Executive Summary:

Hey there, are you hungry and want a snack? don't worry, My Bakery shop
got you. I offer smooth, clean and fragrant, crunchy and delicious breads with many
different styles and yummy flavor for only 5 to 20 pesos only. i love my pancake it's
so yummy when you taste it you will find it business by DARWINA R.
BALIMBINGAN. who are students of Malangas National High School in Malangas
Zamboanga Sibugay, grade 12 - A ABM, that is planned to serve a goof combination
of bread sweetness and taste and you will find it and taste it for only 5 to 20 pesos.

The product by baking, process of cooking by dry heat, especially in some kind of
oven. It is probably the oldest cooking method. Bakery products, which include
bread, rolls, cookies, pies, pastries, and muffins, are usually prepared from flour or
meal derived from some form of grain. Bread, already a common staple in prehistoric
times, provides many nutrients in the human diet. I really love it because its maintain
my diet in different ingredients that are so delicious and crunchy smoothie but cost-
friendly food products and always serve and satisfy the customers demand by
providing them a friendly and cleaned honest service.

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 CHAPTER I
INTRODUCTION

Nature of the Background Study

A bakery is an establishment that produces and sells flour-based food baked

in an oven such as bread, cookies, cakes, doughnuts, bagels, pastries, and pies.
Some retail bakeries are also categorized as cafés, serving coffee and tea to
customers who wish to consume the baked goods on the premises. Confectionery
items are also made in most bakeries throughout the world.

Baked goods have been around for thousands of years. The art of baking was
developed early during the Roman Empire. It was a highly famous art as Roman
citizens loved baked goods and demanded them frequently for important occasions
such as feasts and weddings. Because of the fame of the art of baking, around 300
BC, baking was introduced as an occupation and respectable profession for
Romans. Bakers began to prepare bread at home in an oven, using mills to grind
grain into flour for their breads. The demand for baked goods persisted, and the first
bakers' guild was established in 168 BC in Rome. The desire for baked goods
promoted baking throughout Europe and expanded into eastern parts of Asia. Bakers
started baking bread and other goods at home and selling them on the streets.

This trend became common, and soon, baked products were sold in streets of
Rome, Germany, London, and more. A system of delivering baked goods to
households arose as the demand increased significantly. This prompted bakers to
establish places where people could purchase baked goods. The first open-air
market for baked goods was established in Paris, and since then bakeries have
become a common place to purchase delicious goods and to socialize. By the
colonial era, bakeries were commonly viewed in this way.

On July 7, 1928, a bakery in Chillicothe, Missouri introduced sliced bread

using the automatic bread-slicing machine, invented by Otto Frederick Rohwedder.
While the bread initially failed to sell, due to its "sloppy" aesthetic, and the fact it went
stale faster, it later became popular. In World War II bread slicing machines were
effectively banned, as the metal in them was required for wartime use. When they
were requisitioned, creating 100 tons of metal alloy, the decision proved very
unpopular with housewives.

World War II directly affected the bread industry in the UK. Baking schools
closed during this time, so when the war ended there was a lack of skilled bakers.
This resulted in new methods being developed to satisfy the world's desire for bread,
including chemical additives, premixes and specialized machinery. Old methods of
baking were almost completely eradicated when these new methods were
introduced and the industry became industrialized. The old methods were seen as
unnecessary and financially unsound. During this period there were not many
traditional bakeries left.

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Name of the Business

What's in a name? If you're in business, the name of your company is

probably one of your most valuable assets. An effective name is one that establishes
a strong identity and describes the type of business you're conducting. It's not
unusual for companies to go through one or more name changes as they grow.
Name changes can reflect a change in the focus of your company or a change in the
market. Name of my bakery is “Wina’s Bakery”.

Business Logo

The corporate world is a highly competitive domain for both small businesses
and large enterprises. Therefore, you should do everything possible to keep your
brand front and center and make it more recognizable. One of the best practices to
gain relevance and credibility is to get a professionally designed logo that aligns with
your business model.

A logo is the visual rendition of a brand and the building block of its branding.
Well-designed logos help your company achieve prominence and distinction
amongst the customer base. It grabs attention and makes a great first impression if
done right.

In bakery business simple log but yet elegance to see for the customer to
empress and when they see it will bring smile to their faces.

Business Tagline

Our bakery’s tagline is “We use only the best ingredients to craft the perfect
loaf, The perfect way to start your day “. Our aim to our business is that every
customer who will buy and taste our bread it will refresh the feeling of a new day and
start their day with a smile that’s why we craft the perfect loaf to start your day.

Business Location
The “Wina’s Bakery” the best and perfect bread in the town will open its
services to the public, the location will be at the Purok Malbay, Poblacion Malangas,
Zamboanga Sibugay. It will be open to the people of Malangas. Come and taste the
perfect bread to start your day.

