line method 2 Reducing balance method

50.00 50.00 100.00 27, 335.20 205.00 500.00 100.00 27, 935.20 405.00 % increase in organization expenses in Year 2 (if any) % increase in organization expenses in Year 3 (if any)

PIECE OF CAKE MONTHLY Debit RM 50,000.00 Net profit Credit RM 27, 935.20 22, 064.80

Item Sales -Expenses

10.0

Conclusion

Piece of Cake is one organization that always making sure our business is conducted successfully and clearly organized. We will always take all of the opportunities and strength to increase the quality of services and relation. We already showed that we can do these services with high confirmation. We are greatly appreciated your attention and we will do the best of what we have in our services. An objective of our company always represents the best services to the customer. Our company also takes a brave step to face challenge to become successful entrepreneur. We also use the best and high quality material and component to satisfy our valued customer. With these entire fixtures we are really confident that our customers will choose our services as favourites.