Business Mission and Vision

Mission

To produce, distribute and sell affordable yet best quality bread and bakery
products and thus create joyful and happy moments in people’s lives. Our mission is
to make best quality products which being tasty should also be wholesome, natural,

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healthy and nutritious and that should contribute meaningfully to the health, well-
being and quality of life for every person who buys and consumes our products.

Vision

To be Malangas Bakery preferred choice for bread, biscuits and bakery food
products by delivering a portfolio of high quality, high value bakery products which
are delightfully tasty and nutritious. We wish to offer something for every person, for
every meal and snacking occasion by ensuring the presence of our products in every
person’s household.

Goals and Objectives

 To have another brand of my business and to be a well-known Wena’s Bakery

in town.
 To get the best feedback from the customers
 To have some advantage with the other competitors
 To sale in a good way and to have harmonious relationship with the
customers

Description of Product and Service

Wena’s Bakery provide services for special occasions (such as weddings,

anniversaries, birthday parties, business networking events, etc.) or customized
baked products for people who have allergies or sensitivities to certain foods (such
as nuts, peanuts, dairy or gluten, etc.). We can provide a wide range of cake designs
such as sheet cakes, layer cakes, wedding cakes, tiered cakes, etc. May specialize
in traditional or hand-made types of baked products made with locally milled flour,
without flour bleaching agents or flour treatment agents, baking what is sometimes
referred to as artisan bread.

 Products
 Bread
 Bread roll
 Flatbreads
 Bagels
 Donuts
 Muffins
 Pizzas
 Buns
 Pastries
 Pies
 Crumpets
 Tarts
 Brownies
 Cakes

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  Croissants
 Cupcakes
 Cookies
 Scones
 Barmbrack
 Soda bread
 Biscuit (bread)
 Crackers
 Biscuits
 Pretzels
 Biscotti
 Kalakukko
 Cornbread
 Pandesal
 Pumpkin bread
 Pita
 Sourdough
 Waffles
 Puff

Roles and Responsibilities of the Management

 Ensure freshness of all bakery items and food in a bakery.

 Ensure cleanliness and hygiene in the bakery premises.
 Greet customers and provide quality personalized service.
 Coordinate with stores manager and other bakery staff in serving customers.
 Maintain and control inventory of baked items
 Replenish food items according to the customers demand and needs.
 Ensure that bakery items are baked or cooked according to the customers’
tastes and needs.
 Ensure that nutritional values are not lost in baking, processing or cooking
items.
 Ensure deliciousness in baked items to attract customers.
 Ensure compliance of all food processing laws and regulations.

Marketing and Sales Strategy

You might think that the hardest thing about the baking industry is to start.
Sure, it takes a lot of effort and you might experience a few sleepless nights and
some anxiety. However, after you have your bakery up and running, surviving the
competition will become your main concern. Moreover, your goal is not just to stay
afloat but to become a go-to place for people looking for delicious pastries.

1. Benefit from efficient operations

Despite the fact that most sales in the industry are hauled in by large bakeries, mass
production is beginning to lose its dominant position in the market to artisan

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bakeries. They are gaining popularity because it's much easier for small and medium
businesses to adopt new food trends.

2. Make the most out of your promotions

Of course, it can be hard to make a profit in the bakery business without having
unique and high-quality products. However, if you don't promote them, people will
never find out that your brownie recipe is the best in town. One of the great
advantages of a timely promotion is that it can turn a random buyer into a regular
customer.

3. Be nice to your customers

To improve bakery profits, you need to find the right way to communicate with your
customers. Figure out who frequents your place, get to know them better, and find
out what their interests are. Try your best to develop meaningful relationships with
your customers! Good service means that you remember your regulars’ favorite
pastries. It’s much more pleasant to have a chat with a nice, friendly baker on your
way to work than to grab a bun in a plastic bag from the nearest supermarket.

4. Care about your customers

People do appreciate when your employees care about their experience and make
them feel welcome. They'll come back again and again even if your prices are a bit
higher than in another bakery around the corner. Try to do everything to make your
customers’ lives as easy as possible. For example, use colored price tags to mark
diabetic, vegan and gluten-free products.

5. Be ready for the holidays

Don’t miss a chance when people are in a festive mood and ready to spend more
money to make themselves feel even better. All national holidays can significantly
increase profits in a bakery and improve your brand’s exposure. Don't miss these
opportunities to promote your bakery and hold small, relevant events for your
customers.

Key To Success

Planning a bakery holds the utmost importance. Let’s begin the planning process.

1. Decide on What Kind of Bakery You Want to Open

2. Shop for Space
3. Pricing Your Baked Goods
4. Don’t Let Discounts Kill Your Business
5. Marketing
6. Good Location

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 Reference

https://en.wikipedia.org/wiki/Bakery

https://www.entrepreneur.com/encyclopedia/business-name

https://wena’skbakers.com/mission-vision/

http://yhenjealyn.blogspot.com/p/objectives.html

https://joinposter.com/en/post/how-to-increase-bakery-sales

https://blackboxbusinessplans.com/bakery-basics-keys-successful-bakery/